Social Media Marketing Advantages and Disadvantages Top Companies who have Marketing figured out

1. Social Media Marketing

2. What is Social Media Marketing?
The use of Social Media platforms and websites to promote your
product or service business.
Social Media marketing allows you to build your brand, connect with
specific target audiences, increase sales and drive traffic on your
platforms.
The use of Social Media has show businesses the impact it has on a
variety of long term goals for such business.

3. Advantages of
Social Media
Marketing
● The number of people in your target audience you will be
able to reach
● Marketing specifically to your customer allows for better
customer satisfaction. When you’re able to interact
directly with your customers people will feel more
connected to your brand
● When customers are exposed to your content it builds
brand awareness.
● Based on analytics and algorithm business owners can
gain more insight of their target audience. Allowing them
to have more information on the audiences wants and
needs.
● Marketing on social media platforms can be
cost-effective if done right. You will pay for the
advertisement but if marketing on the right platform your
ROI will have great returns.
● Marketing on social media will draw a ton of inbound
traffic, if you take on the right strategies to draw people
in visitors of your page can soon turn into loyal
customers to your brand.

4. Disadvantages of
Social Media
Marketing
● Marketing on Social Media can be a time-consuming
process, with a ton of companies using this type of
marketing its important to be sure your content is staying
up to date so you don’t fall behind in the thousands of
other companies being searches for by customers.
● Using Social Media as a platform to market means being
exposed to competition. This also means you can see
you competitors as well. Focusing on how to make
things better than the next person is something you have
to stay on top of.
● Your brand name is very vulnerable, with that being said
it’s easy to tarnish a good name. If negative information
is said it will spread to any and everyone using social
media. This kind of information will keep customers from
doing business with you.
● Although you will see a return on income investment
overtime, it will be a slow result. This is not something
that can happen overnight.

5. Most Popular Social Media Platforms to Market Your
Business
● Facebook
● Instagram
● Twitter
● Youtube
● TikTok

6. PlayStations Marketing Strategy
PlayStation is the most followed brand on twitter According to UnMetric, they have had a 376% growth in
followings over the last 5 years.
PlayStation promotes new games using trailers, promotional posters and gameplay footage.
They have done so well on Twitter due to their constant attention to their community. Whether it’s
answering questions, resolving issues or expressing concerns, they are always on top of taking care of
these for their gamers.
In 2018 they ran a campaign of classic PlayStation games which geared them a ton of interaction from the
gaming community.
They are constantly and consistently posting daily and interacting with their gamers.
When covid hit they started a hashtag #playathome encouraging their gamers to stay safe and stay inside
the house. This was a very positive promotion they reminded everyone.

7. Chipotle’s Marketing Strategy
When TikTok was beginning to become popular Chipotle was one of the first brands to take a swing at promoting and
marketing on the platform.
Going to a platform such as TikTok allowed chipotle to cater to a more younger crowd.
They started with creating trends of challenges such as #chipotlelidflip which generated over 240 Million views. Their
second was #Guacdance which was much more successful with over 430 Million views in 6 days.
Chipotle saw a growth in digital sales of 88%, and a revenue growth of 14.6% to $1.4bn after their success on TikTok.

8. Red Bull’s Marketing Strategy
Red Bulls biggest strategy in the marketing world is their video-driven content. It has successfully shown to
appeal to all types of adventure sports fans. Their videos contain a range of content including live streamed
events such as music, gaming and motorsports and short documentaries.
They are most famous currently for their world record “Space Jump” back in 2012 that drew over 12.6 million
mentions on social media on the day it was posted.
Their most recent video https://www.youtube.com/watch?v=Mv7J2CLBYBk has drawn in an even bigger
success with over 134m views.
Their focus on experimental videos, subtle branding and clever partnerships have climbed them to the top on
the marketing their company.

9. How to Successfully Market Your Business on Social
Media?
When figuring out when to start marketing your business you want to be sure to know your target audience.
This is important and one of your first steps to successfully market. Without your target audience you will not have a starting
point.
Each platform you use will not have the same success with the same strategy. Each platform has a different set of audiences
whether it be age, sex and intrests. Such as Twitter and Facebook. The ad you make for Facebook may not bring you as much
customers on Twitter due to the difference in audiences. You must be able to adapt to the change and shift to make you
marketing strategy work for each platform.
It’s important to have goals set with your marketing. What kind of revenue you want to see from the money you’re spending on
ad’s, who you want the ad’s to reach, what your main focus will be. This is important in maintaining a consistent flow of
branding your business.

10. Why some Businesses Fail at Social Media Marketing
They don’t have a strategy
● Their needs to be a focused full strategy in place, which some businesses will lack in
● Have to develop some buyer persona which will help visualize their target audience
Lack of Resources
● Running a successful social media campaign time money and creativity, if you don’t have
the ability to do or have these things there is a higher chance of failure
● If you have to hire someone to help with these managing the platform, you may not have
the overhead cost to do so
Lack of Creativity
● In order to keep an audience engaged you must constantly be creating new and different
campaigns to run
● Most lack the time to come up with such ideas

11. Social Media Marketing Trends 2022
● Small networks will become popular for ads
● Social Commerce will continue to expand
● Reaching new audiences will become a big goal for companies
● Video content is and will continue to dominate the market on all platforms
● Paying for advertisement will become very necessary
● Paid marketing with influencers will continue to become more popular
● Increase use of social media for customer service
● Twitter and Instagram will still remain the top trending for social media marketing

12. Resources
https://econsultancy.com/30-brands-with-excellent-social-media-strategies/
https://socialplanner.io/blog/social-media-marketing-advantages-and-disadv
antages/
https://blog.unmetric.com/most-followed-brands-on-twitter
https://www.steadydemand.com/5-reasons-most-businesses-fail-at-social-
media-marketing/
https://influencermarketinghub.com/social-media-trends/