Scred presentation @ MarketingTalks

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Kristoffer Lawson's presentation at MarketingTalks www.marketingtalks.fi

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Scred presentation @ MarketingTalks

  1. 1. Scred’s Lessons Kristoffer Lawson, Co-Founder Scred setok@scred.com twitter.com/Setok
  2. 2. Helping Groups Manage Money www.scred.com twitter.com/Screditor
  3. 3. Examples Flatmates Bands Organisers
  4. 4. Mistakes We Didn’t Make
  5. 5. #1 Not trying
  6. 6. #2 Thinking it’s easy
  7. 7. #3 Waiting ages to launch
  8. 8. #4 Spending a lot
  9. 9. #5 Having low ambitions
  10. 10. #6 Not reaching the world
  11. 11. #7 Outsourcing the tech
  12. 12. #8 Giving up
  13. 13. Mistakes We Have Made
  14. 14. #1 Usability, usability
  15. 15. #2 No clear ‘leader’
  16. 16. #3 Not using most familiar technology
  17. 17. #4 Not measuring metrics
  18. 18. #5 Not immediately applying for TEKES
  19. 19. Marketing a Startup
  20. 20. Marketing a Startup • Involvement
  21. 21. Marketing a Startup • Involvement • Passion
  22. 22. Marketing a Startup • Involvement • Passion • Authenticity
  23. 23. Marketing a Startup • Involvement • Passion • Authenticity • Product
  24. 24. Marketing a Startup • Involvement • Passion • Authenticity • Product • Originality
  25. 25. Get In Touch! • Scred releasing a new interesting sub-product • Looking for launch partners: • Event organisers • Associations • Bands
  26. 26. Kristoffer Lawson setok@scred.com twitter.com/Setok www.scred.com

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