Social tv by Guillermo Christen

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  • Social tv by Guillermo Christen

    1. 1. What is Social TV? @g_christen
    2. 2. That was awkward @g_christen
    3. 3. @g_christen
    4. 4. 6436 @g_christen
    5. 5. He’s a play maker @g_christen
    6. 6. @g_christen
    7. 7. 9420 @g_christen
    8. 8. Let’s tweet a spell @g_christen
    9. 9. @g_christen
    10. 10. 25088 @g_christen
    11. 11. Two things in common @g_christen
    12. 12. Two things in common• In top 12 highest tweet rates on twitter (of all time) @g_christen
    13. 13. Two things in common• In top 12 highest tweet rates on twitter (of all time) # 11 @g_christen
    14. 14. Two things in common• In top 12 highest tweet rates on twitter (of all time) # 11 #4 @g_christen
    15. 15. Two things in common• In top 12 highest tweet rates on twitter (of all time) # 11 #4 #1 @g_christen
    16. 16. Two things in common• In top 12 highest tweet rates on twitter (of all time) # 11 #4 #1• They were ALL TELEVISED @g_christen
    17. 17. It’s not just the unexpected @g_christen
    18. 18. Continuity beats virality Question TimeSep. 2011 Nov. 2011 Feb. 2011 @g_christen
    19. 19. Why do I care? @g_christen
    20. 20. Why do we care?• Personalisation - social signals in content discovery• It’s all about engagement and data• Viewers DO dictate outcomes @g_christen
    21. 21. Why do we care?• Personalisation and content discovery. • More ‘real world signals’ • Who said cold start? @g_christen
    22. 22. Why do we care?• It’s all about engagement and data • We can’t measure reach, • But we reeeaaally care about engagement @g_christen
    23. 23. Why do we care?• Viewers DO dictate outcomes @g_christen
    24. 24. Why do we care?• Viewers DO dictate outcomesTastemaker are loud, but they shape opinion. They tend to tweet. @g_christen
    25. 25. Why do we care?• Viewers DO dictate outcomesTastemaker are loud, but they shape opinion. They tend to tweet. @g_christen
    26. 26. Ok, so what is social tv?• For consumers, it’s using social networks to share and engage with content.• For business, it’s about taking advantage of the much more direct link with specific viewers. @g_christen

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