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Employee engagement from internal events, presented by Joe Schaeffer

In his Brands-Only Summit presentation, Paychex’s Joe Schaeffer shares how they're using external (and internal) corporate events to increase employee advocacy and engagement.

He outlines their entire plan for the conference from pre-event planning, to coverage during the event, and finally follow-up and metrics.

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Employee engagement from internal events, presented by Joe Schaeffer

  1. 1. Employee engagement from internal events JOE SCHAEFFER PAYCHEX OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014
  2. 2. Employee Engagement from Internal Events Joe Schaeffer @dubelclique Social Media Program Manager @Paychex
  3. 3. Employee Engagement from Internal Events Joe Schaeffer @dubelclique Social Media Program Manager @Paychex
  4. 4. Employee Engagement from Internal Events Joe Schaeffer @dubelclique Social Media Program Manager @Paychex
  5. 5. 3 September, 1967 Stockholm, Sweden
  6. 6. The Challenge Socialize Sales Conference
  7. 7. The Challenge Socialize Sales Conference Corporate Culture
  8. 8. The Challenge Socialize Sales Conference Corporate Culture Private Event
  9. 9. The Challenge Socialize Sales Conference Corporate Culture Private Event Reward Recognition
  10. 10. The Challenge Socialize Sales Conference Corporate Culture Private Event Reward Recognition
  11. 11. Breaking It Down Socialize Sales Conference Planning Communication Event Coverage Follow-up
  12. 12. Breaking It Down Planning Communication
  13. 13. Breaking it Down Planning Communication Goals, Concepts
  14. 14. TIP 1 Keep It Safe, Simple
  15. 15. Breaking it Down Planning Communication Goals, Concepts
  16. 16. Breaking it Down Planning Communication Goals, Concepts Messaging
  17. 17. Breaking it Down Planning Communication Goals, Concepts Messaging Chatter, Email
  18. 18. TIP 2 Champions are Everywhere
  19. 19. Breaking it Down Planning Communication Goals, Concepts Messaging Chatter, Email
  20. 20. Breaking It Down Event Coverage
  21. 21. Breaking it Down Event Coverage Executives, Champions
  22. 22. Breaking it Down Event Coverage Executives, Champions Social’s Role
  23. 23. Breaking it Down Event Coverage Executives, Champions Social’s Role Lead By Example
  24. 24. TIP 3 #IRL #4eva
  25. 25. Breaking It Down The Results
  26. 26. Breaking It Down The Results OVER 2.5M Impressions High Velocity Engagement OVER 1,400 Posts DOUBLED Instagram Followers
  27. 27. 3 September, 1967 Stockholm, Sweden
  28. 28. @SocialMediaOrg #ThankYou Joe Schaeffer @dubelclique Social Media Program Manager @Paychex
  29. 29. Learn more about past and upcoming events SOCIALMEDIA.ORG/EVENTS OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014

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