Seven Reasons Why Your LiveOps Is Not Performing / Alexander Devyaterikov (Belka Games)
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Are you struggling with LiveOps and can't seem to figure out what's going wrong? You're not the only one. In this talk, Alexander Devyaterikov, a game producer at Belka Games, will dive into the seven most common reasons why LiveOps isn't working and provide practical solutions to overcome these challenges.
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Seven Reasons Why Your LiveOps Is Not Performing / Alexander Devyaterikov (Belka Games)
- 1. Alexander Devyaterikov Product Manager Why Your LiveOps Is Not Performing
- 2. Alexander Devyaterikov Product Manager at Belka Games ● Started as QA, now Product Manager ● In gaming industry since 2009 ● 10 years in mobile games ● 5 last years at Belka Games ● Worked with Clockmaker ● Closely working with game design, analytics and product management About myself
- 3. ● More updates ● More content ● More events ● More discounts ● Better graphics ● Higher quality … = Good Live-Ops Clockmaker in iOS TOP Grossing US, 2017 - 2022 What makes a good mobile game even better?
- 4. Disclaimer: there are more than 7 principles. Those 7 are mostly uncommon, easy to implement, practical with proven effectiveness 7 Principles on how to make your Live-Ops perform better Intro
- 5. Top-20 grossing company in EU acc. to data.ai 2023 Top-20 company by revenues in EMEA acc. to data.ai 2021 Solitaire Cruise - #3 grossing solitaire, WW 2020 2010 Partnership with AppLovin In 2010, two guys released their first game December, 2014 The mobile version of Clockmaker is released Belka Games Today ● full cycle: from prototyping to development ● operations, LiveOps, marketing and analytics ● Clockmaker, Bermuda Adventures, Solitaire Cruise ● one more project in soft launch About Belka
- 6. December 2017 Now (Classified) Right schedule is the key Schedule
- 7. ● Unique events ● Discounts ● Interceptions allowed ● Alternative Goals 1-week cycle Schedule
- 8. ● Length and frequency ● Parallel streams of same type events ● Combine! Schedule is filled, what’s next? Experiments
- 9. Don’t forget about holidays
- 10. Reuse and make (re)cycles Reuse of the content
- 11. Reuse best content time after time (Clockmaker’s Illusion, players’ favorite, has been restarted more than 10 times) Reuse of the content
- 12. Loop the content Reuse of the content
- 13. Plan additional content during production Reuse of the content
- 14. Easy to learn, hard to master
- 15. Why is it so important? Source: How to crack the Match-3 code, uxreviewer.com Easy to learn, hard to master
- 16. Why is it so important? Merge event Train event Easy to learn, hard to master
- 17. Introduce LiveOps early The sooner the better
- 18. Fremont street, Las Vegas The sooner the better
- 19. Don’t hold for bad ideas Time’s Photographer, HOPA-based event Failed first, will (most likely) fail again
- 20. This meme has been remastered in 4K using AI technologies Failed first, will failed again
- 22. Bonuses Tournament Tesla vs Edison Tournament Narrative rules
- 23. Work with community Ask your players
- 24. Moon Fox Saving Bright Creek Ask your players
- 25. To sum it up ● Fill your schedule. And then — experiment! ● Follow Nintendo’s rule «Easy to learn, hard to master» ● Reuse and loop good content ● Introduce juiciest mechanics, the sooner, the better ● Don’t hold to failed ideas, learn and turn the page ● Apply the narrative smartly. It should resonate with the whole thing ● Ask your players!