This is the slide deck from my keynote at Amplify Digital Marketing Conference in Ireland, Cork. In it, I talk through how to effectively build your personal brand on LinkedIn, with a focus on the 3 core pillars of LinkedIn; your profile, content strategy and engagement strategy.

1. DAN KNOWLTON
@Dknowlton1

2. THIS TALK IS NOT ABOUT
@Dknowlton1

3. 27 DEC 2015
@Dknowlton1

5. @Dknowlton1
MY FRIENDS EVEN MADE PARODY VIDEOS
@LeandroStafford

7. @Dknowlton1

8. WHY AM I TELLING YOU THIS?
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9. PERSONAL BRANDTHE #1 MOST IMPORTANT THING THAT YOU CAN INFLUENCE TO DETERMINE YOUR SUCCESS IN LIFE.
@Dknowlton1

10. THIS TALK IS NOT ABOUT
@Dknowlton1

11. BUILDING A PERSONAL BRAND ON
YOU
@Dknowlton1

12. 1. PROFILE
2. CONTENT
3. ENGAGEMENT
@Dknowlton1

13. 1. PROFILE
PUT THE BEST YOU FORWARD WITH VISUALS
SOCIAL PROOF
ADDED MEDIA
PRO PHOTO
@Dknowlton1

14. OPTIMISE FOR SEARCH
1. PROFILE
KEYWORDS
KEYWORDS
@Dknowlton1

15. STORYTELL & ENTICE READERS WITH COPY
STORYTELL
THE 'HOOK'
SOCIAL PROOF
1. PROFILE@Dknowlton1

16. CREATE VALUE-ADDING POSTS
THE 'HOOK'
THE 'VALUE'
THE 'QUESTION'
2. CONTENT
GOOD SPACING
EASY TO CONSUME
@Dknowlton1

17. CREATE DEBATE-ENTICING POSTS
THE 'HOOK'
STORYTELL
THE 'QUESTION'
DEBATE-ENTICING TOPIC
GOOD SPACING
CALL TO ACTION
2. CONTENT@Dknowlton1

18. CREATE EMOTION-TRIGGERING STORYTELLING POSTS
THE 'HOOK'
INSIGHTFUL
EMOTION-TRIGGERING
THE 'QUESTION'
RAW UNEDITED
VIDEO ADDS
IMPACT
2. CONTENT@Dknowlton1

19. PROACTIVELY ENGAGE
WELL ARTICULATED
EASY TO CONSUME
MEANINGFUL INSIGHT
3. ENGAGEMENT@Dknowlton1

20. REPLY TO COMMENTS ASAP, TAG & ASK QUESTIONS
REPLY ASAP
ASK QUESTIONS
TAG
3. ENGAGEMENT@Dknowlton1

21. THANK YOU
3,000+ WORD
bit.ly/linkedinblueprint2019
@Dknowlton1
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