Harnessing the Power of Social Media
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Startup Bootcamp - Social Media
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Harnessing the Power of Social Media
- 3. Social Media Behavior Today 1 out of 3 Americans get their news from Facebook An average Twitter user spends 170 minutes per month on the mobile site The average online shopper spends: $140 when coming from Pinterest $60 when coming from Facebook
- 6. Determine Your Primary Goal Brand Awareness Grow your brand organically by …posting content. …engaging with users. …promoting your brand. Content Distribution Make your content engaging and unique, so others could share your posts and advertise your brand for you. Lead Generation Social media profiles are lead generators that drive traffic to your website or blog. This requires long- term investment and results usually aren't seen for many months. Customer Acquisition You’ve officially maximized your social media value ….if your content generates leads …and leads to customers.
- 8. Choose Your Social Media Platform Largest social media platform Reach the masses with more than 700 million active monthly users Most credible platform – not having a Facebook business page is a warning sign to potential customers
- 9. Choose Your Social Media Platform 68% of Twitter users are more likely to make a purchase from the brands they follow Great for one-on-one customer engagement
- 10. Choose Your Social Media Platform Business to Business (B2B) Where Startups look to find business partners
- 11. Choose Your Social Media Platform Create brand awareness Invest in high-quality engaging videos to facilitate conversation Cross-market your brand by sharing content on other platforms
- 12. Choose Your Social Media Platform Second largest social network 350 million active monthly users
- 13. Choose Your Social Media Platform Conducive to startups with physical products
- 17. Seek Out Key Individuals To Help Promote Your Brand Relevance Is the content the influencers are sharing relevant to your business? Reach Determines the number of people you could potentially reach through the influencer’s follower base that would bring value to your business. Resonance Defined by engaging with a valuable audience through relevant content.
- 18. Social Media Influencer Status See if they have a website or blog that ranks high in the SERPs (search engine results page) Social media and SEO work very closely together If someone wants to rank high in the SERPs, they will also need to have a high social media influence Check your social media influencer’s status
- 19. Engage with Social Media Influencers Rise in the search rankings and get visibility. Social media influencers can retweet your content, link to your website, or be a guest speaker or writer. Participate in their social conversations – Twitter chats, comments on blogs, build a rapport. Connect with influencers – provide value and engage.
- 21. Power of Networking When done skillfully, networking can open the door to new clients and tap talent for future hiring. Success is as much about who you know as what you know.
- 22. Pro Tips If you want to form a relationship with another person, you first need to show them how they’ll benefit Networking can be done anywhere; at a bookstore, over lunch, during a conference or in your office kitchen. If the person you'd like to chat with has a blog or wrote an article you liked, reach out to them. The worst that could happen is they say no or don't reply.
- 25. © Copyright Microsoft Corporation. All rights reserved.