The document provides an analysis of the layout and conventions used across various articles in the Sunday Times Travel section. Key points analyzed include the use of mastheads, images, text formatting and placement, and lexical choices to attract readers' attention and convey important information in an engaging manner. Different article styles are also examined, such as diary, review and wish list formats. Overall, the document discusses techniques for effectively presenting travel content in magazines.

1. The Sunday
Times - Travel

2. Cover Page The masthead is the
largest font of the
page. This is so it
stands out and allows
the reader to know
what it is.
However, the main
image covers part of
the title. This is a
typical convention of
magazines etc. and
can be done because
the name is well
known.
Date of issue
presented on the
cover.
The main image takes
up most of the page as
it goes with the main
article.
The main article is the
largest text after the
masthead.
Outnumbered is a
well-known TV show
so having it on the
cover will convince
people to read on.
There is a strapline,
telling the audience
what the article is
about as well as the
page number so they
know where to find it.
Other storylines are
justified to the bottom
on the page – keeping
them out of the way of
the main story and
image.

3. Masthead – Survival Guide
largest found. It
stands out.
Set out in 10 steps.
Each step having a
subtitle before the
full paragraph.
The show Outnumbered is very popular and will be known by
most readers. This will convince readers to read the article more.
“DON’T”
is in capital
letters as
well as
bold so it
stands out
so parents
know what
not to do.
Things that
are banned
are found in
circles with a
cross through
so the readers
know what
not to do
without
reading it.
Strapline and
an introduction
to the survival
guide – so the
reader knows
what the
article’s about.
A photo of the outnumbered family is found at the bottom of the
page. It is not the main photo as the article isn’t technically about
the show, but is there as the is it wrote by the creator of the show.

4. Diary Style Article
This article is set out in
the style of a diary –
telling the reader what
they done step by step.
The article is split into 4
sections, shown by the
subtitles: Saturday;
Sunday; Where To Stay;
Get There.
The two days are then
split into more sections
shown by the subtitles
The masthead and
writer’s name is
found in a different
coloured semi-circle
so it stands out from
the rest of the article.
Instead of just one
main photo, there is a
collage of photos.
This allows the
audience to see
photos from multiple
places in the trip, not
just one.
The short sections on
“Where To Stay” and
“Get There” gives
tips on the best places
to stay and the best
ways to get there.
A map allows the reader to
see whereabouts the place
the writer is talking about
is, in comparison to other
places e.g. where they are
staying.

5. Hotel Reviews The masthead is the largest
font. It stands out and
allows the reader to know
what the article is about. I
like the idea that the
masthead is found on top
of a photo of the Maldives,
the place it is talking out.
Each hotel’s section is
split into smaller
sections: Who Goes
There?; What’s It Like?;
Spend The Day…; Star
Spotting; Wow Factor;
Book It. You are only
getting the main details.
Each hotel contains it’s
own photo, so the readers
know what to expect.
The “Star Spotting”
section is used to show
the reader which of their
favourite celebrities
have stayed there;
making them want to
stay there themselves.
The reviews use notes rather than
full sentences for example “Laid-back.”
It simply gets the point
across as well as creating a casual
atmosphere for the reader.
Interesting, positive lexis is used
such as “friendly,” “authentic,”
“luxury,” giving the readers
positives thoughts, making them
want to go there themselves.

6. Wish List “The Wish List” suggests the
article is going to be centred
around luxury places that
most people dream of visiting.
This is reaffirmed with the
strapline “The latest from the
world of top-flight travel.”
The use of the lexis
“upmarket” also adds to this
point.
Many people will be
interesting in this article,
whether they can afford it or
not. If they can’t afford it they
will still love the idea of
fantasising over these places.
At the bottom of the
text, after stating
what makes the hotel
so amazing, you can
find the price,
package details and
the hotels details.
The page is scattered with
images of the place being
talked about in the article.
This is because sometimes
people find photos more
interesting then reading. As
well as this, once someone
sees these amazing, luxury
photos how could they not
read on. They want to find
out more about them.

7. Article
The title “Spoiling
the whole family”
clearly shows that
the target audience
for this article is
going to be parents.
Using “spoiling”
suggests, again, that
the article will be
based around
luxury holidays, but
this time also family
based.
You get articles
from 5 different
people. This way
the readers are
getting multiple
opinions,
meaning there
should be
something for
everyone.
Positive information is highlighted to make it stand
out. This catches the readers attention, making them
read it and then want to read more.
Lots of bright and
positives images
scattered around
the page. The use
of photos with
people smiling
makes the reader
believe they are
having a good
time, convincing
them to visit there
themselves.
However, you
can’t tell what
photo goes with
what hotel.