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Why Marketers Should Think Like Movie Producers

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Why Marketers Should Think Like Movie Producers

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Why Marketers Should Think Like Movie Producers
Stories are the heart of our work.
How do we become better storytellers?
Three Act Structure
Build better characters
Know your medium
How can we better understand the business of storytelling?
What do audiences want? • Access • Information • Entertainment
Think Episodic. Plan your campaign, not your video.
Episodic: A story told over a period of time.
Why is episodic effective? 1. More time with your audience 2. Create an event around it 3. Respond to the conversation
Basil Shadid Senior Video Producer basil@rationalagency.com

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