SlideShare a Scribd company logo
@colderice
The Social Navigation
      GPS System


   •



@colderice
The Social
 NavigationGPS System

   • 6 Tools
   • 7 Rules
   • All in ~30 minutes
@colderice
Question: Do You
        Use Social Media?
@colderice
Question: Do you use
         it “successfully”?
@colderice
@colderice
Welcome
     to
 Fantasy
  Island

@colderice
@colderice
Look Up In the Sky!




@colderice
Bad
               Rule
             #1Automat
      Good       e
               Wisely


@colderice
@colderice
Rule #2

  Don’t
  bore
  me!

@colderice
Be Remarkable


Be Re-Tweetable


@colderice
@colderice
@colderice
Pop Quiz: What is
   the fastest way to get
       the word out?


@colderice
@colderice
@colderice
@colderice
Traditional or Social
              Media
     Pushes information          Fosters conversation
      One-Way bullhorn             Drives engagment
       Marketing convo.          Organic conversation
    Introduction of service      Interaction with clients
       Cast a wide net               More targeted
  Limited channels of distrib.    Unlimited channels
   Prioritized for paid SEO      Organic SEO focused


@colderice
@colderice
Rule #3

   People
    Drive
  Commerce
    NOT
   Brands
@colderice
@colderice
Pop Quiz: What 5
    letters will get your
   message out to more
          people?

@colderice
@colderice
@colderice
@colderice
@colderice
@colderice
photo credit: iLounge.com

@colderice
OMG
 !
@colderice
Rule #4

  Ask for
   What
   You
   Want
@colderice
@colderice
Not Rocket
             Science, eh?

@colderice
Rule #5

   Velvet
   Ropes
   Rock!

@colderice
@colderice
Rule #6

  Don’t
  Pull a
  Kanye
             image by http://rocketraygun.deviantart.com/

@colderice
Social Mirror
  Theory Dilthey
  by Sociologist
  “...people define
  themselves
  using others
  viewpoints.”




@colderice
@colderice
@colderice
@colderice
@colderice
@colderice
@colderice
Check out the
                       business
                     conversations
                         in the
                      Ecommerce
                        Group

                            Join the
                         conversation...




             TheEcommerceGrou
@colderice         p.org
Rule #7

     See
   Rules 1 -
      6

@colderice
2-hours of
  Social Marketing
   killer content
    on 2 DVD’s

Recorded in Australia

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