The Story of People & their Technology

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13. New creative story techniques
`
• TV formats
• TV spots
• online
videointeractivity
13@daz_mc

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16. COGNITIVE NEUROSCIENCE
Cognitive Science draws
on many fields (as
psychology, artificial
intelligence, linguistics,
and philosophy) in
developing theories about
human perception,
thinking, and learning
Neuroscience deals with
the anatomy, physiology,
biochemistry, or
molecular biology of
nerves and nervous tissue
and especially with their
relation to behavior and
learning
@daz_mc

17. “Maverick” - German Schnauzer, 12 years @daz_mc

18. Central Executive
Working storage
Verbal
Rehearsal
Visuospatial
sketchpad
Sensory
Buffers
Sensory
Input
Bottom-up
attentional
capture Top-down
voluntary
attention
Vision
Hearing
Touch
Long Term Memory
Stored
memories,
knowledge and
skills
Action
Planning
Response
Output
Learning and
Retrieval
Working Memory
Perceptual Memory
Autobiographical
Memory
Linguistic &
Semantic
Visual knowledge
Declarative
knowledge
Habits & motor
skills
Ref: Fundamentals of Cognitive Neuroscience A Beginner's Guide Bernard J. Baars Nicole M. Gage 2013 @daz_mc

19. Central Executive Action
Planning
Response
Output
Sensory
Buffers
Sensory
Input
Top-down
voluntary
attentionVision
Hearing
Touch
Long Term Memory
Stored
memories,
knowledge and
skills
Working Memory
Perceptual Memory
Episodic /Event
memories
Autobiographical
Memory
Semantic / Fact
memories
Linguistic & Semantic
Implicit memories
Visual knowledge
Primed biases & goals
Declarative knowledge
Habits & motor skills
Explicit
Learning and
Retrieval
Implicit
Learning and
Retrieval
Source: Baars.
Conscious
Event
Bottom-up
attentional
capture
Ref: Fundamentals of Cognitive Neuroscience A Beginner's Guide Bernard J. Baars Nicole M. Gage 2013 @daz_mc

20. “Human beings are extraordinarily accurate
when we test for recognition of episodic
memories, even when subjects have no
deliberate intention to memorize it. The
high accuracy of episodic memory as tested
by recognition measures suggests that our
brains have very large storage capacity
for the things we pay attention to.”
Ref: Fundamentals of Cognitive Neuroscience A Beginner's Guide Bernard J. Baars Nicole M. Gage 2013 @daz_mc

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@daz_mc

30. If you would like to learn more:
www.storyscaping.com
@daz_mc

31. Thank you,
@daz_mcamazon.com storyscaping.com