These are the slides from a presentation given to the 2012 Annual Meeting of the American Oil Chemists' Society. It was the third and last presentation in a Forum on Emerging Technologies.
I have made an attempt to capture my talk by adding notes to explain what I was getting at with the graphics. I believe I've been more successful on some slides than I have been on others. Some I have yet to annotate. For some reason this presentation would not upload here when I attempted to share it shortly after I gave it and I was laboring under the mistaken notion it was too large. I have no idea what actually happened and it is my fault it's taken me so long to provide it.
Imagine a Smarter Workforce: Masters of Collaboration SeriesMarcia Conner
Social technologies have the power to transform enterprises into ecosystems teaming with innovative approaches, fresh solutions and dramatic decisions. How can you augment people’s natural capabilities with social tools to build relationships into a modern source of influence, creating more energy than they consume?
Questions About Social Media You Haven't Dared to AskMarcia Conner
In followup to my keynote at the #NASSP13 Ignite conference, I facilitated a webinar answering questions from National Association of Secondary School Principals (NASSP) members on March 27, 2013.
Presented at CPA Congress Vic, 11 Oct 2010.
Topics:
Trust and openness, the new paradigm for engagement
The importance of people and personality
Evaluating the benefits, risks and challenges
Existing channels and new strategies
Practical examples of social media
Imagine a Smarter Workforce: Masters of Collaboration SeriesMarcia Conner
Social technologies have the power to transform enterprises into ecosystems teaming with innovative approaches, fresh solutions and dramatic decisions. How can you augment people’s natural capabilities with social tools to build relationships into a modern source of influence, creating more energy than they consume?
Questions About Social Media You Haven't Dared to AskMarcia Conner
In followup to my keynote at the #NASSP13 Ignite conference, I facilitated a webinar answering questions from National Association of Secondary School Principals (NASSP) members on March 27, 2013.
Presented at CPA Congress Vic, 11 Oct 2010.
Topics:
Trust and openness, the new paradigm for engagement
The importance of people and personality
Evaluating the benefits, risks and challenges
Existing channels and new strategies
Practical examples of social media
Why does change so often fail? We need to realise that organisations depend on people, and we should engage people as part of the change process - at the point of designing the change.
The original version of this slide pack was presented at the second Melbourne trampoline, 24 October 2009. This updated and extended version was presented at the Melbourne KMLF on 23 June 2010.
Social technology is going to help you change the world. You’ve got a new websites. A new blog. You’re on MSN, Facebook, MySpace, and Twitter. You’ve got a brand strategy. A social media plan. Analytics, adwords, alerts, advocates, and a community. You’ve got access to the tools to make it happen. Now what?
Presentation by Des Walsh as part of the Gold Coast (Australia) City Library Tech Expo, workshop at the Elanora Branch of the Library, focusing on how social media is an enabler and essential part of connecting with customers.
Social Media Confusion? How to Choose the Right NetworkKyle Buyers
A webinar broadcast in the summer of 2012 (before I went back to school for Marketing), this presentation was the most highly-registered in our company during my time there and received very positive feedback from its attendees.
Today there are things I would edit and improve, including my overall strategic approach to social media - but that is the fun of working in an emerging field. Also, now that I have a solid educational background on the subject, I would use my new knowledge to bolster this presentation.
Web 2.0 Design Concepts & Their Application to the EnterpriseRick Ladd
Given at the 2008 Southern California Aerospace Knowledge Management Conference held at the Graziadio School of Business and Management of Pepperdine University in Malibu, CA.
L'Email és encara una poderosa eina de màrqueting (by @OscarFornas)Toni Mantis
Oscar Fornas ens dona 5 arguments per demostrar que les campanyes per email segueix sent una poderosa eina de Màrqueting, i ens explica com fer-les d'una manera efectiva.
Escoles Velles (Ajuntament de Sant Andreu de la Barca) posa en marxa un projecte pel desenvolupament de les competències professionals i de la identitat professional digital en joves qualificats
Leeravond over wegwijs online voor Trias Jeugdhulp in Zwolle. Online, social media anno 2014 aspecten die voor (pleeg)ouders en opvoeders van belang zijn. Tips over beveiliging, leeftijdsgrenzen en voorbijgaande hypes.
Given to a small group of former students and professors in KM Masters program regarding the differences & similarities between Enterprise 2.0 and Knowledge Management. Prepared in semi-beyond bullet points format.
Why does change so often fail? We need to realise that organisations depend on people, and we should engage people as part of the change process - at the point of designing the change.
The original version of this slide pack was presented at the second Melbourne trampoline, 24 October 2009. This updated and extended version was presented at the Melbourne KMLF on 23 June 2010.
Social technology is going to help you change the world. You’ve got a new websites. A new blog. You’re on MSN, Facebook, MySpace, and Twitter. You’ve got a brand strategy. A social media plan. Analytics, adwords, alerts, advocates, and a community. You’ve got access to the tools to make it happen. Now what?
Presentation by Des Walsh as part of the Gold Coast (Australia) City Library Tech Expo, workshop at the Elanora Branch of the Library, focusing on how social media is an enabler and essential part of connecting with customers.
Social Media Confusion? How to Choose the Right NetworkKyle Buyers
A webinar broadcast in the summer of 2012 (before I went back to school for Marketing), this presentation was the most highly-registered in our company during my time there and received very positive feedback from its attendees.
Today there are things I would edit and improve, including my overall strategic approach to social media - but that is the fun of working in an emerging field. Also, now that I have a solid educational background on the subject, I would use my new knowledge to bolster this presentation.
Web 2.0 Design Concepts & Their Application to the EnterpriseRick Ladd
Given at the 2008 Southern California Aerospace Knowledge Management Conference held at the Graziadio School of Business and Management of Pepperdine University in Malibu, CA.
L'Email és encara una poderosa eina de màrqueting (by @OscarFornas)Toni Mantis
Oscar Fornas ens dona 5 arguments per demostrar que les campanyes per email segueix sent una poderosa eina de Màrqueting, i ens explica com fer-les d'una manera efectiva.
Escoles Velles (Ajuntament de Sant Andreu de la Barca) posa en marxa un projecte pel desenvolupament de les competències professionals i de la identitat professional digital en joves qualificats
Leeravond over wegwijs online voor Trias Jeugdhulp in Zwolle. Online, social media anno 2014 aspecten die voor (pleeg)ouders en opvoeders van belang zijn. Tips over beveiliging, leeftijdsgrenzen en voorbijgaande hypes.
Given to a small group of former students and professors in KM Masters program regarding the differences & similarities between Enterprise 2.0 and Knowledge Management. Prepared in semi-beyond bullet points format.
Moorpark rotary presentation on social mediaRick Ladd
This is a presentation given to a local Rotary club. I was asked to address the issue of members being reluctant to "Like" their fan page and the pages dedicated to their fundraising, charitable activities. The presentation lasted approximately 30 minutes, with about 10 minutes of Q&A afterward. As usual, a great deal of the content came out of my mouth. Fortunately, my brain was working pretty good today and I only had one, short senior moment when I couldn't retrieve the appropriate word I needed to get a point across. It worked out, however.
Creating a Positive Professional Presence (ISASA)Cathy Oxley
Teacher librarians are standing on the brink of a fantastic opportunity to make themselves indispensable within their schools. Now is the perfect time to embrace technology, develop a Professional Learning Network, upskill and become leaders in e-learning.
Social Media: Are you maximising its potential? #AHEIAJoyce Seitzinger
Invited Speaker presentation at the Australian Higher Educational Industrial Association (AHEIA) conference in Sydney, 17 May 2013.
This audience consisted mainly of HR managers in higher education organisations, so I aimed to show the rise of the networked academic and the advantages of networked practices by employees, and ask them if/how the organisation's policies enable or support those networked practitioners.
This presentation looks at "web2" in the context of human experience, suggesting that the social web as extension of "real life" means that it transcends the marketing-biased, "numbered web" hype that has typically surrounded it.
The slides focus particularly on the use of "social web" tools in the enterprise.
I will present these slides at Online Information 4th December 2008. See http://www.online-information.co.uk/online08/seminar_description_ims.html?presentation_id=442 for more information
Ideas for Social Media Strategy for Southern Rural Development CenterAnne Adrian
This presentation was adapted from the National eXtension Conference http://www.slideshare.net/aafromaa/introducing-ideas-for-social-media-strategy
Please read the notes. More ideas, concepts, and references are given in the notes.
My talk for media140's event at Social Media Week London 2011 - discussing how IBM has embraced social technologies as a form of internal and external communication.
Slides from the workshop @danny_bluestone and @duckymatt from Cyber-Duck Ltd gave at UX London 2013. The workshop focused on how by putting the user at the centre of design decisions you can deliver a better experience. With a mixture of theory and hands-on activities the workshop covered user research, activity mapping, card sorting and participative sketching techniques.
This deck was a collection of thoughts for the Econsultancy digital marketing and internet retailing MSc Alumni students on learning to learn and the skills of the marketer moving forward.
Businesses must engage their employees and their customers to build loyalty, deepen relationships and gain access to insights that inspire future actions and drive profits, but how? How do you rise above the noise to deliver a compelling and differentiated customer experience that will help you not only survive, but thrive. This is not just about building great products or providing great customer support, but how to transform your business to earn the trust needed to fully serve your market - internally and externally
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
13. I know you believe you understand
what you think I said –
but
I’m not sure you realize that what you
heard
is not what I meant.
Ashleigh Brilliant
14. Identical
information evokes
different meanings
in each of us. It is
not what the
message does to
the audience . . .
but what the
audience does
with the
I=0 message. . .
(Information has no intrinsic meaning)
http://informationr.net/ir/8-1/paper140.html that really matters.
– Frank Miller
24. Be Yourself
http://www.flickr.com/photos/laurenmanning/2391238742/sizes/z/in/photostream/
Be Smart
http://www.flickr.com/photos/midom/1057557449/sizes/z/in/photostream/
25. Be Respectful
Don’t Share Confidential or
Proprietary Information
http://www.flickr.com/photos/stevendepolo/3377332163/sizes/z/in/photostream/
26. Creating a Social Media Policy
• It's OK to talk about
industry stuff or company
stuff, but . . . see the
previous three points
• State that your comments
do notrepresent the
company and the views
expressed are your own
33. ammer
• A marketing campaign that normally would have taken 4 months to develop was
completed in 2 weeks
• Employees get faster answers to IT questions
• Employees experience significant and unexpected project time savings
• The company has developed a culture of sharing, central to the One Ford business
plan
• Faster and Cheaper Solution Development: Teams can crowdsourceideas, building
feedback into the development process
• Faster Decision Making: LG decision-makers can quickly access the company’s
organizational knowledge to make the best-informed decision
• Talent Identification: LG’s most knowledgeable and influential employees are able to
shine and share their wealth of relevant information with the rest of the compan.
• Connections occur that otherwise wouldn’t: Faculty and staff can connect to more
people in less time, allowing for a more open and collaborative workplace
• Breaking down communication silos: Yammer allows faculty, staff and students to
communicate across departments and geographic regions
• Enhanced learning: Teachers use private Groups to easily facilitate class discussions
34. • Ensure customer success by embedding rich content, including 3,000 example
files, 60 technical blogs, 200 tutorials, 250 online user groups, how-to videos,
and more.
• Gather valuable product feedback through projects like NI Labs (ni.com/labs)
and Jive secret groups.
• NI Labs showcases new technologies in a virtual research center just before
they are ready for release. Members can download and test these pre-alpha
features and provide feedback directly to the NI engineers working on them.
• R&D engineers blog regularly about LabVIEW best practices and new software
features. Their blogs are an easy way for LabVIEW community members to
collaborate with key developers.
40. How You’ll Feel at Times
http://www.flickr.com/photos/meddygarnet/2922144043/
41. Stick With it. It’s a Battle Well
Worth Fighting!
http://www.flickr.com/photos/tomsaint/2704504463/sizes/z/in/photostream/
42. For a knowledge worker, it is no longer enough to
be a good team player, you have to be a good
network player. RiittaRaesmaa
http://raesmaa.wordpress.com/
We're shifting from ego-system awareness to
eco-system awareness Otto Scharmer, MIT
Gerd Leonhard
Editor's Notes
Before we start I’d like to tell you a little bit about me and my experience. I chose this picture to demonstrate what a button-down, serious guy I am. This is the eldest of my two daughters who my wife and I adopted from the People’s Republic of China. We adopted her sister, who is not in this picture purely because she wasn’t around when it was taken, having vibrated off into another dimension for a while. My oldest was nine when this was taken and will be eleven shortly. I was 55 when we adopted her in 2002. Do the math.
I worked for three major, international aerospace corporations without leaving my desk. When I joined Rocketdyne, almost exactly one year after the Challenger disaster, it was owned by Rockwell International. Some time later it was purchased by The Boeing Company and became Rocketdyne Propulsion and Power, or Boeing Canoga Park. Around 2005 it was purchased by United Technologies’ Pratt & Whitney division.
These are four of the major products my organization designed, manufactured, tested, and flew. I was privileged to be a member of the Space Shuttle Main Engine team for most of my nearly 23 years as an employee there. For most of the last decade of the program I led the team’s knowledge management efforts, as well as was the project manager for our social network system, which I was instrumental in bringing to the company’s attention and for which I led the trade study and the pilot by the SSME team. I continued in that position, among numerous other responsibilities, until my retirement in 2010.
I bring all this up only to point out the importance of this quote and the effect it had on Rocketdyne and my efforts.
How many of you are familiar with this phrase? Do you believe it?
This is a “marketing” phrase I came up with to use in conjunction with the deployment of our “social” system, AskMe Enterprise, which I led the piloting and deployment of beginning in early 2002. It’s use with rocket scientists, however, was somewhat problematic as the decision to base the value of the exponent so it would easily rhyme went completely unappreciated and I was asked by a man with a PhD in physics, quite deadpan, how I derived that figure. Could it not actually be to the third power . . . or somewhere in between?
So, the question is one of sharing vs. hoarding. If knowledge is, indeed, power then hanging on to it and doling it out carefully makes sense. As I’ve heard so many times in the past, “It’s job security”. I submit this is not only mistaken, it is dangerous and destructive to the goals of virtually any organization.
Part of the reason I’m including this slide is because it’s so cool. However, there is a point to be made here. With all this content being created on the Internet, isn’t it reasonable to assume the content created in the enterprise is going to multiply dramatically as well? Every software vendor producing tools for running a large organization, from SAP to Jive, is providing more and more ways in which content can be created and shared. How do we make sense of this?
How Many People to Make?
So . . . how does all this fit together? What do these tools and understandings bring us that can make our jobs easier and our organizations more efficient, effective, and productive?
All of these products, these applications and platforms, are available on the Internet. They are free in terms of their use, though proper use takes time and patience. Their use is not for all organizations; perhaps not for many, but they are there. AOCS uses LinkedIn, YouTube, and Twitter to communicate with its members.
This page links to a YouTube video AOCS put together to promote the organization. It’s a good example of how media can be made available over the Internet for all to have access to.
These are four major players In the enterprise social platform space, three of which I provide success stories from.
It’s important to distinguish between leadership and management. Both are important, but here we are a bit more concerned with leadership . . . at least at the onset. This is because we are riding the crest of a cultural change that can be both disruptive and transformative. We need leadership from all quarters, not merely from the top. The use of social media in an organization provides a forum for participation that has never existed before. This democratizing factor alone can be very difficult for many to accept, especially command-and-control leaders. At the same time, as we progress we need to manage the change that takes place so we can understand what it’s doing to our processes and relationships. This requires the steady hand of management as well.
Both of these metaphors are important to understand if we’re going to successfully navigate the enormous changes taking place . . . and remain viable. The burning platform implies we’re on our own and there is no more time to form committees to study our problem and pass the buck back and forth. We need to be bold and decisive. The frog in the pot slowly coming to a boil represents complacency in the face of harmful conditions. Both suggest we need to be diligent in recognizing the nature of change around us, as well as our tendency to remain comfortable, believing what got us to where we are will always be sufficient. This is, ultimately, never the case.
The following six slides are self-sufficient and, therefore, I’ve not added any notes to describe or explain them
To say these are exciting times is, in my opinion, a gross understatement. I believe we will look back some day and recognize this transformation is every bit as profound and revolutionary as the Industrial Revolution was . . . perhaps more so as the benefits of this change will be more widespread and more closely tied to both the physical and the psychological well-being of people and their institutions.
Unfortunately, since this transformation will take decades to run its course and, in some ways, will never be quite finished (the perpetual beta,, eh?), every day won’t be sunshine and roses. If you choose to evangelize for the change you believe is necessary, you will not always be watched by benevolent eyes. There are those whose ox is fitting to be gored. They won’t be too happy about that. There are those who are incapable of seeing the world as connected and don’t recognize the commonality of our situations. They don’t see collaboration in the same way those who are making this transformation do. They will not make your life pleasant. Of that I am quite certain as I’ve experienced it first-hand.
The quotes are reasonably self-explanatory, though they could be the subject of another month’s discussion . . . easily.