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“Original is a word that doesn’t
exist. Everything has been done.
Originality is what I now would re-
interpret as what I’...
Tech is cheap, intel is not
Build tech around people
Don’t build tech to avoid people
Automation isn’t strategy
Tech doesn...
Truthfacts.com
The Internet
Porn
Not Porn
Source: Parody, not to be taken seriously unless you really believe this data point.
The Real Danger
Content Bait
Actual Content
Source: Still parody, but you should really be worried about this data point.
Efficiency
Personalization
Scalability
Machine learning
Better ROI
Seems wicked cool
Wish it. Want it. Do it.
© Motivity M...
“An enabling technology
that allows us to remove
people so we can
communicate with
people better.”
Ryan’s Observation of D...
“An enabling technology
that allows us to remove
people so we can
communicate with
people better.”
Kevin Ryan’s Better Def...
Source URL: http://gtnr.it/1aDdTve
Source URL: http://gtnr.it/1aDdTve
2,949,120
© Motivity Marketing, Inc. www.MotivityMarketing.com
iMedia Brand
Australia
Photo credit: @THespos1
These aren’t the
results you’re
looking for
Eric Schmidt
Photo credits:
@KevinMRyan
Photo credits:
@KevinMRyan
Photo credits:
@KevinMRyan
Goliath is Inadequate
David Gets It Right
© Motivity Marketing, Inc. www.MotivityMarketing.com
iMedia Brand
Australia
Goliath is Inadequate
www.MotivityMarketing.com© Motivity Marketing, Inc.
Photo credit:
@KevinMRyan
Goliath is Inadequate
www.MotivityMarketing.com
@KevinMRya
n
© Motivity Marketing, Inc.
Photo credit:
@KevinMRyan
Tech is cheap, intel is not
Build tech around people
Don’t build tech to avoid people
Automation isn’t strategy
Tech doesn...
Lettuce Begin
Contact:
@KevinMRyan
www.MotivityMarketing.com
info@MotivityMarketing.com
Welcome by Summit Host
Welcome by Summit Host
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Welcome by Summit Host
Welcome by Summit Host
Welcome by Summit Host
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Welcome by Summit Host
Welcome by Summit Host
Welcome by Summit Host
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Welcome by Summit Host

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Welcome by Summit Host

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Welcome by Summit Host

  1. 1. “Original is a word that doesn’t exist. Everything has been done. Originality is what I now would re- interpret as what I’d call freshness: it’s fresh by nature of the way you represent elements. You can make something fresh by the way you juxtapose different elements...”
  2. 2. Tech is cheap, intel is not Build tech around people Don’t build tech to avoid people Automation isn’t strategy Tech doesn’t replace strategy KEY THEMES © Motivity Marketing, Inc. www.MotivityMarketing.com Photo credit: @CartmanBra
  3. 3. Truthfacts.com
  4. 4. The Internet Porn Not Porn Source: Parody, not to be taken seriously unless you really believe this data point.
  5. 5. The Real Danger Content Bait Actual Content Source: Still parody, but you should really be worried about this data point.
  6. 6. Efficiency Personalization Scalability Machine learning Better ROI Seems wicked cool Wish it. Want it. Do it. © Motivity Marketing, Inc. www.MotivityMarketing.com Photo credit: @KevinMRyan
  7. 7. “An enabling technology that allows us to remove people so we can communicate with people better.” Ryan’s Observation of Digital Marketing Tech © Motivity Marketing, Inc. www.MotivityMarketing.com
  8. 8. “An enabling technology that allows us to remove people so we can communicate with people better.” Kevin Ryan’s Better Definition of Marketing Automation © Motivity Marketing, Inc. www.MotivityMarketing.com iMedia Brand Australia Marketing Analytics Spending Labor remains the single biggest budget item Source URL: http://gtnr.it/1aDdTve
  9. 9. Source URL: http://gtnr.it/1aDdTve
  10. 10. Source URL: http://gtnr.it/1aDdTve
  11. 11. 2,949,120
  12. 12. © Motivity Marketing, Inc. www.MotivityMarketing.com iMedia Brand Australia Photo credit: @THespos1
  13. 13. These aren’t the results you’re looking for Eric Schmidt
  14. 14. Photo credits: @KevinMRyan
  15. 15. Photo credits: @KevinMRyan
  16. 16. Photo credits: @KevinMRyan
  17. 17. Goliath is Inadequate
  18. 18. David Gets It Right © Motivity Marketing, Inc. www.MotivityMarketing.com iMedia Brand Australia
  19. 19. Goliath is Inadequate www.MotivityMarketing.com© Motivity Marketing, Inc. Photo credit: @KevinMRyan
  20. 20. Goliath is Inadequate www.MotivityMarketing.com @KevinMRya n © Motivity Marketing, Inc. Photo credit: @KevinMRyan
  21. 21. Tech is cheap, intel is not Build tech around people Don’t build tech to avoid people Automation isn’t strategy Tech doesn’t replace strategy KEY THEMES © Motivity Marketing, Inc. www.MotivityMarketing.com Photo credit: @CartmanBra
  22. 22. Lettuce Begin Contact: @KevinMRyan www.MotivityMarketing.com info@MotivityMarketing.com

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