This 30 minute presentation was given at the 2014 Rochester Young Professionals Entrepreneurs Expo. Included are just a few tips for those who need to kick start their social media marketing efforts.
Practical Tips for Becoming a Socially Awesome Brand
1. Don’t be socially
awkward
Practical tips for becoming a Socially Awesome brand
2. Hey, that’s me
10+ years working in digital + social marketing
Founder + Creative Director, Deelightful Studios
Vice President, Integrated Strategy @ Brand Networks
Recovering Corporate Director @ Xerox
Former Brand Manager @ NA Breweries
Ad Agency Alum Client Services @ Martino Flynn
WELCOME!
#RYPExpo
@Dee_Huest
4. THERE IS NO SUCH
THING AS A
SILVER BULLET
(IN SOCIAL MEDIA)
5. SIX PILLARS OF SOCIAL STRATEGY
STEP 2
Identify your target audience
STEP 1
Define your objective
STEP 3
Choose the right platform(s)
STEP 5
Build critical mass with media
STEP 4
Create content, conversation,
& a community
STEP 6
Enable measurement & optimization
15. “ The basic idea is that ads
should be content. They need
to be essentially just organic
information that people are
producing on site. ”
- Mark Zuckerberg
16. WHY ADVERTISE VIA SOCIAL?
ü Develop content and media that work together to create a
holistic social strategy
ü Segment your messaging and targeting to optimize your social
communication strategy
ü Make media and content changes in real time based on what is
driving results
ü Prove that social media can foster sales and relationships
touchpoints
17. MEASURING FOR SUCCESS
Impressions
Reach
Engagement
Are there more opportunities to
connect with your target
audience?
Are more people hearing/
seeing your message?
Are people interacting with your
brand & content?
Traffic
Intelligence
ROI + Revenue
How many more people visiting
online or in-store?
What are people saying about
you? And what can you say
about them?
Is there a lift in sales or can you
recognize a cost-savings?
18. THANK YOU
I’ll be posting this presentation on SlideShare so follow us
to get a copy & stay in touch!
D s tudios