The focus group provided feedback on magazine design elements. For the front cover, they wanted to see a female artist looking happy with her clothing and makeup on display. Colors should be pinks and corals with black text. The contents page should feature 3 photos of artists with one larger photo of the cover artist. It should contain half text with article topics, page numbers and quotes. A double page spread should have one large poster sized photo with another small one and equal parts text and images for a chatty celebrity interview.

1. AUDIENCE RESEARCH – MY FOCUS GROUP RESULTS
For this research I asked 6 females who are within my age group. I asked a couple who are from
the younger end of my age group and a couple from the older end. This gave me a chance to see
whether they agree with what they want in a magazine, it also reassured me that I have got the
correct Target Audience for my magazine.
Section 1 THE FRONT COVER (QUESTIONS 1-4)
1. What would like to see on the front cover e.g. sell lines?
The target audience is females so the sell lines should appeal to us; we want to see artists that
are related to the genre but we also want to see extra stuff you can find in the magazine such as
fashion and makeup pages.
2. What images would you like to see?
There should be one main image taking up most of the front cover; the image should be a
female artist and we would like her to look happy and fun – looking pretty also but that
shouldn’t be the only thing people notice about her. The image needs to stand out so make sure
you can see some of her clothing so more colours are brought into the cover.
3. What colours would be appropriate?
There should be a plain background so that the concentration is on the main image. The text on
the cover should be mainly in black, however there could be some colour in the masthead and
other important information; perhaps pink colours, but not tacky (more coral for example). The
image should include most the colour, in her outfit and maybe even her makeup.
4. What type of language would you expect?
Chatty, informal language to appeal to the target audience, which includes teens mostly;
perhaps some slang or any language that the target audience can relate to.
SECTION 2 –THE CONTENTS PAGE (QUESTIONS 5-8)
5. What type of images would you like and how many?
There should be around 3 images on the contents page and they should be photos of artists that
will be found inside the magazine; mainly the artists that will have main articles written about
them. There should be one larger image of the main artist that was on the front cover, and then
the others should be smaller.
6. What would you want to be contained within the magazine?
We want to see articles including interviews, reviews, tour dates and music festivals. Main article
should be an interview with a new artist that is starting to become really famous; this would be a
good way for them to build there fame.
7. How much text would you expect?
On the contents page there should be about half text or maybe a bit over. It should have the
page numbers and articles you will find inside and then maybe some quotes to make the reader
want to read more. Underneath any images on the contents page, there should be the page
number you will find that image on.

2. 8. What type of language?
The same language that is used on the front cover should be carried on throughout the
magazine: Casual, informal, fun and positive.
SECTION 3- THE DOUBLE PAGE SPREAD ARTICLE (QUESTIONS 9-12)
9. What choice of images would you want?
There should be about two images on the double page spread. One of them should take up one
side of A4; this is because most of the target audience are at an age where they want to have
posters on their wall; they can cut it out and use it for that. Perhaps another image could be
used on the article side of the double page spread. This image should be small, maybe of the
artist performing.
10. What would you prefer the article to be about?
Interviews are the most interesting articles to read because it gives readers the chance to find
out a lot about celebrities and gives them a chance to relate to them, therefore the article
should be an interview. Maybe include some information on how they got to where they are
now so that the target audience can take that advice if they are interested in music.
11. How would you expect the language to be?
Once again, the language should be the same as on the contents page and front cover. The
interview should use chatty language so that it gives the celebrity a chance to chill out and prove
that they are just like everyone else.
12. Would you prefer more image or text based articles?
There should be about the same amount of text as image in the article. Not lots of pictures, just
a couple of bigger ones.