Enjin Coin aims to bring ownership and fairness to gaming by enabling users to own virtual items and characters through blockchain technology. The company has over 9 years of experience in gaming and currently has 19 million social gaming users. Enjin Coin acts as a digital material for creating customized blockchain-based gaming assets. It aims to serve the $107 billion gaming market by providing benefits like cross-platform use of items and scarcity of digital goods. Enjin has partnerships with Unity and plans to integrate Enjin Coin into its existing Minecraft plugin and Enjin gaming platform user base.

1. Enjin Coin
Decentralise Video Gaming
Version 1.1 01/04/2018

2. Enjin's Mission:
“To bring fairness and purpose to gaming. To
enrich gamers experiences and enable them to
truly own their items and characters. To help
game developers in their quest to discover,
explore and create new genres of games that
will change the gaming industry at its very
core.”
- Maxim Blagov, Enjin CEO.

3. Company History
Nine Years in the Gaming Industry
The Enjin Network was born almost a decade ago.
It’s the biggest social gaming platform in the world, with
over 19 million users spread out in more than a quarter
of a million gaming communities — and processing
millions of USD per month in virtual goods sales.
We have enabled millions of gamers to connect and
create vibrant gaming communities. Now, we want to
empower billions with something that might seem like
science fiction to many - true ownership of virtual items.

4. What Is Enjin Coin?
“Enjin Coin is sole ingredient used to create a new class of
blockchain-based gaming assets which are much more
powerful than ordinary virtual items.”
- @Esscay

5. Explaining Enjin Coin (ENJ)
Enjin Coin is a cryptocurrency that acts as a digital
casting material. Developers and entrepreneurs can use
ENJ to forge custom branded crypto assets that are
stored on the blockchain.
Blockchain-based items gain the benefits of
decentralized cryptocurrencies, increasing their value
and functionality beyond what is possible for items
locked inside centralized servers.

6. Why Ownership is Essential
Self-Expression
Authentic ownership in
virtual worlds is key to
creating self-actualized
digital identities.
Blockchain backed assets
are more useful, unique,
and valuable. They are
more real.
Realistic Gameplay
Asset ownership is a
critical part of societies’
social construct.
It’s the gateway to a new
paradigm of
socioeconomics in virtual
worlds.
Intrinsic Value
Virtual items that you
don’t own have limited
functional, monetary,
social, and psychological
value.
We offer gamers assets
that are far more useful,
unique, and precious.

7. If gamers are to buy in-game items, those items should be
theirs to own. Therefore, we must normalize a new class of
assets that players can trade, sell, give, enhance, lease and/or
keep forever.
Enjin Coin will create these tools to make it possible:
● Smart Contracts to command the blockchain
● Enjin Smart Wallet to store and control assets
● Efinity Lightning Network to scale transactions
● EnjinX to integrate with websites and platforms
● Software Development Kits for easy integration
How Will We Enable Ownership
Android Wallet Screenshot - Beta

8. What Is Enjin Coin (ENJ)
“The digital equivalent of Valyrian Steel”
- @Boxmining

9. Fundamental Analytics
Functional Benefits
Crypto assets are more powerful, flexible and valuable than
ordinary items in many ways.
Potential Market
Enjin Coin is designed to serve the entire $107 billion
gaming market.
Adoption Strategy
For starters, our partnership with Unity gives us access to 4
million of developers.
Room For Growth
With a low market cap, we have massive room for growth
through iminent mainstream adoption.

10. Functional Benefits
Blockchain-based Video Games
● Faster and cheaper transactions
● Secure delivery and storage of assets
● Provable scarcity of items
● Storage of items outside of games
● Cross-platform use of items
● Use of items in multiple games
● Ability to augment items to increase rarity
● Regulated peer to peer markets which are
profitable for developers

11. Developer Benefits
Enjin Coin gives developers more
power to raise funds, attract users,
retain players and monetize games in
new and exciting ways.

12. Problems We Solve For Developers
Monetization
Less than 3% of gamers
buy items.
We’ll give developers
more valuable products,
enable them to profit from
secondary markets, and
minimize losses caused
by chargebacks and
fraud.
Player Retention
Genuine ownership will
bring real social
economics to gaming.
This will promote more
community driven games
resulting in deeper in-
game connections, and
more loyalty.
Raising Funds
Crowdfunding is a
popular way to raise
money.
Game developers can
now hold “Initial Asset
Offerings” through
crowdfunding platforms
and deliver items before
even creating the game.

13. The Games Market
The games market is huge.
It’s bigger than the music and movie industries
combined, and it accounts for 49% of all app
revenue.

14. Potential Market
Virtual good sales now account for over $70 billion
in revenue per year and only 3% of players buy
items.
A small increase in buyers equals a large increase in
revenue.
There are 2.2 billion gamers in the world.
We believe that 25% of the world’s population will
own digital assets that contain Enjin Coin or some
other form of gaming cryptocurrency.
Yearly Revenue
2015
$91B
2016
$99B
2017
$106B
2018
$112B

15. Instant Adoption
Our Minecraft plugin has 5 million
downloads. We’ll integrate Enjin Coin
into the existing plugin so users can
gain instant access.

16. Adoption Strategy
● Over 1.5m users of the Enjin Network
have already signed up to use Enjin Coin.
● Enjin’s partnership with Unity provides
access to 770 million gamers.
● We have received expressions of interest
from hundreds of developers wanting to
adopt Enjin Coin.
● We will integrate Enjin Coin into our
network of 19 million users on enjin.com.

17. The Blockchain
Gaming Economy
World-renowned economist Robin Hanson has
helped us model the Enjin Coin ecosystem.

18. Room For Growth
Economies of Scale
Real-world production
models govern the Enjin
Coin’s ecosystem.
Producing more of an
item decreases the price
per item, making it more
affordable and likely for
game developers to
purchase ENJ.
Diminishing Supply
When assets are created
out of Enjin Coin the
cryptocurrency gets
locked inside.
The ENJ within the item is
removed from the supply
unless and until the item
gets melted back into
Enjin Coin.
Currency Deflation
As the supply of ENJ
diminishes and the price
rises, the cost of
production will scale
down so developers can
afford to buy ENJ at an
even higher price - raising
Enjin Coin’s intrinsic
value.

19. Room For Growth
Comparison Based Projections
On the 4th of January Enjin Coin’s price doubled in a day, caused by ~$30 million in trading
volume. In the gaming and crypto markets $30 million is not much money.
In fact, It’s only:
$1.57 from each of
Enjin’s members
$0.03 from each
Unity game user
$1 of every $6,000
held in Bitcoin
$1 of every $2,333 spent on
virtual items every year

20. We Are Unstoppable
It's been 6 months since our ICO, and we’ve
already developed the core infrastructure
required to launch Enjin Coin.
We’re especially proud of our Smart Wallet,
which already has over 150,000 downloads on
iOS and Android.

21. Additional Use-Cases
Gamification in the Wild
Gamifying Social Media: Enjin has partnered with NRG eSports who will create NRG-branded
tokens and distribute them as rewards to their fans in return for social media activities and
interactions.
Gamifying Retail: Enjin has received interest from businesses who want to upgrade from
outdated coupons and loyalty stamp cards. They want their own custom branded crypto
assets to use as loyalty points, discount tokens, Groupon style coupons and gift vouchers.
Gamifying Workplaces: There are potential use cases we will explore that involve workplaces
offering employee reward points, achievement awards and discount tokens that coincide with
retail gamification. There are possibilities of web integrations such as wall of fame platforms
and branded online points-based stores thanks to the EnjinX API.

22. Development Never Stops
We have secured the funding to continue marketing & developing
Enjin Coin for 5 years. This will keep us pushing forward long after
the completion of our roadmap. That said, Enjin is already a
profitable company and the Enjin Network already accepts Enjin
Coin, which is how we are monetising our blockchain project.

23. Leadership Team
Maxim Blagov
Co-founder of Enjin.
Creative director with 15
years expertise in direction,
project management, and
UX design.
Witek Radomski
Co-founder of Enjin.
Witek has overseen the
technical engineering of
Enjin for nearly a decade.
Pat LaBine
ex-Bioware & IO
Interactive; technical
director; worked on Mass
Effect, Anthem, Dragon
Age, and Jade Empire.
Josh Woelfel
Full stack development,
specializing in REACT,
PHP & JavaScript with
numerous full scale
applications completed
CEO CTO VP of Engineering Lead Engineer

24. What We Stand For
Value Creation
Our solutions are designed to cut overheads and boost
revenue. We ask for no remuneration from our adopters.
User Experience
We’re obsessed with making products that are easy to
use, supremely functional and elegantly designed.
Practical Innovation
We couple innovation and practicality to swiftly deliver
mainstream use-cases.
Ambitious Execution
We set aggressive schedules then meet our targets and
move the goal posts further away.

25. Join our Telegram Community
Thank You
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