SlideShare a Scribd company logo
INNOVATION GROUP
SEPTEMBER 2015
TRENDS AND FUTURES
EXECUTIVE SUMMARY
Food Drink
The world of food and drink in 2015 is
exciting yet contentious. Consumers have
never known such an abundance of choice,
and food has probably never been so central
to popular culture—yet its future has rarely
seemed so controversial.
The international Expo Milano 2015, with
the theme “feeding the planet, energy for
life,” is one of many events where innovators
have gathered to ask: with the global
population projected to rise to 9.6 billion by
2050, how can the food production system
adapt and thrive?
Food Drink
FOOD + DRINK 2INTRODUCTION
Photography by David Sykes
FOOD + DRINK 3INTRODUCTION
In the short term, social and technological changes are transforming
our relationship with food. Technological innovations such as genetically
modified organisms (GMOs) are creating novel products while fueling
new anxieties and ethical quandaries. Consumers are gaining an
understanding of the links between childhood obesity and food policy,
bringing conversations about food into the political mainstream.
As food imagery proliferates on social media, more consumers are
“eating with their eyes” than ever before, and raising their expectations
to match. Food events such as MAD in Copenhagen, Bitten in New
York, and SouthBites at South by Southwest in Austin have emerged
not just as industry forums, but also as venues for a broader cultural
conversation.
“Food is becoming more important to people’s lives and their sense of
identity,” says Sam Bompas of experiential food design duo Bompas
& Parr. “The use of social media means that people use food to find a
sense of personal identity, and perform their identity on an ongoing
basis through photographing what they are eating.”
Food trends also race across the world faster than ever before. Brands
that might have remained local and undiscovered are rapidly brought to
attention by the Instagramming masses, forever in search of the next
novel image. A July 2015 study conducted for this report by SONAR™,
J. Walter Thompson’s proprietary research and insights arm, found
that 75% of millennials say they are among the first in their families to
research and try new food trends, and 80% are more likely to share
photos of food if it is interesting and unique.
Photography by David Sykes
FOOD + DRINK 4INTRODUCTION
But as the sharing of food imagery accelerates, we’re also seeing calls
for the food system as a whole to slow down, and take stock of its
role in supporting the health of our bodies and the planet. Issues such
as localism and responsible sourcing have become key differentiators
for brands seeking to connect with ethically minded consumers, who
increasingly view food as part of a holistic system.
As beauty standards shift to emphasize strength and fitness, these
are becoming aspirational qualities, and consumers are turning away in
droves from “diet” messaging. Only 28% of US millennials and 13% of UK
millennials said products labeled “diet” were “very appealing,” placing
the term among the least compelling food marketing claims covered in
our study. In June 2015, Nestlé’s Lean Cuisine became the latest brand
to disavow weight-loss marketing.
Going forward, brands will have to carefully balance consumers’ desire
for novelty with a commitment to ethics, transparency and health. With
all this in mind, we take a qualitative look at the broad shifts currently
shaping our perceptions of food and drink—and emerging trends to
watch across these categories.
Photography by David Sykes
FOOD + DRINK 5INTRODUCTION
Food Politics
Public awareness of the politics of food
and nutrition has slowly built in recent
years, fueled by the success of films such
as 2008’s Food, Inc. and public initiatives
including Michelle Obama’s Let’s Move!
campaign. Today, a grassroots movement
against unhealthy eating has acquired the
sort of urgency that in previous decades
characterized the seeking of cancer cures
or reducing smoking.
In the UK, celebrity chef Jamie Oliver is spearheading Food Revolution
Day, “a global campaign to put compulsory practical food education on
the school curriculum” that held its first worldwide event in May 2015.
Two months later, Tesco made a public declaration of its stance on the
health risks of added sugars for children, banning lunchbox-size packs
of Capri-Sun and Ribena drinks.
The 2014 documentary Fed Up, narrated by news anchor Katie Couric,
reflects growing public skepticism about the effects of conventional
branded foods on children’s health. Our SONAR™ survey found that
81% of US millennials believe large food brands pursue policies that
make Americans less healthy.
Food innovators are challenging the assumption that healthy food
must be expensive and time-consuming to prepare. Noted chefs
Roy Choi and Daniel Patterson have announced plans for a chain of
fast-food restaurants called Loco’l, delivering healthy burgers with a
delicious umami flavor for only $4. The first location will open in the
Los Angeles neighborhood of Watts, and the second in San Francisco’s
Tenderloin. As many as 28 additional locations are planned by 2017.
Photography by David Sykes
FOOD + DRINK 6INTRODUCTION
No More Waste
Amid rising awareness of the relationship
between food and the environment, both
brands and consumers are doing more
to combat food waste. According to the
Consumer Goods Forum (CGF), if food waste
were a country, its carbon footprint would be
third only to those of the US and China.
The 400 retailer and manufacturer members
of the CGF have pledged to halve food waste
by 2025.
In 2014, French supermarket Intermarché promoted its commitment to
reducing waste, while boosting its bottom line, with its Inglorious Fruits
and Vegetables campaign. The initiative sold imperfect-looking fruits
and vegetables to consumers at 30% below the standard retail price,
resulting in a 24% increase in store traffic. Swedish-Filipino startup FoPo
takes overripe fruit and turns it into a dry powder with a shelf life of up
to two years.
The movement is even making inroads into upmarket dining. In March
2015, chef Dan Barber’s pop-up restaurant wastED enlisted high-profile
chefs to serve scrap-based meals to diners in Manhattan’s West Village.
Health-food chain Sweetgreen followed up by creating the limited-
edition wastED “scrap” salad, featuring standard ingredients plus kale
stems, cabbage cores and broccoli stalks—roasted in anchovy oil to
soften and flavor the dish.
Our SONAR™ survey found support for brands that engage in such
practices—74% of US and UK millennials would adopt new dietary
habits in order to reduce their impact on the planet, and 70% are willing
to pay more money for products that reuse and recycle materials.
Photography by David Sykes
FOOD + DRINK 7INTRODUCTION
Healthy Indulgence
In the previous decade, diners revolted
against low-fat orthodoxy, especially when
dining out, as “diet” foods were discarded
in favor of rich meats and calorie-laden
preparations. But in the 2010s, healthy foods
are back, without the subtext of self-denial.
Health and indulgence increasingly coexist in the minds of consumers.
El Rey Coffee Bar & Luncheonette in Manhattan serves vegan
chicharrones locos, a fried Mexican street snack that has been
reinvented as a healthy and delicious salad. At Los Angeles restaurant
Sqirl, lines form around the block for chef Jessica Koslow’s unique take
on breakfast food, which uses Mediterranean and Asian spices to make
irresistibly light versions of classics. “This is food whose time has come,”
declared New York Times food critic Mark Bittman.
London food-blogging duo Hemsley + Hemsley extol the virtues of
coconut oil for rich-yet-healthy desserts like their Paradise Bars,
made with creamed coconut, raw honey, and dark chocolate. And the
small brand Unreal Candy is reinventing bite-sized chocolate from the
ground up, with less sugar, no corn or soy, and natural dyes.
Photography by David Sykes
FOOD + DRINK 8INTRODUCTION
Cross-Sector Collaborations
As food and drink continue to accumulate
cultural cachet, more cross-sector
collaborations are happening between food
innovators and the worlds of fashion, art,
design, film and media. Brutal Magazine,
launched in August 2014, showcases talent
from a range of creative industries through
the lens of food.
Food titles such as The Gourmand and Cherry Bombe that have
launched in recent years continue to push the envelope with creative
cross-sector collaborations involving food.
For its latest cocktail range, the Artesian bar in London drew
inspiration from the 20th-century surrealist art movement, especially
Salvador Dalí, for example serving its Anti Hero drink in a vessel
based on the artist’s depiction of elephants. Bompas & Parr’s new bar
Alcoholic Architecture conceives of drinks at the scale of buildings,
creating breathable cocktail clouds using powerful humidifiers.
At Milan Design Week 2015, Wallpaper* magazine’s annual Handmade
exhibition was called Eat Me! Drink Me! Tell Me That You Love Me!
It featured design-led explorations of gastronomy such as a luxury
outdoor grill made of copper and steel by industrial designer
Konstantin Grcic and kitchen brand Valcucine, and a fantastical set of
surrealist dinnerware by designer Nigel Coates and porcelain crafters
Ginori. Also in Milan, London design practice Studio Appétit created
Things of Edible Beauty, a set of hybrid “culinary art” objects that
combine flavors, fragrances and jewelry.
Photography by David Sykes
FOOD + DRINK 9BY NUMBERS
X
By Numbers
Millennials consider food
to be an important part of
personal identity.
They follow food trends closely, especially in the
United States, and consider going out to eat to be a
cultural experience—signs that “foodie” behaviors
have gone mainstream.
“FOOD IS A MAJOR PASTIME FOR ME” (US/UK)
100 %
75%
50%
25%
0%
MILLENNIALS
(18–34)
74% 64%
GENERATION X
(35–49)
45%
BOOMERS
(50+)
“I CONSIDER GOING OUT TO EAT
TO BE A CULTURAL EXPERIENCE” (US)
100 %
75%
50%
25%
0%
MILLENNIALS
(18–34)
81% 68%
GENERATION X
(35–49)
53%
BOOMERS
(50+)
FOOD + DRINK 10BY NUMBERS
“I AM AMONG THE FIRST OF MY FRIENDS AND
FAMILY TO RESEARCH AND TRY NEW FOOD TRENDS”
100 %
75%
50%
25%
0%
MILLENNIALS
(18–34) US
MILLENNIALS
(18–34) UK
75% 57% 60%
GENERATION X
(35–49) US
50%
GENERATION X
(35–49) UK
39%
BOOMERS
(50+) US
31%
BOOMERS
(50+) UK
US UK
FOOD + DRINK 11BY NUMBERS
“I WOULD LIKE TECHNOLOGY TO OFFER ME MORE
ASSISTANCE IN PLANNING AND COOKING HEALTHY MEALS”
“I USE TECHNOLOGY (E.G., APPS, WEARABLES)
TO HELP ME MAINTAIN A PROPER DIET”
100%
75%
50%
25%
0%
100%
75%
50%
25%
0%
MILLENNIALS
(18–34)
57% 38%
GENERATION X
(35–49)
MILLENNIALS
(18–34)
77% 58%
GENERATION X
(35–49)
37%
BOOMERS
(50+)
19%
BOOMERS
(50+)
Millennials believe technology should
play an important role in helping them
make healthy food choices, and they
frequently share images of food and
drink on their social media profiles.
FOOD + DRINK 12BY NUMBERS
“I AM MORE LIKELY TO SHARE PICTURES OF MY
FOOD OR DRINK IF IT IS DIFFERENT AND UNIQUE” US/UK
100%
75%
50%
25%
0%
MILLENNIALS
(18–34)
72% 52%
GENERATION X
(35–49)
22%
BOOMERS
(50+)
“I SHARE PHOTOS ON SOCIAL MEDIA
OF FOOD…” US/UK
100 %
75%
50%
25%
0%
MILLENNIALS
(18–34)
MILLENNIALS
(18–34)
52% 48% 35%
GENERATION X
(35–49)
31%
GENERATION X
(35–49)
11%
BOOMERS
(50+)
11%
BOOMERS
(50+)
…I HAVE PREPARED FOR
MYSELF AT HOME
…I ORDER AT A
RESTAURANT
FOOD + DRINK 13BY NUMBERS
US consumers believe that high-
protein products are healthiest,
while low-fat claims are more
compelling for UK consumers.
Consumers think that sugar is less healthy than
carbohydrates in general, and small yet significant
minorities of consumers believe that products high
in “good fats” are healthier than any of the above.
32%
33%
25%
4%
7%
9%
22%
UKHIGH IN PROTEIN
LOW IN FAT
LOW IN SUGAR
LOW IN CARBS
HIGH IN 'GOOD FATS'
OTHER
25%
5%
9%
10%
18%
US
“THE HEALTHIEST SOUNDING NUTRITION CLAIM FOR ME IS...”
SAMPLE TREND 14FOOD + DRINK
Cube by Lernert & Sander. Commissioned by de Volkskrant, 2014
Awash with food imagery on social
media, consumers are gravitating towards
unexpected images that are aimed at the
mind rather than the stomach.
Food imagery on Instagram has lost some of its novelty: at press
time, 196 million photos on the platform are tagged as #food and nearly
64 million as #foodporn. Along with the ubiquity of food imagery, an
inevitable backlash is emerging—simple shots don’t cut it any more.
“There’s a bit of #foodporn fatigue. People aren’t maybe as interested in
seeing what their friends have eaten for lunch or dinner that day, but are
really interested in seeing food in unconventional images,” says Linyee
Yuan, co-editor of Mold, a food design editorial platform. “It’s kind of set
up in a way that you wouldn’t necessarily see on a plate.”
Feasts For The Eyes
SAMPLE TREND 15FOOD + DRINK
Foodography by Carmel Wineries, Israel, 2015
The Instagram account of designer Marta Grossi (@bananagraffiti)
features photos of bananas intricately painted with patterned imagery.
In May 2015, Instagrammers were captivated by a single photo of
identically sized cubes of 98 different foods—the work of design
studio Lernet & Sander. Mold’s own account (@thisismold) recently
featured watermelons precisely cut into pyramids, toy soldiers posed
for battle in a donut maze, and a replica of Moscow’s Saint Basil’s
Cathedral made of soft-serve cones.
The Instagram account @symmetrybreakfast, which has 366,000
followers, is the work of boyfriends Michael Zee and Mark van Beek. It
features photos of two virtually identical breakfasts, arranged as mirror
images. This slightly offbeat visual makes Symmetry Breakfast feel
less like a source for cooking inspiration and more like a meditation on
relationships. In July 2015, the founders even teamed up with Guardian
Soulmates to hold a breakfast speed-dating event in east London.
FOOD + DRINK 16SAMPLE TREND
Symmetry Breakfast by Michael Zee and Mark van Beek, London
Another aspect of #foodporn 2.0 is a renewed focus on tableware,
by both restaurants and consumers in general. In April 2015, the Israeli
company Carmel Wineries produced Foodography, a series of dinners
and workshops with dishware specifically designed to provide a
flattering backdrop for smartphone food photography. At Stockholm
Design Week, designer Sofia Almqvist presented her Umami Table, a
scalloped surface for bespoke tableware that offers a particularly
artful backdrop for otherwise conventional foods.
“Fine dining has always been very focused on tableware,” says Yuan,
“but what we’re seeing now is that consideration being taken at more
casual restaurants as well. For young restaurateurs and chefs, it’s not
negotiable any more. Anyone watching Food Network is going to know
what you mean by plating and have high expectations for how dishes
are presented.”
Implications: With the proliferation of online food photography,
consumers now expect food to get the high-end visual treatment.
Consider fashion retailer Farfetch’s recent collaboration with
Assouline, Farfetch Curates Food, a book exploring the intersection
between art, graphics and food.
FOOD + DRINK 17SAMPLE TREND
There’s a new awareness and
importance around tableware as a
visual aspect of eating.
LINYEE YUAN
COFOUNDER, MOLD
Umami Table by Sofia Almqvist, Stockholm, 2014. Photography by Petter Brandt
FOOD + DRINK 18SAMPLE CASE STUDY
Launched in Amsterdam in April 2015, The Roast Room is a forward-
looking restaurant for the 21st-century meat-lover. While the barbecue
joints of the 2000s indulged diners’ carnivorous appetites with large
quantities of rich meat, The Roast Room instead emphasizes quality
and transparency.
“People are likely to eat less meat in the future, but with higher quality,”
says Michiel Deenik, the owner of the restaurant. “Quality over quantity,
this is exactly where we can meet the needs and wants of the guests.”
The design of the restaurant, by the Dutch interior design practice
Studio Modijefsky, brings the role of the butcher to the fore. Previously
hidden away from squeamish diners, the butcher is now celebrated as a
skilled artisan, and works in full view, in a glass-fronted butchery with a
modern-industrial aesthetic.
The Roast Room
The Roast Room, Amsterdam. Photography by Maarten Willemstein
FOOD + DRINK 19SAMPLE CASE STUDY
“The butchery is an open area with a lot of glass where guests can
dine as well,” explains Deenik. “There is nothing that we hide. When we
explain the menu to the guest, we really go into detail about where the
beef comes from and how the life of the cow influences the structure,
color, taste, and amount of fat in the meat.”
Implications: The future of meat is increasingly contested. Reassure
worried consumers by emphasizing quality and transparency, and think
beyond conventional, low-cost meat and poultry.
The Roast Room, Amsterdam. Photography by Maarten Willemstein
FOOD + DRINK 20CASE STUDIES
The Innovation Group is J. Walter Thompson’s futurism, research and
innovation unit. It charts emerging and future global trends, consumer
change, and innovation patterns—translating these into insight for brands.
It offers a suite of consultancy services, including bespoke research,
presentations, co-branded reports and workshops. It is also active in
innovation, partnering with brands to activate future trends within their
framework and execute new products and concepts. It is led by
Lucie Greene, Worldwide Director of the Innovation Group.
The Innovation Group is part of J. Walter Thompson Intelligence, a platform
for global research, innovation and data analytics at J. Walter Thompson
Company, housing three key in-house practices: SONAR™, Analytics and
the Innovation Group. SONAR™ is J. Walter Thompson’s research unit that
develops and exploits new quantitative and qualitative research techniques
to understand cultures, brands and consumer motivation around the world.
It is led by Mark Truss, Worldwide Director of Brand Intelligence. Analytics
focuses on the innovative application of data and technology to inform and
inspire new marketing solutions. It offers a suite of bespoke analytics tools
and is led by Amy Avery, Head of Analytics, North America.
Contact:
Lucie Greene
Worldwide Director of the Innovation Group
J. Walter Thompson Intelligence
lucie.greene@jwt.com
Report editor: Shepherd Laughlin
Visual editor: Emma Chiu
Cover photography: David Sykes
Contributors:
Graeme Allister
Hallie Steiner
Hannah Stodell

More Related Content

What's hot

Food service industry
Food service industryFood service industry
Food service industry
kellimccabe
 
Chapter 1 Introduction to Food & Beverages Service
Chapter 1   Introduction to Food & Beverages ServiceChapter 1   Introduction to Food & Beverages Service
Chapter 1 Introduction to Food & Beverages Service
Politeknik Merlimau Melaka
 
Effective Menu Engineering For Your Food & Beverage Menus
Effective Menu Engineering For Your Food & Beverage MenusEffective Menu Engineering For Your Food & Beverage Menus
Effective Menu Engineering For Your Food & Beverage Menus
Return On Ingredients
 
Bar equipments
Bar equipmentsBar equipments
Bar equipments
22101989
 
modern kitchen and it's short history
modern kitchen and it's short history modern kitchen and it's short history
modern kitchen and it's short history
Sourav Adhikari
 
20 Dining Trends for 2020
20 Dining Trends for 202020 Dining Trends for 2020
20 Dining Trends for 2020
Aramark
 
Food service equipments
Food service equipmentsFood service equipments
Food service equipments
Edgar Dsouza
 
Fnb standard of table set up
Fnb standard of table set upFnb standard of table set up
Fnb standard of table set up
Rhodora Lintot
 
FOOD & BEVERAGE MANAGEMENT
FOOD & BEVERAGE MANAGEMENTFOOD & BEVERAGE MANAGEMENT
FOOD & BEVERAGE MANAGEMENT
Lawiex21
 
Knowledge of Restaurant & Menu
Knowledge of Restaurant & MenuKnowledge of Restaurant & Menu
Knowledge of Restaurant & Menu
nexchef
 
Catering Business
Catering BusinessCatering Business
Catering Business
Shruti Pithadia
 
Presentation on food cost concept
Presentation on food cost conceptPresentation on food cost concept
Presentation on food cost concept
Shakir Chataiwala
 
Glassware and flatware
Glassware and flatware Glassware and flatware
Glassware and flatware
Al Laurio
 
BAR MANAGEMENT AND OPERATIONS
BAR MANAGEMENT AND OPERATIONSBAR MANAGEMENT AND OPERATIONS
BAR MANAGEMENT AND OPERATIONS
Gajanan Shirke
 
Food and beverage service ppt.
Food and beverage service ppt.Food and beverage service ppt.
Food and beverage service ppt.
Sandeep Gupta
 
TYPES OF GLASSWARES
TYPES OF GLASSWARESTYPES OF GLASSWARES
TYPES OF GLASSWARES
Asha Kumari
 
FOOD SERVICE EQUIPMENT
FOOD SERVICE EQUIPMENTFOOD SERVICE EQUIPMENT
FOOD SERVICE EQUIPMENT
MUMTAZUL ILYANI AZHAR
 
Basic table setting
Basic table settingBasic table setting
Basic table setting
Monalisa Sen
 
Food and beverage services
Food and beverage services Food and beverage services
Food and beverage services
Gautam Kumar
 
Understanding foodservice operations
Understanding foodservice operationsUnderstanding foodservice operations
Understanding foodservice operations
kellimccabe
 

What's hot (20)

Food service industry
Food service industryFood service industry
Food service industry
 
Chapter 1 Introduction to Food & Beverages Service
Chapter 1   Introduction to Food & Beverages ServiceChapter 1   Introduction to Food & Beverages Service
Chapter 1 Introduction to Food & Beverages Service
 
Effective Menu Engineering For Your Food & Beverage Menus
Effective Menu Engineering For Your Food & Beverage MenusEffective Menu Engineering For Your Food & Beverage Menus
Effective Menu Engineering For Your Food & Beverage Menus
 
Bar equipments
Bar equipmentsBar equipments
Bar equipments
 
modern kitchen and it's short history
modern kitchen and it's short history modern kitchen and it's short history
modern kitchen and it's short history
 
20 Dining Trends for 2020
20 Dining Trends for 202020 Dining Trends for 2020
20 Dining Trends for 2020
 
Food service equipments
Food service equipmentsFood service equipments
Food service equipments
 
Fnb standard of table set up
Fnb standard of table set upFnb standard of table set up
Fnb standard of table set up
 
FOOD & BEVERAGE MANAGEMENT
FOOD & BEVERAGE MANAGEMENTFOOD & BEVERAGE MANAGEMENT
FOOD & BEVERAGE MANAGEMENT
 
Knowledge of Restaurant & Menu
Knowledge of Restaurant & MenuKnowledge of Restaurant & Menu
Knowledge of Restaurant & Menu
 
Catering Business
Catering BusinessCatering Business
Catering Business
 
Presentation on food cost concept
Presentation on food cost conceptPresentation on food cost concept
Presentation on food cost concept
 
Glassware and flatware
Glassware and flatware Glassware and flatware
Glassware and flatware
 
BAR MANAGEMENT AND OPERATIONS
BAR MANAGEMENT AND OPERATIONSBAR MANAGEMENT AND OPERATIONS
BAR MANAGEMENT AND OPERATIONS
 
Food and beverage service ppt.
Food and beverage service ppt.Food and beverage service ppt.
Food and beverage service ppt.
 
TYPES OF GLASSWARES
TYPES OF GLASSWARESTYPES OF GLASSWARES
TYPES OF GLASSWARES
 
FOOD SERVICE EQUIPMENT
FOOD SERVICE EQUIPMENTFOOD SERVICE EQUIPMENT
FOOD SERVICE EQUIPMENT
 
Basic table setting
Basic table settingBasic table setting
Basic table setting
 
Food and beverage services
Food and beverage services Food and beverage services
Food and beverage services
 
Understanding foodservice operations
Understanding foodservice operationsUnderstanding foodservice operations
Understanding foodservice operations
 

Viewers also liked

WHAT’S ON THE MENU IN 2017: Global Food and Beverage Trends
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsWHAT’S ON THE MENU IN 2017: Global Food and Beverage Trends
WHAT’S ON THE MENU IN 2017: Global Food and Beverage Trends
Edelman
 
Print Media Analysis September- 2017
Print Media Analysis September- 2017Print Media Analysis September- 2017
Print Media Analysis September- 2017
PakistanAdvertisersSociety
 
Trends in Digital Marketing to Generation Z, Gerda Van Damme, Dreammachine, B...
Trends in Digital Marketing to Generation Z, Gerda Van Damme, Dreammachine, B...Trends in Digital Marketing to Generation Z, Gerda Van Damme, Dreammachine, B...
Trends in Digital Marketing to Generation Z, Gerda Van Damme, Dreammachine, B...
Dreammachine
 
Gen Z: Digital in Their DNA (April 2012)
Gen Z: Digital in Their DNA (April 2012)Gen Z: Digital in Their DNA (April 2012)
Gen Z: Digital in Their DNA (April 2012)
J. Walter Thompson Intelligence
 
Coffee houses china - december 2015
Coffee houses   china - december 2015Coffee houses   china - december 2015
Coffee houses china - december 2015
Lisa
 
CX over CS - Are you ready?
CX over CS - Are you ready?CX over CS - Are you ready?
CX over CS - Are you ready?
Dr. Tapish Panwar
 
Kids Brand Insight Company Presentation
Kids Brand Insight Company PresentationKids Brand Insight Company Presentation
Kids Brand Insight Company Presentation
Kids Brand Insight
 
The Empowered Kids of Generation Z
The Empowered Kids of Generation ZThe Empowered Kids of Generation Z
The Empowered Kids of Generation Z
Dreammachine
 
New Natural: The Next Generation of Conscious Consumerism
New Natural: The Next Generation of Conscious ConsumerismNew Natural: The Next Generation of Conscious Consumerism
New Natural: The Next Generation of Conscious Consumerism
J. Walter Thompson Intelligence
 
'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...
'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...
'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...
Dreammachine
 
2017 Trust Barometer - Italian launch
2017 Trust Barometer - Italian launch2017 Trust Barometer - Italian launch
2017 Trust Barometer - Italian launch
Edelman Italia
 
Battle of health drinks in India
Battle of health drinks in IndiaBattle of health drinks in India
Battle of health drinks in India
Dr. Tapish Panwar
 
2016 Edelman Trust Barometer - Food & Beverage Results
2016 Edelman Trust Barometer - Food & Beverage Results2016 Edelman Trust Barometer - Food & Beverage Results
2016 Edelman Trust Barometer - Food & Beverage Results
Edelman
 

Viewers also liked (13)

WHAT’S ON THE MENU IN 2017: Global Food and Beverage Trends
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsWHAT’S ON THE MENU IN 2017: Global Food and Beverage Trends
WHAT’S ON THE MENU IN 2017: Global Food and Beverage Trends
 
Print Media Analysis September- 2017
Print Media Analysis September- 2017Print Media Analysis September- 2017
Print Media Analysis September- 2017
 
Trends in Digital Marketing to Generation Z, Gerda Van Damme, Dreammachine, B...
Trends in Digital Marketing to Generation Z, Gerda Van Damme, Dreammachine, B...Trends in Digital Marketing to Generation Z, Gerda Van Damme, Dreammachine, B...
Trends in Digital Marketing to Generation Z, Gerda Van Damme, Dreammachine, B...
 
Gen Z: Digital in Their DNA (April 2012)
Gen Z: Digital in Their DNA (April 2012)Gen Z: Digital in Their DNA (April 2012)
Gen Z: Digital in Their DNA (April 2012)
 
Coffee houses china - december 2015
Coffee houses   china - december 2015Coffee houses   china - december 2015
Coffee houses china - december 2015
 
CX over CS - Are you ready?
CX over CS - Are you ready?CX over CS - Are you ready?
CX over CS - Are you ready?
 
Kids Brand Insight Company Presentation
Kids Brand Insight Company PresentationKids Brand Insight Company Presentation
Kids Brand Insight Company Presentation
 
The Empowered Kids of Generation Z
The Empowered Kids of Generation ZThe Empowered Kids of Generation Z
The Empowered Kids of Generation Z
 
New Natural: The Next Generation of Conscious Consumerism
New Natural: The Next Generation of Conscious ConsumerismNew Natural: The Next Generation of Conscious Consumerism
New Natural: The Next Generation of Conscious Consumerism
 
'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...
'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...
'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...
 
2017 Trust Barometer - Italian launch
2017 Trust Barometer - Italian launch2017 Trust Barometer - Italian launch
2017 Trust Barometer - Italian launch
 
Battle of health drinks in India
Battle of health drinks in IndiaBattle of health drinks in India
Battle of health drinks in India
 
2016 Edelman Trust Barometer - Food & Beverage Results
2016 Edelman Trust Barometer - Food & Beverage Results2016 Edelman Trust Barometer - Food & Beverage Results
2016 Edelman Trust Barometer - Food & Beverage Results
 

Similar to Food + Drink: Trends and futures

Perfect Food: The Silicon Valley Food Movement
Perfect Food: The Silicon Valley Food MovementPerfect Food: The Silicon Valley Food Movement
Perfect Food: The Silicon Valley Food Movement
Trung Ho
 
EDEL_2016FoodFindsDeck_FINAL2
EDEL_2016FoodFindsDeck_FINAL2EDEL_2016FoodFindsDeck_FINAL2
EDEL_2016FoodFindsDeck_FINAL2
Kathy Krenger
 
The Forecast // Millennials & Food
The Forecast // Millennials & FoodThe Forecast // Millennials & Food
The Forecast // Millennials & Food
Usbek & Rica Trends
 
Waste_Not_Want_Not_Tackling_Food_Waste.pdf
Waste_Not_Want_Not_Tackling_Food_Waste.pdfWaste_Not_Want_Not_Tackling_Food_Waste.pdf
Waste_Not_Want_Not_Tackling_Food_Waste.pdf
FarmerBrown2
 
Future Food, Food Future
Future Food, Food FutureFuture Food, Food Future
Future Food, Food Future
Institute of Customer Experience
 
You are not what you eat
You are not what you eatYou are not what you eat
You are not what you eat
Javier Chacón
 
Love | Food | Waste
Love | Food | WasteLove | Food | Waste
Love | Food | Waste
Orsolya Anna Tóth
 
The Next Idea International Restaurant and Food Trend Forecast 2018
The Next Idea International Restaurant and Food Trend Forecast 2018The Next Idea International Restaurant and Food Trend Forecast 2018
The Next Idea International Restaurant and Food Trend Forecast 2018
Robert Ancill
 
IMC 618 - Chipotle Public Relations Campaign
IMC 618 - Chipotle Public Relations CampaignIMC 618 - Chipotle Public Relations Campaign
IMC 618 - Chipotle Public Relations Campaign
Ashley Santore, M.S.
 
Global food-and-drink-trends-2017
Global food-and-drink-trends-2017Global food-and-drink-trends-2017
Global food-and-drink-trends-2017
TATIANA VILLALOBOS
 
Edelman's food finds for 2016
Edelman's food finds for 2016Edelman's food finds for 2016
Edelman's food finds for 2016
Edelman Amsterdam
 
Globalization in eating habits
Globalization in eating habitsGlobalization in eating habits
Globalization in eating habits
Meesha Singh
 
Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...
Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...
Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...
DMX Dublin
 
Macro Trends from Expo West (April 2015)
Macro Trends from Expo West (April 2015)Macro Trends from Expo West (April 2015)
Macro Trends from Expo West (April 2015)
MBGenhance
 
The Italian Tour: IPACK-IMA 2015 IGNITES A FOOD REVOLUTION
The Italian Tour: IPACK-IMA 2015 IGNITES A FOOD REVOLUTION The Italian Tour: IPACK-IMA 2015 IGNITES A FOOD REVOLUTION
The Italian Tour: IPACK-IMA 2015 IGNITES A FOOD REVOLUTION
Milling and Grain magazine
 
Edelman: Globale Lebensmitteltrends 2016
Edelman: Globale Lebensmitteltrends 2016Edelman: Globale Lebensmitteltrends 2016
Edelman: Globale Lebensmitteltrends 2016
Edelman.ergo GmbH
 
Waste not pitch presentation final
Waste not pitch presentation final Waste not pitch presentation final
Waste not pitch presentation final
Dylan Burke
 
Google Square "Waste Not" Pitch Presentation
Google Square "Waste Not" Pitch Presentation Google Square "Waste Not" Pitch Presentation
Google Square "Waste Not" Pitch Presentation
Cheryll Watson
 
Waste not pitch presentation final 2
Waste not pitch presentation final 2Waste not pitch presentation final 2
Waste not pitch presentation final 2
Dylan Burke
 
Chipping away at obesity
Chipping away at obesity Chipping away at obesity
Chipping away at obesity
New Food Innovation Ltd
 

Similar to Food + Drink: Trends and futures (20)

Perfect Food: The Silicon Valley Food Movement
Perfect Food: The Silicon Valley Food MovementPerfect Food: The Silicon Valley Food Movement
Perfect Food: The Silicon Valley Food Movement
 
EDEL_2016FoodFindsDeck_FINAL2
EDEL_2016FoodFindsDeck_FINAL2EDEL_2016FoodFindsDeck_FINAL2
EDEL_2016FoodFindsDeck_FINAL2
 
The Forecast // Millennials & Food
The Forecast // Millennials & FoodThe Forecast // Millennials & Food
The Forecast // Millennials & Food
 
Waste_Not_Want_Not_Tackling_Food_Waste.pdf
Waste_Not_Want_Not_Tackling_Food_Waste.pdfWaste_Not_Want_Not_Tackling_Food_Waste.pdf
Waste_Not_Want_Not_Tackling_Food_Waste.pdf
 
Future Food, Food Future
Future Food, Food FutureFuture Food, Food Future
Future Food, Food Future
 
You are not what you eat
You are not what you eatYou are not what you eat
You are not what you eat
 
Love | Food | Waste
Love | Food | WasteLove | Food | Waste
Love | Food | Waste
 
The Next Idea International Restaurant and Food Trend Forecast 2018
The Next Idea International Restaurant and Food Trend Forecast 2018The Next Idea International Restaurant and Food Trend Forecast 2018
The Next Idea International Restaurant and Food Trend Forecast 2018
 
IMC 618 - Chipotle Public Relations Campaign
IMC 618 - Chipotle Public Relations CampaignIMC 618 - Chipotle Public Relations Campaign
IMC 618 - Chipotle Public Relations Campaign
 
Global food-and-drink-trends-2017
Global food-and-drink-trends-2017Global food-and-drink-trends-2017
Global food-and-drink-trends-2017
 
Edelman's food finds for 2016
Edelman's food finds for 2016Edelman's food finds for 2016
Edelman's food finds for 2016
 
Globalization in eating habits
Globalization in eating habitsGlobalization in eating habits
Globalization in eating habits
 
Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...
Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...
Helen King, Bord Bia : Seeing Around Corners - Accelerating Food & Drink Bran...
 
Macro Trends from Expo West (April 2015)
Macro Trends from Expo West (April 2015)Macro Trends from Expo West (April 2015)
Macro Trends from Expo West (April 2015)
 
The Italian Tour: IPACK-IMA 2015 IGNITES A FOOD REVOLUTION
The Italian Tour: IPACK-IMA 2015 IGNITES A FOOD REVOLUTION The Italian Tour: IPACK-IMA 2015 IGNITES A FOOD REVOLUTION
The Italian Tour: IPACK-IMA 2015 IGNITES A FOOD REVOLUTION
 
Edelman: Globale Lebensmitteltrends 2016
Edelman: Globale Lebensmitteltrends 2016Edelman: Globale Lebensmitteltrends 2016
Edelman: Globale Lebensmitteltrends 2016
 
Waste not pitch presentation final
Waste not pitch presentation final Waste not pitch presentation final
Waste not pitch presentation final
 
Google Square "Waste Not" Pitch Presentation
Google Square "Waste Not" Pitch Presentation Google Square "Waste Not" Pitch Presentation
Google Square "Waste Not" Pitch Presentation
 
Waste not pitch presentation final 2
Waste not pitch presentation final 2Waste not pitch presentation final 2
Waste not pitch presentation final 2
 
Chipping away at obesity
Chipping away at obesity Chipping away at obesity
Chipping away at obesity
 

More from J. Walter Thompson Intelligence

China Outbound — Executive Summary
China Outbound — Executive SummaryChina Outbound — Executive Summary
China Outbound — Executive Summary
J. Walter Thompson Intelligence
 
The Well Economy -- Executive Summary
The Well Economy -- Executive SummaryThe Well Economy -- Executive Summary
The Well Economy -- Executive Summary
J. Walter Thompson Intelligence
 
Control Shift – Executive Summary
Control Shift – Executive SummaryControl Shift – Executive Summary
Control Shift – Executive Summary
J. Walter Thompson Intelligence
 
Frontier(less) Retail – Executive Summary
Frontier(less) Retail – Executive SummaryFrontier(less) Retail – Executive Summary
Frontier(less) Retail – Executive Summary
J. Walter Thompson Intelligence
 
Control Shift – Executive Summary
Control Shift – Executive SummaryControl Shift – Executive Summary
Control Shift – Executive Summary
J. Walter Thompson Intelligence
 
The Promise of Cuba: Executive Summary
The Promise of Cuba: Executive SummaryThe Promise of Cuba: Executive Summary
The Promise of Cuba: Executive Summary
J. Walter Thompson Intelligence
 
JWT: Generation BOLD – Executive summary
JWT: Generation BOLD – Executive summaryJWT: Generation BOLD – Executive summary
JWT: Generation BOLD – Executive summary
J. Walter Thompson Intelligence
 
JWT: Generation Z Brazil – Executive Summary Portuguese
JWT: Generation Z Brazil – Executive Summary PortugueseJWT: Generation Z Brazil – Executive Summary Portuguese
JWT: Generation Z Brazil – Executive Summary Portuguese
J. Walter Thompson Intelligence
 
JWT: Generation Z Brazil – Executive Summary English
JWT: Generation Z Brazil – Executive Summary EnglishJWT: Generation Z Brazil – Executive Summary English
JWT: Generation Z Brazil – Executive Summary English
J. Walter Thompson Intelligence
 
JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)
J. Walter Thompson Intelligence
 
JWT: Generation Z — Executive Summary (May 2015)
JWT: Generation Z — Executive Summary (May 2015)JWT: Generation Z — Executive Summary (May 2015)
JWT: Generation Z — Executive Summary (May 2015)
J. Walter Thompson Intelligence
 
10 Trends for MENA 2015 - J. Walter Thompson MEA
10 Trends for MENA 2015 - J. Walter Thompson MEA10 Trends for MENA 2015 - J. Walter Thompson MEA
10 Trends for MENA 2015 - J. Walter Thompson MEA
J. Walter Thompson Intelligence
 
JWT: SXSW Interactive 2015 (April 2015)
JWT: SXSW Interactive 2015 (April 2015)JWT: SXSW Interactive 2015 (April 2015)
JWT: SXSW Interactive 2015 (April 2015)
J. Walter Thompson Intelligence
 
JWT: The Future 100 (December 2014)
JWT: The Future 100 (December 2014)JWT: The Future 100 (December 2014)
JWT: The Future 100 (December 2014)
J. Walter Thompson Intelligence
 
JWT: The Future of Payments & Currency (October 2014)
JWT: The Future of Payments & Currency (October 2014)JWT: The Future of Payments & Currency (October 2014)
JWT: The Future of Payments & Currency (October 2014)
J. Walter Thompson Intelligence
 
JWT: Meet the New Family (September 2014)
JWT: Meet the New Family (September 2014)JWT: Meet the New Family (September 2014)
JWT: Meet the New Family (September 2014)
J. Walter Thompson Intelligence
 
JWT: The Circular Economy (June 2014)
JWT: The Circular Economy (June 2014)JWT: The Circular Economy (June 2014)
JWT: The Circular Economy (June 2014)
J. Walter Thompson Intelligence
 
JWT: 10 Mobile Trends for 2014 and Beyond (May 2014)
JWT: 10 Mobile Trends for 2014 and Beyond (May 2014)JWT: 10 Mobile Trends for 2014 and Beyond (May 2014)
JWT: 10 Mobile Trends for 2014 and Beyond (May 2014)
J. Walter Thompson Intelligence
 
10 Overriding Themes from SXSW (March 2014)
10 Overriding Themes from SXSW (March 2014)10 Overriding Themes from SXSW (March 2014)
10 Overriding Themes from SXSW (March 2014)
J. Walter Thompson Intelligence
 
JWT: 100 Things to Watch in 2014
JWT: 100 Things to Watch in 2014JWT: 100 Things to Watch in 2014
JWT: 100 Things to Watch in 2014
J. Walter Thompson Intelligence
 

More from J. Walter Thompson Intelligence (20)

China Outbound — Executive Summary
China Outbound — Executive SummaryChina Outbound — Executive Summary
China Outbound — Executive Summary
 
The Well Economy -- Executive Summary
The Well Economy -- Executive SummaryThe Well Economy -- Executive Summary
The Well Economy -- Executive Summary
 
Control Shift – Executive Summary
Control Shift – Executive SummaryControl Shift – Executive Summary
Control Shift – Executive Summary
 
Frontier(less) Retail – Executive Summary
Frontier(less) Retail – Executive SummaryFrontier(less) Retail – Executive Summary
Frontier(less) Retail – Executive Summary
 
Control Shift – Executive Summary
Control Shift – Executive SummaryControl Shift – Executive Summary
Control Shift – Executive Summary
 
The Promise of Cuba: Executive Summary
The Promise of Cuba: Executive SummaryThe Promise of Cuba: Executive Summary
The Promise of Cuba: Executive Summary
 
JWT: Generation BOLD – Executive summary
JWT: Generation BOLD – Executive summaryJWT: Generation BOLD – Executive summary
JWT: Generation BOLD – Executive summary
 
JWT: Generation Z Brazil – Executive Summary Portuguese
JWT: Generation Z Brazil – Executive Summary PortugueseJWT: Generation Z Brazil – Executive Summary Portuguese
JWT: Generation Z Brazil – Executive Summary Portuguese
 
JWT: Generation Z Brazil – Executive Summary English
JWT: Generation Z Brazil – Executive Summary EnglishJWT: Generation Z Brazil – Executive Summary English
JWT: Generation Z Brazil – Executive Summary English
 
JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)JWT: Cannes Lions 2015 (July 2015)
JWT: Cannes Lions 2015 (July 2015)
 
JWT: Generation Z — Executive Summary (May 2015)
JWT: Generation Z — Executive Summary (May 2015)JWT: Generation Z — Executive Summary (May 2015)
JWT: Generation Z — Executive Summary (May 2015)
 
10 Trends for MENA 2015 - J. Walter Thompson MEA
10 Trends for MENA 2015 - J. Walter Thompson MEA10 Trends for MENA 2015 - J. Walter Thompson MEA
10 Trends for MENA 2015 - J. Walter Thompson MEA
 
JWT: SXSW Interactive 2015 (April 2015)
JWT: SXSW Interactive 2015 (April 2015)JWT: SXSW Interactive 2015 (April 2015)
JWT: SXSW Interactive 2015 (April 2015)
 
JWT: The Future 100 (December 2014)
JWT: The Future 100 (December 2014)JWT: The Future 100 (December 2014)
JWT: The Future 100 (December 2014)
 
JWT: The Future of Payments & Currency (October 2014)
JWT: The Future of Payments & Currency (October 2014)JWT: The Future of Payments & Currency (October 2014)
JWT: The Future of Payments & Currency (October 2014)
 
JWT: Meet the New Family (September 2014)
JWT: Meet the New Family (September 2014)JWT: Meet the New Family (September 2014)
JWT: Meet the New Family (September 2014)
 
JWT: The Circular Economy (June 2014)
JWT: The Circular Economy (June 2014)JWT: The Circular Economy (June 2014)
JWT: The Circular Economy (June 2014)
 
JWT: 10 Mobile Trends for 2014 and Beyond (May 2014)
JWT: 10 Mobile Trends for 2014 and Beyond (May 2014)JWT: 10 Mobile Trends for 2014 and Beyond (May 2014)
JWT: 10 Mobile Trends for 2014 and Beyond (May 2014)
 
10 Overriding Themes from SXSW (March 2014)
10 Overriding Themes from SXSW (March 2014)10 Overriding Themes from SXSW (March 2014)
10 Overriding Themes from SXSW (March 2014)
 
JWT: 100 Things to Watch in 2014
JWT: 100 Things to Watch in 2014JWT: 100 Things to Watch in 2014
JWT: 100 Things to Watch in 2014
 

Recently uploaded

Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janudm24
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Ibrandizer
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing MeasurementThe Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
NapierPR
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Martal Group
 
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentHow American Bath Group Leveraged Kontent
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla

Recently uploaded (20)

Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing MeasurementThe Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
 
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentHow American Bath Group Leveraged Kontent
How American Bath Group Leveraged Kontent
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 

Food + Drink: Trends and futures

  • 1. INNOVATION GROUP SEPTEMBER 2015 TRENDS AND FUTURES EXECUTIVE SUMMARY Food Drink
  • 2. The world of food and drink in 2015 is exciting yet contentious. Consumers have never known such an abundance of choice, and food has probably never been so central to popular culture—yet its future has rarely seemed so controversial. The international Expo Milano 2015, with the theme “feeding the planet, energy for life,” is one of many events where innovators have gathered to ask: with the global population projected to rise to 9.6 billion by 2050, how can the food production system adapt and thrive? Food Drink FOOD + DRINK 2INTRODUCTION Photography by David Sykes
  • 3. FOOD + DRINK 3INTRODUCTION In the short term, social and technological changes are transforming our relationship with food. Technological innovations such as genetically modified organisms (GMOs) are creating novel products while fueling new anxieties and ethical quandaries. Consumers are gaining an understanding of the links between childhood obesity and food policy, bringing conversations about food into the political mainstream. As food imagery proliferates on social media, more consumers are “eating with their eyes” than ever before, and raising their expectations to match. Food events such as MAD in Copenhagen, Bitten in New York, and SouthBites at South by Southwest in Austin have emerged not just as industry forums, but also as venues for a broader cultural conversation. “Food is becoming more important to people’s lives and their sense of identity,” says Sam Bompas of experiential food design duo Bompas & Parr. “The use of social media means that people use food to find a sense of personal identity, and perform their identity on an ongoing basis through photographing what they are eating.” Food trends also race across the world faster than ever before. Brands that might have remained local and undiscovered are rapidly brought to attention by the Instagramming masses, forever in search of the next novel image. A July 2015 study conducted for this report by SONAR™, J. Walter Thompson’s proprietary research and insights arm, found that 75% of millennials say they are among the first in their families to research and try new food trends, and 80% are more likely to share photos of food if it is interesting and unique. Photography by David Sykes
  • 4. FOOD + DRINK 4INTRODUCTION But as the sharing of food imagery accelerates, we’re also seeing calls for the food system as a whole to slow down, and take stock of its role in supporting the health of our bodies and the planet. Issues such as localism and responsible sourcing have become key differentiators for brands seeking to connect with ethically minded consumers, who increasingly view food as part of a holistic system. As beauty standards shift to emphasize strength and fitness, these are becoming aspirational qualities, and consumers are turning away in droves from “diet” messaging. Only 28% of US millennials and 13% of UK millennials said products labeled “diet” were “very appealing,” placing the term among the least compelling food marketing claims covered in our study. In June 2015, Nestlé’s Lean Cuisine became the latest brand to disavow weight-loss marketing. Going forward, brands will have to carefully balance consumers’ desire for novelty with a commitment to ethics, transparency and health. With all this in mind, we take a qualitative look at the broad shifts currently shaping our perceptions of food and drink—and emerging trends to watch across these categories. Photography by David Sykes
  • 5. FOOD + DRINK 5INTRODUCTION Food Politics Public awareness of the politics of food and nutrition has slowly built in recent years, fueled by the success of films such as 2008’s Food, Inc. and public initiatives including Michelle Obama’s Let’s Move! campaign. Today, a grassroots movement against unhealthy eating has acquired the sort of urgency that in previous decades characterized the seeking of cancer cures or reducing smoking. In the UK, celebrity chef Jamie Oliver is spearheading Food Revolution Day, “a global campaign to put compulsory practical food education on the school curriculum” that held its first worldwide event in May 2015. Two months later, Tesco made a public declaration of its stance on the health risks of added sugars for children, banning lunchbox-size packs of Capri-Sun and Ribena drinks. The 2014 documentary Fed Up, narrated by news anchor Katie Couric, reflects growing public skepticism about the effects of conventional branded foods on children’s health. Our SONAR™ survey found that 81% of US millennials believe large food brands pursue policies that make Americans less healthy. Food innovators are challenging the assumption that healthy food must be expensive and time-consuming to prepare. Noted chefs Roy Choi and Daniel Patterson have announced plans for a chain of fast-food restaurants called Loco’l, delivering healthy burgers with a delicious umami flavor for only $4. The first location will open in the Los Angeles neighborhood of Watts, and the second in San Francisco’s Tenderloin. As many as 28 additional locations are planned by 2017. Photography by David Sykes
  • 6. FOOD + DRINK 6INTRODUCTION No More Waste Amid rising awareness of the relationship between food and the environment, both brands and consumers are doing more to combat food waste. According to the Consumer Goods Forum (CGF), if food waste were a country, its carbon footprint would be third only to those of the US and China. The 400 retailer and manufacturer members of the CGF have pledged to halve food waste by 2025. In 2014, French supermarket Intermarché promoted its commitment to reducing waste, while boosting its bottom line, with its Inglorious Fruits and Vegetables campaign. The initiative sold imperfect-looking fruits and vegetables to consumers at 30% below the standard retail price, resulting in a 24% increase in store traffic. Swedish-Filipino startup FoPo takes overripe fruit and turns it into a dry powder with a shelf life of up to two years. The movement is even making inroads into upmarket dining. In March 2015, chef Dan Barber’s pop-up restaurant wastED enlisted high-profile chefs to serve scrap-based meals to diners in Manhattan’s West Village. Health-food chain Sweetgreen followed up by creating the limited- edition wastED “scrap” salad, featuring standard ingredients plus kale stems, cabbage cores and broccoli stalks—roasted in anchovy oil to soften and flavor the dish. Our SONAR™ survey found support for brands that engage in such practices—74% of US and UK millennials would adopt new dietary habits in order to reduce their impact on the planet, and 70% are willing to pay more money for products that reuse and recycle materials. Photography by David Sykes
  • 7. FOOD + DRINK 7INTRODUCTION Healthy Indulgence In the previous decade, diners revolted against low-fat orthodoxy, especially when dining out, as “diet” foods were discarded in favor of rich meats and calorie-laden preparations. But in the 2010s, healthy foods are back, without the subtext of self-denial. Health and indulgence increasingly coexist in the minds of consumers. El Rey Coffee Bar & Luncheonette in Manhattan serves vegan chicharrones locos, a fried Mexican street snack that has been reinvented as a healthy and delicious salad. At Los Angeles restaurant Sqirl, lines form around the block for chef Jessica Koslow’s unique take on breakfast food, which uses Mediterranean and Asian spices to make irresistibly light versions of classics. “This is food whose time has come,” declared New York Times food critic Mark Bittman. London food-blogging duo Hemsley + Hemsley extol the virtues of coconut oil for rich-yet-healthy desserts like their Paradise Bars, made with creamed coconut, raw honey, and dark chocolate. And the small brand Unreal Candy is reinventing bite-sized chocolate from the ground up, with less sugar, no corn or soy, and natural dyes. Photography by David Sykes
  • 8. FOOD + DRINK 8INTRODUCTION Cross-Sector Collaborations As food and drink continue to accumulate cultural cachet, more cross-sector collaborations are happening between food innovators and the worlds of fashion, art, design, film and media. Brutal Magazine, launched in August 2014, showcases talent from a range of creative industries through the lens of food. Food titles such as The Gourmand and Cherry Bombe that have launched in recent years continue to push the envelope with creative cross-sector collaborations involving food. For its latest cocktail range, the Artesian bar in London drew inspiration from the 20th-century surrealist art movement, especially Salvador Dalí, for example serving its Anti Hero drink in a vessel based on the artist’s depiction of elephants. Bompas & Parr’s new bar Alcoholic Architecture conceives of drinks at the scale of buildings, creating breathable cocktail clouds using powerful humidifiers. At Milan Design Week 2015, Wallpaper* magazine’s annual Handmade exhibition was called Eat Me! Drink Me! Tell Me That You Love Me! It featured design-led explorations of gastronomy such as a luxury outdoor grill made of copper and steel by industrial designer Konstantin Grcic and kitchen brand Valcucine, and a fantastical set of surrealist dinnerware by designer Nigel Coates and porcelain crafters Ginori. Also in Milan, London design practice Studio Appétit created Things of Edible Beauty, a set of hybrid “culinary art” objects that combine flavors, fragrances and jewelry. Photography by David Sykes
  • 9. FOOD + DRINK 9BY NUMBERS X By Numbers Millennials consider food to be an important part of personal identity. They follow food trends closely, especially in the United States, and consider going out to eat to be a cultural experience—signs that “foodie” behaviors have gone mainstream. “FOOD IS A MAJOR PASTIME FOR ME” (US/UK) 100 % 75% 50% 25% 0% MILLENNIALS (18–34) 74% 64% GENERATION X (35–49) 45% BOOMERS (50+) “I CONSIDER GOING OUT TO EAT TO BE A CULTURAL EXPERIENCE” (US) 100 % 75% 50% 25% 0% MILLENNIALS (18–34) 81% 68% GENERATION X (35–49) 53% BOOMERS (50+)
  • 10. FOOD + DRINK 10BY NUMBERS “I AM AMONG THE FIRST OF MY FRIENDS AND FAMILY TO RESEARCH AND TRY NEW FOOD TRENDS” 100 % 75% 50% 25% 0% MILLENNIALS (18–34) US MILLENNIALS (18–34) UK 75% 57% 60% GENERATION X (35–49) US 50% GENERATION X (35–49) UK 39% BOOMERS (50+) US 31% BOOMERS (50+) UK US UK
  • 11. FOOD + DRINK 11BY NUMBERS “I WOULD LIKE TECHNOLOGY TO OFFER ME MORE ASSISTANCE IN PLANNING AND COOKING HEALTHY MEALS” “I USE TECHNOLOGY (E.G., APPS, WEARABLES) TO HELP ME MAINTAIN A PROPER DIET” 100% 75% 50% 25% 0% 100% 75% 50% 25% 0% MILLENNIALS (18–34) 57% 38% GENERATION X (35–49) MILLENNIALS (18–34) 77% 58% GENERATION X (35–49) 37% BOOMERS (50+) 19% BOOMERS (50+) Millennials believe technology should play an important role in helping them make healthy food choices, and they frequently share images of food and drink on their social media profiles.
  • 12. FOOD + DRINK 12BY NUMBERS “I AM MORE LIKELY TO SHARE PICTURES OF MY FOOD OR DRINK IF IT IS DIFFERENT AND UNIQUE” US/UK 100% 75% 50% 25% 0% MILLENNIALS (18–34) 72% 52% GENERATION X (35–49) 22% BOOMERS (50+) “I SHARE PHOTOS ON SOCIAL MEDIA OF FOOD…” US/UK 100 % 75% 50% 25% 0% MILLENNIALS (18–34) MILLENNIALS (18–34) 52% 48% 35% GENERATION X (35–49) 31% GENERATION X (35–49) 11% BOOMERS (50+) 11% BOOMERS (50+) …I HAVE PREPARED FOR MYSELF AT HOME …I ORDER AT A RESTAURANT
  • 13. FOOD + DRINK 13BY NUMBERS US consumers believe that high- protein products are healthiest, while low-fat claims are more compelling for UK consumers. Consumers think that sugar is less healthy than carbohydrates in general, and small yet significant minorities of consumers believe that products high in “good fats” are healthier than any of the above. 32% 33% 25% 4% 7% 9% 22% UKHIGH IN PROTEIN LOW IN FAT LOW IN SUGAR LOW IN CARBS HIGH IN 'GOOD FATS' OTHER 25% 5% 9% 10% 18% US “THE HEALTHIEST SOUNDING NUTRITION CLAIM FOR ME IS...”
  • 14. SAMPLE TREND 14FOOD + DRINK Cube by Lernert & Sander. Commissioned by de Volkskrant, 2014 Awash with food imagery on social media, consumers are gravitating towards unexpected images that are aimed at the mind rather than the stomach. Food imagery on Instagram has lost some of its novelty: at press time, 196 million photos on the platform are tagged as #food and nearly 64 million as #foodporn. Along with the ubiquity of food imagery, an inevitable backlash is emerging—simple shots don’t cut it any more. “There’s a bit of #foodporn fatigue. People aren’t maybe as interested in seeing what their friends have eaten for lunch or dinner that day, but are really interested in seeing food in unconventional images,” says Linyee Yuan, co-editor of Mold, a food design editorial platform. “It’s kind of set up in a way that you wouldn’t necessarily see on a plate.” Feasts For The Eyes
  • 15. SAMPLE TREND 15FOOD + DRINK Foodography by Carmel Wineries, Israel, 2015 The Instagram account of designer Marta Grossi (@bananagraffiti) features photos of bananas intricately painted with patterned imagery. In May 2015, Instagrammers were captivated by a single photo of identically sized cubes of 98 different foods—the work of design studio Lernet & Sander. Mold’s own account (@thisismold) recently featured watermelons precisely cut into pyramids, toy soldiers posed for battle in a donut maze, and a replica of Moscow’s Saint Basil’s Cathedral made of soft-serve cones. The Instagram account @symmetrybreakfast, which has 366,000 followers, is the work of boyfriends Michael Zee and Mark van Beek. It features photos of two virtually identical breakfasts, arranged as mirror images. This slightly offbeat visual makes Symmetry Breakfast feel less like a source for cooking inspiration and more like a meditation on relationships. In July 2015, the founders even teamed up with Guardian Soulmates to hold a breakfast speed-dating event in east London.
  • 16. FOOD + DRINK 16SAMPLE TREND Symmetry Breakfast by Michael Zee and Mark van Beek, London Another aspect of #foodporn 2.0 is a renewed focus on tableware, by both restaurants and consumers in general. In April 2015, the Israeli company Carmel Wineries produced Foodography, a series of dinners and workshops with dishware specifically designed to provide a flattering backdrop for smartphone food photography. At Stockholm Design Week, designer Sofia Almqvist presented her Umami Table, a scalloped surface for bespoke tableware that offers a particularly artful backdrop for otherwise conventional foods. “Fine dining has always been very focused on tableware,” says Yuan, “but what we’re seeing now is that consideration being taken at more casual restaurants as well. For young restaurateurs and chefs, it’s not negotiable any more. Anyone watching Food Network is going to know what you mean by plating and have high expectations for how dishes are presented.” Implications: With the proliferation of online food photography, consumers now expect food to get the high-end visual treatment. Consider fashion retailer Farfetch’s recent collaboration with Assouline, Farfetch Curates Food, a book exploring the intersection between art, graphics and food.
  • 17. FOOD + DRINK 17SAMPLE TREND There’s a new awareness and importance around tableware as a visual aspect of eating. LINYEE YUAN COFOUNDER, MOLD Umami Table by Sofia Almqvist, Stockholm, 2014. Photography by Petter Brandt
  • 18. FOOD + DRINK 18SAMPLE CASE STUDY Launched in Amsterdam in April 2015, The Roast Room is a forward- looking restaurant for the 21st-century meat-lover. While the barbecue joints of the 2000s indulged diners’ carnivorous appetites with large quantities of rich meat, The Roast Room instead emphasizes quality and transparency. “People are likely to eat less meat in the future, but with higher quality,” says Michiel Deenik, the owner of the restaurant. “Quality over quantity, this is exactly where we can meet the needs and wants of the guests.” The design of the restaurant, by the Dutch interior design practice Studio Modijefsky, brings the role of the butcher to the fore. Previously hidden away from squeamish diners, the butcher is now celebrated as a skilled artisan, and works in full view, in a glass-fronted butchery with a modern-industrial aesthetic. The Roast Room The Roast Room, Amsterdam. Photography by Maarten Willemstein
  • 19. FOOD + DRINK 19SAMPLE CASE STUDY “The butchery is an open area with a lot of glass where guests can dine as well,” explains Deenik. “There is nothing that we hide. When we explain the menu to the guest, we really go into detail about where the beef comes from and how the life of the cow influences the structure, color, taste, and amount of fat in the meat.” Implications: The future of meat is increasingly contested. Reassure worried consumers by emphasizing quality and transparency, and think beyond conventional, low-cost meat and poultry. The Roast Room, Amsterdam. Photography by Maarten Willemstein
  • 20. FOOD + DRINK 20CASE STUDIES The Innovation Group is J. Walter Thompson’s futurism, research and innovation unit. It charts emerging and future global trends, consumer change, and innovation patterns—translating these into insight for brands. It offers a suite of consultancy services, including bespoke research, presentations, co-branded reports and workshops. It is also active in innovation, partnering with brands to activate future trends within their framework and execute new products and concepts. It is led by Lucie Greene, Worldwide Director of the Innovation Group. The Innovation Group is part of J. Walter Thompson Intelligence, a platform for global research, innovation and data analytics at J. Walter Thompson Company, housing three key in-house practices: SONAR™, Analytics and the Innovation Group. SONAR™ is J. Walter Thompson’s research unit that develops and exploits new quantitative and qualitative research techniques to understand cultures, brands and consumer motivation around the world. It is led by Mark Truss, Worldwide Director of Brand Intelligence. Analytics focuses on the innovative application of data and technology to inform and inspire new marketing solutions. It offers a suite of bespoke analytics tools and is led by Amy Avery, Head of Analytics, North America. Contact: Lucie Greene Worldwide Director of the Innovation Group J. Walter Thompson Intelligence lucie.greene@jwt.com Report editor: Shepherd Laughlin Visual editor: Emma Chiu Cover photography: David Sykes Contributors: Graeme Allister Hallie Steiner Hannah Stodell