The games industry is at a new User Generated Content (UGC) inflection point, and the strong growth of gaming lies largely in the hands of creators. In order to continue to serve the next generation of gamers, the game developers who partner with the community in creating new, moderated, and safe game experiences will be the ones to thrive. From Roblox, where creators control everything, to Insurgency, a game with millions of downloads that started as a Half-Life 2 mod, it’s apparent that community-created experiences, and specifically in-game creations, are critical to the growth of gaming. Join Shahar Sorek, Overwolf CMO, as he discusses how to harness the power of UGC to thrive in the next era of games and build a stronger gaming community.

1. Overwolf Confidential
The Time is Now
to Embrace UGC

2. Overwolf Confidential
Shahar Sorek, Overwolf CMO
● Nickname: White Rabbit
● Class: Bard
● Gaming Experience:
○ CMO @Overwolf
○ CEO & Founder @7Elements Studios (f2p strategy mmo)
○ Advisor to Startups
● Favorite Games:
○ PC: Archon, Quest for Glory, Dune II, Myst, Civ II,
Black & White, XCOM, Starcraft, AoE I/II/III
○ Mobile: Kingdom Rush
○ PS: Tekken 3,4

3. Overwolf Confidential
Overwolf - A Proven Track Record in Building & Monetizing
Gaming UGC
● 20M+ MAU
● 87,000 creators / 6,800 monetize (monthly numbers)
● 15B yearly mod/app downloads
● 2021 creators making $29M (up 3X YoY)
● 994 games supported
● $50M fund to invest in creators & creator communities
● We raised $150M from top investors, cash flow positive

4. Overwolf Confidential
Rise of UGC In Three Eras
1980’s
Fun and Games
2000’s
First Major Breakouts
TODAY
UGC Inflection point/
Roblox is valued at $50B

5. Modders “Made” Minecraft
Overwolf Confidential
Minecraft brought in a whopping 201 billion views, three times the views
of Fortnite content

6. Overwolf Confidential
Overwolf Confidential
Successful Community-Driven PC Games
500% Increase in player numbers after a community created update

7. Overwolf Confidential
A New Profession: In-Game Creators
In-game creator: The term Overwolf has coined to represent both in-game app
developers and mod authors
Matt Hawkins
CEO of TRN (Tracker
Network)
2,161,025 downloads
Amit Tsur
Developer of
DotaPlus
569,169 Downloads
Kevin Moloney
Founder of
FeedTheBeast
Modpacks
More than 225+
Million downloads for
all their modpacks

8. Overwolf Confidential
We Believe UGC is Key to the Future of Games
UGC offers:
● More, cheaper content
● Rapid content iterations
● Community driven
● A new form of entertainment
Platforms like YouTube, TikTok, and Twitch sit at the center of the
ever-growing creator economy. Now, that movement is coming for
gaming.

9. Overwolf Confidential
Our two-sided
marketplace
creates strong
flywheel effects
Services
Creators
Content
Gamers

10. Overwolf Confidential
Overwolf Confidential
What Does Overwolf Provide In-Game Creators
● Technology Framework
● Monetization
○ Ads
○ Subscriptions
○ Donations
● QA and testing by Pro Gamers
● Technical Support
● Marketing Solutions
Providing these services allow creators to focus solely on building
the best creation.

11. Overwolf Confidential
Game Developer Pain Points
Game Developers may want integrate user-generated content,
but don’t have the resources or finances to handle:
● content moderation
● creators’ payments
● UGC-related live-ops

12. Overwolf Confidential
Overwolf Confidential
A $50M Creators Fund to Invest in Game Studios & Creators
● Increasing Engagement
○ Everyone benefits from UGC; both gamers and developers
get more content, which leads to an increase in user
retention and engagement.
● Reducing Costs
○ This benefits game developers, as game development
costs continue to rise, adding community firepower can be
critical

13. Overwolf Confidential
UGC Elevates the Entire Gaming Ecosystem
Overwolf is developing the holy grail of
frameworks for UGC for both publishers and
in-game creators. Enabling all major publishers
like us, to allow the creation of mods in a safe,
secure, authorized, and profitable manner. It’s a
game changer for all creators and IP holders.
Oscar Navarro, head of Corporate Development
”
“

14. Overwolf Confidential
The Future of UGC
User-Generated Content, and specifically in-game creations, will be the
standard in gaming

15. Overwolf Confidential
Thank you!
Shahar Sorek, CMO
shahar.sorek@overwolf.com