This document discusses tools for public relations outreach in 2023, focusing on free and inexpensive AI and web-based options. It outlines the PR process of finding contacts, creating pitches, tracking responses, and scheduling demos. ChatGPT and Notion AI are recommended for writing, Hunter.io and Voila for contacts, Streak and Mailtrack for tracking, and Calendly and Otter.ai for scheduling and transcription. The document emphasizes using AI tools strategically and building relationships over marketing in PR.

1. PR Tech and AI Tools for 2023:
A Game-Changer for Outreach

2. About me:
Partner
Founder and CEO Ex-Head of Marketing

3. By the end of this talk, you will
get the tools for:
Writing the pitch
Finding contacts Tracking replies Scheduling demos and
interviews

4. We will focus on:
Free and inexpensive tools
• AI and old school web software
• Bonus tools and tips
• Huge productivity gains

7. Let’s tackle some concerns first
The amount of AI Tools is overwhelming
• Make a list of tasks
• Take 1 tool and try using it with 1 task
• Pro tip: use ChatGPT 4

8. Let’s tackle some concerns first
Privacy and creativity
• Use XXX instead of company names
• Do not use AI for public facing work

9. The PR process 101
1. Finding the right outlets and influencers with
contacts
2. Creating a pitch for your game/product
3. Tracking replies and following up
4. Scheduling a demo or an interview

10. Tools for finding the right contacts
• Big-budget Tools:
○ Muckrack, Cision, Meltwater
• Not great for finding freelancers
• Free tools are sufficient:

11. • Hunter.io

12. • Voila
Norbert

13. • Improver (for
freelancers)

14. The PR process 101
(V) Finding the right outlets and influencers with
contacts
2. Creating a pitch for your game/product
(Starfield but with horses)
3. Tracking replies and following up
4. Scheduling a demo or an interview

15. How to use writing tools
• Personalization
• Automation
• Battling Writers block

16. How to use writing tools
• Personalization
• Automation
• Battling Writers block

17. • ChatGPT 4

18. How to improve results
• Don’t use short prompts

19. How to improve results
• Don’t use short prompts
• Start with: “You are an …. experienced copywriter / PR manager /
marketing specialist”.

20. How to improve results
• Don’t use short prompts
• Start with: “You are an …. experienced copywriter / PR manager /
marketing specialist”.
• Define the tone of voice it should use. Official, Lifestyle, etc.

21. How to improve results
• Don’t use short prompts
• Start with: “You are an …. experienced copywriter / PR manager /
marketing specialist”.
• Define the tone of voice it should use. Official, Lifestyle, etc.
• Give feedback: Be… <quality>. “Be more specific”. “Be a little bit more
fun”.

22. • Notion AI

23. • Paraphraser.io

24. • Grammarly (Free
plan is great)

25. The PR process 101
(V) Finding the right outlets and influencers with
contacts
2. Creating a pitch for your game/product
3. Tracking replies and following up
4. Scheduling a demo or an interview

26. Tracking replies and following up
• There’s no PR-specific tools, only Sales tools
• If your company has HubSpot, use it.
• Understand tracking pixels.

27. • Streak (Free)

28. • Mailtrack (Paid)

29. • How to use it
strategically

30. The PR process 101
1. Finding the right outlets and influencers with
contacts
2. Creating a pitch for your game/product (Starfield
but with horses)
3. Tracking replies and following up
4. Scheduling a demo or an interview

31. • Calendly (Free plan)

32. • Google Calendar Built-in
Tool Exists!

33. • Doesn’t look great for the
end user

34. • Use Otter.ai for AI-
powered transcriptions

35. • Use Otter.ai for AI-
powered transcriptions
• Can attend meetings

36. • Use Otter.ai for AI-
powered transcriptions
• Can attend meetings
• “Import” is a great feature

37. • Or use human-powered
service!
• Rev is $1.5 per minute

38. • Bonus: 1Password
(Password Manager)

39. • Bonus: Paste (Clipboard
Manager)

40. Don’t forget: PR is
about building
relationships
Building
relationships
Marketing and
promotion
73%
27%
*Cision State of Media Report

41. Thank
you!