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How VR is Changing the Game for Brands

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How VR is Changing the Game for Brands

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How VR is Changing the Game for Brands

  1. 1. Eric Oliver Director of Digital Marketing
  2. 2. 2015 To inspire people to live a life of exploration.
  3. 3. 2015 Path to VR  Summer 2014: Internal TEDx @ Stanford VR Lab  Summer 2014: Introduction to JauntVR  Fall 2014: JauntVR + Camp4 in Yosemite and Moab  Winter 2015: Internal demos, idea socializing  Spring 2015: NYC and SF pilots @ Retail  Summer 2015: Activation tool @ Chipotle
  4. 4. 2015 Treatment
  5. 5. 2015
  6. 6. 2015 Reaction
  7. 7. 2015 Elevate the in-store experience.
  8. 8. 2015 What’s Next?  Record anecdotal and usage from the pilot stores  Attach to smartphone as mass distribution  Push the envelope of 360º 3D filmmaking  Promote the virtuous cycle for conservation  It’s a large planet…
  9. 9. 2015 [DEMO]

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