Join Jan Kuhlmann, Marketing Manager for Europe at Xsolla, as he shares his expertise on taking your game to new heights. Discover the power of incorporating payments and direct-to-consumer strategies, and learn how to effectively connect with players globally. With Xsolla's fully customizable solutions, you'll have the tools to tailor your game to your players' specific needs, resulting in increased revenue and profitability.

1. FROM LOCAL TO
GLOBAL: UNLEASHING
THE POWER
OF PAYMENTS
June 2023
JAN
KUHLMANN
Regional Marketing
Manager, Europe

2. INDUSTRY PROJECTIONS
Revenue
● $200B in 2023
● $32B in 1995
Global players
● 3.2B in 2023
● 100M in 1995
IT’S AMAZING HOW FAR
WE’VE COME SINCE 1995
THERE ARE MORE PLAYERS
BUYING MORE GAMES
IN MORE WAYS
IN MANY MORE PLACES
THAN EVER BEFORE
Source: Newzoo, Bloomberg

3. GLOBAL MARKET BY PLATFORM
2022 Total
$184.4Bn
-4.3% YoY
Source: Newzoo Global Games Market Report 2022 Revenue 2022

4. MORE GAMERS
GLOBAL GAMERS
2.03B
2.17B
2.33B
2.49B
2.64B
2.89B
3.08B 3.23B
3.57B
2016
2015 2017 2018 2019 2020 2021 2022 2025
Source: Newzoo Global Games Market Report 2022

5. THE NATURE OF SALES CHANGED
BUT THE MIDDLEMAN REMAINED
Resellers continue to operate
between you and your player base.
RETAILERS/PLATFORMS
YOU RESELLER
PLAYER
BASE

6. OVERALL, ENTERTAINMENT IS MOVING
MORE DIRECT
STREAMING MOVIES STREAMING MUSIC STREAMING SPORTS
Platforms allow direct artist uploads
More funding toward indie projects Regional sports are going DTC (WSJ)

7. WHAT DOES IT MEAN TO GO
DIRECT TO CONSUMER?
Direct-to-consumer (DTC) is a way of marketing,
selling, and distributing a game directly to players
aside from third-party platforms.

8. DTC MEANS MORE REVENUE
Enjoy a higher profit margin by
capturing the markup that usually
goes to third parties.

9. DTC MEANS MORE DATA
Easily access and own customer
data, which can help developers
understand customer profiles and
improve their products, UA, and
marketing based on the audience.

10. DTC MEANS MORE PLAYERS
Reach a bigger audience by owning
user acquisition and improve
retention by providing the best
localized user experience.

11. GLOBAL PAYMENTS COVERAGE
99+
PAYMENT METHODS
North America
89+
PAYMENT METHODS
South America 39+
PAYMENT METHODS
Africa
397+
PAYMENT METHODS
Europe
54+
PAYMENT METHODS
Russia + CIS
220+
PAYMENT METHODS
Asia + Middle East
39+
PAYMENT METHODS
Australia + Oceania

12. EXPANDING HORIZONS
IN EUROPE & AMERICA

13. MARKET SPECIFICS
● European video games revenue: $24.9B
(ISFE, 2022)
○ 81% from digital sales
○ 77% from Germany, UK, France, and Italy
● Online banking and account-to-account
payments (SEPA) are popular
LOCAL PAYMENT METHODS IN EUROPE
Popular payment methods:

14. CONQUERING THE
EMERGING MARKETS

15. CHINA MARKET OPPORTUNITY
MARKET SPECIFICS
● China: second largest video game market
● $39B in revenue in 2022 (TechCrunch, 2023)
● 75% of consumers use WeChat & AliPay
● Increase payments coverage by 95%
Popular payment methods:

16. JAPAN MARKET OPPORTUNITY
MARKET SPECIFICS
● Japan: third largest video game market
● $20B in revenue in 2022 (Newzoo, 2022)
● Majority: Relevant portion APM
● Increase payments coverage by 30%
Popular payment methods:

17. SOUTH KOREA MARKET OPPORTUNITY
MARKET SPECIFICS
● South Korea: fourth largest video game market
● $7.4B in revenue in 2022 (Newzoo, 2022)
● Increase payments coverage by 80%
Popular payment methods:

18. INDIA MARKET OPPORTUNITY
MARKET SPECIFICS
● $2.6B revenue in 2022 (Business Standard, 2022)
● Grew 4x in 2022 - one of the fastest growing
● Increase payments coverage by 40%
Popular payment methods:

19. INDONESIA MARKET OPPORTUNITY
MARKET SPECIFICS
● Indonesia 17th largest video games market
● $1.45B in revenue in 2022 (Statista, 2022)
● Majority: Alternative Payment Methods
● Increase payments coverage by 80%
Popular alternative local payment methods:

20. THAILAND MARKET OPPORTUNITY
MARKET SPECIFICS
● Thailand 19th largest video games market
● $1.24B in revenue in 2022 (Statista, 2022)
● Majority: Alternative Payment Methods
● Increase payments coverage by 32%
Popular alternative local payment methods:

21. BRAZIL MARKET OPPORTUNITY
MARKET SPECIFICS
● Brazil: tenth largest video game market
● $2.6B in revenue in 2022 (Newzoo, 2022)
● Majority of consumers use bank cards &
digital wallets
● Increase payments coverage by 37%
Popular payment methods:

22. SUCCESS
STORIES

23. THE CHALLENGE
Explore fresh revenue streams, enhance player retention, and raise
the LTV of Star Trek Timelines by Tilting Point Media.
THE SOLUTION
● Launched Web Shop to improve top player metrics.
● Web Shop incentivizes whales, dolphins, and aspiring
newcomers to return to the web to purchase.
PARTNER SUCCESS
STORY: TILTING POINT’S
STAR TREK

24. THE RESULTS
● Game web shop purchases make up almost 25% of total
revenue.
● Over half of Timelines' web shoppers make repeat
purchases.
● Preferred payment methods: bank cards, PayPal, Apple
Pay, Google Pay, and Amazon Pay.
PARTNER SUCCESS
STORY: TILTING POINT’S
STAR TREK

25. XSOLLA HELPS BRING WEMADE’S
MIR4 TO 100+ COUNTRIES
CHALLENGE
Given the rapid embrace of MIR4 worldwide, WeMade
needed a payment solution to fully support its global
audience. They also required full management of regional
issues like legal, taxes, and customer support.
SOLUTION
An integrated Pay Station allowed WeMade to confidently
approach a broader audience from Brazil, the Philippines,
Thailand, and more – with region-appropriate
payment methods.

26. IN THE FIRST 2 MONTHS, WEMADE EXPERIENCED A
500% INCREASE IN DAILY SALES
65% of volumes are generated by
emerging markets
+500% in daily sales over the first two
months after launch
+105% growth in sales in Philippines
+60% growth in sales & conversion
in Brazil
200%+ increase in new customers in
Brazil, Thailand, and more
Aug Sept Oct Nov
$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$171,340
$3,820,000
$6,370,000
$1,250,000

27. WE ARE A GLOBAL VIDEO
GAME COMMERCE COMPANY
Xsolla’s robust and powerful set of tools and services are
designed specifically for the video game industry.
Sell directly to
more users
Better manage user
behavior data
Increase payment reach
and conversion
Generate more revenue
with higher margins
Headquartered and incorporated in Los Angeles with offices
around the world to support our partners’ global businesses.

28. DOWNLOAD
FREE EBOOKS
TO GROW YOUR
REVENUE