Halt & Catch Fire: Is PII No Longer the Third-Rail of Digital Privacy?
Chapell & Associates
Personally Identifiable Information (PII):
A piece of data that may be used to identify, locate
or contact a person. Since the early days of online
media, PII has been known to cause Advertising
technology companies to spontaneously combust – where
control could not be regained.
Fifteen years later, its time to revisit these PII
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