Created to raise awareness of the benefits of diversity in business and
rally professionals around a shared movement.
i’mPART calls to mind “I am part” of a movement to drive change in my
industry and my own business decisions.
The acronym represents the pillars of the initiative – to
Promote, Attract, Retain and Train Diverse talent.
We believe that Diversity isn’t just a number or a percentage. It isn’t just
race, creed, gender or sexual orientation. Diversity isn’t just a box to check or
“the right thing to do.”
Diversity IS inclusion, variety and different perspectives.
Diversity and inclusion mean that the advertising, media and marketing
workforce reflects the consumer marketplace that it serves. Diversity
and inclusion drives profitability and growth through team
performance, bigger talent pools, innovation and creativity.
To date, we have raised nearly $2,000,000 through our
MEDIACTION fundraiser and dedicated the funds to i’mPART’s
mission to support best-in-class talent, develop leading practices
and build a diverse professional network.
Created more than fifteen years ago, MEDIACTION unites
publishers, clients and agencies to create a cycle of good.
UNITING THE INDUSTRY TO MAKE A DIFFERENCE
On October 26th, we launched a social media movement to raise
awareness for diversity and gather more partners around our mission.
The week long, pro-bono campaign garnered amazing results as the
industry stood with us:
1,000 images created
3,308,650 Social Media Impressions
98,622,000 Media Coverage Impressions
**These numbers do not include Facebook or LinkedIn Metrics
HERE’S THE ASK :
OUR CALL TO ACTION!
1. Publishers- Join by donating media to this Initiative!
2. Clients- Join by buying your media though MEDIACTION!
3. Agencies- Join by Purchasing media on behalf of your clients!
Fore More Info: Carl Fremont and Sandra Sims are here to collect
business cards and talk with you.