Boost Engagement and Sales with Content Marketing Strategies
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When it comes to Content Marketing, it is key to understand the concept of advocacy and "the art of sharing," so your brands beat industry averages with optimal performance.
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Boost Engagement and Sales with Content Marketing Strategies
- 1. The Super Brand Status Boosting engagement and sales with content marketing David Uribe Co-founder & CMO at smartBeemo LLC Miami Ad School Professor@david_digital
- 2. 2 Who’s actually doing content marketing these days? If you or your brand are not making money from it you’re not.
- 3. 3 Success these days Paid audiences - Paid reach - Paid success
- 4. 4 One thing you should know about audiences 81+% are useless unfaithful cheaters! Joiners Sharers Advocates 83% 15,4% 1,5% Joiners Sharers Advocates 61% 34,3% 4,7% 83% 15,4% 1,5% Regular Brands Super Brands
- 5. 5 The reach you get VS the reach you want
- 6. 6 Industry AVG engagement Low reach, low engagement… Is Social Media really that good for marketing then?
- 7. 7 Paying to be heard Relevance became a paid practice - Do we really know what works?
- 8. 8 Content Marketing and the Value of a Share Likes are easy, get people to share your content and you’ll succeed. Likes = 1 Comments = 3 Shares = 7
- 9. 9 10 ways to boost your content performance Understanding attribution and the value of content
- 10. 10 Create information buckets: Audience within the audience Brand Tribe A: Gamers Tribe B: Designers Tribe C: Tech enthusiasts 25% 45% 20% Other 20% 60% 20% 8% 12% Audience Size Engagement
- 11. 11 Cross channel content - use technology to measure The content funnel: Demand - Segmentation - Action
- 12. 12 Frequency VS Audience size (MATH) Size matters but persistence rocks - Set reach goals - Platform AVG - Take your total audience - Do the MATH! - Is it growing?
- 13. 13 Performance content and Optimization Basic engagement cycles - Optimize on the go not every month
- 14. 14 Real life VS Stock life How are we different from traditional media?
- 15. 15 Use rich formats: People LOVE short video Audiences are 40% more likely to engage with video than images
- 16. 16 Be timely relevant: Weather, news, conversations it all matters! DO NOT PLAN 100% OF YOUR CONTENT AHEAD AND LISTEN!!
- 17. 17 Create sequential content Make people come back for more - Don’t start from scratch every time
- 18. 18 Mathematical attribution to your content It’s like a recipe - Too much salt and it tastes bad Content Pillar A Content Pillar B Content Pillar C Content Pillar D 30% 30% 30% 10% Timeframe = 7+% Sustained Engagement
- 19. 19 Actions on the real world See the patterns and recommend actions on the real world - Time for promotions, etc. https://www.youtube.com/watch?v=M1zyjjKw1XI