Consumers worldwide have been quick to embrace the concept of a tablet computer: IDC forecasts that 53.5 million units will ship this year. As brands start to explore how best to reach consumers via this nascent medium, we outline best practices for marketing on the tablet in our latest report.
Our Tablet Checklist includes 10 actionable recommendations for brands, with case studies to help illustrate these ideas. The recommendations were inspired by conversations with a panel of interactive media professionals both inside and outside JWT.
Final report for SD5520 Concept Workshop. The concept is about the sustainable reading behavior. Talking about sustainable disposal ways for free newspaper in Hong Kong.
La tablette a des qualités incontournables : immédiatement allumée, ludique, facile à transporter et idéale comme cadeau. Plutôt sociale , plus «justifiée» pour sortir de l'usage à la maison (dans les transports publics, en vacances, au bureau pour de choses personnelles ...), elle est en réalité très appréciée pour une utilisation personnelle de loisir à la maison.
Mobile-first is a simple idea with big implications: digital products should be designed for mobile first. Not the other way around.
These are the slides for my 12 minute presentation at IA day 2012. Just a quick introduction to the mobile-first concept.
Props to Luke Wroblewski and Brad Frost. I got most of the stuff in this presentation from their presentations and blogs.
Luke Wroblewski:
http://www.lukew.com/presos/preso.asp?26
Brad Frost:
http://bradfrostweb.com/blog/web/for-a-future-friendly-web/
A brief overview of digital trends and developments for 2012...its not meant to be massively comprehensive, nor overly detailed, its just my view on some interesting things that are going on in the digital world currently
Final report for SD5520 Concept Workshop. The concept is about the sustainable reading behavior. Talking about sustainable disposal ways for free newspaper in Hong Kong.
La tablette a des qualités incontournables : immédiatement allumée, ludique, facile à transporter et idéale comme cadeau. Plutôt sociale , plus «justifiée» pour sortir de l'usage à la maison (dans les transports publics, en vacances, au bureau pour de choses personnelles ...), elle est en réalité très appréciée pour une utilisation personnelle de loisir à la maison.
Mobile-first is a simple idea with big implications: digital products should be designed for mobile first. Not the other way around.
These are the slides for my 12 minute presentation at IA day 2012. Just a quick introduction to the mobile-first concept.
Props to Luke Wroblewski and Brad Frost. I got most of the stuff in this presentation from their presentations and blogs.
Luke Wroblewski:
http://www.lukew.com/presos/preso.asp?26
Brad Frost:
http://bradfrostweb.com/blog/web/for-a-future-friendly-web/
A brief overview of digital trends and developments for 2012...its not meant to be massively comprehensive, nor overly detailed, its just my view on some interesting things that are going on in the digital world currently
A second view on content, media and advertising for iPad and tablet devices in general. What is it all about and how can it affect our way of looking at media consumption.
Presented at the Digital Marketing seminar for the Marketing Foundation in Belgium.
While the entry cost of the device can be quite high, many of the applications can be obtained for a low cost or free of charge. Some of this applications are allowing individuals to express themselves in new ways. Are these new forms of expressions contributing to the informal learning of individuals and to what extent? Will this growing market provide for an increasingly personalized learning experience and what will that look like? A presentation to encourage further discussion.
Mobile user experience is a new frontier. Untethered from a keyboard and mouse, this rich design space is lush with opportunity to invent new and more human ways for people to interact with information. Invention requires casting off many anchors and conventions inherited from the last 50 years of computer science and traditional design and jumping head first into a new and unfamiliar design space.
In this talk, Rachel will provide:
Insight into how designers and UX professionals can navigate the unfamiliar and fast-changing mobile landscape with grace and solid thinking.
In-depth information on advanced mobile design topics UX professionals will spend the next 10+ years pioneering
Tools and frameworks necessary to begin tackling mobile UX problems in this rapidly changing design space.
Beyond measuring buzz at WARC Next Generation ResearchInSites on Stage
Beyond measuring buzz: Drawing Deeper Insights through social media research (by Simon McDonald - InSites Consulting and Krista Cornelis - RTL Nederland), presented at the WARC Next Generation Research on Thursday January 17, 2013.
The concept of work-life balance today is obsolete. This conference took a deeper look at people, projects, products, and services that we can all leverage to try to LIVE, WORK, and PLAY BETTER.
A CPD workshop for university librarians at the Boole Library, University College Cork given by Imogen Bertin 30th May 2011. Shared under Creative Commons sharealike licensing.
A second view on content, media and advertising for iPad and tablet devices in general. What is it all about and how can it affect our way of looking at media consumption.
Presented at the Digital Marketing seminar for the Marketing Foundation in Belgium.
While the entry cost of the device can be quite high, many of the applications can be obtained for a low cost or free of charge. Some of this applications are allowing individuals to express themselves in new ways. Are these new forms of expressions contributing to the informal learning of individuals and to what extent? Will this growing market provide for an increasingly personalized learning experience and what will that look like? A presentation to encourage further discussion.
Mobile user experience is a new frontier. Untethered from a keyboard and mouse, this rich design space is lush with opportunity to invent new and more human ways for people to interact with information. Invention requires casting off many anchors and conventions inherited from the last 50 years of computer science and traditional design and jumping head first into a new and unfamiliar design space.
In this talk, Rachel will provide:
Insight into how designers and UX professionals can navigate the unfamiliar and fast-changing mobile landscape with grace and solid thinking.
In-depth information on advanced mobile design topics UX professionals will spend the next 10+ years pioneering
Tools and frameworks necessary to begin tackling mobile UX problems in this rapidly changing design space.
Beyond measuring buzz at WARC Next Generation ResearchInSites on Stage
Beyond measuring buzz: Drawing Deeper Insights through social media research (by Simon McDonald - InSites Consulting and Krista Cornelis - RTL Nederland), presented at the WARC Next Generation Research on Thursday January 17, 2013.
The concept of work-life balance today is obsolete. This conference took a deeper look at people, projects, products, and services that we can all leverage to try to LIVE, WORK, and PLAY BETTER.
A CPD workshop for university librarians at the Boole Library, University College Cork given by Imogen Bertin 30th May 2011. Shared under Creative Commons sharealike licensing.
5 Mobile Trends That Will Drive Recruitment & Employee Engagement in 2015JWTINSIDE
By the end of 2014, it's expected that smartphones will overtake desktop as the primary device for browsing the web. 68% of consumers' smartphone use happens at home. It's a changing world for mobile. In this webinar, JWT INSIDE and CASA Miami will explore 5 mobile trends that will shape the future and look at their implications for recruitment and employee engagement.
LEARN
• How Sony used an app to help onboard employees quicker and easier
• How unbundling your candidate experience might make things easier for you and
your candidates
• How responsive design can increase ROI and deliver an improved user experience
#TDC17 - MetaPack - Welcome and Trends in DeliveryMetaPack
Patrick Wall, MetaPack’s CEO and Founder, provides data and insight for the 2016 peak period, as the industry comes together for the first large-scale reunion of 2017.
During the session, Patrick discusses delivery volumes, options and carrier performance. Patrick will also take a moment to highlight the key trends that emerged during 2016 - that together shape our industry and define the customer experience.
Experience more great The Delivery Conference content at http://www.thedeliveryconference.com.
INsightyoung'10- Trends in gastronomic affinities (food and beverages) - Yout...kaustav sengupta
First time ever, a survey report is published about the gastronomic trends (food habits) among the youth in India. The survey is done through extensive primary data collection, personal interviews of the influencers, discussion with the restaurants and cafes across the country.
The insights are path breaking!
My sincere thanks to the young team of INgene INsight.
In our seventh annual year-end forecast of trends for the near future , continued economic uncertainty, new technology and the idea of shared responsibility are at the center of or driving many of our trends.
JWT’s 10 Trends for 2012 report is the result of quantitative, qualitative and desk research conducted by
JWTIntelligence throughout the year and specifically for this report.
Trends don’t happen in isolation. They tend to intersect and work in tandem with each other, as you’ll see here. And many are extensions or outgrowths of trends we formerly spotted; after all, trends with real significance can’t be assigned to just one calendar year. The trends explored here, which we believe have significant weight and momentum, indicate shifts that are likely to be with us for a while.
The ever-growing demand of food items from every corner has the led food industry to make a successful pace with the technology. To know more about the benefits associated with the online food delivery apps, read this PPT with Techugo- A top mobile app development company.
This report surveys what’s changing when it comes to how we find, cook and eat food, how we think about what we eat and how brands are marketing food. It doesn’t, however, attempt to round up everything of note in the wide world of food and beverage. Rather, it focuses on eight
of the relevant macro trends we’ve highlighted in the past few years, plus three overarching trends affecting the food category: the influence of technology, health and wellness, and foodie culture. Within these trends, we spotlight some of the things to watch we’ve been tracking.
An overview of the top 12 food trends for 2016, originally completed at the beginning of 2016. For each trend Symrise analyzes the source of inspiration and the top consumes related to the trend. We then look at which industry publications are picking up on the trend, menu examples, news stories and finally the Symrise take on the trend.
Size isn’t everything: Why the iPad isn’t just bigger; it’s a whole new UX, a...Liquid Reality
Exploring how the iPad shifts the mobile user experience paradigm, what this means to the iPhone, and how mobile applications can and will have to shift with it in order to become or remain successful.
Although they share an OS, the interactions offered by the iPad and it’s smaller siblings are very different. We will explore what these differences are, how they effect interaction, and why they demand distinct solutions that embrace and exploit the unique challenges, variations and opportunities between the two in order to deliver enjoyable, satisfying and successful user experiences.
Content strategy for mobile by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Mobile market research: a new drink or old wine in a new bottle?Merlien Institute
Mobile market research: a new drink or old wine in a new bottle?
Palanivel Kuppusamy - Founder & Chief Executive Officer - iPinion Surveys
Understanding the biggest value of mobile market research. Appreciating the possibilities of engaging with customers through various channels. Understanding why mobile market research is becoming a major tool in the research tool kit. Discussing how mobile market research is shaping the future of research.
ICOLIS 2014: Keynote Speakers David Nicholastulipbiru64
5th International Conference On Libraries, Information And Society (ICOLIS 2014), 4-5 November 2014, The Boulevard Hotel, Kuala Lumpur. Theme: Library: Our Story, Our Time, Our Future
Keynote Speakers David Nicholas
Mobile content and multiscreen viewing behavior isn't really new -- but it is different. Following basic editorial, writing and overall content strategy best practices will put you in the right direction.
Contextual Design: Creating the Anytime Everywhere ExperienceFuture Insights
Joe Johnston's talk from Future Insights Live 2014 in Las Vegas: "Understanding who your user is only half the battle – you need to know how they'll be using your site, where they are and what they want at that moment in time. Learn how contextual design can help enhance your experience and find out how other companies are beginning to explore these kinds of interactions."
Miss his talk? Join us at a future show: www.futureofmobile.com. Sign up for our newsletter at futureinsights.com and get 15% off your next conference.
2013 trendleri neler?
Beklentiler neydi ve bu trendlerin ne kadarı gerçekleşti?
Bu hafta paylaştığımız araştırmada bu soruların yanıtlarına ulaşabileceksiniz...
İyi okumalar...
China Outbound — a trend report from The Innovation Group at J. Walter Thompson — explores the fastest-growing group of global travelers and what it means for your brand.
Chinese international travel has tripled in the last 10 years to 130 million trips in 2017, with affluent, increasingly adventurous consumers setting the pace of travel retail, hotels and hospitality.
Traditional molds are changing. Singles, younger generations, and those from smaller cities are traveling, making this cohort a powerful, and moving, target.
Our report unearths the new motivations and aspirations behind Chinese travel and identifies 12 emerging types of Chinese travelers, from medical tourists to women travelers to foodies and adventure seekers. There are also filial travelers, treating their aged parents to an overseas holiday, and geopolitical travelers, who are inspired to visit places along the One Belt, One Road network of trade routes in the region.
Free sample from a new report from J. Walter Thompson’s Innovation Group, which tackles one of today’s most explosive consumer sectors: health. “The Well Economy” comes at a time when the definition of “health” is expanding rapidly—as are the industries that cover it. What does it mean to be well? How are health and wellness brands evolving? And most importantly, how can brands reach consumers in this space?
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
Once dominated by a largely young consumer base, the Middle East and North Africa (MENA) region is at a demographic tipping point. This executive summary version of Generation BOLD, an Innovation Group MENA report, looks at over-50s in the region, who are reinventing cultural preconceptions about aging and retirement.
A geração Z brasileira – a que sucedeu os millennials e hoje tem entre 12 e 19 anos de idade – cresceu dentro do período mais próspero da história brasileira. Isso diferencia bastante seus integrantes em comparação aos da mesma geração nos Estados Unidos e no Reino Unido, que até agora têm vivido a maior parte de suas vidas dentro de uma economia prejudicada. Graças à internet e à globalização, a cultura teen global está mais homogênea hoje do que jamais já esteve – mas a geração Z brasileira, no entanto, tem uma perspectiva única.
Brazil’s generation Z has been shaped by the country's spectacular economic rise in recent years, as well as its persistent social inequality. The latest report from the Innovation Group at J. Walter Thompson Intelligence covers emerging trends across technology, media, retail, beauty and more for this generation that represents more than $35 billion in annual spending power and almost 17% of the population in Brazil, one of the world’s most important emerging markets. For the full report, visit www.jwtintelligence.com
Natural is back—As anxious consumers reject an industrial system that appears increasingly toxic and damaging to health, they are turning toward natural products as a solution. Raised on digital culture, they no longer see nature and technology as mutually exclusive, and are combining the best aspects of both to build New Natural lifestyles.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
Meet generation Z, the 12- to 19-year-old cohort, who care deeply about ethical consumption, are the most progressive generation to date, use digital technology more than any previous group, and are set to change the world with their optimism and ambition.
This is an executive summary of the report. To purchase the full 79-page report, visit www.jwtintelligence.com.
This report outlines 10 of the most compelling macro trends identified today—trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes. This report explores where these trends stand now and where they’re headed, with insights gleaned from a J. Walter Thompson MEA survey of consumers across six key regional markets and a spectrum of industry experts and innovators.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
The payments and currency systems are on the verge of disruption. Payments are getting digitized and going mobile, wearable and biometric, while the rise of cryptocurrencies is prompting new ideas about what currency can be. Millennials, not wedded to the status quo when it comes to money, will drive this shift. This report takes a look at the myriad new ways to pay and how the concept of currency is evolving to encompass everything from bitcoin to social media shares. We also spotlight how disruption is opening the way for new players to act as middlemen between consumers and their money, along with results of a survey exploring U.S. and U.K. consumer attitudes toward payments and currency.
Note: This is an abridged version of the 62-page report. Go to JWTIntelligence.com/trendletters to download the full report at no cost.
The notion of family is rapidly evolving, but many brands aren’t yet portraying the new reality of today’s families or fully speaking to their needs. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family. This report spotlights what’s driving these trends, supporting data and examples of how marketers are responding.
Among some of the world’s top corporate leaders, there’s a growing understanding that traditional business models—built on the presumption of unlimited and cheap natural resources—must be reworked for 21st century realities. The circular economy represents a markedly different way of doing business, replacing established practices like planned obsolescence with new approaches to generating profits. This report examines how brands from Puma and Ford to Ikea and Starbucks are becoming more circular, why this concept is gaining more adherents now and implications for brands. The circular economy is an important topic not only because the approach is far better for the planet but also because tapping into its principles may well be essential to long-term competitiveness.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. WHAT WE’LL COVER
• Background and Objective
• Methodology
• Our Panel of Experts
• Our Tablet Checklist
• Appendix
– Additional case studies
– Learn more about our panel of experts
A note to readers: To make the report easy to navigate, we’ve added hyperlinks to the What We’ll Cover and Our Tablet Checklist
pages, so you can jump immediately to the items that most interest you (or, alternatively, you can read the material straight through). 2
3. BACKGROUND
AND OBJECTIVE
Since the iPad’s debut last year, consumers worldwide have embraced the concept
of a tablet computer.
• Already tablets are taking hold more firmly than netbooks did in 2009, with IDC
forecasting that 53.5 million units will ship this year.
• The market-creating iPad remains firmly in the lead, with competitors jockeying for
second and third place.
For marketers, it’s been a scramble to get a handle on how consumers are using
this new device and how best to reach them through this portal.
• Indeed, tablets are used quite differently than either PCs or smartphones.
• The focus tends to be on leisure—gaming, shopping, reading, watching video and
emailing. Tablet consumers tend to be less interested in getting things done than in
having some fun.
How can brands be a part of that experience? This report aims to deliver actionable
recommendations for marketers, with case studies that help illustrate these ideas.
As we collect more cases, we’ll be adding them to this report.
3
4. METHODOLOGY
We spoke with seven professionals in interactive media—both internal and external
to JWT—to develop a point of view on best practices for brands.
Their value to the project was their capacity to:
• Be three to five years ahead of the general consumer in terms of awareness/adoption
of new media tools, brands, behaviors and attitudes.
• Notice past and current trends and reflect on them.
• Comment on their own experience and relate it to broader social and consumer trends.
• Act as de facto gatekeepers, validators and thought leaders by virtue of their
connections and visibility.
4
5. OUR PANEL OF EXPERTS*
JAMES COOPER, MACIEK GORZKOWSKI, DOMINIK HOFMANN, USHER LIEBERMAN,
chief creative innovation head of experience, mobile product manager, director of communications,
officer, JWT New York JWT London head of R&D, Jetsetter.com TheFind
PAUL SCHOKNECHT, PAUL SOON, GREG ZAPAR,
senior partner, digital regional director, vice president, experience
experience director, XM Asia design, Digitaria
JWT Atlanta
*See Appendix for bios of experts. 5
6. OUR TABLET CHECKLIST
1. Lean back with the tablet, all around the house
2. Do with smartphones, discover with tablets
3. Tablets tackle a broad audience; so should you
4. Look beyond apps
5. Support your investment
6. Be social, in an offline way
7. Make it perfect—then make it better
8. But remember, perfect doesn’t automatically mean packed with bells and whistles
9. Define your goal from the outset
10. Reinvent the experience, not the message
6
7. LEAN BACK WITH THE TABLET,
1. ALL AROUND THE HOUSE
Smartphones may have started the mobile media revolution, but tablets have brought it home.
These intimate, always-on machines are as small and light as a book, with infinitely more
possibilities. Unlike their bulkier computing cousins, tablets are “lean back” devices that tax only
the pincer fingers, so they can be operated in full slouch. They put consumers at the center of
their home entertainment experience, traveling along from kitchen to couch to bed.
Users flit between home computer and television less often now that the tablet more comfortably
delivers streaming video, email and Web surfing capabilities. And while the television may still get
primetime play, the tablet is surely within reach as a second screen. Once the TV goes dark, the
tablet follows the user to bed for a game of Angry Birds—the 21st-century nightcap. Consider
tablets an all-access pass to a consumer’s home and know your brand may be called up at any time.
7
8. 1. LEAN BACK WITH THE TABLET, ALL AROUND THE HOUSE
“If I looked at my tablet usage myself, it’s changed the way I
surf the Web at home. Now I sit back at home on my couch
and I am on my tablet instead of on my computer. With
your laptop, you’re locked in—you can’t move as much as
you can with your tablet.”
—PAUL SCHOKNECHT, senior partner, digital
experience director, JWT Atlanta
“We used to walk in as agencies and
we would have the website in the middle
of the circle, and that was the central
hub, and we would have links off to the “When somebody is spending time
side to YouTube or mobile or tablet; with their iPad, they’re curled up on
now the user is at the center of that the couch; it’s the one thing they’re
circle, and the website just became focused on. They’re completely willing
another channel.” to dedicate all their time to that like
they would with a good book.”
—GREG ZAPAR, vice president,
experience design, Digitaria —DOMINIK HOFMANN, mobile product
manager, head of R&D, Jetsetter.com
8
9. DO WITH SMARTPHONES,
2. DISCOVER WITH TABLETS
When people pick up their smartphones, they generally have a task in
mind—check the time, the weather, email, movie listings. But tablet
users are different. They are relaxed, they are reclined, they are open to
suggestion. In short, they’re a marketer’s dream. Tablet in hand, users
swipe and tap in search of a new experience.
Brands that provide that using tablet technology like the gyroscope,
geolocation and more might find tablet users more responsive and
generous with their time than mobile consumers on the go.
9
10. 2. DO WITH SMARTPHONES, DISCOVER WITH TABLETS
“Shopping on a PC is built around a search engine. On the phone, it’s more about
enhancing the in-store experience. When we look at tablets, we see this is a
different medium. Search through the iPad wasn’t going to be a very pleasing
experience; on the other hand, paper catalogs offer a magazine-like experience. It’s
part entertainment—seeing what different things look like and giving ideas and
inspiration—and part commerce. The iPad lends itself well to that: that tactile feel,
that feeling of discovery. There’s a way to integrate what we’ve built online and forward it to the iPad and
make it different—make it more about consumption, exploration, discovery.”
—USHER LIEBERMAN, director of communications, TheFind
“The phone is still that communication device. It is a voice- as well as
text- and email-based device. Sure it lets you browse the Web, bank, get
airline tickets, but with the tablet, there’s a discovery aspect to it.”
—PAUL SCHOKNECHT, senior partner, digital experience director, JWT Atlanta
10
11. 2. DO WITH SMARTPHONES, DISCOVER WITH TABLETS
“A smartphone is a personal device that’s with you all the time. It’s going to see
a lot of search activity, location-based search and that sort of thing. You have to
think of the smartphone as the always-on, always-with-you device and the
tablet as doing more considered things.”
—USHER LIEBERMAN, director of communications, TheFind
“It’s a great channel for discovery. One of the reasons people are so much
more open to something like their tablet than a computer or smartphone is
the tablet is pretty much a leisure device. ... When you’re in that state of
mind, you’re really receptive to someone introducing something to you.”
—DOMINIK HOFMANN, mobile product manager, head of R&D, Jetsetter.com
11
12. 2. DO WITH SMARTPHONES, DISCOVER WITH TABLETS
PAMPERS, HELLO BABY
This pregnancy calendar opens a window into the womb by showing the development of the fetus
beginning at four weeks. Users can scroll through gestational weeks, tap for information and use touch
points to zoom and rotate glowing representations of a baby’s growing features. While most apps take a
utilitarian approach, this one seizes on the wonder of impending parenthood by using tablet technology to
its fullest.
Image credit: Pampers 12
13. 2. DO WITH SMARTPHONES, DISCOVER WITH TABLETS
AL GORE, OUR CHOICE (PUSH POP PRESS)
Say what you want about Gore’s narrative style, this e-book takes full advantage of the iPad’s capabilities
and delivers an experience that feels less like reading and more like exploring. Users swipe through the
pages, dipping in and out of layers of information, photographs, world maps and video. Even infographics
are interactive, revealing additional information to more curious readers.
Image credit: Push Pop Press 13
14. TABLETS TACKLE A BROAD
3. AUDIENCE; SO SHOULD YOU
Last year, the iPad’s $500 entry point made it seem like an expensive toy.
While Apple may continue to command a premium, manufacturers
including Samsung and Blackberry are offering cheaper options, and more
will follow. Audiences are quickly broadening—tablets are no longer the
province of early adopters from the media and tech worlds. For college
students, for example, tablets are a great way to combine textbooks, notebooks
and study aids. And people who use their computers primarily for media
consumption, email and social networking will see the tablet as a lower-
cost alternative to a laptop.
14
15. 3. TABLETS TACKLE A BROAD AUDIENCE; SO SHOULD YOU
“This holiday season there will be a big drive by HP, ASUS and
Samsung to try and hit the iPad head-on. In New York, in a creative
industry, a lot of us say, ‘Hey, I have to use an iPad.’ But in the normal
working world, they’ll see a tablet that is $200 cheaper and it sort of
does the same thing. The next generation is the one to watch.”
—JAMES COOPER, chief creative innovation officer, JWT New York
“With our app, we did start out with higher-end retailers because we think that
matches the demographic right now. It’s a bit of a luxury to have one right
now. But you’re going to see the wireless carriers subsidize the tablets the way
they do phones. It probably won’t be this year, but as we get toward the
holidays, Sprint or Verizon or someone who wants to make a real splash will
subsidize a tablet entry with a contract. It will create a much broader market.”
—USHER LIEBERMAN, director of communications, TheFind
15
16. 3. TABLETS TACKLE A BROAD AUDIENCE; SO SHOULD YOU
“Certain people are just not going to have computers,
they’re going to skip that step. Tablets are in the ballpark of
cheap laptops. And if it has built-in 3G, it will do things
better than a laptop. At home they will use a tablet, and at
work they’ll have a desktop.”
“Long term, it will be —MACIEK GORZKOWSKI, head of experience, JWT London
interesting to see if it’s going to
have to cannibalize PC sales. It
is the perfect device to buy for
“They’re priced at a point where they’re
someone who only uses the
affordable for anyone who has any kind of
Internet to surf the Web and do
disposable income. Just as someone might buy
email. It’s a simpler device to
themselves a laptop, they can buy a tablet.”
use; there’s not the problems
—DOMINIK HOFMANN, mobile product
currently with viruses.” manager, head of R&D, Jetsetter.com
—PAUL SCHOKNECHT, senior partner,
digital experience director, JWT Atlanta
16
17. 3. TABLETS TACKLE A BROAD AUDIENCE; SO SHOULD YOU
INKLING, INTERACTIVE TEXTBOOKS
This interactive textbook publisher has secured funding from McGraw-Hill and Pearson to create and license
more than 100 new textbooks that will be available for the iPad this fall. The books use multi-screen touch
technology that allows students to interact with the text, highlight and make notes on screen, and send
those notes to others, including the professor. “If I understand something and my friend doesn’t, I can help
explain to it to her,” one freshman told CNBC.com. “You obviously can’t get that in a traditional textbook.”
Image credit: Inkling 17
18. 4.LOOK BEYOND APPS
It’s easy to understand why every brand seems to be app-focused.
Smartphones have dominated mobile marketing, and connecting with
consumers via small screens requires a specially designed interface. But
tablets open up more options. The bigger screen offers a more pleasant
Web surfing experience, so a tablet-optimized site might be your best bet.
Meanwhile, content streams are everywhere, offering licensing and
advertising opportunities. If your app is not offering your customer
something valuable, don’t bother.
18
19. 4. LOOK BEYOND APPS
“Clients come to us and say
they want a tablet app. I go
through a larger strategy piece
and explore how tablets fit in
“Brands that have with their digital ecosystem: Are
come to us in we really looking at a tablet
terms of application or a traditional site that’s optimized for
developing tablet tablets or just tablet-friendly? A tablet-friendly site
apps have a service for most users doesn’t have Flash because that
to offer: Johnny impacts the ability to see it on an iPad. When we talk
Walker wants to educate consumers; about an optimized site, it’s a custom build.”
Singapore Tourism Board has —GREG ZAPAR, vice president, experience design, Digitaria
mapping and so forth. It’s going to be
hard to develop an app for shampoo
that will be used every day.”
“If you don’t want to do your own app, is there
—PAUL SOON, regional director, XM Asia something smart about doing a deal with
someone else, a platform syndication, so that
you’re parceling out information?”
—JAMES COOPER, chief creative innovation
officer, JWT New York
19
20. 4. LOOK BEYOND APPS
ESPN.COM
This website started by asking visitors what device they were using to access content, then redirected them
to an optimized site depending on the answer. Now, ESPN has dispensed with the question, and the site
sniffs out your device and loads a page that’s optimized for the mobile phone, tablet or computer. ESPN is
well represented in app stores too, but this multi-device Web platform ensures the brand is reaching tablet
owners who simply want to check the site.
Image credit: ESPN.com 20
21. 5.SUPPORT YOUR INVESTMENT
Call it meta-marketing. App stores are crowded, and tablet users
have a whole world of media choices literally at their fingertips. The
only way consumers are going to know your offering is out there is
if you ensure they find your brand’s app via email, app store
promotions, paid media and more. Then keep it on their radars with
free or premium upgrades.
21
22. 5. SUPPORT YOUR INVESTMENT
“In the beginning, you
“Like any other product launch, there comes the
could put an app out
role of paid media. Whenever [a brand]
there and make a lot of
communicates something, the app should be
money. The app stores
mentioned. When someone uses the app, it
are so full now, you have
should be amplified socially.”
to ask yourself, ‘How are
—PAUL SOON, regional director, XM Asia you promoting that, how are you breaking
through?’ More and more, you’ll see marketing
plans advertising applications, more and more
“It makes sense to invest in the application pushing of applications and content from the
and keep putting out new features. It makes mobile Web that will sniff out what device
people happier when they’re using it, and it you’re coming from and saying, ‘Go to our
helps to climb the charts.” website, download our application.’”
—DOMINIK HOFMANN, mobile product —PAUL SCHOKNECHT, senior partner,
manager, head of R&D, Jetsetter.com digital experience director, JWT Atlanta
22
23. BE SOCIAL,
6. IN AN OFFLINE WAY
In hand, everything about a tablet suggests it is a very personal
possession. Its book-like form, touch screen and users’ thoughtfully
curated apps all point to an intimate media experience. But within
households, tablet usage is fluid. Families and friends pass it around,
sharing information and experiences and collaborating on purchase
decisions. This gives marketers a valuable entry into households and
makes evangelists out of tablet users, who share brand information with
decision makers.
23
24. 6. BE SOCIAL, IN AN OFFLINE WAY
“They are very intimate; they are really meant for one
person at a time engaging with content. On the other hand,
they tend to be shared devices, too. The two in [our] house
tend to be shared by everybody. It’s not a personal device.”
—USHER LIEBERMAN, director of
communications, TheFind
“A lot of the apps on our devices are
shared amongst family members. I
have a lot of kids apps; I have a lot of
princess apps meant to entertain my “It’s a social device. … It’s
my daughter while we are waiting for really easy to curl up on
dinner to arrive.” the couch with your loved
—GREG ZAPAR, vice president, one and look at the device,
experience design, Digitaria and if there is a photo you
can just pass it. It’s not
heavy and it’s not fragile, and you’re not
worried about dropping it. ... There’s a social
aspect to it that’s not an online social aspect.”
—DOMINIK HOFMANN, mobile product
manager, head of R&D, Jetsetter.com
24
25. 6. BE SOCIAL, IN AN OFFLINE WAY
TOYS R US, IPAD CATALOG FOR KIDS
Parents may consider it a stroke of evil genius. The toy retailer reimagined its catalog for the iPad: Knowing
how children drool over its paper iteration, Toys R Us designed an app that allows kids to view the catalog
sans price information—as with old-fashioned his and her menus—and create personalized wish lists. A
separate portal saves the sticker shock for parents.
Image credit: Toys R Us 25
26. 6. BE SOCIAL, IN AN OFFLINE WAY
KRAFT, BIG FORK LITTLE FORK
This recipe app allows family cooks to dip in and out of its voluminous content using the touch screen.
And while it could pass for just another cookbook, it also includes activities for children and regular
content updates, ensuring users can cook and play together in the kitchen.
Image credit: Kraft Foods 26
27. MAKE IT PERFECT—THEN
7. MAKE IT BETTER
Blame it on Apple: Its walled-garden approach to innovation has resulted
in a near-perfect device, and its strict app standards have created a near-
uniform experience. As a result, tablet users demand more than they
would from glitch-prone personal computers or websites. To help ensure
users a great experience, have a nimble development team in place able
to quickly fix flaws and create a long-term roadmap that includes
upgrades and refreshed content.
27
28. 7. MAKE IT PERFECT—THEN MAKE IT BETTER
“People have paid money for something they don’t really
need, so there’s more pressure on the marketer to come
up with engaging material. Consumers are saying, ‘I
bought this thing; I spent my hard-earned money on this
bright, shiny thing. It needs to do something different.’”
—JAMES COOPER, chief creative innovation officer, JWT New York
“The great experience is expected—
it’s just table stakes to get in. It’s
important that it has some long-
term benefit for your consumer.”
“We’re just now getting into the era
—PAUL SCHOKNECHT, senior partner,
digital experience director, JWT Atlanta
where we understand what a perfect,
uniform website should look like. ... But
with apps, there really is the idea of the
perfect tablet application, and that’s
because it came out as such a perfect
device. The way tablets have evolved has led to the idea of a
really high standard for a really desirable tablet application.”
—DOMINIK HOFMANN,
mobile product manager, head of R&D, Jetsetter.com
28
29. 8. BUT REMEMBER, PERFECT DOESN’T
AUTOMATICALLY MEAN PACKED WITH
BELLS AND WHISTLES
Tablets offer a long list of eye-catching features: the multi-touch
screen, the page curl, a gyroscope and accelerometer (the sensors that
determine acceleration and tilt), not to mention audio and video. Don’t
be fooled into thinking more is more. Include only the technology that
will enhance your message and improve the functionality of your app
or site. Style may catch users’ attention, but once the novelty wears off,
they’ll be seeking substance.
29
30. 8. BUT REMEMBER, PERFECT DOESN’T AUTOMATICALLY MEAN PACKED WITH BELLS AND WHISTLES
“Start small and build on that. Don’t shoot
for the moon, because what you don’t want
are bad reviews right out of the gate.”
—GREG ZAPAR, vice president,
experience design, Digitaria
“When we first started working on [the Jetsetter.com iPad app],
we had the page curl, just because we could. But we came to find
out that while the iPad is able to do it, it’s not the best thing for
users. ... A lot of times things are put in because it’s glossier, but
if it’s not making people happier, don’t use it. ”
—DOMINIK HOFMANN, mobile product manager, head of R&D, Jetsetter.com
30
31. 8. BUT REMEMBER, PERFECT DOESN’T AUTOMATICALLY MEAN PACKED WITH BELLS AND WHISTLES
AMNESTY INTERNATIONAL, GERMAN IPAD APP
This ad used only one of the tablet’s many features but to great effect. At first swipe, it appeared to be
simply a photograph of a hooded prisoner standing in a corner of a jail cell. But when readers attempted to
swipe past the disturbing image, the screen didn’t budge. After several attempts, a message appeared:
“Torture disappears only when you do something about it.” People were then referred to a link where they
could sign a petition.
Image credit: TBWA Germany 31
32. DEFINE YOUR GOAL FROM
9. THE OUTSET
Consumers can’t commit to a long-term relationship with every app—
some are keepers because they provide a valuable service, others are
novelties. Will your app be one arm of a larger campaign or an
investment in itself, intended to deepen your relationship with
consumers? Like any marketing effort, the goal for tablet executions
must be well-defined and developed thoughtfully.
32
33. 9. DEFINE YOUR GOAL FROM THE OUTSET
“There are two ways of looking at an app. You can do a quick hit that’s fun—you spend
$100,000 and you get a decent amount of people playing with that for 5-10 minutes;
it’s still better than a TV spot. Or you can spend 500 grand on a utility-based app. The
thing is, there are only so many [branded apps] you use that you come to rely on.”
—JAMES COOPER, chief creative innovation officer, New York
“By 30 days, almost all apps are at zero usage, and it’s almost to zero at about 14
days. If there is no ongoing value, it’s likely not to be used and more likely to be
deleted. If you want to stick around, you have to invest in the user experience,
even if it’s just paying for pizza and getting people at the office to play around
with it for five minutes; it really provides good feedback on what users want.”
—GREG ZAPAR, vice president, experience design, Digitaria
33
34. 9. DEFINE YOUR GOAL FROM THE OUTSET
SCHICK, SHAVE-O-MATIC
Users won’t be whipping out this app on a regular basis, but it is a fun party trick. The idea is simple: Take a
photograph with the iPad or iPhone’s camera (or choose one from your library), then superimpose some
facial hair for a laugh. How long it stays on a user’s device depends on how deeply friends are entertained
by a digital Wooly Willy, but for a few minutes at a time, Schick is the life of the party.
Image credit: Schick 34
35. REINVENT THE EXPERIENCE,
10. NOT THE MESSAGE
At the turn of the millennium, newspapers posted material online rather
inelegantly; a decade later, publishers have developed slideshows, videos
and a variety of interactive features. But the news—the reporting, writing
and images—remains the star player, while everything else is context. The
key is to adjust according to the medium while retaining your core message.
Look at how tablets are driving consumption and tweak your delivery to make
it fun and interesting.
35
36. 10. REINVENT THE EXPERIENCE, NOT THE MESSAGE
“It isn’t about
recreating your
“You have to think about it as
content, but it is
content. That’s the piece. They just
about rethinking it.
have great content, and then you
You look at the
experience it as you will.”
history of new
—PAUL SCHOKNECHT, senior partner,
digital experience director, JWT Atlanta
mediums, and they all evolved. When
television came out, they took radio
shows and put them on TV. And it took
them a while to figure out that doesn’t
“Tablet input is quite simple. The less consumers have to input, work. ... When the Internet arrived,
the better. You choose one to 10, but you don’t have to type [newspapers] just slapped their front
anything. It’s as if you were having a conversation with someone pages online. But that wasn’t all that
and all they gave you were one-word answers. But as a brand, effective. The content evolved over time.
you have to be the conversationalist and you have to expect one- It’s going to evolve. Ultimately, it’s about
word answers: Yes or no.” taking the content you already have and
—MACIEK GORZKOWSKI, head of experience, JWT London making it right for the medium.”
—USHER LIEBERMAN, director of
communications, TheFind
36
37. 10. REINVENT THE EXPERIENCE, NOT THE MESSAGE
WIRED
The tablet edition of this tech magazine uses the print edition as a springboard for digital content,
including audio, video and more. The May 2011 issue launched with a video of cover comic Andy Samberg,
a touch-sensitive cover image that links to feature stories, and multiple touch points throughout that
launch interactive infographics, content and video all within Wired’s recognizable design and layout.
Image credit: Wired 37
40. ADDITIONAL CASE STUDIES
DISNEY SECOND SCREEN, BAMBI EDITION
Chances are, if you’re older than 6, you’ve seen the Disney classics more than once. This year, Disney found
a way to reinvent the viewing experience for families by synchronizing Blu-ray discs to tablets so viewers
can simultaneously watch bonus features. Features include production drawings that come to life when you
move a slider back and forth, extra videos, games and an art gallery. “We really thought about a family
sitting together or a mom sitting with her kids watching Bambi and playing some of the games together at
the same time, going through some of the activities,” Lori MacPherson of Walt Disney Studios told USA
Today. The second-screen experience also works for PCs.
Image credit: Disney 40
41. ADDITIONAL CASE STUDIES
COSMOPOLITAN, CFG
The acronym may be testosterone-friendly, but Cosmopolitan magazine’s DNA is dominant throughout its
new Cosmo for Guys app. The application is designed for the iPad with the requisite bells and whistles,
reimagining Cosmo for male readers. The Cosmo message remains—sex and relationship features, advice
and, of course, self-help quizzes. So gentleman, which hair trick will save YOU this summer?
Image credit: Cosmopolitan 41
43. LEARN MORE ABOUT OUR PANEL OF EXPERTS
JAMES COOPER, chief creative innovation officer, JWT New York
Cooper is responsible for managing JWT New York’s creative product in
the emerging digital space and further developing JWT’s footprint in this
area. He has worked on iPhone and iPad applications for Rolex and
Bloomberg; was part of the agency’s successful Lean Cuisine win; and has
signed an innovative deal with TechStars, a startup incubator, to embed the
agency with new companies.
As integrated creative director at Saatchi NY, Cooper created “The Most
Valuable Tweeter” campaign for Wheaties—marking the first time a brand
has placed value on a tweet—and led a JCPenney campaign where women
could put their men in a “digital doghouse.” Prior to Saatchi, he was a
creative director at two of the U.K.’s leading independent digital agencies,
Dare and Agency Republic. At Dare, Cooper worked with clients including
Sony, BMW and Vodafone, and counts a crowd-sourced film project with
John Malkovich for Sony Vaio as one of his favorite projects. Campaign
magazine described Cooper as “one of the brightest stars in digital
advertising.”
Cooper blogs regularly for Adweek and Creative Social and has taught at
Miami Ad School and Watford College. He also founded Celebrity Ping
Pong (cppmag.com) and is rated No. 1,293 in table tennis in the U.S.
43
44. LEARN MORE ABOUT OUR PANEL OF EXPERTS
MACIEK GORZKOWSKI, head of experience, JWT London
Gorzkowski’s remit at JWT is to foster the conception and development of
digital experiences across the client base. He joined the agency in April
2010 from Play, which he co-founded. Gorzkowski started his career at
Saatchi & Saatchi in Warsaw, rising to account director while managing
brands such as Pizza Hut, KFC, Head & Shoulders and Levi’s. He made the
move into digital in 1999 as account director at itraffic in San Francisco,
working on Disney and subsequently running the affiliate program across
all of itraffic’s clients.
In 2001, Gorzkowski moved to London with itraffic (now Agency.com),
where as client services director he ran British Airways, arguably the largest
digital account in the U.K. at the time. In 2005 he co-founded Play as
managing director. During his time at Play, he managed award-winning
campaigns for clients including Foster’s, RBS, NatWest, ITV, BBC and TfL.
44
45. LEARN MORE ABOUT OUR PANEL OF EXPERTS
DOMINIK HOFMANN, mobile product manager, head of R&D,
Jetsetter.com
While other kids were building forts, Hofmann was building computer
interfaces. During his time at Razorfish and Blockbuster’s Digital
Innovation Group, and as a consultant across the Fortune world, he’s been
involved with projects for Web, mobile and touch screen. Thankfully, his
role at Jetsetter combines his love of all things cutting-edge and dismisses
his relative inexperience with the world of fortification.
45
46. LEARN MORE ABOUT OUR PANEL OF EXPERTS
USHER LIEBERMAN, director of communications, TheFind
Lieberman has been director of corporate communications at TheFind,
a vertical search engine for shopping, since 2009. His experience in
e-commerce dates back to the mid-1990s, when he managed the
campaigns of many dot-com and services companies that either sold
directly to consumers or helped facilitate e-commerce in its infancy.
Following a five-year entrepreneurial stretch, Lieberman was recruited
in 2007 to be spokesperson for eBay.
He holds a bachelor’s degree in political science from the University of
Colorado at Boulder, is a collector of vinyl records and South American
fútbol jerseys, an avid mountain biker, father of three, an Amazon Prime
subscriber and firmly believes it is best to dive directly into the deep end of
the pool.
46
47. LEARN MORE ABOUT OUR PANEL OF EXPERTS
PAUL SCHOKNECHT, senior partner, digital experience director,
JWT Atlanta
Schoknecht drives digital strategy, social media and user experience for
JWT clients. His group is charged with activating brands across the digital
spectrum. Schoknecht’s passion for the space and knowledge about what’s
coming next help brands stay ahead of the curve. He leads digital
engagement from program inception to creative development and, finally,
to reporting, giving him the insight to ensure that all pieces are meeting
the original goals and that the correct analytics are measuring ROI.
47
48. LEARN MORE ABOUT OUR PANEL OF EXPERTS
PAUL SOON, regional director, XM Asia
One of Singapore’s leading digital marketers, Soon has more than 10 years
of digital marketing experience working with leading brands such as
Nokia, Nike, HSBC, Singapore Tourism Board and HP. He has spent a
significant part of his career servicing the HP Asia Pacific account,
producing dynamic results for the client: optimizing the usability of HP’s
online stores, customizing an eCRM solution and launching HP’s largest
consumer online campaign. In 2009, Marketing magazine voted Soon
No. 1 on its list of “35 and under talent.”
48
49. LEARN MORE ABOUT OUR PANEL OF EXPERTS
GREG ZAPAR, vice president, experience design, Digitaria
Zapar has 14 years of experience in business, technology, product
management and experience design innovation. With a focus on emerging
technologies, his current post incorporates evangelizing and evolving
experience design as a practice to understand, define and incorporate
digital experiences as incredibly powerful brand assets. By unifying
strategy, creative and technology disciplines, he seeks to closely partner
with brands to seamlessly integrate business objectives into digital
experiences that delight audiences.
Zapar started his marketing management career from Virginia Tech in
technology sales for Xerox Corp. With formal training in e-commerce and
project management, he held a variety of roles for companies including
CBS College Sports Network and Gateway. The past eight years were spent
in agency environments with a focus on information architecture and user
experience roles for clients including Apple, Microsoft, Qualcomm, Best
Western, Experian, W.K. Kellogg Foundation and Sempra Energy.
49
50. TABLET CHECKLIST CONTACT:
466 Lexington Avenue Ann M. Mack
Written by Deanna Zammit 212-210-7378
New York, NY 10017
www.jwt.com | @JWT Worldwide Director of trendspotting Ann M. Mack ann.mack@jwt.com
www.jwtintelligence.com | @JWTIntelligence @annmmack
Editor Marian Berelowitz
www.anxietyindex.com | @AnxietyIndex
Trends strategist Jessica Vaughn
Design Paris Tempo Productions
Proofreader Nick Ayala
Contributor Sarah Siegel (c) 2011 J. Walter Thompson Company.
All Rights Reserved.
About JWT: JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true
global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the
industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-
winning branded content for brands such as Freixenet, Ford and HSBC.
JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury,
Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean,
Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).