The document discusses device agnostic design, which aims to create content that can be accessed and displayed well on any device. It emphasizes building with reusable modular components rather than bespoke designs for each device. The key aspects are understanding content stacking strategies across screens, using content-based rather than device-based breakpoints, and designing interactive elements that work for both touch and non-touch interfaces. The goal is to provide users with a continuous experience regardless of the device they use.
Beyond The Hamburger Menu - MOBX, 13 Sep 2014Anna Dahlström
Slides from my talk at MOBX in Berlin on 13 Sep 2014 - http://2014.mobxcon.com/
Beyond the hamburger menu - What you need to know about designing for multiple devices.
Abstract: From myths to trends and best practice, actual usage, engagement, design patterns and interactions, we’ll go through the insights behinds the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.
More people are using mobile platforms to access information - can your business afford to be left behind in an age of rapid digital transformation?
When once it was acceptable to be in the late majority when it came to adjusting your business to technological advancements, nowadays you have to lead the pack in order to be a viable business.
No matter how much we try to put ourselves into a mobile first mentality, it is hard for us to do so fully. Our access to PCs prevents us from experiencing mobile the way many in the world do.
We're currently fighting for parity among experiences. We're arguing that the mobile version shouldn't be a dumbed down version of the desktop site.
But we've set our sights too low. In a true Mobile First world, the mobile version should be the best experience. Mobile shouldn't just match the desktop experience, it should exceed it.
Presented by Stephanie Rieger at Breaking Development in Dallas, April 11 2011 and Mobilism in Amsterdam, May 12, 2011.
Context is often cited as the single most important factor in design for the mobile medium. Mobile devices are of course 'mobile', but they are also small, always on, always with us, and can instantly connect us to the people we love. Mobile services must therefore be simple, social, and well-focussed--enabling us to quickly get things done on even the smallest screens.
This is all well and good, but mobile devices have changed. They may be mobile, but many have already stopped being 'phones'—nor do they resemble what we traditionally think of as computers. This presentation will explore how our use, and perception of mobile devices is changing, and how these changes may impact how we should design for them going forward.
Beyond The Hamburger Menu - MOBX, 13 Sep 2014Anna Dahlström
Slides from my talk at MOBX in Berlin on 13 Sep 2014 - http://2014.mobxcon.com/
Beyond the hamburger menu - What you need to know about designing for multiple devices.
Abstract: From myths to trends and best practice, actual usage, engagement, design patterns and interactions, we’ll go through the insights behinds the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.
More people are using mobile platforms to access information - can your business afford to be left behind in an age of rapid digital transformation?
When once it was acceptable to be in the late majority when it came to adjusting your business to technological advancements, nowadays you have to lead the pack in order to be a viable business.
No matter how much we try to put ourselves into a mobile first mentality, it is hard for us to do so fully. Our access to PCs prevents us from experiencing mobile the way many in the world do.
We're currently fighting for parity among experiences. We're arguing that the mobile version shouldn't be a dumbed down version of the desktop site.
But we've set our sights too low. In a true Mobile First world, the mobile version should be the best experience. Mobile shouldn't just match the desktop experience, it should exceed it.
Presented by Stephanie Rieger at Breaking Development in Dallas, April 11 2011 and Mobilism in Amsterdam, May 12, 2011.
Context is often cited as the single most important factor in design for the mobile medium. Mobile devices are of course 'mobile', but they are also small, always on, always with us, and can instantly connect us to the people we love. Mobile services must therefore be simple, social, and well-focussed--enabling us to quickly get things done on even the smallest screens.
This is all well and good, but mobile devices have changed. They may be mobile, but many have already stopped being 'phones'—nor do they resemble what we traditionally think of as computers. This presentation will explore how our use, and perception of mobile devices is changing, and how these changes may impact how we should design for them going forward.
Designing for multiple devices - GA, New York 08 Oct 2012Anna Dahlström
Slides from my class on October 8th 2012 at General Assembly in New York about designing for multiple devices.
ABSTRACT
The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.
Designing for multiple devices - GA London, 19 Nov 2012Anna Dahlström
Slides from my class on November 19th 2012 at General Assembly in London about designing for multiple devices.
ABSTRACT
The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.
Part 3: Advanced Designing for Multiple Devices - GA London, 07 Aug 2013Anna Dahlström
Slides from the third of my 3 part series classes at General Assembly in London on the 7th of August 2013.
https://generalassemb.ly/education/designing-for-multiple-devices-3-part-series/london/2172
ABSTRACT
This 90-minute session will focus on designing for touch across devices - including hybrids - as well as the challenges and opportunities of responsive content. We will cover how to find a balance between controlling layouts and making your products as responsive as possible. By the end of the session you'll have an understanding of:
- the different ways people physically hold and interact with their devices
- how hybrid devices impact design decisions
- why the mobile context matters and what you need to consider
- how to adapt content to device layout and orientations
- using content as the basis for breakpoints rather than devices
- and a framework to use as the starting point for approaching modular and responsive design from an information architect (IA) and user experience (UX) point of view
Designing for multiple devices, GA London - 01 Oct 2012Anna Dahlström
Slides from my class on October 1st 2012 at General Assembly London about designing for multiple devices.
ABSTRACT
The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.
Part 1: Fundamentals of Designing for Multiple Devices - GA London, 24 Jul 2013Anna Dahlström
Slides from the first of my 3 part series classes at General Assembly in London on the 24th of July 2013.
https://generalassemb.ly/education/designing-for-multiple-devices-3-part-series/london/2172
ABSTRACT
This introductory class will cover the basics of responsive design and mobile apps (for both Android and iOS), and how expectations and practices have changed for both.
Mobile UX 101 - current trends, behaviours, design considerations, common mistakes, platform choices and general advice for anyone entering the mobile design and development industry
Ben Kepes of Clouderati fame joined us for the first ever DevOps conference in Israel - and spoke about the driving force behind DevOps in organizations today.
Presented at DevOps Con Israel 2013
Last week me and Stephen Thomas presented to our company's UXC Luncheon. This is a quarterly event open to all the different User Experience groups in the company. Our topic was upcoming trends in Design and technology. This is actually the fifth time I've presented a presentation like this one, starting back in 2005. While some trends are still developing, there are some new and interesting things that will shape the years to come.
Fundamentals of Designing for Multiple Devices - GA, New York, 07 Oct 2013Anna Dahlström
Slides from my Designing for multiple devices class at General Assembly in New York on the 7th of October 2013.
The rise in smartphones and tablets has not only changed the way we consume and interact with content, but also the way we design and approach it. This class will explore the shifting of user expectations, changes in behavior and consumption patterns, and what these advancements mean for designing products across different platforms.
Takeaways:
- An understanding of how user expectations have shifted over the last few years with regards to the use of multiple devices and how this has affected behavior and consumption patterns among consumers
- The impact this has on how to approach and design products and services that will be used on multiple devices
- An overview and understanding of the difference between mobile websites vs. responsive design vs. apps and the basics of each
- Guiding principles, resources and tools to help tackle the multiple device jungle
Part 2: Designing For Multiple Devices - GA London, 18 Mar 2013Anna Dahlström
Slides from my part 2 class of Designing for multiple devices run at General Assembly in London on the 18th of March 2013.
ABSTRACT
In Fundamentals for Designing for Multiple Devices, we covered the basics of responsive design and mobile apps (for both Android & iOS). We also looked at how user expectations have shifted behaviour, how consumption patterns have changed and what that has meant for designing products that will be used on multiple devices. This follow-on session will take outset in the guiding principles covered in the previous class and take a closer look at:
- common challenges faced when designing for multiple devices and how to address them
- content strategy and hierarchy across devices
- navigation patterns for responsive design
- app structures and navigation patterns
- how to test both responsive sites and apps
GA London - Designing for multiple devices, 28may2012Anna Dahlström
Slides from my class on May 28 2012 at General Assembly London on designing for multiple devices.
ABSTRACT
The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.
Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014Anna Dahlström
Slides from my talk at Digital Doughnut on the 25th of November in London where I talked about 10 things you need to know about mobile.
http://events.digitaldoughnut.com/Meetups/1500/161/other/0/false
Beyond The Hamburger Menu, UX Ireland, 10 Nov 2016Anna Dahlström
Slides from my talk at UX Ireland on 10 November 2016
http://uxireland.net/sessions/index.php?session=108
Abstract:
From myths to trends and best practice, actual usage, engagement, design patterns and interactions - in this session, I will go through the insights behinds the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.
Designing for multiple devices - GA, New York 08 Oct 2012Anna Dahlström
Slides from my class on October 8th 2012 at General Assembly in New York about designing for multiple devices.
ABSTRACT
The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.
Designing for multiple devices - GA London, 19 Nov 2012Anna Dahlström
Slides from my class on November 19th 2012 at General Assembly in London about designing for multiple devices.
ABSTRACT
The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.
Part 3: Advanced Designing for Multiple Devices - GA London, 07 Aug 2013Anna Dahlström
Slides from the third of my 3 part series classes at General Assembly in London on the 7th of August 2013.
https://generalassemb.ly/education/designing-for-multiple-devices-3-part-series/london/2172
ABSTRACT
This 90-minute session will focus on designing for touch across devices - including hybrids - as well as the challenges and opportunities of responsive content. We will cover how to find a balance between controlling layouts and making your products as responsive as possible. By the end of the session you'll have an understanding of:
- the different ways people physically hold and interact with their devices
- how hybrid devices impact design decisions
- why the mobile context matters and what you need to consider
- how to adapt content to device layout and orientations
- using content as the basis for breakpoints rather than devices
- and a framework to use as the starting point for approaching modular and responsive design from an information architect (IA) and user experience (UX) point of view
Designing for multiple devices, GA London - 01 Oct 2012Anna Dahlström
Slides from my class on October 1st 2012 at General Assembly London about designing for multiple devices.
ABSTRACT
The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.
Part 1: Fundamentals of Designing for Multiple Devices - GA London, 24 Jul 2013Anna Dahlström
Slides from the first of my 3 part series classes at General Assembly in London on the 24th of July 2013.
https://generalassemb.ly/education/designing-for-multiple-devices-3-part-series/london/2172
ABSTRACT
This introductory class will cover the basics of responsive design and mobile apps (for both Android and iOS), and how expectations and practices have changed for both.
Mobile UX 101 - current trends, behaviours, design considerations, common mistakes, platform choices and general advice for anyone entering the mobile design and development industry
Ben Kepes of Clouderati fame joined us for the first ever DevOps conference in Israel - and spoke about the driving force behind DevOps in organizations today.
Presented at DevOps Con Israel 2013
Last week me and Stephen Thomas presented to our company's UXC Luncheon. This is a quarterly event open to all the different User Experience groups in the company. Our topic was upcoming trends in Design and technology. This is actually the fifth time I've presented a presentation like this one, starting back in 2005. While some trends are still developing, there are some new and interesting things that will shape the years to come.
Fundamentals of Designing for Multiple Devices - GA, New York, 07 Oct 2013Anna Dahlström
Slides from my Designing for multiple devices class at General Assembly in New York on the 7th of October 2013.
The rise in smartphones and tablets has not only changed the way we consume and interact with content, but also the way we design and approach it. This class will explore the shifting of user expectations, changes in behavior and consumption patterns, and what these advancements mean for designing products across different platforms.
Takeaways:
- An understanding of how user expectations have shifted over the last few years with regards to the use of multiple devices and how this has affected behavior and consumption patterns among consumers
- The impact this has on how to approach and design products and services that will be used on multiple devices
- An overview and understanding of the difference between mobile websites vs. responsive design vs. apps and the basics of each
- Guiding principles, resources and tools to help tackle the multiple device jungle
Part 2: Designing For Multiple Devices - GA London, 18 Mar 2013Anna Dahlström
Slides from my part 2 class of Designing for multiple devices run at General Assembly in London on the 18th of March 2013.
ABSTRACT
In Fundamentals for Designing for Multiple Devices, we covered the basics of responsive design and mobile apps (for both Android & iOS). We also looked at how user expectations have shifted behaviour, how consumption patterns have changed and what that has meant for designing products that will be used on multiple devices. This follow-on session will take outset in the guiding principles covered in the previous class and take a closer look at:
- common challenges faced when designing for multiple devices and how to address them
- content strategy and hierarchy across devices
- navigation patterns for responsive design
- app structures and navigation patterns
- how to test both responsive sites and apps
GA London - Designing for multiple devices, 28may2012Anna Dahlström
Slides from my class on May 28 2012 at General Assembly London on designing for multiple devices.
ABSTRACT
The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.
Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014Anna Dahlström
Slides from my talk at Digital Doughnut on the 25th of November in London where I talked about 10 things you need to know about mobile.
http://events.digitaldoughnut.com/Meetups/1500/161/other/0/false
Beyond The Hamburger Menu, UX Ireland, 10 Nov 2016Anna Dahlström
Slides from my talk at UX Ireland on 10 November 2016
http://uxireland.net/sessions/index.php?session=108
Abstract:
From myths to trends and best practice, actual usage, engagement, design patterns and interactions - in this session, I will go through the insights behinds the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.
The time is 2020. The inflection point has long passed. Most web traffic is now coming from some manner of portable device. And if Google Chairman Eric Schmidt (and many others’) predictions have come true, we will have truly reached time where “…[technology] will just be seamless. It will just be there. The web will be everything, and it will be nothing. It will be like electricity.”
This presentation challenges us to think about the role of the web going forward. What steps must we take to build a world where interactions with the web are truly “seamless”? What would a seamless web even look like? How can we ensure the web remains strong amidst all the new technologies that are on the way.
Presented on September 13 in London at Generate.
Beyond The Hamburger Menu - UX In The City Oxford, 21 Apr 2017Anna Dahlström
Slides from my talk Beyond the Hamburger Menu at UX In The City Oxford
http://uxinthecity.net/2017/oxford/sessions/index.php?session=109
ABSTRACT
From myths to trends and best practice, actual usage, engagement, design patterns and interactions - in this session, I will go through the insights behind the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.
The web is finally coming of age with respect to increasing sophistication of the structure and presentation of visual information, the standardization of technologies to more easily create and display this information, physical devices that make this information easily accessible, and finally growing social connectivity. Presented at Rich Web Experience 2011, Ft. Lauderdale, FL.
Slides from my talk at NCC Group's Web Performance Day in May 2016.
Compares the features of apps and the web, what's great about each and explores some of the technologies that will allow us to build websites that can deliver native like experiences.
Similar to UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content to go anywhere (20)
UCD15 Talk - Katherine Benjamin - "Can't someone else do it? When are we empo...UCD UK Ltd
Digital health services are meant to empower users to manage their own health, and lead to better informed, more engaged patients. To this end, user centred design has incredible potential to support people towards healthier lives, and alleviate pressure on health systems. However, to what extent has the rhetoric of empowerment in the context of technology been diluted to the point that when we speak of "empowering users", what we really mean is "let's get the service user to do our job for us" .
While it is easy to become disillusioned with erosion of the empowerment agenda's activist roots, user centred design, by its very nature, allows for a fundamental change in power dynamics between service users and service providers. This presentation will apply a social psychological lens to academic theory, industry best practice, and real-world stories outlining the intersection between empowerment and digital design.
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The psychological phenomenon known as Situational Awareness is probably more readily associated with designing real-time, safety-critical systems such as cockpits or nuclear control rooms. However, consigning the learning and insight that research into Situational Awareness has given us to this narrow band of applications could represent a huge missed opportunity.
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UCD15 Talk - Lucy Blackwell - How Experiences Sell ProductsUCD UK Ltd
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UCD15 Talk - Julie Kennedy & Lucy Scott - Designing for Our Future SelvesUCD UK Ltd
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UCD15 Talk - Daniel Whiston - The relationship between comics and digital con...UCD UK Ltd
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Alberta Soranzo - You Keep Saying Mobile (but I don’t think it means what you think it means)
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UCD14 Talk - Ben Wynn - Your Mobile Product Design Lies in the BalanceUCD UK Ltd
Ben Wynn - Your Mobile Product Design Lies in the Balance
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UCD14 Workshop - Darci Dutcher - Designing a Design TeamUCD UK Ltd
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One of the biggest design challenges we face is how to design and build our own teams. This can be even harder when working in agile/lean companies.
User Experience Design is a broad term that encompasses so many different skillsets that it can be difficult to bring together a design team that has the right mix of skills, knowledge and interests. This talk will cover a few approaches for identifying and creating the right balance of skills (both hard skills and soft skills) within a design team to help promote happy, healthy and successful design teams.
UCD14 Talk - Karl Smith - Enterprise User Experience UCD UK Ltd
Karl Smith - Exploring the challenges and opportunities of globalisation and commoditisation in Enterprise User Experience EUX
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Can user experience be globalised as a service that means and delivers the same thing in every country? Moreover can user experience people be commoditised to fuel the desires to drive down costs through existing outsourcing models?
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UCD14 Talk - Kevin Fitzsimons - Aggressive Inclusivity: A Truly Team Approach...UCD UK Ltd
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UCD14 Talk - John Waterworth - Making it Work for EveryoneUCD UK Ltd
John Waterworth - Making it Work for Everyone
Most government services are aimed at specific groups or types of people. But some of the services we are creating at the Government Digital Service really are aimed at everyone.
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In my time designing and managing commercial products and services, I could choose whether or not to serve the needs of these edge case groups. Would a small group provide enough revenue to make serving them worthwhile? Would meeting their needs make the product or service harder for the majority of customers to buy and use?
With government services we rarely have that choice. We can’t decide that some people won’t be able to register to vote, apply for a passport, or record the birth of a child, for example.
We also know that more than 25% of UK adults are either not online, or lack basic online skills. How can we design digital services that work well for the majority of users, without excluding people who lack easy access to the Internet, or have lower skills and confidence using digital services.
Using examples from recent Government Digital Service projects, this talk will show:
1. How we blend a variety of research approaches to reach a large and varied user population.
2. How we identify edge case groups and explore their needs.
3. The most common problems that people with low skills and confidence have using digital services.
4. Some of the design patterns we have developed to overcome these problems and provide services that work well for everyone.
UCD14 Talk - Pete Trainor - Is There a Neurological Recipe for Success? #NeuroCXUCD UK Ltd
Pete Trainor - Is There a Neurological Recipe for Success? #NeuroCX
How can we design experiences that are intrinsically baked with success? Experiences that force users to learn new tricks and as a by-product modify behaviour and in some cases become new habits.
How do we reward attention rather than demand it?
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– Joygasms – Expanding scenarios linked to sustained progress and instant gratification
– Kudos – The encouragement of altruism
– Commas – Experiences that are repeated, interrupted & never end
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UCD14 Keynote - Julian Hirst - Improvisation & Innovation: More Music Lessons...UCD UK Ltd
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Business is beginning to see the real value in design, and in differentiation through innovation. Designers are invited to the table early to solve complex problems, uncover opportunities, conceptualise strategy, help achieve financial goals, make shareholders rich.
To preserve the ethos and influence of design in new environments, we must continue to draw inspiration from outside our community. This is how we will continue innovate in our own field, and help prevent the “professionalisation” of design.
With musicians on stage, we will illustrate stylistic and non-idiomatic improvisation in music, and explore the relationship with innovation and improvisation in design. And we’ll see that there are lessons to be learned from managing musicians through the creative process that can teach designers plenty about differentiation in our own field.
UCD14 Workshop - Neil Turner - How to Ditch Meetings and Start Playing GamesUCD UK Ltd
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Games? Aren't games strictly for outside office hours? Not when it comes to user-centred design. Games are not only great fun, they’re also a fantastic way to approach a problem from a different angle and to get important requirements and information from users, stakeholders and team members, without it even seeming like hard work.
In this highly practical and interactive tutorial you’ll learn some simple games that you’ll be able to apply straightaway to your user-centred design projects. You’ll learn games for generating potential design ideas, for exploring ideas and for refining and evaluating designs with users. Come to this session and you too can find out how to get paid for playing games at work!
UCD14 Talk - Monica Ferraro - Usability Testing with Young ChildrenUCD UK Ltd
Monica Ferraro - Usability Testing with Young Children
Why do usability testing with children?
Children start interacting with technology at a very young age. Often these technologies, products and services are created without the involvement of children in the design process, and that can jeopardize the success of the product and investment. In this talk we will look at the differences, similarities and challenges of running usability testing with young children, compared to adults.
How to do user testing with children?
We will look at case studies to illustrate which techniques work well while carrying out usability testing with young children. We will also talk about practical tips on ethics, recruiting children, how to keep them focused, and plenty of useful information to take into consideration when designing with young children.
About Playhows
Playhows is a London based UX consultancy specialising in children-centred design. We help companies to create better experiences for children’s products and services through our children-centred design approach.
UCD14 Workshop - John Knight - Radical Innovation UCD UK Ltd
Radical Innovation was presented at UCD14 by Riccie Janus and Leon Bovett of Accenture.
Approaches and methods to innovating at the level of strategic and detailed design and delivery of digital products and services.
UCD14 Keynote: Jonathan Lovatt-Young - 7 Steps for Creating Differentiated Ex...UCD UK Ltd
7 Steps for Creating Differentiated Experiences
For some reason nearly all projects with UX involvement have experience principles as a deliverable in the Statement of Work. On first glance, these values can look rather made up, no traceability, little reflection of the brand or where the future lies. So what are they and who are they for? I've certainly seen a fair whack of projects where, in all honesty, they've been two weeks waste of time coming up with a bunch of words and ‘best practice’ examples of them – ultimately with zero resemblance to the final product.
This session will cover:
1. What experience principles really are
2. How to find and use brand values
3. Writing how they manifest these value in digital touchpoints
4. Knowing how they may change for differing customer groups
5. Creating workshops for executives for input
6. Documenting for sharing
7. Using for future idea generation and critique of work in progress
With a template to work through during the talk, all participants will leave with a good understanding of what experience principles are and how to create them collaborating with senior clients.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content to go anywhere
1. Device Agnostic Design
How to get your content to go anywhere
by Anna Dahlström | @annadahlstrom
UCD London, 25 Oct 2014 #UCD14
Image courtesy of Shutterstock
2. Before 2007 we mostly
thought about pages
www.flickr.com/photos/activeside/2192411612
3. That was when browsers
were our biggest head ache
www.flickr.com/photos/jorgeq82/4732700819
4. Today it’s browers &
a whole bunch of devices
www.flickr.com/photos/adactio/12674602864
5. “ For the first time ever
there are more gadgets in the
world than there are people. ”
- Source: Independent
http://www.businessinsider.com/vatican-square-2005-and-2013-2013-3
7. “ We have seen 18,769 distinct devices
download our app in the past few months.
In our report last year we saw 11,868. ”
Android fragmentation, Screenshot from OpenSignal http://opensignal.com/reports/2014/android-fragmentation/
- Source: Open Signal
8. We go online
everywhere and anywhere
www.flickr.com/photos/luigimengato/5963540855
9. …and these
are the game changers
https://www.flickr.com/photos/jfingas/10104822523
13. “ Today’s popular devices aren’t tomorrow's so
building something which works on any device is better than
building something which works on today’s devices. ”
https://www.flickr.com/photos/jfingas/10104822523
- Combined wise words from @oneextrapixel & @trentwalton
!
!
!
!
!
!
17. An evolvement of
responsive design
www.flickr.com/photos/adactio/5818096043
18. FULL WEBSITE
FULL
WEBSITE
FULL
WEBSITE
Responsive sites have the same url
& is basically “one site”
http://desktopwallpaper-s.com/19-Computers/-/Future
19. DESKTOP
FULL WEBSITE
BESPOKE
CUT DOWN
WEBSITE
BESPOKE
CUT DOWN
WEBSITE
Bespoke mobile sites have a separate url
& means maintaining different sites
http://desktopwallpaper-s.com/19-Computers/-/Future
26. This is NOT
what a mobile user looks like
Image courtesy of Shutterstock
27. Mobile Search MoMentS
UnderStanding how Mobile driveS converSionS
Mobile search is always on, happening
on the go, at home and at work
of mobile searches
occur at home or
work; 17% on the go 77%
0RELOHVHDUFKHVDUHVWURQJOWLHGWRVSHFLȴFFRQWH[WV
Shopping queries are 2x more likely to be in store
Mobile searches drive valuable
outcomes for businesses
3 of 4 mobile searches
trigger follow-up actions
Actions triggered by mobile search
also happen very quickly
of conversions (store visit,
phone call or purchase)
happening within an hour 55%
On average, each mobile search triggers
nearly 2 follow-up actions
Product shopping searches have a
higher number of outcomes
Number of follow-up actions per mobile search
3.56 2.52 2.08
2.20 2.07
Beauty Auto Travel Food Tech
36%
Continued
Research
18%
Shared Information
17%
Made a Purchase
25%
Visited a Retailer’s
Website
17%
Visited a Store
7%
Called a Business
77% of mobile searches
occur at home or work
17% of mobile searches
occur on the go
Source: http://www.thinkwithgoogle.com/infographics/creating-moments-that-matter-infographic.html
29. We switch between
them throughout the day
Morning Commute Work Lunch Meeting Dinner Movie
30. A poor experience results in
the same thing where ever it takes place
www.flickr.com/photos/sixmilliondollardan/2493495506
31. Users expect an equal continuous
experience across devices
www.flickr.com/photos/joachim_s_mueller/7110473339
32. Having separate sites
does, for the most part, not make sense
DESKTOP
FULL WEBSITE
BESPOKE
CUT DOWN
WEBSITE
BESPOKE
CUT DOWN
WEBSITE
http://desktopwallpaper-s.com/19-Computers/-/Future
33. Bespoke mobile sites: Different sites
based on the device that’s used
DESKTOP
FULL WEBSITE
BESPOKE
CUT DOWN
WEBSITE
BESPOKE
CUT DOWN
WEBSITE
http://desktopwallpaper-s.com/19-Computers/-/Future
34. Responsive sites: The same site
irrespectively of the device
FULL WEBSITE
FULL
WEBSITE
FULL
WEBSITE
http://desktopwallpaper-s.com/19-Computers/-/Future
35. http://foundation.zurb.com/docs/layout.php
“ Design development
should respond to the user’s
behaviour environment based
on screen size, platform
orientation. [It’s]...a mix of
flexible grids layouts, images
an intelligent use of media
queries. ”
- Smashing Magazine
36. It’s all about
the modules baby
www.flickr.com/photos/donsolo/2136923757/
37. Define your content stacking strategy
across devices orientation.
www.thismanslife.co.uk/projects/lab/responsivewireframes/#desktop/
38. Define your content stacking strategy
across devices orientation.
www.thismanslife.co.uk/projects/lab/responsivewireframes/#desktop/
39. Define your content stacking strategy
across devices orientation.
www.thismanslife.co.uk/projects/lab/responsivewireframes/#desktop/
sizes
53. Content layer
rich semantic HTML markup
Presentation layer
CSS and styling
Client-side scripting layer
JavaScript or jQuery behaviors
54. www.thegrid.io
“ To get response times to a
minimum, we’ve had to develop a
system that loads in just the
essential components of the page
at the right times.
Mobile-sized images download first,
then when the page’s Javascript
detects the browser’s capabilities,
higher-resolution images get
‘loaded in dynamically.’ ”
- Andrew Pipe, BBC iWonder
56. Mobile context ≠ mobile use case
The latter is about the task, the former about
the total sum of the user’s mobile experience
www.flickr.com/photos/icedsoul/2486885051
57. “ I used to think it merely dealt with basing responsive
breakpoints on content rather than particular devices, but there’s
more to devices than the size of their screens. ”
Image courtesy of Shutterstockwww.flickr.com/photos/jmsmith000/3169546564
- Trent Walton, Device Agnostic
58. “ A device-agnostic approach also takes
into account infinite combinations of screen resolution, input
method, browser capability, and connection speed. ”
www.flickr.com/photos/lokan/88w4w34w6.f4li8ck5r2.com/photos/jmsmith000/3169546564
- Trent Walton, Device Agnostic
70. http://foundation.zurb.com/docs/layout.php
“ Your users get to decide
how, when, and where they
want to read your content.
It is your challenge and your
responsibility to deliver a good
experience to them. ”
- Karen McGrane
72. How do we design something that can work on any device?
73. www.thegrid.io
“ The design adjusts to look
good on every browser and
every device. Automatically.”
- The Grid
74. It all starts
with content
www.flickr.com/photos/grimsanto/751075283/photos/carlosfpardo/6791950592
75. Less about pages more focus on
the building blocks that make up those views
www.flickr.com/photos/boltofblue/4418442567
76. Gone is the big reveal of the
beautiful page designs
www.flickr.com/photos/nataliejohnson/377344806
77. It’s about views that will look good,
work well, across different browsers, screen
sizes, device types, connections input methods
www.flickr.com/photos/jorgeq82/4732700819 www.flickr.com/photos/adactio/6153481666
79. 1. Understand content content stacking strategy
2. Approach design as systems of modules
3. Use content rather than device based breakpoints
80. http://foundation.zurb.com/docs/layout.php
“ With thousands and
thousands of pages on the
Crayola site, it wasn’t efficient to
wireframe every single page and
state.
We created a system of
components that could be
assembled in different
configurations to accommodate
the unique content needed for
each type of page. ”
- Daniel Mall
Screenshot: www.crayola.co.uk/
81. The more you reuse, the less modules
there will be to design, define develop
www.flickr.com/photos/boltofblue/4418442567
82. Essential for preventing
ending up with too many pieces
www.flickr.com/photos/akrabat/9085299639
84. Define views key templates
Home Categories Product listing Product page
Header Nav
Header Nav
Filter search
Features
Products
Footer
Featured categories
Featured products
Footer
Header Nav
Categories
Footer
Header Nav
Gallery
Descrip-tion
Additional info
Related products
Footer
86. Home - large
Header Nav
Features
Featured categories
Featured products
Footer
1 Header Nav
2
Features
3
Category
4 Category
6
Categ
11 Footer
6
Categ
10
Prod
9
Prod
8
Prod
7
Prod
Home - small
1 Header Nav
2
Features
3 Category
4
Categ
5
Categ
6
Product
7
Product
8
Product
9
Product
10 Footer
Header Nav
Features
Featured
categories
Featured
products
Footer
Do the same across screen sizes
87. Break down each module into elements
Home - large
Header Nav
Features
Featured categories
Featured products
Footer
1 Header Nav
2
Features
3
Category
4 Category
6
Categ
11 Footer
6
Categ
10
Prod
9
Prod
8
Prod
7
Prod
1 Header Nav
2
Features
3 Category
4
Categ
5
Categ
6
Product
7
Product
8
Product
9
Product
10 Footer
Header Nav
Features
Footer
Home - small
Featured
categories
Featured
products
90. Start identifying your building blocks variations
Views Modules
Feature - large Feature - small
Home - large Home - small
91. Start identifying your building blocks variations
Views Modules
Feature - large Feature - small
Home - large Home - small
92. Start identifying your building blocks variations
Views Modules
Feature - large Feature - small
Featured products - large Featured products - small
Home - large Home - small
93. Start identifying your building blocks variations
Views Modules
Feature - large Feature - small
Featured products - large Featured products - small
Home - large Home - small
94. Start identifying your building blocks variations
Feature - large Feature - small
Featured products - large
Single product - large
Featured products - small
Single product- small
Views Modules
Home - large Home - small
95. Iterate refine across views key templates
Home Categories Product listing Product page
Header Nav
Header Nav
Filter search
Features
Products
Footer
Featured categories
Featured products
Footer
Header Nav
Categories
Footer
Header Nav
Gallery
Descrip-tion
Additional info
Related products
Footer
96. Iterate refine across views key templates
Home Categories Product listing Product page
Header Nav
Header Nav
Filter search
Features
Products
Footer
Featured categories
Footer
Header Nav
Categories
Footer
Header Nav
Gallery
Descrip-tion
Additional info
Related products
10
Prod
9
Prod
8
Prod
7
Prod
Footer
97. Iterate refine across views key templates
Home Categories Product listing Product page
Header Nav
Header Nav
Filter search
Features
Products
Footer
Featured categories
Footer
Header Nav
Categories
Footer
Header Nav
Gallery
Descrip-tion
Additional info
Related products
Footer
98. Iterate refine across views key templates
Home Categories Product listing Product page
Header Nav
Header Nav
Filter search
Features
Products
Footer
Featured categories
Footer
Header Nav
Categories
Footer
Header Nav
Gallery
Descrip-tion
Additional info
7
Prod
6
Prod
5
Prod
4
Prod
Footer
99. Iterate refine across views key templates
Home Categories Product listing Product page
Header Nav
Header Nav
Filter search
Features
Products
Footer
Featured categories
Footer
Header Nav
Categories
Footer
Header Nav
Gallery
Descrip-tion
Additional info
Footer
100. Iterate refine across views key templates
Home Categories Product listing Product page
Header Nav
Header Nav
Filter search
Features
Footer
Featured categories
Footer
Header Nav
Categories
Footer
Header Nav
Gallery
Descrip-tion
Additional info
Footer
6
Prod
5
Prod
4
Prod
3
Prod
10
Prod
9
Prod
8
Prod
7
Prod
14
Prod
13
Prod
12
Prod
11
Prod
18
Prod
17
Prod
16
Prod
15
Prod
101. Iterate refine across views key templates
Home Categories Product listing Product page
Header Nav
Header Nav
Filter search
Features
Footer
Featured categories
Footer
Header Nav
Categories
Footer
Header Nav
Gallery
Descrip-tion
Additional info
Footer
6
Prod
5
Prod
4
Prod
10
Prod
9
Prod
8
Prod
7
Prod
14
Prod
13
Prod
12
Prod
11
Prod
18
Prod
17
Prod
16
Prod
15
Prod
102. Iterate refine across views key templates
Home Categories Product listing Product page
Header Nav
Header Nav
Filter search
Features
Footer
Featured categories
Footer
Header Nav
Categories
Footer
Header Nav
Gallery
Descrip-tion
Additional info
Footer
103. Gradually build your module library
Feature - large Feature - small
1
3
4
Featured products - large Featured products - small
Also used for:
• Module REL01 - Related products
Single product - large Single product- small
1
2
3
1
2
1
2
3
4
2
3
1
2
3
1
2
1
1
104. Gradually build your module library
Feature - large Feature - small
1
3
4
Featured products - large Featured products - small
Also used for:
• Module REL01 - Related products
Single product - large Single product- small
1
2
3
1
2
1
2
3
4
2
3
1
2
3
1
2
1
1
105. Work with breakpoints tweakpoints,
focus on content layout EMS instead of px
www.slideshare.net/yiibu/pragmatic-responsive-design
106. http://foundation.zurb.com/docs/layout.php
“ Building a content-aware
grid is a simple matter of
choosing the layout patterns
that you want, based on
breakpoints that you set
according to page content. ”
- Thierry Koblentz, Device-Agnostic Approach To Responsive Web Design
107. Look at what’s suitable for your content
best practice for layout principles
www.flickr.com/photos/visualpunch/7351572896
108. Basing breakpoints on
screen sizes is a temporary
work around
www.flickr.com/photos/gozalewis/3249104929
109. It enforces the idea that
(responsive) design is about devices. It’s not.
www.flickr.com/photos/adactio/6153481666
110. Opt for fluid as
much possible
http://foundation.zurb.com/docs/layout.php
111. Work with your module library and templates
Home - large
Header Nav
Features
Featured categories
Featured products
Footer
1 Header Nav
2
Features
3
Category
4 Category
6
Categ
11 Footer
6
Categ
10
Prod
9
Prod
8
Prod
7
Prod
1 Header Nav
2
Features
3 Category
4
Categ
5
Categ
6
Product
7
Product
8
Product
9
Product
10 Footer
Header Nav
Features
Footer
Home - small
Featured
categories
Featured
products
113. Image courtesy of Shutterstock
“ Every responsive design project
is also a content strategy project. ”
- Karen McGrane
114. How we approach it
depends…
www.flickr.com/photos/75905404@N00/7126146307
115. Brand Aim of experience Info or task
High level IA UX deliverables Detailed
Less formal UX deliverables but
more creatively led
UX led with more formal
extensive IA UX deliverables
Extensive Experience in visual design team Limited
Source: Mark Bell, Dare
116. We have to work together across disciplines, with clients
117. Device agnostic design means
giving up some control to ensure it works
for as many devices as possible
www.flickr.com/photos/byte/8282578241
118. Ensuring that we do what’s best for
our clients, our users us as a company
www.flickr.com/photos/stickkim/7491816206
124. Screenshot: Screenshot: http://www.apple.com/uk/
“
A
n
d
ju
s
t a
s
the first wave of desktop apps ported to
mobile were underwhelming and replaced by mobile-first
applications, so will companies quickly realize that it isn’t
just a new screen but a brand-new platform. ”
- Source: Techcrunch