The document outlines a design brief for creating an efficient storage cabinet for a young designer, emphasizing the importance of concept development and execution. It discusses the cognitive processes involved in design, including divergent and convergent thinking, and the significant impact of environment on creativity. It also details the phases of the creative process, from idea generation to concept visualization and communication.

1. Raffles International Institute
Techniques for analyzing information and
transferring verbal ideas into visual concept
MArch. Dipl.-Ing. Arch.
Interior Design Lecturer ID
Sandra DRASKOVIC
November 12© Draskovic 2012 RAFFLES October 2012

3. Raffles International Institute DESIGN PROCESS
DESIGN BRIEF:
Design a STORAGE CABINET that will
enhance efficiency of the storing, keeping,
saving, preserving and documenting
experience for a young designer.
1. Firstly, the work must be a great idea.
2. Secondly, it must be exceptionally well
executed in details, materials,
ergonomic connections.
1. Thirdly, it must be based on brief.
2. Forth, design has to presented in logical
step-by-step as well as synthetic, holistic
and intuitive story folder, showing concept
development process.

4. Raffles International Institute DESIGN PROCESS

5. Raffles International Institute LITERATURE
“By cognitive I mean all
mental operations
involved in
receiving, storing and
processing information:
sensory
perception, memory, thin
king, learning.”
Rudolph Arnheim, Visual
Thinking

6. “We have a 'thinking' system and a 'doing'
system - and we're generally only capable of
using one at a time.”
You'll find that some days, the ideas come fast and furious. The days when you just want
to sit at your desk, stare up at the sky and just let your mind wander.
Other days, though, you really want to get moving. You're antsy and you can't really focus
on any one thought. Instead, you are most efficient if you are getting things done.

7. Raffles International Institute DESIGN PROCESS
Managing your mindset can help you
optimize your thinking when you are trying
to be creative
Often, you "brainstorm" or try to come up with as many ideas as possible. That is
called diverging and requires our thinking system. At other times, you need to
evaluate those ideas and figure out which ones are best. That is called
converging, and it requires the activation of the doing system.

8. Raffles International Institute DESIGN PROCESS
Change your environment, and you will
change the way you think.
Physical and mental distance influence the way you think about things. Distance
engages the thinking system. Your workplace environment is strongly associated
with getting things done. In order to engage a thinking mindset, spend time
working in another place. Change your environment, and you will change the
way you think.

9. Raffles International Institute DESIGN PROCESS
DESIGN DEVELOPMENT
DESIGN PROCESS … DESIGN SOLUTION
CRITICAL THINKING overcome barriers or
CREATIVE THINKING 06 blocks for creating new
VERBAL THINKING ideas, enlarge vision
VISUAL THINKING 05
04
03
02
01
FINAL BRIEF
Understanding
needs and
creative
process October 12© Draskovic 2012

10. Raffles International Institute DESIGN PROCESS
CRITICAL THINKING
Design process
Communication
Asking questions
Problem definition and
analysis
Decision-making process
Negotiation
Working with others
Ethical decision making

11. Raffles International Institute DESIGN PROCESS
CRITICAL THINKING IMPLICIT APPROACH EXPLICIT APPROACH
a. Concept as a. Concept as fully
holistic, creative conscious-involved
process, mysterious way of understanding
and derives from problems before
designer’s design solution starts
subconscious
b. Process: think about
b. Process is based on program, brief, client, a
experimentally- ddress questions and
developed research, what the
sensitivity, graphic project is about? How
thinking will it work? What
design attitude shall
c. Effect: design decision lead the design?
is achieved through
intuition, invention and c. Effect: Design grow
inspiration from carefully taken
analysis

12. Raffles International Institute DESIGN PROCESS

13. Raffles International Institute EARLY DRAWINGS
EXPLICIT APPROACH
1. ASK QUESTIONS
2. BRAINSTORM
3. GET PERSPECTIVE
4. EXTRACT THE
VERBAL ESSESNCE
5-10 WORDS

14. Raffles International Institute EARLY DRAWINGS
EXPLICIT APPROACH
1. ASK QUESTIONS:
a. WHAT ?
What kind of project? What are requirement? What are stakeholders?
b. WHO ?
Who are the users? Who is the client and for whom is design intended? What
kind of character they are? What are their habits?
c. WHERE ?
Where will be project located? How context and location influence the design?
What meanings can we extract from environment, situation?
d. WHEN ?
When will be project occupied: day, night, all-day-night long? Winter or
summer?
e. WHY ?
Why the project is being built? What Is the purpose of the project? What are
the topic for research? What is the nature of the demand?
f. HOW ?
How much I will cost? Luxurious or low budget? Who is paying? How it will be
made?

15. Raffles International Institute DESIGN PROCESS
ABSTRACTION INFORMATION
DESIGN THROUGH user, client, needs, objectives
THOUGHTS , goals, brief …
ANALYSIS & CONTEXT
-Gathering information research, observation, percep VISUALTHINKING
-Identify issues, foreseen tion, experiment …
problems MIND MAPPING
-Understanding thoughts relationships, connection,
VISUALIATION
-Analyzing information lateral thinking … DESIGN THROUGH
-Transferring information
into idea / key words BRAINSTORMING SKETCHES
-Developing ideas linking thoughts, adding
-Inspiration within / out meanings, conscious, subcon -Sketching ideas
-Mind mapping scious … -Developing concept
-Brainstorming ABSTRACT IDEAS (ergonomic, spatial, aestheti
-Rethinking brief / ideas c, effective, details, connecti
IDEA INTO CONCEPT ons)
VERBAL THINKING -Generating spatial and
physical solutions
-Formal fully resolved
GENERATE CONCEPT drawings
INTO SOLUTION -Formal models

16. Raffles International Institute 1ST STAGE OF DRAWINGS
VISUAL THINKING / VISUAL TECHNOLOGY / VISION
WHAT: Simultaneous shift from verbal thinking, information and data level
to mental image to visual thinking.
SKILLS: Seeing, imagery, drawing, visual perception, transfer, using more
than one senses,
“If we are to realize the potential of visual
technology, we must learn to think
visually.”

17. Raffles International Institute DRAWINGS
DRAWING is expression of analysis, thinking, ideas and
design concepts.
WILLINGNESS to commit in design development
using series of abstractions and drawings.
Thinking (sketches, diagrams, schemes, images),
Developing (detailed sketches, perspective, drawings) and
Communicating (technical drawings, 3D
models, perspective, parallel projections).
We are discovering and inventing new design solutions and
present them with study/technical drawings.

18. Raffles International Institute LAYERS OF ABSTRACTION
SOLVING
DESIGN
PROBLEMS
+ +
OBSERVATION SKILLS CRITICAL THINKING GRAPHICALTHINKING
VISUAL DISCOVERING VERBAL ANALYSIS DRAWING SKILLS
ANALYSIS DISCOVERING APPROACHES ABSTRACTION /
DETAILING

19. Raffles International Institute 1ST STAGE OF DRAWINGS
In the early stage of the creative process, we need the
inner artist. The artist's domain is drafting, receiving ideas and
inspiration, fleshing them out. The artist thrives in an atmosphere of
curiosity, safety, and play. She needs shelter from others' opinions and
respite from even thinking about what the judgments of others might be.
DESIGN THINKING

20. Raffles International Institute 2nd STAGE OF DRAWINGS
In the second stage of the creative process, the inner editor leads.
The editor's domain is revising, trimming, structuring. Whereas the artist
must forget about what other people might think, the editor brings the
audience back into the process, ensuring that the work effectively
communicates the artist's intent.
DESIGN DEVELOPMENT

21. Raffles International Institute 3RD STAGE OF DRAWINGS
In the final stage the inner agent takes the button. The agent's
domain is developing marketing messages for the work, communicating
about the work to external stakeholders, and finding distribution. The agent
is thick-skinned, brave, and wise about the market.
DESIGN COMMUNICATION

22. Raffles International Institute LAYERS OF ABSTRACTION
1. Higher Abstraction CONCEPTUALIZATION
(envisioning)
Less Details
Conceptualization deals with pure abstraction by “initiated” with the
“conceptual idea” as the basic generator of design.
2. Form Generation FORM GENERATION
is among the first translation of (schematic)
the concept. In most cases, form generation is a simultaneous
component of idea generation.
3. Middle Abstraction
Establishment and the Significance of Details Translated into FUNCTION-STRUCTURE
measurable drawings. Connectedness between structure, function,
techniques and the 3D form are fixed within the
plans, sections, spatial program, structural systems, lighting and
ventilation, circulation, etc.
TECHNOLOGY FORM
4. Less Abstraction INTERFACE
Detailing DOCUMENTATION
The inter-relationships are fixed into detailed contract documents
which will serve as the guide (the blueprints) during the
implementation. IMPLEMENTATION
5. No Abstraction (construction)
Implementation of Details. The actual construction

23. Raffles International Institute LAYERS OF ABSTRACTION
1. QUICK SKETCHES
1. ANALYZE THE BRIEF / SPACE 2. ABSTRACT DIAGRAMS
3. SCHEMES
4. MIND MAPS
2. EXPRESSING IDEA / DESIGN
PREMISE 1. ORTHOGRAPHIC SKETCHES
2. PERSPECTIVE SKETCHES
3. PARALLEL PROJECTIONS
3. DEVELOPING CONCEPT
1. PLAN
4. RECORD WHAT IS ALREADY 2. SECTION
FORMULATED 3. ELEVATION
4. DETAILS
LEVEL OF DETAILS
LESS DETAILS
MIDDLE DETAILS
FULLY ACCURACY

24. “I prefer drawing
to talking. Drawing
is faster, and
leaves less room
for lies.”
Le
Corbusier, French
architect

25. “I will not make a
pavilion for you
but an electronic
poem and a
vessel containing
the poem;
light, color
image, rhythm
and sound joined
together in an
organic
synthesis.”
Le
Corbusier, French

26. The Maison Roche, in white.
The slender circular columns.
The wall as column.
The curved facade.
The band of windows.
Two doors to the house.
The narrow lane to the house
No path really
Which is the main entrance?
The door bell.
The house is opened
A lone attendant
Do you want to see the house?
Is it living room?
Is it lounge for the foundation?
The books on Corbusier, on a stand, in French.
Two of his drawings
Hang on the wall opposite.
A portfolio of his drawings.
The cubist paintings for sale.
We take the stairs to go up
It is not lit so much.
Then, the opening at the head of the stairs
Looking into the space below
Space that is neither living room nor lounge
Perhaps entrance lobby
A bridge across the space
No feeling of enclosure
So open on both sides.

27. Raffles International Institute SKETCH / NOTEBOOK

28. Raffles International Institute LAYERS OF ABSTRACTION
EARLY DRAWING has the function of allowing
communicating between the designer and himself
(communication between eyes, mind and paper and vise
versa during design process). Less formalized graphical
language, elements, symbols, signs, relations, diagrams, qui
ck sketches …
LATE DRAWINGS has the function of enabling
communication between the designer and other people:
client, users, occupants, audience at presentations etc.
plans
elevations
sections
3d perspective
axonometric …

29. Raffles International Institute LAYERS OF ABSTRACTION
EXCERCIZE:
1. Draw something “HOT”, “SWEET”, “SOAR”
2. Draw “LAZY”, “STUBORN”, “DYNAMIC”
3. Draw “BEING LATE”
4. Draw “COLD”, “METAL”, “RUSTY”
5. Draw “FLUID”, “SOLID”, “LIQUID”
6. Draw “PERSONAL CHARACTER”
7. Draw “SERENITY”, “MYSTICISM”, “TRANSPARENT”
5 min sketch practice for each

30. Raffles International Institute EARLY DRAWINGS

31. Raffles International Institute EARLY DRAWINGS

32. Raffles International Institute EARLY DRAWINGS

33. Raffles International Institute EARLY DRAWINGS

34. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS

35. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS

36. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS

37. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS

38. Raffles International Institute LATE DRAWINGS

39. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS

40. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS

41. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS

42. Raffles International Institute LATE DRAWINGS

43. Raffles International Institute LATE DRAWINGS

44. Raffles International Institute LATE DRAWINGS

45. Raffles International Institute LATE DRAWINGS

46. Raffles International Institute LATE DRAWINGS

47. Raffles International Institute LATE DRAWINGS

48. Raffles International Institute CASE STUDY

49. Raffles International Institute CASE STUDY

50. Raffles International Institute CASE STUDY
CULTURE/RELIGION PATTERNS
CALIGRAPHY LIFE STYLE AND HBEHAVIOR PATTERNS

51. Raffles International Institute CASE STUDY
CONTEXT AND NATURE MATERIALS
PATTERNS POROUS-LASER-CUT

52. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS

53. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS

54. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS

55. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS

56. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS

57. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS

58. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS