BlogPaws 2010 - Leveraging Social Media: Jennifer Laycock

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BlogPaws 2010 - Leveraging Social Media: Jennifer Laycock

  1. 1. Save Time & Increase Impact <br />with a Social Media Home Base<br />Small business social media strategy<br />www.jenniferlaycock.com<br />
  2. 2. The Challenge of Social Media<br />
  3. 3. Plan an Effective Strategy<br />
  4. 4. Why Social Media Matters<br />
  5. 5. Decide on Your Goal<br />
  6. 6. Connect Every Effort to the Blog<br />
  7. 7. Why the Blog<br />
  8. 8. An Example<br />
  9. 9. The Problem<br />?<br />
  10. 10. An Improvement<br />
  11. 11. Why the Blog<br />Before<br />After<br />
  12. 12. Social Media Equation<br />Time<br />Exposure<br />Conversions<br />
  13. 13. The Ripple Effect of Social Media<br />Twitter<br />Blogs<br />Social Networks<br />Social Bookmarks<br />
  14. 14. The Ripple Effect of Twitter<br />
  15. 15. The Ripple Effect of Facebook<br />100 shares<br />Average of 130 followers<br />Exposed to >13K Users<br />
  16. 16. Using Social Media to Support the Blog<br />
  17. 17. Building a Social Media Home Base<br />Thank You!<br />Jennifer Evans Laycock<br />jennifer@jenniferlaycock.com<br />Search<br />Engine Guide<br />Small business social media strategy<br />www.jenniferlaycock.com<br />

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