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Design the future of the Australian Web Industry with Design Thinking

Design the future of the Australian Web Industry with Design Thinking

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Design the future of the Australian Web Industry.

This was a workshop for people to discover the experience of thinking strategical about your challenges or problem.

As part of the 2013 #EOTW (Edge of the Web) conference, AWIA, Brett Treasure, myself and the support of Saasu (who recently had breakthrough results with a design thinking innovation approach) took the opportunity to start a conversation with an audience of the web community to and collaborate on a mass scale about a key question:
"How can we best showcase the activities, skills and talents of web professionals?"
Targeting the theme areas recruitment, accreditation, training and lobbying with 100 people.

http://www.saasu.com/
http://eotw.com.au/#willdonovan


Conference workshop blurb
"Experience what it is to strategically think through a problem in a group. How do you harness rapid prototyping and collaboration to build empathy and break through the predictable?

AWIA is starting a conversation about how to design for the benefit of the web community. Find a voice for the industry that speaks to government and the general public. How can we best showcase the activities, skills and talents of web professionals?

Shake off some complacency and join us for a jam: co-create the future of our profession with design thinking."

Design the future of the Australian Web Industry.

This was a workshop for people to discover the experience of thinking strategical about your challenges or problem.

As part of the 2013 #EOTW (Edge of the Web) conference, AWIA, Brett Treasure, myself and the support of Saasu (who recently had breakthrough results with a design thinking innovation approach) took the opportunity to start a conversation with an audience of the web community to and collaborate on a mass scale about a key question:
"How can we best showcase the activities, skills and talents of web professionals?"
Targeting the theme areas recruitment, accreditation, training and lobbying with 100 people.

http://www.saasu.com/
http://eotw.com.au/#willdonovan


Conference workshop blurb
"Experience what it is to strategically think through a problem in a group. How do you harness rapid prototyping and collaboration to build empathy and break through the predictable?

AWIA is starting a conversation about how to design for the benefit of the web community. Find a voice for the industry that speaks to government and the general public. How can we best showcase the activities, skills and talents of web professionals?

Shake off some complacency and join us for a jam: co-create the future of our profession with design thinking."

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Design the future of the Australian Web Industry with Design Thinking

  1. 1. Design the future of the Web Industry That is… Design Thinking methods and Rapid prototyping as your innovation strategy William Donovan (@willdonovan) #EOTW
  2. 2. Hi, Are you ready for a warm up, post lunch? Who has every tried improvisation?
  3. 3. Workshop’s Aim An understanding of Design Thinking and and how this approach can position your projects with a strategic edge Imaging and discover project opportunities Experience rapid prototyping
  4. 4. The Question How can we best showcase the activities, skills and talents of web professionals ?
  5. 5. Who is @willdonovan What does Igloo Digital do with a UX’r & Design Thinker in the house
  6. 6. Open Innovation
  7. 7. Design & Thinking - The Movie
  8. 8. Design thinking 4 values of design thinking 1.  Human centred 2.  Collaborative 3.  Optimistic 4.  Experimental Co-Creative Evidencing Holistic
  9. 9. Human Centred Design Desirability Viability Feasibility
  10. 10. Multi Disciplinary
  11. 11. The Competitive Edge
  12. 12. Thinking Differently Using strategic process Thinking differently about design “design for more than just the product, or the ROI” “Design your business model”
  13. 13. Kids, learning design thinking IDEO are teaching Kids design thinking so that they can deal with the complex problems of tomorrow.
  14. 14. The Design Process
  15. 15. Double Diamond Divergent and convergent thinking The process as a journey
  16. 16. Convergent Thinking Converge
  17. 17. Solution Seduction “solutionism.” The word for the belief that with enough data about many complex aspects of life—including not just politics but also crime, traffic, and health—we can fix problems of inefficiency. Evgeny Morozov (Author) The Net Delusion: The Dark Side of Internet Freedom
  18. 18. Quote “We can’t solve problems by using the same kind of thinking we used when we created them.” Albert Einstein
  19. 19. DEDUCTIVE reasoning works from the more general to the more specific, informally called a “top-down” or “waterfall” approach. Thinking up a theory about our topic, then narrow down to more specific hypotheses that we can test. We narrow down even further when we collect observations to address the hypotheses. This leads to test the hypotheses with specific data -- a confirmation (or not) of our original theories. theory Scientific theory tentative hypothesis hypothesis INDUCTIVE/DEDUCTIVE pattern observation observation confirmation Design INDUCTIVE reasoning works from specific observations to broader generalizations and theories, informally called a "bottom up" approach. In inductive reasoning, we begin with specific observations and measures, begin to detect patterns and regularities, formulate some tentative hypotheses that we can explore, and finally end up developing some general conclusions or theories.
  20. 20. Divergent Thinking Diverge
  21. 21. Design thinking Although design processes are in reality nonlinear, it is possible to articulate an outline structure. It is important to understand that this structure is iterative in it’s approach
  22. 22. 3.05 PM Divergent – Discover (20 min) 1.25 PM Convergent – Define (25 min) 3.50 PM Coffee Break – Research (20 min) 4.05 PM Divergent – Develop (15 min) 4.55 PM Rapid prototyping (20 min) 4.55 PM Convergent – Deliver (5 min) 5.00 PM Pitch (1 min each)
  23. 23. Welcome the funny feeling of uncertainty
  24. 24. Doing, not talking
  25. 25. Have Fun
  26. 26. Rules of engagement "   Yes, and… "   Defer judgment "   Go for quantity "   One conversation at a time "   Encourage wild ideas "   Build on the ideas of others "   Stay focused on the topic "   Be visual
  27. 27. Get Organised "   Get into groups of 5 people "   What idea do you want to work on? "   Nominate a team Deputy to capture at the end
  28. 28. Get Challenged How can we best showcase the activities, skills and talents of web professionals? "   In Recruitment "   In Accreditation "   In Training "   In Lobbying (Internet Filter, NBN)
  29. 29. Opening Exercise This is quick exercise to discover what we have in common to work together on "   Get your pens ready "   Draw…
  30. 30. Discover Research Ethnography Observation Immersion
  31. 31. Ideo HCD Learn Look Ask Try Analyse the Observe Enlist Create information people to people’s situations you’ve discover participati to help collected to what they on to empathise identify DO rather elicit with people patterns and than what information and to insights. they say relevant to evaluate they do. your proposed project designs.
  32. 32. Your turn Team Share and Capture – dSchool method "   Use the 5 Whys "   Identify the current causes and people (Internal and external)
  33. 33. 5 Whys HOW: Ask “Why?” questions in response to 5 consecutive answers. WHY: This exercise forces people to examine and express the underlying reasons for their behaviour and attitudes.
  34. 34. Identify Needs, Identify Insights Empathy map WHY: Gain a deeper understanding of the people connected in your project.
  35. 35. Empathy map HOW: UNPACK: SAY: What are some quotes and defining words your user said? DO: What actions and behaviors did you notice? THINK: What might your user be thinking? What does this tell you about his or her beliefs? FEEL: What emotions might your subject be feeling? IDENTIFY NEEDS: “Needs” are human emotional or physical necessities. IDENTIFY INSIGHTS: An “Insight” is a remarkable realization that you could leverage to better respond to a design challenge.
  36. 36. Define Elimination Refine Focus
  37. 37. Define • Scope • Stakeholders • Environment • Impact
  38. 38. Personas Jake Murray Age:23 Gender: Male Jake has recently left an accounting degree as he realised that being stuck in spreadsheets not was not for him. Jake grew up playing sport and participating in sporting clinics for young kids which he found extremely rewarding. Jake is looking for a good life balance of activity with physical and mental challenges that feel like he has achieved something each day. The personas are archetypes built after a preceding exhaustive observation of the potential users.
  39. 39. Persona template
  40. 40. Customer Journey Map out the customers journey step by step Map out the touch- points in the process
  41. 41. Storyboard Enrich the touch-points, communicate the story
  42. 42. How might we… Problem Statement User + Need = Insight
  43. 43. How might we… User + Need = Insight
  44. 44. TEST PLAN Validate your assumptions and if others feel this is an important problem
  45. 45. Develop Iterate Prototype Test
  46. 46. Develop "   Use Cases / Scenarios "   Storyboarding "   Prototyping "   Testing "   Business model testing
  47. 47. Create your first use case
  48. 48. Design for human behaviour “Put HOT TRIGGERS in front of MOTIVATED people”
  49. 49. Prototyping Prototype
  50. 50. Test early, test often from the Lean Start-up
  51. 51. Rapid Prototyping 20 mins The key here is to DO more than THINK. AIM – FIRE - ADJUST Create the Prototype: 15 mins Test round: 10 mins Discuss & make amendments: 10 mins (Test round: 10 mins)
  52. 52. Rapid Prototyping Thinking through doing Aim-Fire-Adjust Getting it wrong quickly
  53. 53. Wireframes "   Quick sketches "   Easy to updated "   Easy to throw away "   No code, no design "   Testable
  54. 54. Facebook "   How does someone engage? "   What are they doing? "   How is it social?
  55. 55. Role play – story telling
  56. 56. Storyboard
  57. 57. Prototyping tools Role play / theatre Art installation, location based activity Advertising campaign, poster / online Comic / illustration / Storyboard Song Game / board game, mobile game Mobile app Website
  58. 58. Deliver Plan Manage Document Review
  59. 59. Deliver "   Business case "   Working group "   Service Blueprint "   Business Model "   Prototype "   The Cover Story
  60. 60. Cover Story – Tomorrow’s Headline
  61. 61. Cover Story – Tomorrow’s Headline A Funny thing happened on the way to the Internet… 1.  Tell the AWIA story 5.  “Quotes” can be from anyone as long as 2.  “Cover” tells the BIG they’re related to story of their the story. success. 6.  “Brainstorm” is for 3.  “Headlines” convey documenting initial the substance of the ideas for the cover cover story. story. 4.  “Sidebars” reveal 7.  “Images” are for interesting facets of supporting the the cover story. content with illustrations.
  62. 62. Service Blueprint Stages of a Service Find Buy Use Support In each step identify: "   The user’s actions " Touchpoints "   Front of house staff / resource "   Back of house staff / resource
  63. 63. Business model canvas Business model canvas Project: Business model Company: TimeFinda Date: Wed Mar 13 2013 8 7 2 4 1 6 3 9 5 © willdonovan 2011
  64. 64. Pitch "   Know your Audience "   Highlight the potential "   Build a narrative "   Communicate the value "   Be specific about your needs "   Encourage contribution
  65. 65. Pitch Develop the 60 second elevator pitch "   What are you out to achieve? "   Who is the audience? "   What do you want them to do? "   What are the next steps Tells the story from the user’s perspective Leave the audience with the hook wanting more
  66. 66. Fill in the capture form 3–2 Refine Ideas IDEATION WHAT NEEDS OR OPPORTUNITIES DOES THE CONCEPT ADDRESS? Describe Your Idea LETS STUDENTS HAVE FLEXIBILITY TO COLLABORATE IN THE CLASSROOM BUT Create a concept description for the idea that you would like to prototype and repeat for each idea. ALSO PUT UP THEIR “DESK BLINDERS” WHEN THEY’RE TRYING TO FOCUS. CONCEPT NAME: ENABLES STUDENTS TO CONTINUE TO HAVE PERSONALIZED DESKS THAT FOLD-UP LEAF-DESK ALLOW FOR FLEXIBLE WORKSTYLES. SKETCH ONE-SENTENCE CONCEPT DESCRIPTION: THE MURPHY DESK, FOLD UP THE LEAVES FOR PRIVACY, FOLD OUT TO CREATE EXTENDED DESK SPACE FOR COLLABORATION. WHO DOES IT INVOLVE, BOTH IN BUILDING AND IN USING IT? - HELP FROM A WOODWORKER, SOMEONE WHO CAN SEW AND/OR HANDY-MAN HOW DOES IT WORK? VOLUNTEER PARENTS ADD A HINGE AND DESK LEAF TO EACH DESK TOP. THE LEAF WILL FOLD UP - CLASSROOM STUDENTS AND AFTER-SCHOOL ACTIVITIES GROUP WILL BENEFIT TO OFFER STUDENTS PRIVACY WHEN THEY’RE TRYING TO BE HEAD’S DOWN, OR FOLD OUT TO GIVE THEM MORE WORKSPACE WHEN THE STUDENTS WANT TO WORK AS A TEAM. ADD CASTERS TO THE DESK SO STUDENTS CAN EASILY MOVE THE DESK AROUND FOR COLLABORATION. DESK CUSHIONS! WHAT DO YOU HOPE TO LEARN MORE ABOUT THROUGH PROTOTYPING THIS IDEA? TEST THAT THE IDEA WORKS ON A FEW DESKS TO GET FUNDING FOR THE ENTIRE CLASS.
  67. 67. Summary
  68. 68. Take away points "   Many ways to approach new projects "   Understand the problem, not the solution "   The importance of collaboration "   You don’t need to be an expert designer to innovate "   Content Strategy – be a content expert
  69. 69. Thank you Next Steps…

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