In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
Brandhome goes to the Cannes Lions Festival of Creativity every year to check out the new trends, brands, technologies, meet interesting people and learn from masterminds all over the world. We gathered all our insights from 4 busy days in one handy presentation. Don't hesitate to post any additions in the comment section below.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
Brandhome goes to the Cannes Lions Festival of Creativity every year to check out the new trends, brands, technologies, meet interesting people and learn from masterminds all over the world. We gathered all our insights from 4 busy days in one handy presentation. Don't hesitate to post any additions in the comment section below.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
10 wisdom pills from The Next Web ConferencesAgustín Soriano
We have condensed what we found more inspiring at The Next Web conferences 2014. 10 pills of wisdom about technology, culture, Internet and consumers. Brought to you by Agustín Soriano and Simon van Oldeenbek, from the Planning department of JWT Amsterdam.
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've curated a list of recommended sessions for each day (everything from AI to fashion to gaming and more), transit options, restaurant ideas, and key advice on how to navigate the festival,
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
10 wisdom pills from The Next Web ConferencesAgustín Soriano
We have condensed what we found more inspiring at The Next Web conferences 2014. 10 pills of wisdom about technology, culture, Internet and consumers. Brought to you by Agustín Soriano and Simon van Oldeenbek, from the Planning department of JWT Amsterdam.
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've curated a list of recommended sessions for each day (everything from AI to fashion to gaming and more), transit options, restaurant ideas, and key advice on how to navigate the festival,
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
Once dominated by a largely young consumer base, the Middle East and North Africa (MENA) region is at a demographic tipping point. This executive summary version of Generation BOLD, an Innovation Group MENA report, looks at over-50s in the region, who are reinventing cultural preconceptions about aging and retirement.
Brazil’s generation Z has been shaped by the country's spectacular economic rise in recent years, as well as its persistent social inequality. The latest report from the Innovation Group at J. Walter Thompson Intelligence covers emerging trends across technology, media, retail, beauty and more for this generation that represents more than $35 billion in annual spending power and almost 17% of the population in Brazil, one of the world’s most important emerging markets. For the full report, visit www.jwtintelligence.com
A geração Z brasileira – a que sucedeu os millennials e hoje tem entre 12 e 19 anos de idade – cresceu dentro do período mais próspero da história brasileira. Isso diferencia bastante seus integrantes em comparação aos da mesma geração nos Estados Unidos e no Reino Unido, que até agora têm vivido a maior parte de suas vidas dentro de uma economia prejudicada. Graças à internet e à globalização, a cultura teen global está mais homogênea hoje do que jamais já esteve – mas a geração Z brasileira, no entanto, tem uma perspectiva única.
Natural is back—As anxious consumers reject an industrial system that appears increasingly toxic and damaging to health, they are turning toward natural products as a solution. Raised on digital culture, they no longer see nature and technology as mutually exclusive, and are combining the best aspects of both to build New Natural lifestyles.
This report outlines 10 of the most compelling macro trends identified today—trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes. This report explores where these trends stand now and where they’re headed, with insights gleaned from a J. Walter Thompson MEA survey of consumers across six key regional markets and a spectrum of industry experts and innovators.
The payments and currency systems are on the verge of disruption. Payments are getting digitized and going mobile, wearable and biometric, while the rise of cryptocurrencies is prompting new ideas about what currency can be. Millennials, not wedded to the status quo when it comes to money, will drive this shift. This report takes a look at the myriad new ways to pay and how the concept of currency is evolving to encompass everything from bitcoin to social media shares. We also spotlight how disruption is opening the way for new players to act as middlemen between consumers and their money, along with results of a survey exploring U.S. and U.K. consumer attitudes toward payments and currency.
Note: This is an abridged version of the 62-page report. Go to JWTIntelligence.com/trendletters to download the full report at no cost.
Among some of the world’s top corporate leaders, there’s a growing understanding that traditional business models—built on the presumption of unlimited and cheap natural resources—must be reworked for 21st century realities. The circular economy represents a markedly different way of doing business, replacing established practices like planned obsolescence with new approaches to generating profits. This report examines how brands from Puma and Ford to Ikea and Starbucks are becoming more circular, why this concept is gaining more adherents now and implications for brands. The circular economy is an important topic not only because the approach is far better for the planet but also because tapping into its principles may well be essential to long-term competitiveness.
Career Website Analytics - Webinar by J Walter Thompson INSIDEJWTINSIDE
The first in a series focusing on analytics, this presentation explores the what, how, and why of Career site analytics. Not sure where to start? We’ll provide a general overview of resources such as Google Analytics and Hotjar. How they work and what each are best used for.
Already have analytics set up but finding the data overwhelming? We’ll share key areas to focus on and discuss how insights can be used to strengthen relationships with candidates, and the performance of your site.
The presentation discuss the dynamics behind the announcement of the restablishment of Cuba - U.S. diplomatic relations and some important consequences for the Caribbean
Log on, tune in, blog out: citizen-journalists, New Media, and subversive act...te.schwartz
The lecture is a general survey of the darker side of Web 2.0-enabled New Media. In particular, I explore some of its frightfully hilarious/hilariously frightful uses by subversive and revolutionary groups on the fringes of contemporary global society. My case studies:
* the French National Front on Second Life;
* the Stormfront White Nationalist Community;
* the global anticapitalism movement (specifically, the IndyMedia Network);
* radical Islamism (specifically, AqsaTube);
* and the Second Life Liberation Army.
I lightly get into some of the theoretical issues, in particular the nature of New Media and today’s internet, and the role culture plays in determining the extent to which a subversive or revolutionary organization goes “high tech.”
The lecture is decidely “low tech,” intended for non-specialists and all-around end-users. However, it may also be of value to those with technical or journalistic backgrounds who may not be aware of the various fringe subcultures forming around the new technology.
A Method For Writing Essays About LiteratureHeather Green
A method for writing essays about literature by Paul Headrick | Open .... 009 How To Write An Essay In English Example Writing Academic Essays On .... How To Write a Literature Essay: Poetry (Mr Salles) - YouTube. How To Write Literary Analysis The Literary Essay.
SMO and SMM implementations of Obama's election Campaign on the Internet. This PPT shows the powerful usage of search media optimization and social media marketing to reach millions of people accross the globe.
The presentation identifies the main features that characterize the undergoing process of normalization of bilateral relations between Cuba and the United States and explores the impacts these process may have in the rest of the Caribbean.
Similar to The Promise of Cuba: Executive Summary (20)
China Outbound — a trend report from The Innovation Group at J. Walter Thompson — explores the fastest-growing group of global travelers and what it means for your brand.
Chinese international travel has tripled in the last 10 years to 130 million trips in 2017, with affluent, increasingly adventurous consumers setting the pace of travel retail, hotels and hospitality.
Traditional molds are changing. Singles, younger generations, and those from smaller cities are traveling, making this cohort a powerful, and moving, target.
Our report unearths the new motivations and aspirations behind Chinese travel and identifies 12 emerging types of Chinese travelers, from medical tourists to women travelers to foodies and adventure seekers. There are also filial travelers, treating their aged parents to an overseas holiday, and geopolitical travelers, who are inspired to visit places along the One Belt, One Road network of trade routes in the region.
Free sample from a new report from J. Walter Thompson’s Innovation Group, which tackles one of today’s most explosive consumer sectors: health. “The Well Economy” comes at a time when the definition of “health” is expanding rapidly—as are the industries that cover it. What does it mean to be well? How are health and wellness brands evolving? And most importantly, how can brands reach consumers in this space?
Meet generation Z, the 12- to 19-year-old cohort, who care deeply about ethical consumption, are the most progressive generation to date, use digital technology more than any previous group, and are set to change the world with their optimism and ambition.
This is an executive summary of the report. To purchase the full 79-page report, visit www.jwtintelligence.com.
The notion of family is rapidly evolving, but many brands aren’t yet portraying the new reality of today’s families or fully speaking to their needs. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family. This report spotlights what’s driving these trends, supporting data and examples of how marketers are responding.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive, which took place March 7-11 in Austin, Texas, was a place ripe for curiosity and exploration. To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture.
This report highlights 10 overriding themes from the 21st annual festival, based on on-the-ground reporting, input from JWT and Digitaria colleagues in attendance and secondary research.
Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from our annual list of 100 Things to Watch for the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, television, food and spirits, retail, health care and the arts. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Note: Please download the report for fully functioning links.
“Retail Rebooted” bundles three trends JWTIntelligence has outlined in recent years that spotlight how retailers are evolving for an increasingly sophisticated digital and data-centric world: Retail As the Third Space, Predictive Personalization and Everything Is Retail. We’ve updated and revised these trends since their initial publication.
The report also maps out 20-plus Things to Watch in Retail, spotlighting a range of developments, from innovative business models to shifting consumer behaviors to the latest tech developments.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. It includes input from experts and influencers in retail and data from a survey JWTIntelligence conducted in the U.S. and the U.K. in November 2012, using SONAR™, JWT’s proprietary online tool.
It’s only in the last few decades that cheap and easy alternatives to the post have proliferated, radically reshaping the way in which we correspond. But postal services are here to stay. We still need packages delivered, for one thing, and we’re also developing a greater appreciation for the act of sending and receiving physical mail.
“The Future of Correspondence” assesses the role of mail in the digital age, delving into the rise of “slow communication” and the fusion of digital and physical. It examines what’s driving these developments, the ways in which they’re manifesting and what they mean for marketers. The report also spotlights eight innovative direct mail campaigns and takes a look at how email is evolving, the advent of delivery lockers and new approaches to stamps and addresses.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, JWTIntelligence interviewed relevant influencers and experts, and surveyed 1,200 adults aged 18-plus in the U.S. and the U.K. from Feb. 1-4, 2013, using SONAR™, JWT’s proprietary online tool.
Download the full report at www.jwtintelligence.com
Masculinity was more clearly defined when “men were men,” as the phrase goes. Today, as gender conventions blur, men are formulating more nuanced ideas of what it means to be a man. The household in particular is becoming more gender-neutral as men both embrace a more active role and get pushed into it out of necessity.
“The State of Men” examines shifts in male roles, behavior, attitudes and mindsets, focusing on how masculinity is being redefined circa 2013, how men’s role in the home is changing and how men are navigating the new gender order.
The report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, we surveyed 1,000 adults aged 18-plus in the U.S. and the U.K. from April 29-May 2, 2013 using SONAR™, JWT’s proprietary online panel. The report also includes input from experts and influencers in male trends and JWT’s Planning Foresight group in London, as well as JWT planners around the globe, including Argentina, Colombia, Venezuela, Australia, Spain, Poland, Japan and Thailand.
Go to JWTIntelligence.com/trendletters to see the full report, with recommendations for brands and additional data.
This report examines how some of our macro trends—Peer Power, Predictive Personalization and Hyper-Personalization—are influencing the travel category.
It also spotlights Millennial travelers, whose tastes are influencing the travel industry in a number of ways, and includes a wide-ranging rundown of more than 20 Things to Watch in travel, from Holographic Concierges to Transient Hotels.
“Travel: Changing Course” includes data from a survey we conducted in the U.S. and the U.K. in November 2012, as well as input from experts and influencers in the travel, investment and marketing sectors.
With health now viewed in a more holistic way, happiness has been getting folded into the idea of “health and wellness.”
This report examines the rising notion that a happier person is a healthier person—and, in turn, a healthier person is a happier person. The report looks at what’s driving awareness around the health-happiness connection, how this development is playing out in culture and how marketers can leverage it.
This is a complex time for the American Dream, and the run-up to the presidential election makes for an ideal moment to take stock of how this enduring concept is being both affirmed and challenged.
This report spotlights findings from a recent JWTIntelligence survey that tracked how perceptions have shifted in the four years since we conducted a similar study, during the last presidential campaign. It details how Americans define the Dream, the extent to which they believe in it, how and why attitudes toward the Dream are changing, and how these differ by generation. It concludes with takeaways for brands, along with examples of how marketers have tapped into the American Dream in the recent past.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
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The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
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Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. J. Walter Thompson Intelligence
has spent nine months interviewing
economists, industry leaders and
journalists about the evolution of
the Cuban economy in the wake of
relations with the United States being
normalized.
About
This Report
In January a team of five researchers spent 10 days
on the island interviewing more than 40 Cubans
about their lives, the economy and opportunities, as
relations with the United States improve. Interviews
were conducted both in English and Spanish, using
translators when necessary.
Researchers were able to move freely around the
country without interference from government
officials. Some participants, specifically those
who work for state-run organizations, said they
were required to get permission to talk to the
agency team. At no time were any of the team’s
notes, photos or videos reviewed by Cuban
government officials.
Some interviews were conducted under
agreement of anonymity because the participants
were sharing insights on activities that are
politically sensitive in Cuba.
“The Promise of Cuba” on video
J. Walter Thompson filmed many of the
interviews for this report, and has produced a
three-part video exploring the Cuban economy,
changes in tourism, and Cuban technology.
Watch it at jwtintelligence.com
2INTRODUCTION THE PROMISE OF CUBA
3. Cuba as an open market has been the stuff of tempting dreams and
what-ifs for many years—but now that possibility is looking closer
than ever, especially as the US and Cuba enter a new chapter in their
political dialogue.
It’s this enticing promise that impelled The Innovation Group at J.
Walter Thompson, with support from Mirum, J. Walter Thompson’s
global digital agency, to set forth on an exploration of how that future
picture of Cuba would look.
The digital angle, and input from Mirum specifically, was not
accidental. What we found compelling about Cuba was the huge white
space for consumer technology and digital marketing there—see our
Q&A with Michael Nelson, head of innovation at Mirum Reading, in the
appendix to this report.
There are, however, major infrastructural challenges to overcome
before the opportunity can be realized. Few people, even the young
entrepreneurs from our Cuban Upstart generation, have access to
reliable phones or the internet. And yet there’s a huge appetite for
access to digital platforms, entertainment, communication and tech
products—as this report reveals.
We also found the concept of the new Cuban consumer compelling.
Are US brands considered aspirational? Does our usual generational
segmentation of millennials and generation X apply? The circumstances
and upbringing of equivalent age groups in Cuba are radically different
from those in the US. What is the consumer attitude to packaged goods,
US brands, and commercialization? What new hot product categories or
staples might emerge as Cuba starts exporting?
This study is as much an inside-out examination as outside-in, and
explores how Cuba will evolve and flourish as a consumer market, as
well as a tourist destination.
I’d like to thank Mirum for partnering on this study. I’d like to thank Todd
Copilevitz of J. Walter Thompson Atlanta for spearheading it. I’d also like
to thank The Innovation Group team: Shepherd Laughlin, director of
trend forecasting, and Emma Chiu, creative innovation director.
opening letter
Lucie Greene
Worldwide director, The Innovation Group
3THE PROMISE OF CUBAOPENING LETTER
6. Across Cuba there is a sense that a bold new future is
imminent. It’s a future where trade with the United States
reaches $13 billion almost overnight, and a new surge of
Cuban entrepreneurialism finds a way to coexist with the
country’s existing values.
It’s all so close, if only …
If only the United States will lift its 56-year-long embargo, more commonly
referred to in the country as a blockade. The sanctions and Cuba’s response to
them have created a unique country that superficially appears stuck in the past.
If only Cuba’s aging revolutionary generation will agree to share control with
a new generation of Cuban young adults who are determined to bring the
country into the twenty-first century, and who envision a greater role for
private enterprise in Cuba.
6INTRODUCTION THE PROMISE OF CUBA
7. purchase $6 billion in goods and services from the United States annually, and
send $7 billion in exports back the other way.
Until the embargo ends, Cuba remains a market of 11 million people that is off
limits to all but a few US industries, despite its location just 90 miles from Key
West. Its economic infrastructure is far from ready to handle a tidal wave of
American goods and services, let alone Western-style marketing—or, for that
matter, the American tourists who are already streaming into the country at
levels not seen since the 1950s.
Cubans interviewed for this report, at all levels of society, said they are
cautiously optimistic that the embargo is in its final stages. Their hopes got a
major boost in December 2014, when the US president and Cuba’s President
Raúl Castro announced a normalization of relations. A survey for the
Washington Post last year found that 73% of Cubans were optimistic about
their family’s future.
“Sooner or later the embargo will be lifted,” says Rafael Hernández, who
for 28 years was CEO of the Cuban government’s organization in charge of
international trade. “I can’t even tell you how much will change. No one knows.
But I know it will be amazing.”
In Havana, there’s no escaping the fact that the urban landscape has been
scarred by chronic material shortages. But, at the same time, everything
about the city reflects the remarkable ingenuity of the Cuban people, from
the Eisenhower-era Chevrolets and Cadillacs that are miraculously still in
good working order to signs of an information economy that is emerging
against incredible odds.
The recent spike of interest in Cuba from abroad is undeniable. Barely a day
passes without an announcement that a major US brand is taking an interest
in Cuba, whether it’s JetBlue, Google or Airbnb. The eighth installment of the
Fast and Furious film franchise is due to shoot in Cuba, and the Showtime
comedy House of Lies filmed there in January 2016. Even Karl Lagerfeld is due
to touch down to show Chanel’s cruise 2017 collection in May.
Most significantly of all, President Obama visits Cuba in March 2016, the first
sitting US president to do so since the 1920s.
But what lies beyond the hype? Is Cuba really set to take off?
So much depends on the embargo. In June 2015, experts from the US-based
Peterson Institute for International Economics testified before the United
States International Trade Commission that, if allowed, Cuba was likely to
7INTRODUCTION THE PROMISE OF CUBA
8. Havana Centro, Cuba. Photography by Robin Thom. Image courtesy of Sail Cuba
8INTRODUCTION THE PROMISE OF CUBA
9. Michael Nelson visited Cuba as part of our research team, representing the
global digital agency Mirum, part of the J. Walter Thompson Company. We
spoke to him about his impressions of the country and the takeaways for
digital marketing and advertising.
Visiting Cuba for the first time, what were your initial impressions
of technology in the country?
Even though I knew they didn’t have much internet access, I guess it was
still quite shocking to be there and to experience that first hand. I myself got
online for about five minutes during the two weeks that I was there, so that
was quite a shock, I suppose. Talking to people, I was really impressed by the
way they use technology in building websites and apps to solve problems
that are specific to Cuba: we saw a lot of apps that were built to work entirely
offline, such as versions of Wikipedia, Yelp, mapping, and so forth.
For many people, Cuba seems “stuck in the past,” which by
definition suggests a lack of innovation. But did you see innovation
in Cuba?
It really felt like innovation has been a part of Cuban history and culture for
the last 60 years. It’s not a new thing—obviously innovation in software is a
fairly new thing, but they’ve had to innovate in other ways for as long as the
embargo has been in existence. Look at things like maintaining all the old
American cars and Harley-Davidsons with whatever parts they can find, and
making wifi boosters out of Pringles cans: there’s a real history of innovation,
and now we’re seeing the younger generation apply that same kind of
innovative thinking to software, websites and apps.
Would you compare this kind of activity with hacker or maker
culture in other countries?
It’s not the same as what we have when we use the words “hacker” and
“maker.” With those terms, we immediately think of people programming on
devices like Arduino and Raspberry Pi—very accessible, fairly cheap bits of
kit that can be combined with sensors and motors to make something cool.
They don’t have any of that, really. The things they’re hacking and making are
out of necessity—like transport, phones and wifi boosters. I’d be very keen to
see what would happen if and when they do get access to all that stuff that
we take for granted, because hacking in a broader sense definitely seems to
be a feature of the culture and the mindset there.
Q&A: Michael Nelson
HEAD OF INNOVATION, MIRUM READING
9THE PROMISE OF CUBAQ&A
10. How could you see a digital agency like Mirum benefiting from
Cuban innovation in the future?
If and when Cubans are able to access the technology that the developed
world takes for granted, then I think it’s quite feasible that Cuba could become
the next hotspot for driving advances in technology, because of their in-built
culture of innovation and their free access to high-level education. There are
lots of engineers in the country, and companies like Mirum should pay close
attention to this, because we want to be involved in those new advances and
innovations. So if and when the embargo gets lifted, it’s going to be really
interesting to apply their skills and knowledge to the things we’re trying to
build, and to give them the tools that we’re using and see what they can come
up with. I’m sure we’d see some pretty special things.
How would you characterize the attitude of Cuban youth toward
technology and toward entrepreneurship?
For young people who can actually afford tech, it isn’t all that different from
the young people in the UK and United States—they seem to have very high
expectations in terms of performance and ubiquity of technology, and they
all want the latest devices. They don’t really think that their connectivity
problems should inhibit them from accessing technology. The people who are
making the websites and apps recognize that; that’s what’s driving them to
come up with all these unique offline solutions.
In terms of entrepreneurship, we spoke to several people in their mid-twenties
who were entrepreneurs. They came up these great ideas and had enough
capital to put a small business together, hire a few people, and all of a sudden
they’re not just computer science graduates any more, they’re entrepreneurs
starting their own businesses. We spoke to a lot of people who are doing that
kind of thing, so there definitely seems to be a strong entrepreneurial mindset
among young people in Cuba.
Michael Nelson,
Mirum Reading
Q&A: Michael Nelson
HEAD OF INNOVATION, MIRUM READING
10THE PROMISE OF CUBAQ&A
11. Biographies of selected interviewees
Margarita Alarcon
A media analyst and
contributor to the Huffington
Post, Alarcon was born
in Havana to parents who
fought in the revolution.
She grew up in New York,
where her father was Cuba’s
ambassador to the United
Nations. She has lived in
Cuba since the early 1980s.
Miguel Coyula
An expert in architecture,
urban planning, social
services and Cuban history,
Coyula was a professor at
the University of Havana and
a visiting professor
at Harvard and NYU.
Tracey Eaton
A journalist and an assistant
professor at Flagler College,
Eaton was Havana bureau
chief for the Dallas Morning
News from 2000 through
2005. Since then, he has
traveled to Cuba more than
100 times as a reporter.
Cristina Figueroa
Cristina Figueroa is curator
at Estudio Figueroa-Vives, a
studio and gallery founded
by her father in the family
apartment. One of the first
private venues for art to
emerge in socialist Cuba, the
studio has played a vital role
in Havana’s cultural life for
20 years.
Yondainer Gutiérrez
Trained as a usability expert,
Gutiérrez launched one of
Cuba’s most successful
mobile apps, AlaMesa, which
provides listings and reviews
of the nation’s growing base
of restaurants.
José Fuster
Fuster is an artist who
specializes in ceramics and
paintings. He is best known
for more than 80 locations
throughout Cuba that he has
renovated and decorated,
including playgrounds,
entire neighborhoods and
medical clinics.
Marlys Fuego and
William Pérez
Marlys Fuego and William
Pérez are artists who,
together, form Studio
Alcázar, which occupies a
mixed-use building that the
artists have renovated with
support from the Cuban
government. Fuego’s work
deals with themes of gender
identity and eroticism, while
Pérez uses locally sourced
materials to comment on
working-class life
in Cuba.
11BIOGRAPHIES THE PROMISE OF CUBA
12. Biographies of selected interviewees
Rafael Hernández
Hernandez is an economist
and former head of
Cuba’s Ministry of Foreign
Commerce. He was born
in New York City and his
parents emigrated to Cuba
shortly after Castro came
to power. He is still a proud
New York Yankees fan.
Javier Ernesto Matos Soto
Along with three friends,
Matos Soto has created
one of the most successful
chains of cell phone repair
stores in Cuba. They also
install apps on customers’
phones and create new apps.
MasterCopy (alias)
A distributor of El Paquete
Semanal, MasterCopy
spoke on the condition of
anonymity. He has done
“a variety of jobs on the
streets” prior to his current
job distributing Cuba’s
“offline internet.”
Nigel Hunt
Hunt, a British citizen,
founded the Cubaism
travel agency. He resides in
Havana, is an avid collector
of Cuban Americana,
and also runs the site
cubawhatson.com, a curated
list of events in Cuba.
Yilien Hernandez
A software engineer,
Hernandez has launched
her own business teaching
Cuban businesses how
to market themselves on
social media.
Pedro Pablo Oropesa
Oropesa is chef at Habana 61,
a popular Cuban restaurant
in Old Havana. He has worked
in private restaurants in
Cuba since 2000.
Enrique Núñez del Valle
Núñez del Valle is the
founder of La Guarida,
a high-end restaurant in
Havana and one of the
first paladars, or private
restaurants, to open in Cuba
in the 1990s. La Guarida’s
location was featured in the
Oscar-nominated Cuban film
Fresa y chocolate, and the
restaurant is popular with
distinguished foreign visitors.
12BIOGRAPHIES THE PROMISE OF CUBA
13. Biographies of selected interviewees
Claudia Paredes Plasencia
An instructor at the
University of Havana
specializing in artificial
intelligence, Paredes has
started a hybrid ecommerce
site where Cubans can sell
used clothes. Her team
won first place at Havana
Startup Weekend 2015,
Cuba’s first hackathon.
Robin Pedraja
Pedraja is creative director
of Vistar magazine, a digital
publication that chronicles
Cuba’s underground urban
cultural scene and the first
independent magazine to
emerge in Cuba in 50 years.
Manuel Yepe
A lawyer, economist,
journalist, and professor
of international relations,
Yepe has served as Cuba’s
ambassador to Romania,
general director of the
Prensa Latina news agency,
and Fidel Castro’s first chief
of protocol.
Ricardo Torres Pérez
Torres Pérez is a Cuban
economist and development
expert at the Centro de
Estudios de la Economía
Cubana, University of
Havana. He contributes
to Americas Quarterly,
the Brookings Institution
think tank, and Harvard
International Review.
Pedro Tejeda Torres
Tejeda Torres is co-owner
of Ajiaco Café, a Cuban
restaurant in the seaside
town of Cojímar, outside
Havana. He has worked
in tourism for 32 years at
restaurants including La
Floridita, La Bodeguita
del Medio, and the Hotel
Presidente.
Luis Perez
Perez is an economist and
travel industry consultant
in Havana.
13BIOGRAPHIES THE PROMISE OF CUBA
14.
15. Contact:
Lucie Greene
Worldwide Director of the Innovation Group
J. Walter Thompson Intelligence
lucie.greene@jwt.com
Editors
Todd Copilevitz, J. Walter Thompson Atlanta
Shepherd Laughlin, the Innovation Group
Visual editor
Emma Chiu, the Innovation Group
Photography by Todd Copilevitz
About the Innovation Group
The Innovation Group is J. Walter Thompson’s futurism, research and
innovation unit. It charts emerging and future global trends, consumer change,
and innovation patterns—translating these into insight for brands. It offers
a suite of consultancy services, including bespoke research, presentations,
co-branded reports and workshops. It is also active in innovation, partnering
with brands to activate future trends within their framework and execute new
products and concepts. It is led by Lucie Greene, Worldwide Director of the
Innovation Group.
About J. Walter Thompson Intelligence
The Innovation Group is part of J. Walter Thompson Intelligence, a platform
for global research, innovation and data analytics at J. Walter Thompson
Company, housing three key in-house practices: SONAR™, Analytics and
the Innovation Group. SONAR™ is J. Walter Thompson’s research unit that
develops and exploits new quantitative and qualitative research techniques to
understand cultures, brands and consumer motivation around the world. It is
led by Mark Truss, Worldwide Director of Brand Intelligence. Analytics focuses
on the innovative application of data and technology to inform and inspire new
marketing solutions. It offers a suite of bespoke analytics tools and is led by
Amy Avery, Head of Analytics, North America. The full version of The Promise of Cuba
contains more than 50 additional pages
of analysis and interviews on Cuba's
economy, tourism, technology and the
new Cuban consumer.
Download it at:
jwtintelligence.com/trend-reports
#futurecuba