What will we talk about today? - What App Store Optimizationion - Main mistakes done in App Store Optimization - How to make ASO work for app succes - How to use keyword promotion in combination with ASO

1. Why is ASO not working in 2023
and how to change it?

2. Hello everyone!
My name is Olena Vedmedenko
Sales&Support Team Lead at Keyap
Work in mobile apps keyword promotion

3. App reviews
(app reputation
management)
Free ASO&analytic
tools
7 years of experience
in keywords promotion
Over 43,000
Customers Choose us
Keyword
promotion

4. What will we talk about today?
What App Store Optimization i
Main mistakes done in App Store Optimizatio
How to make ASO work for app succes
How to use keyword promotion in combination with ASO

5. App Store Optimization (ASO) is a process of improving an app's
visibility and user appeal in the app stores and increasing app
conversion rates to get more downloads.
Increase the app
ranks for keywords
Increase
the CTR
ASO
Increase the conversion
rate from view to install

6. Number of apps available
in leading app stores
as of 3rd quarter 2022
Information from https://www.statista.com/

7. Organic traffic is downloads made by users who discovered
the app by themselves
Organic traffic Keyword search traffic Browse traffic
= +

8. Keyword search Browse / Explore

9. Game applications traffic
Information from https://ru.asodesk.com

10. Pros
of ASO
Improving app visibility
Increasing app revenue and conversion rates
Getting downloads by relevant users
Increasing number of organic downloads

11. 1.Create the strategy for ASO
Analyze the app market
and your niche

12. Graphic assets
Text metadata
analysis
Rates/reviews
analysis
Recent updates
Competitor
analysis
Analyze your competitors

13. Analyzetrendsinvisual
optimization

14. 2.Work with keyword cloud
Work with store suggestions
Keyapp keyword suggestions tool

15. Pay attention to long-tailed keywords
Keyapp keyword checking tool

16. ≠
Localization Translation
Gather keywords for each locale separatel
Localize the text metadat
Localize the content inside the ap
Localize all the graphic metadata assets
3.Localize the app

17. Keyword cloud localization
Keyapp keyword checking tool

18. Text optimization localization
Keyapp keyword checking tool

19. Visual assets localization
App screenshots for Japan App screenshots for the US

20. 4.Do iterations on a permanent basis
App Store Optimization is an iterative process
Google Play
Every 4-8 weeks
AppStore
Every 4 weeks

21. 5.Use different approaches to Google Play and AppStore
Factor Relevance
Title
Factor Google Play App Store
Subtitle
Short description
Keywords field
Developer name
In-app purchases
Full description
Developer mail
App URL
Reviews
Tags
Information from https://blog.checkaso.io/

22. Keyword promotion is a process of app
positions increasing in the search list
for a particular search request made
with the help of keyword installs.
6.Work with ranks increase after ASO is done

23. Stepstodobeforestartingkeywordpromotion
optimizeanapplication,bothtextsandvisuals(ASO
workouttheappratingandreviews(appreputation
workouttheappconversionrate
checkiftheapphasanycrushes

24. Howtochoosekeywordsforpromotion
remember:itispossibletopromotetheappforkeywordsonlyiftheapp
isindexedforthesekeywords(underindexeditismeantthattheapp
canbefoundinthesearchlist
chooseonlyrelevantkeywordsforpromotion(irrelevantkeywordsmay
bringnoorganictrafficeveniftheyhavehighpopularityscore
mixkeywordsofdifferentpopularityinpromotioncampaigns(topranks
foralotofrequestswillhelptoattractmoreorganicusers)

25. Promotion strategies to use
Lower, start with 5-10
At least 5-7 days
Google Play
In groups
At least in 3-4 days after campaign
Higher
Amount of installs
Length of campaign
How to promote keywords
Results
Importance of app metrics
Higher, start with 40-50
1-2 days
AppStore
Possible by one keyword
In 1-2 days after campaign
Lower

26. “farm games” Top 1, the USA
39
1

27. “car simulator” TOP 3, Great Britain
Google Play
3
35

28. “match 3 games” Top 2, Great Britain
10
2

29. “quiz games” TOP 1, the USA
1
181
AppStore

30. ASO strategy Keyword promotion
Several iterations
Localization
Keyword cloud
Approach choice
ASO tips to do

31. Thank you!
If you have some more questions, contact me
Telegram: @Elena_keyapp