Bollywood Business Model Explained
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Business in Bollywood
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Bollywood Business Model Explained
- 1. Business Model - Bollywood Writer - Movie Script, Dialogues and song writing Producers, Studio Houses, Independent Investors Film Shooting Director Shooting , Sound Locations finalizing , Movie Actors Recordings Music, Promotion Distributors Beginning of supply Chain Distributors Subsidies Depending on factors like state etc. Theatrical Television Digital Multiplex , Single screens Satellite, cable, terrestrial DVD, online, IPTV, mobile Customers Urban , rural, U, U/A,, A Success/ Failure Revenues
- 2. Bollywood Business Model • Name – Maanika Pathania • Roll No – 37 D • Batch – 2012 - 2014
- 3. Business Metrics - Bollywood Production Cost •Above the Line- Creative talent, Below the Line – Direct costs •Post Production – Editing, visuals etc., Others – Insurance, bonds •Age – Kids, youth, adults Target Audience •Genre – Comedy, drama, action, thriller, sci-fi, romantic etc. •Region – Urban and rural Marketing Expenses •Advertisements, hoardings, promotional campaigns, merchandizing etc. • Number of screens movie released in India and abroad Screening (single screen & multiplex) Viewership • Number of tickets sold on the 1st day of release
- 4. Business Metrics - Bollywood • Box- office collection on the 1st day of release Opening (revenue) • Given by various newspapers, magazines , film critics etc. Rating Success Run • The running period of the movie in theaters. (weeks) Total revenue • Total box – office collection of the film Verdict • Hit or Flop based on the collections and reviews generated
- 5. Metric Dabangg Gangs of Wasseypur (Part 1 & 2) Production Cost Rs 45 Cr Rs 18.40 Cr Target Audience Family Entertainment Adult Marketing Expenses Rs 14 Cr Rs 23 Cr Screening India – 1850 1200 Abroad - 250 Viewership Metros – 80-85% Metros-15-20 % Semi – urban - Houseful Delhi - 70-80% Semi-urban - Houseful
- 6. Metric Dabangg Gangs of Wasseypur (Part 1 & 2) Opening (revenue) Rs 14.5 Cr Rs 3.03 Cr Rating 6.4/10 8.6/10 Success Run (weeks) 12 Weeks 7 (Part1) 3 (Part 2) Total Revenue Rs 118.50 Cr Rs 48.12 Verdict Block Buster Hit(Part1) Average(Part2)