Growth hack your way to success with a few simple steps to drive any e-business. B2B and B2C as well as industry agnostic. #growthhacking

1. Growth hacking your e-business to success
Jaime Ng
Marketer | Growth Accelerator | Entrepreneur

2. Who Am I
Executive Leader | Marketer | Growth Accelerator | Entrepreneur
Jaime is a C-level marketer, an executive leader with over 17 years of
experience who focuses on growth acceleration through a combine
science and art of marketing with strong business acumen. Jaime has
also worked extensively across B2B and B2C businesses in United
States and Singapore.
As an entrepreneur, Jaime is Chief Launcher of HackLaunch.com and
Entrepreneur in Residence in US-based weeoi Ventures.
Currently as Head of Marketing in RedMart, she is responsible for all
marketing activities including customer acquisition across all online
and offline channels, retention strategy, branding, partnership and
marketing communications.
@jaime_ng https://sg.linkedin.com/in/jaimeng

3. What is Growth Hacking?
Growth hacking strategies are inspired by
data and analytics to get more users or
customers.
Creativity is required to figure out how to use
that data to get more customers.
#growthhacking

4. What is Growth Hacking?

5. Growth HackingTechnique is…
1
2
Using all levers to drive growth
(marketing + technology + product)
Focused solely on growth

6. Growth Hacking Examples
#1Stimulate Demand
A simple email hack
that focus on acquiring
users from a competing,
complementary platform

7. Growth Hacking Examples
#2 Giveaways
People love freebies…you can
give away products and even
services!

8. Growth Hacking Examples
#3 Referrals (Users get users)
> 35% of new
users can be
acquired
through a
simple referral
program.

9. Growth Hacking Examples
#4 Viral features
> 20% of growth can be
acquired through viral
features in your products.

10. Growth Hacking Examples
#5 Ratings and Reviews
Provides assurance of
products and a great way
to engage pre and post
purchase.

11. Growth Hacking Examples
#6 Create Content
Create content that
people wants. Readers
become eventual users.
It’s great for SEO too!

12. Growth Hacking Examples
#7 Partnerships
Let others help drive your
growth!

13. Growth Hacking Examples
#8 Personalization
Know your customers!

14. Growth Hacking Examples
#9 Rewards
Customer feedback,
Gated content,
Newsletter subscription etc etc

15. Growth Hacking Examples
#10 Start Now
This is a growth curve

16. Thank you
Growth hacking is more of
a mind-set than a tool kit.