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Creating Killer Content


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Creating Killer Content

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Creating Killer Content

  2. 2. TWEET IT OUT!• @CentsibleLife (Kelly Whalen)• @chilihead (Melanie Nelson)• @kellyology (Kelly Kinkaid)• #fincon12 @CentsibleLife @chilihead @kellyology #FinCon12
  3. 3. WHAT YOU NEED TO KNOW• What is an editorial calendar• How using one can benefit you• How to find content based on: • Traffic • Popular posts • Data analysis • Trends • Keyword Tools • Social Media• How to Get Readers to Stay• Tools to implement and maintain your calendar @CentsibleLife @chilihead @kellyology #FinCon12
  4. 4. WHAT IS IT?@CentsibleLife @chilihead @kellyology #FinCon12
  5. 5. @CentsibleLife @chilihead @kellyology #FinCon12
  6. 6. WHY USE ONE?• Plan your work schedule • Keep track of your ideas • Don’t ignore your ideas• Focus your writing efforts• Great for multi-author blogs• Find similar topics & rearrange into a series or an e-book• Know what’s coming up• Let your advertisers know what’s coming up• Integrate your social media updates• See at a glance whether you can take on new projects @CentsibleLife @chilihead @kellyology #FinCon12
  7. 7. FINDING CONTENT IDEAS FOR YOUR CALENDARExample: Free Summer Activities Post @CentsibleLife @chilihead @kellyology #FinCon12
  8. 8. CREATING CONTENTRepurpose Posts: Free Summer Activities, based onpast post.Other Ideas: • Popular Posts • New Spin • Updates • Adding photos, infographics, graphs • Classic Topics • New spin • Ask the readers • Latest News @CentsibleLife @chilihead @kellyology #FinCon12
  9. 9. TRAFFIC SPIKESWhat is a traffic spike? Beyond normal fluctuations in traffic an influx of readers come to a particular post or your site. Traffic spikes come from a variety of places including social media, referrals, and keyword searches. @CentsibleLife @chilihead @kellyology #FinCon12
  10. 10. TRAFFIC SPIKESUse analytics to find dataWhat are people searching for?What post get the best response? Social Sharing Comments Views @CentsibleLife @chilihead @kellyology #FinCon12
  11. 11. EXIT PAGESPay attention to where readers exit.If someone doesn’t click, they appear as ‘0’ secondsin analytics.What can you do to get them to stay? @CentsibleLife @chilihead @kellyology #FinCon12
  12. 12. PLUGINS TO GET VISITORS TO STAY PUT nRelate Plugin: Related Posts nRelate Plugin: Popular Posts Disqus Community @CentsibleLife @chilihead @kellyology #FinCon12
  13. 13. ADD INTERNAL LINKS @CentsibleLife @chilihead @kellyology #FinCon12
  14. 14. BOUNCE RATES High Bounce Rate= = Low Bounce RateTake it with a grain of salt, dig into the stats for details. @CentsibleLife @chilihead @kellyology #FinCon12
  15. 15. ANALYTICS TOOLS Google Analytics* StatCounter* SiteMeter* JetPack for Wordpress GetClicky*(*available on WordPress and Blogger) @CentsibleLife @chilihead @kellyology #FinCon12
  16. 16. HOW TO USE THE DATACompare Past to Present: 40 Free Summer ActivitiesInitial Post:Traffic Spike following initial post (mainly due to Pinterest)Visitors staying on average nearly 6 minutes on postVisitors Clicking through to other post raise overall trafficOne Month Stats:Pageviews up 109% vs. previous monthAverage Time on Site up 23% vs. previous monthThrough August 2012:Pageviews up historically 70%Time on site up 16%Adsense Revenue Increased 34% @CentsibleLife @chilihead @kellyology #FinCon12
  17. 17. HOW TO USE THE DATAKeyword Terms on StatCounter over 20 hour period @CentsibleLife @chilihead @kellyology #FinCon12
  18. 18. GOOGLE ADWORDS KEYWORD TOOL @CentsibleLife @chilihead @kellyology #FinCon12
  19. 19. GOOGLE ADWORDS KEYWORD TOOL @CentsibleLife @chilihead @kellyology #FinCon12
  20. 20. GOOGLE ADWORDS KEYWORD TOOL @CentsibleLife @chilihead @kellyology #FinCon12
  21. 21. GOOGLE ADWORDS KEYWORD TOOL @CentsibleLife @chilihead @kellyology #FinCon12
  22. 22. GOOGLE ADWORDS KEYWORD TOOL @CentsibleLife @chilihead @kellyology #FinCon12
  23. 23. GOOGLE ADWORDS KEYWORD TOOL @CentsibleLife @chilihead @kellyology #FinCon12
  24. 24. GOOGLE ADWORDS KEYWORD TOOL @CentsibleLife @chilihead @kellyology #FinCon12
  25. 25. GOOGLE ADWORDS KEYWORD TOOL @CentsibleLife @chilihead @kellyology #FinCon12
  26. 26. GOOGLE TRENDS @CentsibleLife @chilihead @kellyology #FinCon12
  27. 27. GOOGLE TRENDS ANALYSIS @CentsibleLife @chilihead @kellyology #FinCon12
  28. 28. GOOGLE TRENDS ANALYSIS @CentsibleLife @chilihead @kellyology #FinCon12
  29. 29. GOOGLE TRENDS ANALYSIS @CentsibleLife @chilihead @kellyology #FinCon12
  30. 30. NOW WHAT?1. Dont get caught up in the analysis.2. Use the keywords or keyword phrases youve discovered tocreate blog post titles for your Editorial Calendar.3. Use keywords or keyword phrases throughout the post. Headers up to <h3> In 1st Paragraph (first 150 words). Last Paragraph – last sentence 5 times minimum per post per key word Alt Text for Pictures Text Links (Outbound and Inbound) Vlog Titles Vlog Transcripts @CentsibleLife @chilihead @kellyology #FinCon12
  31. 31. FINDING TRENDS VIA SOCIAL MEDIA• Facebook @CentsibleLife @chilihead @kellyology #FinCon12
  32. 32. FACEBOOK INSIGHTS @CentsibleLife @chilihead @kellyology #FinCon12
  33. 33. @CentsibleLife @chilihead @kellyology #FinCon12
  34. 34. FINDING TRENDS VIA SOCIAL MEDIA• Facebook• Twitter @CentsibleLife @chilihead @kellyology #FinCon12
  35. 35. SEARCH.TWITTER.COM @CentsibleLife @chilihead @kellyology #FinCon12
  36. 36. HASHTAG.ORG @CentsibleLife @chilihead @kellyology #FinCon12
  37. 37. MONITTER.COM @CentsibleLife @chilihead @kellyology #FinCon12
  38. 38. FINDING TRENDS VIA SOCIAL MEDIA• Facebook• Twitter• Pinterest @CentsibleLife @chilihead @kellyology #FinCon12
  39. 39. PINTEREST EXAMPLE @CentsibleLife @chilihead @kellyology #FinCon12
  40. 40. REPINLY.COM @CentsibleLife @chilihead @kellyology
  41. 41. PINTEREST RESOURCES••••• @CentsibleLife @chilihead @kellyology #FinCon12
  42. 42. FINDING TRENDS VIA SOCIAL MEDIA• Facebook• Twitter• Pinterest• & LinkedIn @CentsibleLife @chilihead @kellyology #FinCon12
  43. 43. QUORA.COM@CentsibleLife @chilihead @kellyology #FinCon12
  44. 44. @CentsibleLife @chilihead @kellyology #FinCon12
  45. 45. TOOLS YOU CAN USE• Keep a notebook and pen handy!• Use your phone to take voice memos.• Classes• Plugins• Google Calendar @CentsibleLife @chilihead @kellyology #FinCon12
  46. 46. MOM COMM CONTENT BREWSession-October 1-1020% Discount Code:FINCONBREW$13 off $65= $ @CentsibleLife @chilihead @kellyology #FinCon12
  47. 47. WHAT YOU NEED TO KNOWWhat is an editorial calendarHow using one can benefit youHow to find content based on: Traffic Popular posts Data analysis Trends Keyword Tools Social MediaHow to Get Readers to StayTools to implement and maintain your calendar @CentsibleLife @chilihead @kellyology #FinCon12