Kongregate Mobile Publishing Program	  	  	  	  Q2	  2013	  
2	  GameStop Company BackgroundGameStop	  Corp.	   •  Headquarters:	  Grapevine,	  TX	  •  Fortune	  300	  company	  (NYSE...
3	  GameStop’s Multi Channel Strategy•  6,600+	  stores	  in	  17	  countries	  with	  over	  500	  million	  visitors	  p...
4	  GameStop’s Multi Channel StrategyLeveraging	  the	  strength	  of	  GameStop’s	  network	  to	  drive	  traffic	  &	  en...
5	  Kongregate Company IntroductionKongregate	  offers	  turnkey	  social	  gaming	  for	  partners	  and	  core	  gaming	 ...
6	  More about Kongregate…	  	  Hardcore	  gaming	  audience	  	  •  85%	  Male,	  Average	  Age	  21	  •  Index	  very	  ...
7	  Some of Kongregate’s Existing Developer Partners
8	  Select Games
9	  Developer TestimonialsPu^ng	  our	  games	  on	  Kongregate	  has	  been	  one	  of	  the	  best	  decisions	  weve	  ...
10	  The Opportunity:Kongregate Mobile Publishing Program§  Publish	  your	  iOS	  and	  Android	  game	  through	  Kongr...
11	  Benefits of publishing your mobile game through Kongregate§  Leverage	  the	  Kongregate	  Community	  –  IntegraTon...
12	  Benefits of publishing your mobile game through Kongregate§  Promo3on	  through	  GameStop’s	  network	  of	  6,600+...
13	  Benefits of publishing your mobile game through Kongregate§  More	  than	  just	  a	  publisher	  –	  Hands-­‐on	  c...
14	  Publish Your Games through Kongregate§  Cash	  advances	  and	  developer	  rev	  shares	  §  Massive	  promoTonal	...
15	  GameStop TV§  GameStop	  TV	  reaches	  4,300+	  GameStop	  locaTons	  with	  millions	  of	  core	  gaming	  visito...
16	  Use	  Social	  Media	  to	  Drive	  Influence	  &	  Engagement	  §  Facebook	  messaging	  –  Wall	  posts	  –  Engag...
17	  Thank You§  Contact:	  davidchiu@gamestop.com	  	  
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Kongregate Mobile Publishing Program

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Kongregate Mobile Publishing Program

  1. 1. Kongregate Mobile Publishing Program        Q2  2013  
  2. 2. 2  GameStop Company BackgroundGameStop  Corp.   •  Headquarters:  Grapevine,  TX  •  Fortune  300  company  (NYSE:  GME).    World’s  largest  video  game  retailer  with  2012  revenues  of  about  $10  billion  •  Recognized  as  a  top  35  digital  media  company  and  17th  most  powerful  brand  in  the  U.S.    •  CompeTTve  differenTaTon  in  customer  connecTvity  and  service,  merchandise  mix;  material  advantages  in  used  games  •  MulT-­‐channel  strategy  to  address  exisTng  and  new  forms  of  game    distribuTon  and  moneTzaTon  
  3. 3. 3  GameStop’s Multi Channel Strategy•  6,600+  stores  in  17  countries  with  over  500  million  visitors  per  year  •  35%  market  share  driven  by  knowledgeable  gaming  associates  and  “buy,  sell,  trade”  model  •  World’s  largest  retailer  of  game  products  &  services  •  Kongregate.com:  Largest  social  game  plaForm  (50,000+  games)  for  core  gamers    •  Impulse:  Digital  download  plaForm  for  core  PC  games  •  Spawn  Labs:  Streaming  plaForm  for  AAA  games  •  Detailed  purchase  informaOon  on  21  million+  PowerUp  Reward  members.  Members  consOtute  65%+  of    GameStop’s  U.S.  sales  •  Largest  U.S.  video  game  magazine  –  Game  Informer    (4th  largest  U.S.  magazine  overall)  •  50  million+  monthly  uniques  across  the  GameStop  Digital  Network,  including  two  of  the  fastest  growing  video  game  websites  (GameStop.com,  GameInformer.com  and  Kongregate)    We  bring  together  an  unparalled  combina3on  of  retail  and  digital  assets  that  are  built  upon  a  founda3on  of  massive  reach  and  deep  loyalty  Retail  Footprint   Digital  Distribu3on  Reach  and  Loyalty  
  4. 4. 4  GameStop’s Multi Channel StrategyLeveraging  the  strength  of  GameStop’s  network  to  drive  traffic  &  engagement    Social  Media  GameStop.com  and  Kongregate.com  Email  In  Store  GameInformer  Employee    Engagement  
  5. 5. 5  Kongregate Company IntroductionKongregate  offers  turnkey  social  gaming  for  partners  and  core  gaming  audience:  •  Community:  16M  monthly  uniques  with  high  engagement  and  Xbox-­‐style  achievements  (220M  earned  to  date)  •  Content:  World’s  largest  collecOon  of  Flash  and  social  games    •  CuraMon:  Address  discoverability  through  staff  experts,  social  integraOons,  raOngs  and  recommendaOon  engine  •  MoneMzaMon:  PlaForm  level  virtual  currency  “Kreds”  with  global  payments  support.    Integrated  with  GameStop  PowerUp  Rewards  program    Unlike  Facebook,  there  are  no  out-­‐of-­‐pocket  customer  acquisi3on  expenses  for  games  on  Kongregate  
  6. 6. 6  More about Kongregate…    Hardcore  gaming  audience    •  85%  Male,  Average  Age  21  •  Index  very  high  for  console,  PC  Gaming  •  67%  of  users  play  daily  •  Driven  by  achievements  (1M+  badges/wk)  •  80%+  of  users  already  have  Unity  installed      Game  discovery  •  Tons  of  content,  raOngs  &  recommendaOons  to  surface  the  best  games    Deep  community  &  social  features:    •  Profiles,  Points,  Levels,  Achievements,    •  Friends,  Chat,  Comments,  Forums,  etc.    Time  Magazine  Top  50  Website  of  2010        Demographics   Why  Gamers  Love  Kongregate…  
  7. 7. 7  Some of Kongregate’s Existing Developer Partners
  8. 8. 8  Select Games
  9. 9. 9  Developer TestimonialsPu^ng  our  games  on  Kongregate  has  been  one  of  the  best  decisions  weve  made  in  our  publishing  business.  With  Kongs  massive  user-­‐base  of  hardcore,  loyal  gamers,  weve  witnessed  retenTon  and  moneTzaTon  numbers  2-­‐3x  those  of  other  plaaorms.  IntegraTon  is  quick  and  simple,  and  the  Kongregate  team  is  awesome  to  work  with.  -­‐  Jared  Psigoda,  CEO,  Reality  Squared  Games  (Crystal  Saga,  Wartune)  Kongregate  has  become  a  great  publishing  partner  with  IGG.  Kongregate.coms  great  adverOsing  flexibility  (no  cost,  no  obligaOon),  2x  ARPU  than  the  closest  compeOtor,  together  with  significant  amount  of  seasoned  players  make  the  PlaForm  a  stand-­‐out  from  the  cloud  for  publishing  top  quality  games!  An  experienced  Kongregate  team  also  makes  the  integraOon  seamless.  IGG  is  looking  forward  to  publishing  all  major  Otles  on  Kongregate  in  the  near  future.    -­‐  Mark  Zhang,  CTO,  IGG  (Galaxy  Online  2,  Wings  of  DesMny,  Dawn  of  Darkness)  Working  with  Kongregate  to  bring  Outernauts  to  their  plaaorm  has  been  a  fantasTc  experience  for  Insomniac.    Kongregate’s  community  is  passionate  and  a  pleasure  to  interact  with,  while  their  staff  has  demonstrated  experTse  and  provided  Tmely  recommendaTons  that  have  helped  us  constantly  improve  the  overall  game  experience.    Moreover,  Kongregate  brought  in  a  lot  of  players  at  no  cost  to  us  and  given  the  steep  cost  of  new  player  acquisiTon  for  other  plaaorms  on  the  web,  this  has  been  a  criTcal  part  of  making  Outernauts  a  success.  -­‐  Ted  Price,  Founder  and  CEO,  Insomniac  Games  (Outernauts)  Through  Kongregate  we  were  able  to  connect  with  a  large  group  of  dedicated  players  that  we  wouldnt  have  been  able  to  reach  otherwise.    Kongregate  is  a  fantasTc  partner  and  does  an  amazing  job  supporTng  and  promoTng  games.”  -­‐  Aron  Koh,  Execu3ve  Producer  at  Nexon  (The  Grinns  Tale,  Cloudstone)  
  10. 10. 10  The Opportunity:Kongregate Mobile Publishing Program§  Publish  your  iOS  and  Android  game  through  Kongregate    §   Reach  Millions  of  High  Mone3zing  Core  Gamers  –  2x-­‐3x  ARPU  compared  to  Facebook  players  (some  cases  5x-­‐10x  ARPU)  –  16M  high  moneTzing  gamers  on  Kongregate  –  6,600+  GameStop  stores  worldwide  with  500M+  visitors  each  year  –  50M+  core  gamers  on  GameStop’s  online  network    §  No-­‐cost,  Turnkey  Promo3on  across  both  Kongregate  and  GameStop    –  Developers  have  the  opportunity  to  leverage  the  full  promoTonal  and  discovery  resources  of  Kongregate  and  GameStop  with  no  out-­‐of-­‐pocket  expenses  –  Combines  huge  scale  and  targeTng  with  both  online  and  offline  promoTon    
  11. 11. 11  Benefits of publishing your mobile game through Kongregate§  Leverage  the  Kongregate  Community  –  IntegraTon  of  Kongregate  accounts  in  iOS/Android  version  –  IntegraTon  of  Kongregate  achievements/badges  •  IncenTvize  16M  Kongregate  users  to  download  and  play  the  game  to  earn  the  badges  •  Badges  drive  lots  of  users  to  play    a  game  and  play  very  deeply  to  earn  them  (past  tutorials  and  steep  learning  curves)  because  only  good  games  get  badges  and  the  challenges  are  fun  •  Badges  increase  retenTon  by  5-­‐15%  
  12. 12. 12  Benefits of publishing your mobile game through Kongregate§  Promo3on  through  GameStop’s  network  of  6,600+  stores  WW  and  500M+  visitors  –  GameStop  TV  feature  (60-­‐sec  tv  ad)  in  4,300+  GameStop  stores  2x  per  hour  –  Facebook  and  Twioer  posts  through  GameStop  channels  (5M+  fans)  –  Features  in  GameStop  mobile  iOS/Android  app  and  m.gamestop.com  –  PotenTal  access  to  addiTonal  GameStop  online  and  retail  markeTng  channels  based  on  user  retenTon  and  moneTzaTon  metrics      §  Promo3on  through  Kongregate  to  reach  16M  core  gamers  –  Millions  of  impressions  of  Kongregate  onsite  spotlight  ads  –  Inclusion  in  Kongregate  weekly  newsleoers  –  Facebook  and  Twioer  posts  through  Kongregate  channels  –  Special  challenges  to  earn  exclusive  items  or  currency  –  Paid  off-­‐site  adverTsing  to  drive  new  players  to  the  game  –  Homepage  features  for  launch  and  major  expansions  for  desktop  and  mobile  websites  
  13. 13. 13  Benefits of publishing your mobile game through Kongregate§  More  than  just  a  publisher  –  Hands-­‐on  consul3ng  –  Leverage  Kongregate’s  experTse  in  F2P  to  get  hands-­‐on  consulTng  and  feedback  to  opTmize  the  game  experience,  user  retenTon  and  moneTzaTon  –  Leverage  Kongregate’s  mobile  team’s  vast  experience  in  producing  and  operaTng  live  mobile  F2P  games  –  Leverage  Kongregate’s  exisTng  relaTonship  with  Apple  US  App  Store  Editorial  Team  and  Google  Play  Editorial  Team  for  possible  feature  placements  –  MarkeTng,  user  acquisiTon,  PR/media  outreach,  tesTng  support    §  Kongregate  covers  all  markeTng  and  user  acquisiTon  costs  §  Developer  maintains  IP  rights  
  14. 14. 14  Publish Your Games through Kongregate§  Cash  advances  and  developer  rev  shares  §  Massive  promoTonal  network  with  millions  of  gamers    §  Expert  moneTzaTon  and  mobile  consulTng  §  Free  creaTve  services  and  tesTng  §  Friendly  developer  terms  §  Developer  maintains  IP  rights  
  15. 15. 15  GameStop TV§  GameStop  TV  reaches  4,300+  GameStop  locaTons  with  millions  of  core  gaming  visitors  each  month  §  :60  second  spot  runs  2X  per  hour  §  By  a  measure  of  2:1,  respondents  felt  an  ad  on  GameStop  TV  is  more  likely  to  influence  purchase  that  an  ad  viewed  on  TV*    §  While  video  game  enthusiasts  are  heavy  TV  users  (average  19  hours/week  spent  watching  TV)  –  only  20%  watch  commercials  on  TV*    §  88%  of  the  GameStop  TV  audience  took  one  of  the  following  acTons  ater  watching  an  ad  on  GameStop  TV*:    –  Purchased  the  brand  adverTsed  –  Asked  a  GameStop  employee  –  Discussed  with  family  and  friends  –  Put  brand  on  shopping  list  §  Value:  $120k+  *  Nielsen  Media  Research  June  2010  
  16. 16. 16  Use  Social  Media  to  Drive  Influence  &  Engagement  §  Facebook  messaging  –  Wall  posts  –  Engagement  sweepstakes  §  Twioer  integraTon  –  Sponsored  tweets    §  Total  Reach:  –  Over  5.3M  GameStop  Facebook  fans  –  Over  256K+  Twioer  followers  §  Value:  up  to  $75K  
  17. 17. 17  Thank You§  Contact:  davidchiu@gamestop.com    

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