Americans are increasingly searching for foods online to learn about functional ingredients and global cuisines. Searches for turmeric have grown significantly as people look to understand its health benefits and how to consume it. Pho is a seasonal rising trend as Americans seek to experience other cultures through food. Pork shoulder searches spike on weekends as people experiment with new preparation methods for familiar meats.
An overview of the top 12 food trends for 2016, originally completed at the beginning of 2016. For each trend Symrise analyzes the source of inspiration and the top consumes related to the trend. We then look at which industry publications are picking up on the trend, menu examples, news stories and finally the Symrise take on the trend.
Food trends don't start on Instagram, that is where they go to die. They start in the dimly lit corner of your Google search history as you try to stay ahead of the healthy & hip curve. "How to make kimchi" "Health benefits of turmeric" "Bacon ice-cream recipe" "Is coconut water a scam". #RIPkale
This short presentation scrapes the surface of what's going on in the frozen snacks category. It offers some consumer insights as well as trends affecting frozen snacks.
This document discusses 6 global food and drink trends for 2017 according to market research firm Mintel. The trends are: 1) In Tradition We Trust, with consumers seeking comfort in modernized updates of traditional flavors, formulations and formats; 2) Power to the Plants, with a preference for natural, simple, and flexible diets driving expansion of vegetarian, vegan and other plant-focused options; 3) Waste Not, addressing issues of food waste through packaging and portion sizes; 4) Time is of the Essence, focusing on convenience through prepared meals and easy customization; 5) The Night Shift, highlighting growth in food and drink options for nighttime consumption; and 6) Balancing the Scales: Health for
Comprised of 21 countries, Latin America is a land of enormously diverse peoples, climates and geographies. Yet across the region we find two commonalities — what people eat and their high trust in the food and beverage industry.
Explore the Food and Beverage trends in Latin America.
The document summarizes 16 global food and beverage trends for 2016 as identified by the Daniel J. Edelman Global Food and Beverage Sector. Some of the key trends discussed include a focus on authenticity and transparency in the industry; growing consumer interest in edible insects as a sustainable protein source; the influence of climate change on consumer behavior and expectations of industry response; and the impact of new technologies in transforming food production and empowering consumers. The food and beverage sector is seen as undergoing unprecedented change while also maintaining traditions around heritage, craft and simplicity.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
An overview of the top 12 food trends for 2016, originally completed at the beginning of 2016. For each trend Symrise analyzes the source of inspiration and the top consumes related to the trend. We then look at which industry publications are picking up on the trend, menu examples, news stories and finally the Symrise take on the trend.
Food trends don't start on Instagram, that is where they go to die. They start in the dimly lit corner of your Google search history as you try to stay ahead of the healthy & hip curve. "How to make kimchi" "Health benefits of turmeric" "Bacon ice-cream recipe" "Is coconut water a scam". #RIPkale
This short presentation scrapes the surface of what's going on in the frozen snacks category. It offers some consumer insights as well as trends affecting frozen snacks.
This document discusses 6 global food and drink trends for 2017 according to market research firm Mintel. The trends are: 1) In Tradition We Trust, with consumers seeking comfort in modernized updates of traditional flavors, formulations and formats; 2) Power to the Plants, with a preference for natural, simple, and flexible diets driving expansion of vegetarian, vegan and other plant-focused options; 3) Waste Not, addressing issues of food waste through packaging and portion sizes; 4) Time is of the Essence, focusing on convenience through prepared meals and easy customization; 5) The Night Shift, highlighting growth in food and drink options for nighttime consumption; and 6) Balancing the Scales: Health for
Comprised of 21 countries, Latin America is a land of enormously diverse peoples, climates and geographies. Yet across the region we find two commonalities — what people eat and their high trust in the food and beverage industry.
Explore the Food and Beverage trends in Latin America.
The document summarizes 16 global food and beverage trends for 2016 as identified by the Daniel J. Edelman Global Food and Beverage Sector. Some of the key trends discussed include a focus on authenticity and transparency in the industry; growing consumer interest in edible insects as a sustainable protein source; the influence of climate change on consumer behavior and expectations of industry response; and the impact of new technologies in transforming food production and empowering consumers. The food and beverage sector is seen as undergoing unprecedented change while also maintaining traditions around heritage, craft and simplicity.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
Innovate or die: predictions for the food industry in 2017Zoë Wilkins
The document summarizes 8 key food industry trends for 2017:
1) Ongoing reformulation of products to reduce salt, sugar and artificial ingredients in response to legislation and health concerns.
2) Continued growth of the organic market, especially in Europe and North America, though production constraints will limit ubiquity.
3) Increased pressure on the meat industry from health and environmental concerns, though developing markets will drive consumption growth.
4) Emergence of "beauty foods" containing ingredients like collagen and botanicals that promise cosmetic benefits.
5) Greater focus on plant-based ingredients as alternatives to animal products and artificial ingredients.
6) Intensified scrutiny of labels to ensure transparency
Millennials consider food to be an important part of their personal identity and closely follow food trends. They are more likely than older generations to research and try new food trends. Most millennials share photos of food on social media and are more inclined to share unique or unusual dishes. There is growing fatigue with typical "food porn" photos on Instagram. Emerging food photography focuses more on unexpected, artistic presentations of food aimed at stimulating the mind. Feats of precise food arrangement and plating are gaining attention on accounts like Symmetry Breakfast. Restaurants and consumers are also placing greater emphasis on attractive, share-worthy table settings and backdrops for food photos.
Food and Beverage Trends: The Fancy Food Show, 2017Hamutal Schieber
In June 2017 we visited New York’s “Fancy Food Show” in order to review the most interesting innovations in F&B first-hand, and help our clients find partners and discover opportunities.
This presentation features the trends we believe to be shaping the food & beverage industry, along with examples from the exhibition’s products and lectures, which in our opinion best express those trends.
Nancy Kruse - Spotting Millennial Food TrendsJohn Blue
Spotting Millennial Food Trends - Nancy Kruse, Owner, Leading Food Consultants/Nation’s Restaurant News, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.
More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millennial-code
The document discusses the rise of culinary marketing and how consumers have become highly "food-connected". It notes that people frequently discuss food topics and that terms like "foodies" no longer fully capture how engaged people are with food. It then provides examples of different types of food-connected consumers and discusses how brands can leverage this engagement through strategies like celebrity chef endorsements, social causes, social media presences, and television shows. Finally, it briefly touches on emerging food technologies. The overall summary is that food has become deeply integrated into popular culture and daily life, and culinary marketing has grown significantly as a result of this widespread consumer engagement and interest in food topics.
The document provides a comparison of the Clif Bar and Larabar brands across various digital marketing channels, including websites, Facebook, Twitter, YouTube, Instagram, Pinterest, and Google+. For websites, Clif Bar's is more interactive while Larabar's emphasizes simplicity. On Facebook, both engage audiences well but Clif Bar could improve response consistency. Clif Bar excels on Twitter with unique content and hashtags, while Larabar gains followers slowly. For YouTube, Clif Bar links platforms well but could post more frequently, and Larabar needs better video organization. Overall, the document evaluates brand presence and strategies across key online platforms.
The document discusses trends among the Hispanic population including cultural authenticity, empowerment of Latinas, green consumerism, and the economic recession. It provides statistics on the growing Latino consumer market and their preferences for authentic flavors, Spanish language, and culturally friendly environments. The document also segments consumers by their level of environmental consciousness and spending on organic foods, and suggests how brands can appeal to Latino values around health, family, and community.
This document analyzes social media data to uncover consumer trends in health and wellness in the US. It finds that while grocery stores make up more of the social conversation, discussions around farmers markets are more positive. Farmers markets are seen as supporting local farms and offering organic, fresh options at reasonable prices. In contrast, grocery stores are sometimes criticized as being unaffordable or lacking healthy options. The document also examines trends around eating in versus dining out, finding that conversations about home-cooked meals increased in 2016 and were associated with more positive sentiment than discussions about dining out or takeout.
The document analyzes social media data to uncover trends in health, entertainment, technology and transportation in the US. Regarding health and wellness, it finds that while grocery stores dominate conversation, farmers markets elicit more positive sentiment. It also discusses popular topics like organic and local food, and finds that while eating at home is discussed most positively, dining out and delivery trail behind. Common fitness trends like Zumba are declining in conversation while other activities rise.
More than one trillion posts from sources like Twitter, Facebook, Tumblr, Reddit and forums between 2010 and 2016. and data from nonsocial are used to analyze ....
sources
This document summarizes an integrated marketing campaign plan for Auntie Anne's pretzels. The goal is to increase in-store sales by boosting awareness and foot traffic. The target audience is "spontaneous snackers", particularly millennial women, who value freshness, authenticity and indulgence. The campaign's big idea is that Auntie Anne's offers unexpectedly fresh pretzels that make indulgence feel right. Tactics include social media promotions, earned media, outdoor, digital and online radio ads. The budget allocates most funds to digital and outdoor advertising. Performance will be measured by sales, app downloads, impressions and redemptions.
Top food and beverage sector trends that influenced the U.S. marketplace in 2013. Lessons for future planning for food and drink companies, consumers, academics and more. All compiled from The Food Institute this past year and available in our annual publication.
The U.S. Food Consumer: Presentation for ProMexico on today's trendsLina Bush
An economic look at food spending across the U.S.A. this presentation by The Food Institute details real-dollar expenditures at restaurants and various grocery stores. Discover where consumers are finding food products and how they decide to purchase these goods in today's economy.
Along with three other undergraduate students from Boston University, I conducted primary (in-store observations, focus group discussions, 1-on-1 interviews) and secondary research (brand audit) on the fast-casual industry, focusing on Shake Shack. After a review of the relevant trends, we drafted a creative brief, pointing out opportunities for business growth.
For 2009, Pavone creating a food trends presentation based on research we conducted with our contacts throughout the industry. This is that specific presentation. If you are interested in seeing our 2010 Food Trends presentation, please contact us.
Grab and go trends: how to enhance your offer (Menu Directions Culinary Works...Rachael Sawtell
As the world gets busier the demand for food on-the-go is set to grow and thrive. This presentation covers everything you need to know about this increasingly important sector; providing key market insight to demonstrate how operators can maximize grab and go opportunities by staying ahead of the trends, right though to packaging material options and waste management issues.
Consumer and innovation trends in fruit, vegetables, and pulsesDatamonitor Consumer
This document discusses trends in fruit, vegetable, and pulse consumption from 2014. It provides an overview of the market, opportunities, and key trends. Some of the main trends discussed include sugar avoidance affecting fruit intake, "snackification" of produce to meet healthy snacking demand, and cross-category migration where fruits and vegetables are appearing in new categories like bread, chips, and candy to increase consumption. The document also profiles typical consumers and outlines future opportunities around targeting millennials and men.
The Next Idea Food and Restaurant Forecast 2019 Robert Ancill
The document provides an overview of key food and restaurant trends anticipated for 2019. It discusses how consumers are increasingly health-conscious and expect transparency from brands. Major trends highlighted include the growth of veganism and plant-based options, viewing food as medicine to manage health conditions, and the use of new technologies in food production and delivery. The trends reflect consumers' primary values of health awareness, sustainability, and trust in the food system.
Grocerant Guru® Speaking at the Food SummitSteven Johnson
This document discusses trends in the food retail industry, including declining grocery shopping frequency and increasing market share for value retailers. It notes that consumers are purchasing food from multiple channels and taking advantage of various options. Retailers are advised to reinvent themselves and invest in fresh food formats like grocerants to capitalize on trends of convenience and fresh, ready-to-eat options. Manufacturers should expand distribution across diverse retail channels to benefit from consumers' channel-hopping shopping behaviors.
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris Hamutal Schieber
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
TOP15 IN 2015: TRENDS IN THE FOOD & BEVERAGE INDUSTRY by Adolfo Aran Jr.Homer Nievera
Food industry consultant and trainer and President of Courage Asia, Adolfo Aran, Jr., predicted the Top 15 food and beverage trends that will be evident in the coming year, 2015.
Innovate or die: predictions for the food industry in 2017Zoë Wilkins
The document summarizes 8 key food industry trends for 2017:
1) Ongoing reformulation of products to reduce salt, sugar and artificial ingredients in response to legislation and health concerns.
2) Continued growth of the organic market, especially in Europe and North America, though production constraints will limit ubiquity.
3) Increased pressure on the meat industry from health and environmental concerns, though developing markets will drive consumption growth.
4) Emergence of "beauty foods" containing ingredients like collagen and botanicals that promise cosmetic benefits.
5) Greater focus on plant-based ingredients as alternatives to animal products and artificial ingredients.
6) Intensified scrutiny of labels to ensure transparency
Millennials consider food to be an important part of their personal identity and closely follow food trends. They are more likely than older generations to research and try new food trends. Most millennials share photos of food on social media and are more inclined to share unique or unusual dishes. There is growing fatigue with typical "food porn" photos on Instagram. Emerging food photography focuses more on unexpected, artistic presentations of food aimed at stimulating the mind. Feats of precise food arrangement and plating are gaining attention on accounts like Symmetry Breakfast. Restaurants and consumers are also placing greater emphasis on attractive, share-worthy table settings and backdrops for food photos.
Food and Beverage Trends: The Fancy Food Show, 2017Hamutal Schieber
In June 2017 we visited New York’s “Fancy Food Show” in order to review the most interesting innovations in F&B first-hand, and help our clients find partners and discover opportunities.
This presentation features the trends we believe to be shaping the food & beverage industry, along with examples from the exhibition’s products and lectures, which in our opinion best express those trends.
Nancy Kruse - Spotting Millennial Food TrendsJohn Blue
Spotting Millennial Food Trends - Nancy Kruse, Owner, Leading Food Consultants/Nation’s Restaurant News, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.
More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millennial-code
The document discusses the rise of culinary marketing and how consumers have become highly "food-connected". It notes that people frequently discuss food topics and that terms like "foodies" no longer fully capture how engaged people are with food. It then provides examples of different types of food-connected consumers and discusses how brands can leverage this engagement through strategies like celebrity chef endorsements, social causes, social media presences, and television shows. Finally, it briefly touches on emerging food technologies. The overall summary is that food has become deeply integrated into popular culture and daily life, and culinary marketing has grown significantly as a result of this widespread consumer engagement and interest in food topics.
The document provides a comparison of the Clif Bar and Larabar brands across various digital marketing channels, including websites, Facebook, Twitter, YouTube, Instagram, Pinterest, and Google+. For websites, Clif Bar's is more interactive while Larabar's emphasizes simplicity. On Facebook, both engage audiences well but Clif Bar could improve response consistency. Clif Bar excels on Twitter with unique content and hashtags, while Larabar gains followers slowly. For YouTube, Clif Bar links platforms well but could post more frequently, and Larabar needs better video organization. Overall, the document evaluates brand presence and strategies across key online platforms.
The document discusses trends among the Hispanic population including cultural authenticity, empowerment of Latinas, green consumerism, and the economic recession. It provides statistics on the growing Latino consumer market and their preferences for authentic flavors, Spanish language, and culturally friendly environments. The document also segments consumers by their level of environmental consciousness and spending on organic foods, and suggests how brands can appeal to Latino values around health, family, and community.
This document analyzes social media data to uncover consumer trends in health and wellness in the US. It finds that while grocery stores make up more of the social conversation, discussions around farmers markets are more positive. Farmers markets are seen as supporting local farms and offering organic, fresh options at reasonable prices. In contrast, grocery stores are sometimes criticized as being unaffordable or lacking healthy options. The document also examines trends around eating in versus dining out, finding that conversations about home-cooked meals increased in 2016 and were associated with more positive sentiment than discussions about dining out or takeout.
The document analyzes social media data to uncover trends in health, entertainment, technology and transportation in the US. Regarding health and wellness, it finds that while grocery stores dominate conversation, farmers markets elicit more positive sentiment. It also discusses popular topics like organic and local food, and finds that while eating at home is discussed most positively, dining out and delivery trail behind. Common fitness trends like Zumba are declining in conversation while other activities rise.
More than one trillion posts from sources like Twitter, Facebook, Tumblr, Reddit and forums between 2010 and 2016. and data from nonsocial are used to analyze ....
sources
This document summarizes an integrated marketing campaign plan for Auntie Anne's pretzels. The goal is to increase in-store sales by boosting awareness and foot traffic. The target audience is "spontaneous snackers", particularly millennial women, who value freshness, authenticity and indulgence. The campaign's big idea is that Auntie Anne's offers unexpectedly fresh pretzels that make indulgence feel right. Tactics include social media promotions, earned media, outdoor, digital and online radio ads. The budget allocates most funds to digital and outdoor advertising. Performance will be measured by sales, app downloads, impressions and redemptions.
Top food and beverage sector trends that influenced the U.S. marketplace in 2013. Lessons for future planning for food and drink companies, consumers, academics and more. All compiled from The Food Institute this past year and available in our annual publication.
The U.S. Food Consumer: Presentation for ProMexico on today's trendsLina Bush
An economic look at food spending across the U.S.A. this presentation by The Food Institute details real-dollar expenditures at restaurants and various grocery stores. Discover where consumers are finding food products and how they decide to purchase these goods in today's economy.
Along with three other undergraduate students from Boston University, I conducted primary (in-store observations, focus group discussions, 1-on-1 interviews) and secondary research (brand audit) on the fast-casual industry, focusing on Shake Shack. After a review of the relevant trends, we drafted a creative brief, pointing out opportunities for business growth.
For 2009, Pavone creating a food trends presentation based on research we conducted with our contacts throughout the industry. This is that specific presentation. If you are interested in seeing our 2010 Food Trends presentation, please contact us.
Grab and go trends: how to enhance your offer (Menu Directions Culinary Works...Rachael Sawtell
As the world gets busier the demand for food on-the-go is set to grow and thrive. This presentation covers everything you need to know about this increasingly important sector; providing key market insight to demonstrate how operators can maximize grab and go opportunities by staying ahead of the trends, right though to packaging material options and waste management issues.
Consumer and innovation trends in fruit, vegetables, and pulsesDatamonitor Consumer
This document discusses trends in fruit, vegetable, and pulse consumption from 2014. It provides an overview of the market, opportunities, and key trends. Some of the main trends discussed include sugar avoidance affecting fruit intake, "snackification" of produce to meet healthy snacking demand, and cross-category migration where fruits and vegetables are appearing in new categories like bread, chips, and candy to increase consumption. The document also profiles typical consumers and outlines future opportunities around targeting millennials and men.
The Next Idea Food and Restaurant Forecast 2019 Robert Ancill
The document provides an overview of key food and restaurant trends anticipated for 2019. It discusses how consumers are increasingly health-conscious and expect transparency from brands. Major trends highlighted include the growth of veganism and plant-based options, viewing food as medicine to manage health conditions, and the use of new technologies in food production and delivery. The trends reflect consumers' primary values of health awareness, sustainability, and trust in the food system.
Grocerant Guru® Speaking at the Food SummitSteven Johnson
This document discusses trends in the food retail industry, including declining grocery shopping frequency and increasing market share for value retailers. It notes that consumers are purchasing food from multiple channels and taking advantage of various options. Retailers are advised to reinvent themselves and invest in fresh food formats like grocerants to capitalize on trends of convenience and fresh, ready-to-eat options. Manufacturers should expand distribution across diverse retail channels to benefit from consumers' channel-hopping shopping behaviors.
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris Hamutal Schieber
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
TOP15 IN 2015: TRENDS IN THE FOOD & BEVERAGE INDUSTRY by Adolfo Aran Jr.Homer Nievera
Food industry consultant and trainer and President of Courage Asia, Adolfo Aran, Jr., predicted the Top 15 food and beverage trends that will be evident in the coming year, 2015.
This document provides a summary of food trends from April to June. It discusses trends around conscious eating, reducing food waste, educating consumers about food origins, and encouraging more mindful eating. Examples include an app that sells discounted soon-to-expire food to reduce waste, an "electronic nose" that detects food safety, and campaigns promoting home cooking.
The document provides tips and strategies for brands to maximize engagement on digital platforms during the Vietnamese Tet holiday season. It notes that consumers watch more videos on YouTube and engage more with mobile apps and games during this period. It recommends that brands focus on popular content types like music and comedy, adjust bids and budgets to match increased mobile traffic, and create content related to common Tet searches like greetings and horoscopes. The document stresses amplifying marketing efforts during and after Tet to capture consumers when they are active online again.
The document outlines a content marketing framework with 5 questions to consider: Who is the target audience, Why they will listen, What type of content to create, Where to distribute the content, and When to publish. It provides examples of defining audience niches like "SG24H" young professionals and creating relevant content like restaurant recommendations. The framework emphasizes understanding the audience, creating useful content for them, and distributing through their preferred platforms and times.
This document provides an overview of Vietnam's digital landscape in Q3/2015. Some key points:
- Internet penetration reached 48% of the population in 2015, with significant growth over the past years. Mobile 3G subscriptions also grew remarkably from 2015 to 29.3 million.
- Smartphones are now the most popular devices, used by 57% of internet users in 2015. Android is the dominant smartphone operating system. Most users are under 35 years old.
- The most popular online activities on both computers and smartphones are social media, online videos, and search engines. 8-10PM is prime time for online and mobile activities.
- Popular online video platforms include YouTube, along with Vietnamese sites like dant
Americans are increasingly searching for foods online to learn about functional ingredients and global cuisines. Searches for turmeric have grown significantly as people look to understand its health benefits and how to consume it. Pho is a seasonal rising trend as Americans seek to experience other cultures through food. Pork shoulder searches spike on weekends as people experiment with new preparation methods for familiar meats.
The document discusses the evolving consumer decision journey (CDJ) in the digital era. It summarizes that traditionally, marketing followed a "funnel" model where consumers narrowed options over stages from awareness to purchase. However, today's CDJ is non-linear as consumers have more touchpoints and sources of influence at each stage. The number of brands considered can expand during evaluation. More research occurs after purchase. If consumers strongly bond with a brand, they may skip stages by advocating and purchasing. Marketers must understand and leverage all touchpoints across the CDJ, including owned and earned media, to most efficiently reach consumers.
This document provides an introduction to social media marketing. It defines social media and lists major social media platforms. It discusses how social media has changed communication and marketing strategies from being product-focused to being customer-focused. It outlines the major activities in social media marketing like listening, community management, advertising, and sales/lead generation. It also provides frameworks for planning a social media marketing strategy, including setting goals and key performance indicators and measuring the results of social media activities. Examples of successful social media campaigns from brands like KFC, Lipton, Metro, Evian and Dove are also summarized.
Chiec luoc Marketing tap trung vao Khach Hang trong thoi dai InternetMoore Corporation
The document discusses different marketing strategies, including product-centric vs. customer-centric approaches. A product-centric strategy focuses on offering generic products at low cost to gain market share, while customer-centricity aims to offer differentiated products that meet customer needs and build long-term customer relationships. Research findings show referred customers are more profitable and loyal than those acquired through other means. To maximize value, companies should understand customer wants and identify the most valuable customers using metrics like RFM, then find more customers like them and reduce defection through fair solutions and customer knowledge.
Given the implications of sustainability’s evolution within the corporate sector, MIT Sloan Management Review (MIT SMR) and The Boston Consulting Group (BCG) focused this year’s
research on the critical role of sustainability collaborations that address systemic issues, and on the role of the board of directors in guiding their companies’ sustainability efforts. Nearly 3,800 managers were surveyed and sustainability leaders were interviewed from around the world.
Báo cáo về thói quen mua hàng và quảng cáo online 2014Nguyễn Duy Nhân
Những năm gần đây thói quen mua hàng online và quảng cáo online tại Việt Nam phát triển khá mạnh mẽ và hầu hết ở mọi lĩnh vực. Theo thống kê trung bình một người sẽ dành khoảng 2h để truy cập internet/ngày, về việc mua hàng online lý do chính thúc đẩy người dùng là tiết kiệm thời gian và khuyến mãi, sự thật 77% khách hàng mua hàng online thì cho rằng sản phẩm kém chất lượng hơn so với thực tế và việc phải kê khai thông tin cá nhân khá rắc rối, vì vậy đa số người dùng tìm kiếm sản phẩm online nhưng mua offline, họ sử dụng internet như một công cụ hỗ trợ mua hàng. Mặc dù thói quen mua hàng online ở Việt Nam chưa thật sự phổ biến nhưng hứu hẹn nhiều tiềm năng trong thời gian sắp tới, sản phẩm được mua sắm nhiều nhất qua online là các mặc hàng thời trang, mỹ phẩm, kế đến là đồ công nghệ, vé máy bay, thực phẩm, tour du lịch….Sau khi mua hàng online người tiêu dùng có thể chia sẻ cảm nhận về sản phẩm trên mạng xã hội, việc tái mua hàng trên cùng một website phụ thuộc vào sự hài lòng của khách hàng sau khi dùng sản phẩm. Hầu hết các website thương mại điện tử đều có fanpage trên mạng xã hội, xét về hiệu quả fanpage là nơi tương tác của khách hàng và tìm kiếm đánh giá về sản phẩm, sau khi có được thông tin trên fanpage họ sẽ quay lại website để mua hàng. Theo dự báo năm 2015 có khoảng 40-45% dân số sử dụng internet , bên cạnh đó tốc độ phát triển kinh tế tăng, với những yếu tố trên dự báo nhu cầu người dùng mua hàng online năm 2015 sẽ tăng mạnh.
The document is a report submitted by The Daily Value consulting team to Lewis Goldstein, Vice President of Brand Marketing at Organic Prairie. The report provides research and recommendations for promoting and distributing Organic Prairie's new product, the Mighty Bar, a beef jerky snack bar. The report examines key findings around price, distribution, and promotion strategies. It also details the primary and secondary research conducted, including a survey of university students and a product taste test. The recommendations are aimed at competitively positioning the Mighty Bar in the marketplace to increase sales and market share among the target demographic of millennials aged 18-30.
This document discusses a study conducted on consumer preferences for potato chips. It lists the group members conducting the study and provides background on potato chips. It then outlines the objectives of the study, which are to understand consumer attitudes, preferences for flavors and brands of potato chips, spending habits, and perceptions of baked chips as a healthy alternative. The methodology section notes that primary data was collected through online forms to analyze factors influencing chip purchases and perceptions of baked chips. Key findings include that consumers prefer quality over quantity and celebrity endorsements, most are satisfied with current flavors but suggest adding cheese, and females are more likely to prefer baked chips as a healthy option.
The document summarizes key findings from the Weber Shandwick Asia Pacific Food Forward Trends Report II, which examined consumer sentiment and food culture trends across Australia, China, South Korea, and Singapore. Four main trends emerged: 1) the preference gap between eating at home versus away is narrowing; 2) social media is profoundly influencing food knowledge, inspiration, and habits; 3) online grocery shopping is growing slowly but steadily, though supermarkets remain popular; and 4) celebrity endorsements face increasing scrutiny. Social media was found to be a primary source for recipe finding and inspiration for food experiences shared online. Online grocery purchasing was most common in China and South Korea, while Australians preferred supermarkets.
Food Forward Trends Report 2015 - Asia Pacificwsaustralia
The document summarizes key findings from the Weber Shandwick Asia Pacific Food Forward Trends Report II, which examined consumer sentiment and food culture trends across Australia, China, South Korea, and Singapore. Four main trends emerged: 1) the preference gap between eating at home versus away is narrowing; 2) social media is profoundly influencing culinary knowledge and recipe inspiration; 3) online shopping for food is growing steadily, especially in China and South Korea; and 4) celebrity endorsements face increasing scrutiny. Social media was found to be a primary driver of new recipe discovery and food experience sharing across the region.
Steve Siegel Vice President of Ecuadorian Rainforest, LLC, a supplier of botanical raw materials presented at Nutraceuticals Europe 2017 in Madrid. The topic of the presentation was Top Trends for 2017 in the United States.
For more information, please feel free to contact info@intotherainforest.com
J.J. Jones - Consumer Insights on Trust-Building TransparencyJohn Blue
Consumer Insights on Trust-Building Transparency - J.J. Jones, Center for Food Integrity, from the 2016 Iowa Pork Congress, January 27-28, Des Moines, IA, USA.
More presentations at http://www.swinecast.com/2016-iowa-pork-congress
Soupman, Inc.
Business Plan
Marketing Plan
Team 2: Brandi Seich, Mark Seich, Jonathan Downes, Jessica Gonzalez, Yiren Jiang, Jiachen Li
2-27-2017
Market Analysis Summary
Soupman, Inc. focuses on reaching three primary segments under the name “Original Soupman”:
1.1. The Convenience, Quality Shopper. Someone interested in purchasing a consistently tasteful quality, fresh product for themselves and/or their family, which can be prepared with ease and convenience.
1.2. The Business Folk. Local business workers within the tri-state area of NY, NJ and CT in search of a local dining experience for lunch or a quick dinner.
1.3. The Educational Consumer. Buyers within the educational market of high schools and colleges looking to provide vegetarian, quality products to students and faculty.
Market Segmentation
Soupman, Inc. under the name Original Soupman will continue to focus on three key market segments: convenience, quality shoppers; business folk; and educational consumers. There are multiple delivery systems to service these three markets including: grocery locations, food services – brick-and-mortar and mobile; and educational.
The convenience, quality shopper would be those individuals shopping at a grocery or soon to come convenience store location looking for a quality, convenient product they feel confident in for their own consumption or their families. Their needs are met through the Original Soupman soups which are available in 17 ounce Tetra Pak cartons delivered through the grocery segment in 6,500 grocery stores. The soups have prime positioning beside market leaders such as Campbell’s and Progresso. Some of the prestigious retailers within the grocery segment include Kroger, Costco, Safeway, Albertson’s, Publix, Wegman’s, HEB, Shoprite, Acme, Shaw’s and Winn Dixie among other regional chains as well.
The business folk are those within the NY, NJ, and CT area who are looking for a quick, convenient, but consistently tasteful dining experience for lunch, dinner or anything in between. In addition to soups, sandwiches and salads are also available. These consumers are served in one of our eight franchised and licensed brick-and-mortar locations. They can also be served by our mobile location, which provides a daily calendar for consumer convenience. This mobile market is served through using heat ‘n service pouches to ensure consistent flavoring no matter the location of choice.
The educational consumer is served in a number of schools and colleges in the NY area. This segment is serviced through the use of bulk flash-frozen soups and other products (e.g., Mexicali Beans, Stewed Pinto Beans and Curried Chick Peas with Tomatillos).
Soupman has identified substantial distribution opportunities in national restaurant chains, college campuses, stadiums as well as other food service venues. Early testing has begun within a national restaurant chain and has been quite successful.
Significant opportunities reside within the grocery se.
The researchers introduced buzzwords on posters advertising certain menu items at Jasmin Mediterranean Bistro to see if it affected sales. They tracked sales for one week before and one week during the intervention. Sales increased for most items, except eggplant. A subsequent survey found customers were most influenced by the buzzwords "fresh" and "locally grown". The researchers concluded buzzwords can positively impact sales but their effects may depend on the specific buzzword and item. They recommend further research with more locations and longer timeframes.
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Solving the Toxic Food System in America through Systemic Thinking Bianca Esposito
During my Fall 2016 semester of college, I worked with a team of classmates in my Critical Issues in Organizations course to propose a solution to improve the toxic food system by increasing the demand of healthy food. In order to achieve our mission, we plan on altering food marketing strategies through product, placement, promotion, and price.
This document provides an agenda and details for an event on sustainability in the marketplace held on July 18 at IFT 2016. The event will feature presentations on sustainable brands, retailers, and practices according to consumer perception data from IFIC. It will also include a case study on McDonald's sustainable practices and their effect on the bottom line. Finally, there will be a presentation from the United Soybean Board on insights about soy's sustainability from a farm perspective.
This presentation is from a February 12 webinar for Extension. It provides an overview of the Families, Food, and Fitness CoP and its content. It also provides ways Extension, EFNEP, and SNAP ED can utilitze the FFF CoP content.
Women are overwhelmingly bored with their current meal options and seeking new food preparation ideas. They are most influenced in their food purchases by coupons/discounts and opinions of friends and family. Facebook and Instagram are the dominant social media platforms for finding meal inspiration. Brands should provide samples, recipes, and tips to address boredom and engage consumers on social media where food choices are shared.
Hunter Public Relations 2015 Food News Study Abbreviated ReportHunter PR
The 13th Annual Food News Study, comissioned by Hunter Public Relations, examined the top food stories of 2015 in terms of general awareness and concern. The study also explored how food news stories influence consumer behavior and the top media sources for food information - broken out by recipes, general food news and nutrition.
To receive a copy of the full report, including data by specific demographic segments, visit us at www.hunterpr.com/our-pov/foodstudy.html to learn more.
This document provides a marketing research report on an Italian pizza restaurant. It includes an executive summary, introduction, objectives, literature review, secondary data analysis, research methodology, empirical findings, discussions, limitations, and conclusions/recommendations. The report was prepared by a marketing research team for a college marketing research class. It analyzes the pizza restaurant industry and college student customer base to understand preferences and develop brand marketing strategies. Empirical research was conducted through surveys of college students to understand pizza purchasing behaviors and satisfaction factors. The report aims to provide insights to help an Italian pizza restaurant effectively market to college students.
The document summarizes trends in the food industry in 2015 based on surveys of consumers. Some key trends include:
1. Consumers are moving from paper to digital lists and price is a larger consideration for both groceries and dining out.
2. Seasons impact shopping behaviors such as a preference for ethnic foods in winter and comfort foods in late spring/summer.
3. Health and what consumers put into their bodies is a rising concern, as is financial concerns over increased food prices.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
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With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
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This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
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The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
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Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
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use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
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Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
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Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
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2. Intro
With every query typed into a search bar, we are given a glimpse
into user considerations or intentions. By compiling top searches,
we are able to render a strong representation of the United States’
population and gain insight into this population’s behavior.
In our Google Food Trends Report, we are excited to bring forth the
power of data into the hands of the marketers, product
developers, restaurateurs, chefs, and foodies. The goal of this report
is to share useful data for planning purposes accompanied by
curated styles of what we believe can make for impactful trends.
We are proud to share this iteration and look forward
to hearing back from you.
Jon Lorenzini | Senior Analytics Lead, Food & Beverage
Lisa Lovallo | Global Insights Manager, Food & Beverage
Olivier Zimmer | Trends Data Scientist
Yarden Horwitz | Trends Brand Strategist
3. Methodology
To compile a list of accurate trends within the food industry,
we pulled top volume queries related to the food category
and looked at their monthly volume from January 2014 to
February 2016. We first removed any seasonal effect, and
then measured the year-over-year growth, velocity, and
acceleration for each search query. Based on these metrics,
we were able to classify the queries into similar trend
patterns. We then curated the most significant trends to
illustrate interesting shifts in behavior.
2016201420122010200820062004
Query De-seasonalized
Query
Trend
Characteristics
4. top risers
and decliners
Part One
an extensive list of
the top volume
food searches
Part Three
a spotlight on
top trending
themes
Part Two
5. Trend Categories
To identify top trends, we
categorized past data into six
different clusters based on
similar behaviors. This section
distinguishes between the trends
to watch and the trends to forget.
Seasonal
Risers
Rising
Stars
Sustained
Risers
Seasonal
Decliners
Falling
Stars
Sustained
Decliners
11. Food With a
Function
Deep Dive
Traveling
Through Taste
Experimenting
With Pork
Bite-Sized
Snacks
The Pasta
Comeback
12. Food With a
Function
Deep Dive
Traveling
Through Taste
Experimenting
with Pork
Bite-Sized
Snacks
The Pasta
Comeback
13. Food With a Function: Top Trending
Turmeric
Apple Cider Vinegar
Jackfruit
Manuka Honey
Kefir
Coconut Milk
Erythritol
Bone Broth
Cauliflower Rice
Avocado Oil
Bitter Melon
Arrowroot Powder
High Protein Snacks
Lactose Free Milk
Cumin Seeds
Daikon Radish
Rice Vinegar
Cardamom Pods
Lactose Free Cheese
Ground Ginger
Flax Egg
Macrodiet
Source: Google internal data, August 2015-February 2016, United States.
Ranked by volume of searches:
15. 2016201420122010200820062004
Top Trending Functional Food
While turmeric was previously a sustained rising trend,
interest in this functional ingredient grew +56% from
November to January this year—making it a rising star.
Source: Google Trends, November 2015-January 2016, United States. | Google Trends, Janurary 2004-February 2016, United States.
16. Top Associated Keywords
Americans are trying to understand how to consume turmeric.
When searching for turmeric, users are often looking for forms,
recipes, or type.
Powder
Golden Milk
Ground
Smoothie
Root
Drink
Juice
Recipe
Honey
Pepper
Fresh
Organic
Source: Google internal data, August 2015-February 2016, United States. Associations defined as phrases searched with turmeric.
17. Top Days for Searching
Consumers start the week off interested in Turmeric, with 8%
more searches on Monday than the weekly average.
As the week goes on, consumers lose interest in the ingredient
and turmeric searches are -8% less than the weekly average (a
total drop of 16 percentage points).
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Index of 110
Index of 80
Source: Google internal data, August 2015-February 2016, United States.
100
18. Top 5 YouTube Videos:
Turmeric
The top five turmeric consumption videos are educational.
Consumers are turning to YouTube to learn about the
benefits of turmeric and—they’re getting a long list.
3.9 Million Views
Acne
Arthritis
Auto Immune Disorders
Blood Sugar
Blood Thinner
Cardiovascular
Chronic Joint Pain
Depression
Detoxification
Gall Bladder Cancer
Gall Bladder Stones
High Blood Pressure
High Cholesterol
Inflammation
Liver Detoxification
Liver Disease
Lung Disease
Muscle (Digests Protein)
Pain Killer
Sleep
Skin Disorders
Weight Loss
Benefits Mentioned in the top five Consumption-Related Videos
Source: Google internal data, January 2015-February 2016, United States. Classification as a ”turmeric” consumption video was based on public data such as headlines, and tags, etc. for videos demonstrating turmeric
as a consumable, and may not account for every ”turmeric” consumption video available on YouTube.
19. Geography
Turmeric is a national trend that hit all major cities
across the U.S. in December 2015.
While not all functional foods might spread nationally,
this is a common trait in “rising star” trends.
Size of circle represents search volume; Intensity of colors indicates a higher index.
Source: Google internal data, October 2015, United States.
20. Consciously Searching for Foods
to Meet Personal Needs
Americans are turning to food to fill needs beyond hunger or cravings. They want to
be educated on the impact of each ingredient on one’s body, and how to optimize
their diet in order to look and feel their best.
While they may be more aware of the added benefits that certain ingredients are
said to provide, they are going online to educate themselves on how to consume
these functional ingredients. This behavior is more likely to occur during the
beginning of the week, when consumers are perhaps most motivated to reboot and
optimize their lifestyle habits.
The digital behaviors tied to functional foods present opportunities for brands to
educate consumers on the benefits associated with each ingredient, as well as
provide methods, tips, and recipe content for consumption.
21. Food With a
Function
Deep Dive
Traveling
Through Taste
Experimenting
With Pork
Bite-Sized
Snacks
The Pasta
Comeback
22. Traveling Through Taste: Rising Trends
Pho
Ramen
Mexican Candy
Bibimbap
Taquitos
Empanada
Queso Fresco
Mochi Ice Cream
Wonton
Cotija Cheese
Japanese Snacks
Chamoy
Adobo Seasoning
Elotes
Pastelitos
Japchae
Pickled Herring
Chocolate Babka
Mexican Chips
Tostados
Source: Google internal data, August 2015-February 2016, United States.
Ranked by Volume of Searches:
24. Top Trending Global Food
Pho is a seasonal rising trend. This Vietnamese dish spikes
in January, and has been growing at a consistent rate of
+11% year-over-year since 2013.
2016201420122010200820062004
Source: Google Trends, January 2013-January 2016, United States. | Google Trends, Janurary 2004-February 2016, United States.
25. Top Associated Keywords
While consumers are interested in making pho at home,
consumers are also seeking the best spots in their local areas
that serve or deliver the dish.
Recipe
How to Make
Chicken
Beef
Broth
Noodles
Spice
Facts
Nutrition
Calories
Healthy
Vegetarian
Near Me
Restaurant
Menu
Delivery
Portland
NYC
Chicago
Houston
Vegas
Austin
Phoenix
Source: Google internal data, August 2015-February 2016, United States. Associations are defined as phrases searched with pho.
26. Top Days for Searching
Although consumers are more likely (+8%) to search for pho on
the weekends, distribution is spread throughout the week relative
to other trends.
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Index of 110
Index of 85
Source: Google internal data, August 2015-February 2016, United States.
100
27. Top 5 YouTube Videos:
Pho
When searching for content on pho, consumers are
looking for more than just recipes. The top five videos
feature YouTube stars creating a variety of cultural
content from recipes to parodies around the dish.
Top 5 Pho Videos
What does the Pho say/The Fox
Vietnamese Parody (BÀI CA PHỞ)
4.4 Million
PHO BO - Vietnamese Beef Noodle
Soup Recipe
1.1 Million
How to Make Pho
.99 Million
The Greatest Pho Challenge
.98 Million
The Pho Song (MUSIC VIDEO) Richie Le
feat. AJ Rafael
.78 Million
8.5 Million Views
Source: Google internal data, January 2015-February 2016, United States. Classification as a “pho” video
was based on public data such as headlines, and tags, etc., and may not account for every ”pho” video avail-
able on YouTube.
28. Geography
While pho is trending across the U.S., the Vietnamese
dish is mainly being searched on the west coast. Top
cities include Denver and Seattle.
Size of circle represents search volume; Intensity of colors indicates a higher index.
Source: Google internal data, December 2015, United States.
29. Food Facilitates Cultural Connections
Americans are turning to food to experience new cultures—whether they’re eating the
dishes themselves or watching others.
While there’s a big appetite to create these dishes at home, global cuisines may be tough
to make at home. Consumers turn to the professionals for help and seek restaurants
“near me” to satisfy their cravings.
Global cuisines provide more than just an experience for the taste buds—Americans are
watching a variety of content related to the foods, from parodies to challenges. YouTube
influencers are representing their cultures and educating mass audiences in entertaining
ways.
As consumers strive to taste the world, there’s new opportunity for brands to help make
these dishes more DIY-friendly. Brands may also look into partnering with influencers
to provide authentic cultural experiences via content and endorsements.
30. Food With a
Function
Deep Dive
Traveling
Through Taste
Experimenting
With Pork
Bite-Sized
Snacks
The Pasta
Comeback
31. Experimenting With Pork: Rising Trends
Pork Shoulder
Andouille Sausage
Bacon Jam
Smoked Sausage
Pig Feet
Prosciutto Di Parma
Uncured Bacon
Longaniza
Ranked by Volume of Searches:
Source: Google internal data, August 2015-February 2016, United States.
33. Top Trending Pork Foods
Similar to pho, pork shoulder is a seasonal rising trend. While
this traditional pork dish makes appearances during the summer
months, searches for the dish peak in December.
2016201420122010200820062004
Source: Google Trends, January 2014-February 2016, United States. | Google Trends, Janurary 2004-February 2016, United States.
34. Top Associated Keywords
Consumers are educating themselves on how to prepare
this dish at home by experimenting with new equipment
and methods of preparation. They are also interested in
understanding more about the difference in the cut of meat.
How To
Crock Pot
Slow Cooker
Oven
BBQ
Recipe
Roasted
Braised
Boneless
Cuban
Country Style Ribs
Rub
Butt
Blade
Picnic
Source: Google internal data, August 2015-February 2016, United States. Associations are defined as phrases searched with pork shoulder.
35. Top Days for Searching
Pork shoulder is a weekend dish; consumers are +22% more
likely to search this dish on Saturdays and Sundays than they
are during the rest of the week.
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
125
60
Source: Google internal data, August 2015-February 2016, United States.
100
36. While three out of five top videos for pork shoulder
feature American-style BBQ recipes, viewers are
also interested in learning how to make Korean and
Cantonese variations of the dish.
4 Million ViewsTop 5 YouTube Videos:
Pork Shoulder
Korean Spicy Stir-Fried
Pork shoulder, Hot Pepper Paste, Onion, Garlic, Ginger,
Green Onions, Green Chili Pepper, Hot Pepper Flakes,
Natural Brown Sugar, Soy Sauce, Black Ground Pepper,
Sesame Oil, Roasted Sesame Seeds, Lettuce
BBQ Roast
Pork Shoulder, Brown Sugar, Kosher Salt,
Onion, Black Pepper, Apple Juice, Flour, Water
Slow Smoked Pulled Pork
Pork Shoulder, Dry Rub
Char Siu (Cantonese BBQ Pork)
Pork Shoulder, Soy Sauce, Sugar, Mei Kuei Lu Chew, Oyster
Sauce, Hoisin Sauce, Ground Bean Sauce, Shallot, Salt, White
Pepper, Five Spice, Ginger Powder, Garlic Powder, Dark Soy
Sauce, Sesame Oil
BBQ Pulled Pork
Pork Shoulder, Black Pepper, Salt, Paprika,
Onion Powder, Garlic Powder, Olive Oil
Ingredients in Top 5 Videos
Source: Google internal data, January 2014-February 2016, United States. Classification as a “pork shoulder” video
was based on public data such as headlines, and tags, etc., and may not account for every ”pork shoulder” video
available on YouTube.
37. Geography
Pork shoulder searches mainly trend in
Eastern and mid-Western regions in the U.S.
Top cities for Pork Shoulder include:
Boston, Chicago, and Denver.
Size of circle represents search volume; Intensity of colors indicates a higher index.
Source: Google internal data, January 2015 – December 2015, United States.
38. Hungry to Experiment With Pork.
Consumers are looking to bring home more than just the bacon—they are embracing
pork in its many forms.
Americans are taking traditional dishes and giving them a new spin, whether it’s with a
new flavor or a new method of preparation. They’re looking to experiment with a familiar
meat, and master a new skill. With big cuts of meat and slow cookers, they’re turning
meals into a full weekend experience that they can do on their own from the comfort of
home.
Top-of-mind most often during weekends, summer, and the holidays, pork meals such as
pork shoulder are more likely to be social experiences.
While there’s opportunity for brands to enable easier DIY cooking at home, there’s also
an opportunity for brands to join consumers for an experimental weekend of cooking
via video content. Crossover versions of familiar dishes can make the experience even
more exciting.
39. Food With a
Function
Deep Dive
Traveling
Through Taste
Experimenting
With Pork
Bite-Sized
Snacks
The Pasta
Comeback
40. Bite-Sized Snacks: Rising Trends
Mug Cake
Cheese Curds
Mochi Ice Cream
Edible Cookie Dough
Buffalo Cauliflower Bites
Pastelitos
Mac and Cheese Bites
French Toast Sticks
Apple Pie Cookies
Source: Google internal data, August 2015-February 2016, United States.
Ranked by Volume of Searches:
42. Top Trending Bite-Sized Snack Food
While Mug Cake saw relatively steady growth throughout
2015, it grew +82% from December to January 2016—
displaying some rising star characteristics.
2016201420122010200820062004
Source: Google Trends, December 2015-January 2016 vs December 2014-January 2015, United States.
Google Trends, January 2004-February 2016, United States.
43. Top Associated Keywords
When it comes to snacking, Americans are seeking out flavor
and health benefits. Customization is key, whether they are
looking for choice in taste or dietary restrictions.
Chocolate
Vanilla
Peanut Butter
Coffee
Chocolate Chip
Pumpkin
Banana
Protein
Vegan
Paleo
No Egg
Keto
Gluten Free
Source: Google internal data, August 2015-February 2016, United States. Associations are defined as phrases searched with mug cake.
44. Top Days for Searching
While consumers are more likely to indulge in mug cakes during
the weekends, it makes for a convenient weekday snack, as well—
especially earlier on in the week.
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Index of 115
Index of 60
Source: Google internal data, August 2015-February 2016, United States.
100
45. Viewers are seeking fun and quick snacking ideas that come in
a variety of flavors. Mug cake recipes also include convenient
ingredients that one might already have at home.
Top 5 YouTube Videos:
Mug Cake
Rainbow Mug Cake
Butter, White Sugar, Brown Sugar, Vanilla, Salt, Egg Yolk, Flour,
Chocolate Chips
Funfetti
Unsalted Butter, Egg, Milk, Vanilla Extract, Granulated
Sugar, Self-Rising flour, Salt, Sprinkles
Gluten Free Chocolate Banana
Ripe Banana. Peanut Butter (or any nut butter), Egg,
Granulated Sugar, Unsweetened Cocoa Powder
Red Velvet
Flour, Sugar, Baking Powder, Unsweetened Cocoa
Powder, Salt, Cinnamon, Oil, Buttermilk, Egg, Vanilla
Extract, Red Food Coloring
Apple Crumble
Flour, Brown Sugar, Ground Cinnamon, Baking Powder,
Applesauce, Vegetable Oil, Milk, Vanilla Extract, Crumble
Topping, Butter, Flour, Brown Sugar
18.4 Million Views
Ingredients in Top 5 Videos
Source: Google internal data, January 2015-February 2016, United States. Classification as a “mug cake” video was based on
public data such as headlines, and tags, etc., and may not account for every ”mug cake” video available on YouTube.
46. Geography
Similar to turmeric, mug cake is also a national trend.
This is often the case with Rising Stars.
Size of circle represents search volume; Intensity of colors indicates a higher index.
Source: Google internal data, January 2016, United States.
47. Consumers are looking for snacks that fit into a healthy, convenient lifestyle. Whether
it’s for portion control or convenience, they’re looking to indulge in bite sizes.
While flavor has always been important for snacking, consumers are now also
prioritizing dietary restrictions and health benefits. Just as snacks come in a variety
of flavors for personal tastes, consumers are also demanding that they come in a
variety of dietary restrictions to fit their personal needs.
Consumers are craving quick snacks that are easy to prepare at home. They’re
turning to their favorite influencers to get recipes and tips on fun snacking.
Consumers are more complex when it comes to food choices, and snacking has
become more personal. Brands will need to offer more than just customization
based on flavors, but dietary restrictions, as well. Personal choices come best in
solo portions—and make for convenient snacking!
Seeking More Personalized Food Formats
48. Food With a
Function
Deep Dive
Traveling
Through Taste
Experimenting
With Pork
Bite-Sized
Snacks
The Pasta
Comeback
49. The Pasta Comeback: Rising Trends
Rigatoni
Tortellini
Linguine
Penne
Fusilli
Mac and Cheese Bites
Gemelli
Source: Google internal data, August 2015-February 2016, United States.
Ranked by Volume of Searches:
51. Top Trending Pasta Food
After four years of slow growth, search interest in rigatoni
started to rise again in 2015. Since then, the pasta dish has
continued to see sustained growth of +26% year over year from
January 2015 to January 2016.
2016201420122010200820062004
Source: Google Trends, January 2015-January 2016, United States. | Google Trends, Janurary 2004-February 2016, United States.
52. Top Associated Keywords
Consumers are seeking recipes and ingredients associated with
rigatoni for making the dish at home.
Baked
Pie
Casserole
Stuffed
Spicy
Sausage
Chicken
Beef
Lobster
Ham
Bolognese
Alla Vodka
Carbonara
Pomodoro
Martino
Marinara
Amatriciana
Primavera
Source: Google internal data, August 2015-February 2016, United States. Associations are defined as phrases searched with rigatoni.
53. Top Days for Searching
Americans are much more likely to seek out rigatoni on
weekends (+29%) than they are on weekdays.
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Index of 140
Index of 60
Source: Google internal data, August 2015-February 2016, United States.
100
54. Top 5 YouTube Videos:
Rigatoni
Rigatoni content on YouTube features top recipes. The No. 1
video was posted more than seven years ago, demonstrating
opportunity for new creative content and a fresh spin on the
pasta dish.
1.6 Million Views
Rigatoni With Italian Sausage
Italian Mild Sausage Links, Rigatoni Pasta, Olive Oil, Cloves
Garlic, Sweet Red Pepper, Parmesan Cheese, Pasta Sauce
Bolognese
Rigatoni, Olive Oil, Butter, Onions, Celery, Carrot, Salt, Ground
Black Pepper/Cayenne, Ground Nutmeg, Ground Beef, Milk,
White Wine, Plum Tomatoes, 2 Cups of Water, or as needed
Rigatoni With Spicy Chicken
Tomato Cream Sauce
Olive Oil, Hot Italian Sausage (Crumbled), Onion (Sliced or Diced), Sliced
Mushrooms, Salt and Pepper, Boneless Skinless Chicken Thighs (Roughly
Chopped or Cubed), Marsala Wine, San Marzano Tomatoes (Crushed),
Chicken Broth, Heavy Cream, Water, Peppers, Chili Flakes/Chili
Paste, Greek Olives, Minced Garlic, Chopped Italian Parsely, Rigatoni,
Parmigiano-Reggiano or Romano Cheese
Lemon Chicken Rigatoni With Broccoli
Butter, Garlic, Rigatoni, Chicken Broth, Whole Chicken (Rotisserie),
Shredded Parmesan Cheese, Broccoli, Lemon
Rigatoni Carbonara
Rigatoni, Pancetta, Eggs, Heavy Cream, Salt,
Pepper, Parmesan Cheese, Fresh Parsley
Ingredients in Top 5 Videos
Source: Google internal data, January 2015-February 2016, United States. Classification as a “rigatoni” video was based on public
data such as headlines, and tags, etc., and may not account for every ”rigatoni” video available on YouTube.
55. Geography
Rigatoni is trending across the U.S., top cities include:
San Francisco, Chicago, and Miami.
Size of circle represents search volume; Intensity of colors indicates a higher index.
Source: Google internal data, October 2015, United States.
56. Pasta Is Back
While growth was slow for interest in pasta from 2011 to 2014, demand
picked up again in 2015 and continues to rise through 2016.
Consumers are most interested in making pasta dishes at home on the
weekends. They’re experimenting with new recipes and sauces that can
be prepared at home or picked up at the grocery store. There’s interest in
understanding the differences between certain types of pasta and their
accompanying sauces.
As with pork dishes, consumers are taking familiar dishes and
experimenting with new ideas such as rigatoni pie.
It’s time for marketers to refocus their attention on pasta. There’s growing
interest for a variety of pasta recipes, and consumers are seeking new
ideas for their weekend eating adventures.
58. Index GrowthQuery
Aggregated and
anonymous user
searches on Google
Search platforms. These
searches are exact
match, and do not take
other spelling variations
into account.
The volume of searches
for a query relative to
the total number of
searches for any query
in the same category.
The year-over-year
growth per query,
comparing Google
search volume in
January-February 2016
to the same period in
2015.
Additional Details
63. how to cut a mango 100 61%
how to bake bacon 86 6%
how to make cake pops 85 53%
how to cut a pineapple 75 -3%
how to make ice cream 74 17%
how to cook brown rice 70 9%
how to soften brown sugar 59 6%
how to cook steak 49 22%
how to make frosting 48 18%
how to cook crab legs 48 8%
how to make oatmeal 46 15%
how to mince garlic 45 23%
how to cake it 45 ∞
how to cook lobster tail 43 267%
how to make a cake 41 26%
how to cook prime rib 38 14%
how to make fondant 37 12%
how to make icing 36 32%
Query Index Growth
Source: Google internal data, January 2016 – February 2016, United States.
64. how to cook white rice 31 22%
how to open a coconut 31 -19%
how to ripen an avocado 31 54%
how to make beef jerky 30 11%
how to make waffles 29 29%
how to make snow ice cream 29 73%
how to make bone broth 28 43%
how to make cupcakes 26 18%
how to ripen bananas 26 39%
how to cut a pomegranate 26 -57%
how to make cheese 25 -5%
how to melt chocolate 25 23%
how to make yogurt 25 -4%
how to thicken soup 25 30%
how to eat star fruit 23 37%
how to make bbq sauce 22 2%
how to make hollandaise sauce 22 1%
how to cook steel cut oats 21 9%
Query Index Growth
Source: Google internal data, January 2016 – February 2016, United States.
69. gluten free diet 100 -14%
lactose intolerance 69 -7%
gluten free foods 55 140%
kosher 47 -21%
organic 45 27%
glycemic index 41 -2%
halal 38 3%
gluten free bread 31 23%
alkaline foods 29 -10%
dairy 26 50%
bone broth diet 23 ∞
gluten intolerance symptoms 23 -1%
weight loss shakes 23 65%
vegan cheese 23 80%
bone broth diet 23 ∞
gluten intolerance symptoms 23 -1%
weight loss shakes 23 65%
Query Index Growth
Source: Google internal data, January 2016 – February 2016, United States.
70. halal meat 20 85%
turbinado sugar 19 6%
kosher definition 18 29%
gluten intolerance 17 69%
organic coconut oil 15 -4%
sugar free gummy bears 15 -6%
organic apple cider vinegar 14 86%
renal diet 14 6%
vegan mac and cheese 13 69%
brown sugar substitute 13 12%
bland diet 13 8%
organic food 12 -30%
symptoms of gluten intolerance 12 24%
lactose intolerant 11 46%
lactose free milk 11 65%
gluten free flour 11 17%
gluten free pasta 10 15%
does rice have gluten 10 17%
Query Index Growth
Source: Google internal data, January 2016 – February 2016, United States.
71. vegan ice cream 10 109%
is quinoa gluten free 9 16%
low glycemic index foods 9 21%
best weight loss shakes 9 78%
vegan chocolate 9 86%
paleo mayo 8 -13%
Query Index Growth
Source: Google internal data, January 2016 – February 2016, United States.
72. Contacts
Pedro Pina
Global Client Partner
Jon Lorenzini
Sr. Analytics Lead,
Food & Beverage
Lisa Lovallo
Global Insights Manager,
Food & Beverage
Olivier Zimmer
Trends Data Scientist
Yarden Horwitz
Trends Brand Strategist
73. Thank You
Thomas Chi
Lead Global Analyst, Google
Dain Van Schoyck
Think with Google, Creative Lead
Alli Mooney
Think with Google, Trends Editor
Stefanie Schutzbank
Research Manager, Google
Alex Scott
Quantitative Manager, Google
Georg M. Goerg
Statistician, Google
Yijia Feng
Quantitative Analyst, Google
Kim Huskey
Food Services Manager, Google
Michael Wurster
Executive Chef, Google
Michael Whiteman
Baum + Whiteman