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Timesaving Tips for Social Media Management

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This is a presentation Dan Elder of http://www.topsarge.com gave to the Social Media Breakfast-Killeen on how business owners can save time

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Timesaving Tips for Social Media Management

  1. 1. Time Saving Tips for Social Media Management<br />Dan Elder, CKMP<br />New Media Advisor<br />dan.elder@topsarge.com<br />http://topsargebusinesssolutions.com<br />
  2. 2. Life is Short…<br />…so is our Attention Span<br />Pithy Quote<br />
  3. 3. Five Time Saving Tips to Make the Best Use of Social Media<br />Know your audience and have a purpose.<br />Schedule your time on social media like an appointment.<br />Use social media tools.<br />Link your Network Accounts.<br />Limit distractions; Shut off notifications & don’t play games.<br />Time Saving Tips<br />
  4. 4. Humor<br />
  5. 5. Considerations for using aggregator platforms<br />Publish social content, manage interactions, and measure outcomes!<br />Considerations<br />
  6. 6. Organize & Publish your Social Content<br />Multiple users, multiple social media accounts, one platform<br />Social Media Management<br />
  7. 7. Manage Interactions and Drive Traffic<br />Respond to comments, replies, likes, etc. across your social properties.<br />Social Media Management<br />
  8. 8. Measure Conversions and Prove Outcomes<br />Discover the impact of your social media marketing efforts.<br />Social Media Management<br />
  9. 9. Optimize your Social Marketing Strategy<br />Increase efficiency. Prove ROI.And boom goes the dynamite<br />Social Media Management<br />
  10. 10. Social Media Tools<br />Hootsuite & Tweetdeck<br />Timesaver<br />
  11. 11. Post to one or more social networks - Twitter, Facebook, LinkedIn, MySpace, Foursquare <br />Tweet, Re-Tweet, Reply, Direct Message <br />Follow, Un-follow, Add to List/Group <br />Shorten URLs <br />Schedule updates <br />Monitor Twitter lists / Facebook Groups <br />View searches on Twitter/Facebook <br />Access aggregator via mobile clients <br />Synchronize across computers / devices <br />Post photos <br />Filter columns<br />Features to look for<br />What you want to have<br />Capabilities<br />
  12. 12. Popular Tools<br />
  13. 13. Popular Tools<br />
  14. 14. Video<br />
  15. 15. Dashboards<br />Measure, measure, measure<br />Dashboard<br />
  16. 16. Helpful Tools<br />
  17. 17. Helpful Tools<br />
  18. 18. Laugh<br />
  19. 19. Analyze the Data<br />People only do what the Boss checks…<br />Measure<br />
  20. 20. Google Analytics<br />Helpful Tools<br />
  21. 21. Posterous Analytics<br />Helpful Tools<br />
  22. 22. Stand Alone Timesavers<br />Bonus Tools<br />
  23. 23. Later Bro<br />Helpful Tools<br />
  24. 24. RSS Aggregators<br />FeedDemon<br />Google Feedburner<br />Really Simply Syndications<br />
  25. 25. Want Help?<br />We Got Answers<br />Dan Elder, Social Media Advocate (dan.elder@topsarge.com)<br />http://www.topsargebusinesssolutions.com (254) 853-4410<br />

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