SlideShare a Scribd company logo
Introduction to Mozcon 2015
“The internet is not a friendly place.
Things that don't stay relevant don't
even get the luxury of leaving ruins.
They disappear.”
- Facebook’s Little Red Book
Via Backchannel
Via Google
Google is willing to kill
display ads to build a
new way of funding
web content
Facebook is willing to admit defeat on its own products and pay
billions to acquire other social players
Google’s willing to sacrifice huge amounts of revenue to provide
a better, more addictive user experience.
Even Microsoft, long a bastion of protectionist thinking, is willing to
hurt core products in order to innovate:
Via The Economist
What About Us
Web Marketers?
Historically, we’ve
lagged the industry:
Google,
Facebook,
Web Users
Marketers
Our innovation is usually
restricted to the areas we’re
allowed to control and
influence.
It’s not certain what SEO will be as our
industry grows up…
Would we risk our current value propositions
In order to innovate and grow?
Will mobile, apps, brand, content, etc. become allies
Or will they be the trends that disrupt us?
A Changing Industry
We’veseenmassive
growthinthenumberof
webmarketing
professionals(greatestin
contentmarketing&
strategy)
Via Twitter & Optimal Targeting
After substantial growth from 2010-2014, interest in social media and
content marketing seem to be flattening.
“SEO” remains the dominant term in our field.
More time on brand strategy
More time on content curation
Less time on link building
More time managing people
More time on press & PR
More time on social media
More time on reputation mgmt
What an SEO does is in constant flux (2013 vs. 2015):
We Face an Increasingly
Complex Landscape
More Searches, Searchers,
& Searches / Searcher Than Ever Before:
Via RKG’s Quarterly Digital Marketing Report
But even with that growth, Google’s overall share
of referral traffic is shrinking
Some combo of social, direct, &
referral traffic must be growing
even faster.
Google’s showing fewer ads on average. Whoa!
But, they’re charging more, on average, per ad:
Perhaps Google’s sacrificing number of ads to boost quality
and/or searcher happiness…
Mobile has become huge and keeps growing,
but, weirdly hasn’t cannibalized desktop:
Mobile search is growing rapidly,
while desktop search growth has flattened.
Via AJ Kohn & Comscore
Some things stay the same: Google’s still ~90% of global
search and ~80% of US search
Facebook, similarly, sends about
90% of all social media referrals.
This, despite the fact that Facebook organic reach is incredibly low
(though better for small brands & pages):
Via Locowise
Social traffic is creeping up on organic search in total referral volume
for some verticals (like news/media)
Via Twitter
But businesses that invest in multiple channels still see email & SEO
as ROI leaders (social trails far behind)
How do you rate the following channels in terms of return on investment?
Via Econsultancy
After years of facing off, the EU
finally filed formal charges
against Google for abusing
their monopoly in shopping
results.
Via NYTimes
But, in the US, Google’s
lobbying expenditures will
probably keepAmerican
politicians from pursuing the
company.
Via Reuters
This, despite the FTC believing
Google was guilty of some
serious violations.
Via WSJ
Via Twitter
Search results continue to trend
toward Larry Page’s vision of
delivering a complete answer.
Apps in search results create an entirely new market of potential
customers/employers for SEOs.
SEO for apps may
help that medium
reach the 65%+ of
folks who don’t
download any new
apps.
Via Time.com
Sadly, we’re losing our last source of keyword referral data as Bing,
too, goes “not provided”
Via Bing
All this Change Feels
Overwhelming
Mozcon 2015
is Here to Help
We have a unique
speaker selection
process to bring
diverse ideas from
across the industry,
AMozconApp for bothAndroid & iPhone
The Monday night pub crawl across 6 bars in Belltown
Aspecial new event Tuesday night atBenaroya Hall - where
Seattle’s Symphony plays- Mozcon Ignite!
Wednesday night, of course, our party atThe Garage
Anifty selectionof goodies
to bring home
The photoboothwith RogerMozbot
Handmadeespressocourtesyof our friends
from La Marzocco andStumptown
Moz engineersand productmanagersat our boothswho’d
love to talk with you aboutwhat we shouldbuildnext…
Severalnew
Moz product
launches…
Ateam of Mozzerswho want to help make your
experiencehere the best it can be.
I have just one request…
Get Ready for an Amazing
Mozcon!
Introduction to Mozcon 2015

More Related Content

What's hot

The Measure of a Marketer's Worth
The Measure of a Marketer's WorthThe Measure of a Marketer's Worth
The Measure of a Marketer's Worth
Rand Fishkin
 
Weird magic-power-googleplus
Weird magic-power-googleplusWeird magic-power-googleplus
Weird magic-power-googleplus
Rand Fishkin
 
How To Prepare For The Future Of Search
How To Prepare For The Future Of SearchHow To Prepare For The Future Of Search
How To Prepare For The Future Of Search
Charlene Li
 
Google Ranking Factors 2014: Correlations, Testing, & Hypotheses
Google Ranking Factors 2014: Correlations, Testing, & HypothesesGoogle Ranking Factors 2014: Correlations, Testing, & Hypotheses
Google Ranking Factors 2014: Correlations, Testing, & Hypotheses
Rand Fishkin
 
Searching higher up the funnel
Searching higher up the funnelSearching higher up the funnel
Searching higher up the funnel
Jono Alderson
 
The Search Landscape in 2017
The Search Landscape in 2017The Search Landscape in 2017
The Search Landscape in 2017
Rand Fishkin
 
Mad Science Experiments in SEO & Social Media
Mad Science Experiments in SEO & Social MediaMad Science Experiments in SEO & Social Media
Mad Science Experiments in SEO & Social Media
Rand Fishkin
 
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's Worth
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's WorthSearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's Worth
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's Worth
Distilled
 
Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012
Rand Fishkin
 
The Future of SEO
The Future of SEOThe Future of SEO
The Future of SEO
Rand Fishkin
 
Seo for-bloggers-2014
Seo for-bloggers-2014Seo for-bloggers-2014
Seo for-bloggers-2014
Rand Fishkin
 
Ranking Elements of the Future
Ranking Elements of the FutureRanking Elements of the Future
Ranking Elements of the Future
Rand Fishkin
 
How you can use social media to impact the world
How you can use social media to impact the worldHow you can use social media to impact the world
How you can use social media to impact the world
Sean Si
 
Internal Moz Pitch Deck for Keyword Explorer
Internal Moz Pitch Deck for Keyword ExplorerInternal Moz Pitch Deck for Keyword Explorer
Internal Moz Pitch Deck for Keyword Explorer
Rand Fishkin
 
Mozcation Seattle 2011
Mozcation Seattle 2011Mozcation Seattle 2011
Mozcation Seattle 2011
Rand Fishkin
 
SEO in a Two Algorithm World
SEO in a Two Algorithm WorldSEO in a Two Algorithm World
SEO in a Two Algorithm World
Rand Fishkin
 
Secret Ingredients of Better Marketing
Secret Ingredients of Better MarketingSecret Ingredients of Better Marketing
Secret Ingredients of Better Marketing
Rand Fishkin
 
Great Failures in Competitive Intelligence
Great Failures in Competitive IntelligenceGreat Failures in Competitive Intelligence
Great Failures in Competitive Intelligence
Rand Fishkin
 
The Death & Rebirth of SEO
The Death & Rebirth of SEOThe Death & Rebirth of SEO
The Death & Rebirth of SEO
Rand Fishkin
 
Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...
Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...
Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...
Tyson Stevens
 

What's hot (20)

The Measure of a Marketer's Worth
The Measure of a Marketer's WorthThe Measure of a Marketer's Worth
The Measure of a Marketer's Worth
 
Weird magic-power-googleplus
Weird magic-power-googleplusWeird magic-power-googleplus
Weird magic-power-googleplus
 
How To Prepare For The Future Of Search
How To Prepare For The Future Of SearchHow To Prepare For The Future Of Search
How To Prepare For The Future Of Search
 
Google Ranking Factors 2014: Correlations, Testing, & Hypotheses
Google Ranking Factors 2014: Correlations, Testing, & HypothesesGoogle Ranking Factors 2014: Correlations, Testing, & Hypotheses
Google Ranking Factors 2014: Correlations, Testing, & Hypotheses
 
Searching higher up the funnel
Searching higher up the funnelSearching higher up the funnel
Searching higher up the funnel
 
The Search Landscape in 2017
The Search Landscape in 2017The Search Landscape in 2017
The Search Landscape in 2017
 
Mad Science Experiments in SEO & Social Media
Mad Science Experiments in SEO & Social MediaMad Science Experiments in SEO & Social Media
Mad Science Experiments in SEO & Social Media
 
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's Worth
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's WorthSearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's Worth
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's Worth
 
Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012Content Marketing vs. Link Building: Linklove Boston 2012
Content Marketing vs. Link Building: Linklove Boston 2012
 
The Future of SEO
The Future of SEOThe Future of SEO
The Future of SEO
 
Seo for-bloggers-2014
Seo for-bloggers-2014Seo for-bloggers-2014
Seo for-bloggers-2014
 
Ranking Elements of the Future
Ranking Elements of the FutureRanking Elements of the Future
Ranking Elements of the Future
 
How you can use social media to impact the world
How you can use social media to impact the worldHow you can use social media to impact the world
How you can use social media to impact the world
 
Internal Moz Pitch Deck for Keyword Explorer
Internal Moz Pitch Deck for Keyword ExplorerInternal Moz Pitch Deck for Keyword Explorer
Internal Moz Pitch Deck for Keyword Explorer
 
Mozcation Seattle 2011
Mozcation Seattle 2011Mozcation Seattle 2011
Mozcation Seattle 2011
 
SEO in a Two Algorithm World
SEO in a Two Algorithm WorldSEO in a Two Algorithm World
SEO in a Two Algorithm World
 
Secret Ingredients of Better Marketing
Secret Ingredients of Better MarketingSecret Ingredients of Better Marketing
Secret Ingredients of Better Marketing
 
Great Failures in Competitive Intelligence
Great Failures in Competitive IntelligenceGreat Failures in Competitive Intelligence
Great Failures in Competitive Intelligence
 
The Death & Rebirth of SEO
The Death & Rebirth of SEOThe Death & Rebirth of SEO
The Death & Rebirth of SEO
 
Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...
Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...
Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lex...
 

Viewers also liked

SEO & UX: So Happy Together
SEO & UX: So Happy TogetherSEO & UX: So Happy Together
SEO & UX: So Happy Together
Rand Fishkin
 
The Paradox of Great Content
The Paradox of Great ContentThe Paradox of Great Content
The Paradox of Great Content
Rand Fishkin
 
Link Building's Tipping Point
Link Building's Tipping PointLink Building's Tipping Point
Link Building's Tipping Point
Rand Fishkin
 
Strategies to Drive Web Traffic in the Real Estate World
Strategies to Drive Web Traffic in the Real Estate WorldStrategies to Drive Web Traffic in the Real Estate World
Strategies to Drive Web Traffic in the Real Estate World
Rand Fishkin
 
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Rand Fishkin
 
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation ModelIncorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Rand Fishkin
 
Keeping Up With SEO in 2017 & Beyond
Keeping Up With SEO in 2017 & BeyondKeeping Up With SEO in 2017 & Beyond
Keeping Up With SEO in 2017 & Beyond
Rand Fishkin
 
Search Ranking Factors in 2015
Search Ranking Factors in 2015Search Ranking Factors in 2015
Search Ranking Factors in 2015
Rand Fishkin
 
Moser l discovery
Moser l discoveryMoser l discovery
Moser l discovery
Laura Moser
 
Meaningful Data - Reaktor Breakpoint 2015
Meaningful Data - Reaktor Breakpoint 2015Meaningful Data - Reaktor Breakpoint 2015
Meaningful Data - Reaktor Breakpoint 2015
Simo Ahava
 
Webcom 2011 - Audit marketing électronique
Webcom 2011 - Audit marketing électroniqueWebcom 2011 - Audit marketing électronique
Webcom 2011 - Audit marketing électronique
Sylvain Senecal
 
How Moz Does Video
How Moz Does VideoHow Moz Does Video
How Moz Does Video
Rand Fishkin
 
Pigeons, Packs & Paid: Google Local 2015
Pigeons, Packs & Paid: Google Local 2015Pigeons, Packs & Paid: Google Local 2015
Pigeons, Packs & Paid: Google Local 2015
Peter "Dr. Pete" Meyers
 
A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds
A Guided Tour of the Zoo: Pandas, Penguins & HummingbirdsA Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds
A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds
Peter "Dr. Pete" Meyers
 
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
Peter "Dr. Pete" Meyers
 
Hand and power tool safety
Hand and power tool safetyHand and power tool safety
Hand and power tool safety
thecollectivephilanthropist
 
Be the Answer: SEO in 2016
Be the Answer: SEO in 2016Be the Answer: SEO in 2016
Be the Answer: SEO in 2016
Peter "Dr. Pete" Meyers
 
Discussing Design Without Losing your Mind [Code and Creativity 10/7]
Discussing Design Without Losing your Mind [Code and Creativity 10/7]Discussing Design Without Losing your Mind [Code and Creativity 10/7]
Discussing Design Without Losing your Mind [Code and Creativity 10/7]
Aaron Irizarry
 
The Face of Google in 2014
The Face of Google in 2014The Face of Google in 2014
The Face of Google in 2014
Peter "Dr. Pete" Meyers
 

Viewers also liked (20)

SEO & UX: So Happy Together
SEO & UX: So Happy TogetherSEO & UX: So Happy Together
SEO & UX: So Happy Together
 
The Paradox of Great Content
The Paradox of Great ContentThe Paradox of Great Content
The Paradox of Great Content
 
Link Building's Tipping Point
Link Building's Tipping PointLink Building's Tipping Point
Link Building's Tipping Point
 
Strategies to Drive Web Traffic in the Real Estate World
Strategies to Drive Web Traffic in the Real Estate WorldStrategies to Drive Web Traffic in the Real Estate World
Strategies to Drive Web Traffic in the Real Estate World
 
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...
 
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation ModelIncorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
 
Keeping Up With SEO in 2017 & Beyond
Keeping Up With SEO in 2017 & BeyondKeeping Up With SEO in 2017 & Beyond
Keeping Up With SEO in 2017 & Beyond
 
Search Ranking Factors in 2015
Search Ranking Factors in 2015Search Ranking Factors in 2015
Search Ranking Factors in 2015
 
Slideweb audit internet
Slideweb audit internetSlideweb audit internet
Slideweb audit internet
 
Moser l discovery
Moser l discoveryMoser l discovery
Moser l discovery
 
Meaningful Data - Reaktor Breakpoint 2015
Meaningful Data - Reaktor Breakpoint 2015Meaningful Data - Reaktor Breakpoint 2015
Meaningful Data - Reaktor Breakpoint 2015
 
Webcom 2011 - Audit marketing électronique
Webcom 2011 - Audit marketing électroniqueWebcom 2011 - Audit marketing électronique
Webcom 2011 - Audit marketing électronique
 
How Moz Does Video
How Moz Does VideoHow Moz Does Video
How Moz Does Video
 
Pigeons, Packs & Paid: Google Local 2015
Pigeons, Packs & Paid: Google Local 2015Pigeons, Packs & Paid: Google Local 2015
Pigeons, Packs & Paid: Google Local 2015
 
A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds
A Guided Tour of the Zoo: Pandas, Penguins & HummingbirdsA Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds
A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds
 
The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014The New Organic: Search Opportunities in 2014
The New Organic: Search Opportunities in 2014
 
Hand and power tool safety
Hand and power tool safetyHand and power tool safety
Hand and power tool safety
 
Be the Answer: SEO in 2016
Be the Answer: SEO in 2016Be the Answer: SEO in 2016
Be the Answer: SEO in 2016
 
Discussing Design Without Losing your Mind [Code and Creativity 10/7]
Discussing Design Without Losing your Mind [Code and Creativity 10/7]Discussing Design Without Losing your Mind [Code and Creativity 10/7]
Discussing Design Without Losing your Mind [Code and Creativity 10/7]
 
The Face of Google in 2014
The Face of Google in 2014The Face of Google in 2014
The Face of Google in 2014
 

Similar to Introduction to Mozcon 2015

Greenlight's Consumer Electronics Sector Report, May 2013, Issue 1
Greenlight's Consumer Electronics Sector Report, May 2013, Issue 1Greenlight's Consumer Electronics Sector Report, May 2013, Issue 1
Greenlight's Consumer Electronics Sector Report, May 2013, Issue 1
Greenlight Digital
 
Tạp trí Internet Marketing Số 07 - JAN 2012
Tạp trí Internet Marketing Số 07 - JAN 2012Tạp trí Internet Marketing Số 07 - JAN 2012
Tạp trí Internet Marketing Số 07 - JAN 2012
Nguyễn Văn Mạnh
 
Internet, lo que vendrá y lo que está
Internet, lo que vendrá y lo que estáInternet, lo que vendrá y lo que está
Internet, lo que vendrá y lo que está
Gabriel Dantur
 
Top 10 Marketing Predictions Final
Top 10 Marketing Predictions FinalTop 10 Marketing Predictions Final
Top 10 Marketing Predictions Final
Howard Greenstein
 
Peak Google? Not Even Close
Peak Google? Not Even ClosePeak Google? Not Even Close
Peak Google? Not Even Close
abandonedjurist69
 
The Guardian - Future of Advertising Summit
The Guardian - Future of Advertising Summit The Guardian - Future of Advertising Summit
The Guardian - Future of Advertising Summit
Guava UK
 
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019
Distilled
 
Greenlight's Magazine: Spring Edition
Greenlight's Magazine: Spring Edition Greenlight's Magazine: Spring Edition
Greenlight's Magazine: Spring Edition
Greenlight Digital
 
Greenlight's Magazine: Search & Social Media Survey Edition
Greenlight's Magazine: Search & Social Media Survey EditionGreenlight's Magazine: Search & Social Media Survey Edition
Greenlight's Magazine: Search & Social Media Survey Edition
Greenlight Digital
 
Search Ranking Factors Trends 2011 SEMStandard
Search Ranking Factors Trends 2011 SEMStandardSearch Ranking Factors Trends 2011 SEMStandard
Search Ranking Factors Trends 2011 SEMStandard
Gillian Muessig
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019
Rand Fishkin
 
27 digital marketing trends predictions 2015
27 digital marketing trends predictions 201527 digital marketing trends predictions 2015
27 digital marketing trends predictions 2015
Fresh Egg UK
 
An Industry Created Around Google
An Industry Created Around GoogleAn Industry Created Around Google
An Industry Created Around Google
Three Deep Marketing
 
Tạp trí Internet Marketing Số 08 - Feb 2012
Tạp trí Internet Marketing Số 08 - Feb 2012Tạp trí Internet Marketing Số 08 - Feb 2012
Tạp trí Internet Marketing Số 08 - Feb 2012
Nguyễn Văn Mạnh
 
Glass Frog Powerpoint Promo
Glass Frog Powerpoint PromoGlass Frog Powerpoint Promo
Glass Frog Powerpoint Promo
The Images Group
 
2011 03 sem-standard-warsaw trends in 2011
2011 03 sem-standard-warsaw trends in 20112011 03 sem-standard-warsaw trends in 2011
2011 03 sem-standard-warsaw trends in 2011
Gillian Muessig
 
Google market research
Google market researchGoogle market research
Google market research
Iliass Dadda
 
Crisis 2.0 Mike Gurevich RBK
Crisis 2.0 Mike Gurevich RBKCrisis 2.0 Mike Gurevich RBK
Crisis 2.0 Mike Gurevich RBK
Nikolay Belousov
 
Digital Bridges Into a Physical Worlds; Food Chain Theory Revisited
Digital Bridges Into a Physical Worlds; Food Chain Theory RevisitedDigital Bridges Into a Physical Worlds; Food Chain Theory Revisited
Digital Bridges Into a Physical Worlds; Food Chain Theory Revisited
Lawrence Bergenfield
 
Internet Markets: crisis 2.0?
Internet Markets: crisis 2.0?Internet Markets: crisis 2.0?
Internet Markets: crisis 2.0?
Tatiana Lukinyh
 

Similar to Introduction to Mozcon 2015 (20)

Greenlight's Consumer Electronics Sector Report, May 2013, Issue 1
Greenlight's Consumer Electronics Sector Report, May 2013, Issue 1Greenlight's Consumer Electronics Sector Report, May 2013, Issue 1
Greenlight's Consumer Electronics Sector Report, May 2013, Issue 1
 
Tạp trí Internet Marketing Số 07 - JAN 2012
Tạp trí Internet Marketing Số 07 - JAN 2012Tạp trí Internet Marketing Số 07 - JAN 2012
Tạp trí Internet Marketing Số 07 - JAN 2012
 
Internet, lo que vendrá y lo que está
Internet, lo que vendrá y lo que estáInternet, lo que vendrá y lo que está
Internet, lo que vendrá y lo que está
 
Top 10 Marketing Predictions Final
Top 10 Marketing Predictions FinalTop 10 Marketing Predictions Final
Top 10 Marketing Predictions Final
 
Peak Google? Not Even Close
Peak Google? Not Even ClosePeak Google? Not Even Close
Peak Google? Not Even Close
 
The Guardian - Future of Advertising Summit
The Guardian - Future of Advertising Summit The Guardian - Future of Advertising Summit
The Guardian - Future of Advertising Summit
 
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019
 
Greenlight's Magazine: Spring Edition
Greenlight's Magazine: Spring Edition Greenlight's Magazine: Spring Edition
Greenlight's Magazine: Spring Edition
 
Greenlight's Magazine: Search & Social Media Survey Edition
Greenlight's Magazine: Search & Social Media Survey EditionGreenlight's Magazine: Search & Social Media Survey Edition
Greenlight's Magazine: Search & Social Media Survey Edition
 
Search Ranking Factors Trends 2011 SEMStandard
Search Ranking Factors Trends 2011 SEMStandardSearch Ranking Factors Trends 2011 SEMStandard
Search Ranking Factors Trends 2011 SEMStandard
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019
 
27 digital marketing trends predictions 2015
27 digital marketing trends predictions 201527 digital marketing trends predictions 2015
27 digital marketing trends predictions 2015
 
An Industry Created Around Google
An Industry Created Around GoogleAn Industry Created Around Google
An Industry Created Around Google
 
Tạp trí Internet Marketing Số 08 - Feb 2012
Tạp trí Internet Marketing Số 08 - Feb 2012Tạp trí Internet Marketing Số 08 - Feb 2012
Tạp trí Internet Marketing Số 08 - Feb 2012
 
Glass Frog Powerpoint Promo
Glass Frog Powerpoint PromoGlass Frog Powerpoint Promo
Glass Frog Powerpoint Promo
 
2011 03 sem-standard-warsaw trends in 2011
2011 03 sem-standard-warsaw trends in 20112011 03 sem-standard-warsaw trends in 2011
2011 03 sem-standard-warsaw trends in 2011
 
Google market research
Google market researchGoogle market research
Google market research
 
Crisis 2.0 Mike Gurevich RBK
Crisis 2.0 Mike Gurevich RBKCrisis 2.0 Mike Gurevich RBK
Crisis 2.0 Mike Gurevich RBK
 
Digital Bridges Into a Physical Worlds; Food Chain Theory Revisited
Digital Bridges Into a Physical Worlds; Food Chain Theory RevisitedDigital Bridges Into a Physical Worlds; Food Chain Theory Revisited
Digital Bridges Into a Physical Worlds; Food Chain Theory Revisited
 
Internet Markets: crisis 2.0?
Internet Markets: crisis 2.0?Internet Markets: crisis 2.0?
Internet Markets: crisis 2.0?
 

More from Rand Fishkin

SparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak Peek
Rand Fishkin
 
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
Rand Fishkin
 
Influence Not Influencers
Influence Not InfluencersInfluence Not Influencers
Influence Not Influencers
Rand Fishkin
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & Beyond
Rand Fishkin
 
How to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email Outreach
Rand Fishkin
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing Mistakes
Rand Fishkin
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)
Rand Fishkin
 
SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing Talk
Rand Fishkin
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur
Rand Fishkin
 
The Search & SEO World in 2018
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018
Rand Fishkin
 
SEO in 2017/18
SEO in 2017/18SEO in 2017/18
SEO in 2017/18
Rand Fishkin
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at Marketing
Rand Fishkin
 
The Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our Marketing
Rand Fishkin
 
B2B SEO in 2017
B2B SEO in 2017B2B SEO in 2017
B2B SEO in 2017
Rand Fishkin
 
How to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebHow to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the Web
Rand Fishkin
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017
Rand Fishkin
 
Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Inside Google's Numbers in 2017
Inside Google's Numbers in 2017
Rand Fishkin
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRO
Rand Fishkin
 
The Digital Marketer's Framework
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's Framework
Rand Fishkin
 

More from Rand Fishkin (19)

SparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak Peek
 
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreThe Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & More
 
Influence Not Influencers
Influence Not InfluencersInfluence Not Influencers
Influence Not Influencers
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & Beyond
 
How to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email Outreach
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing Mistakes
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)
 
SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing Talk
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur
 
The Search & SEO World in 2018
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018
 
SEO in 2017/18
SEO in 2017/18SEO in 2017/18
SEO in 2017/18
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at Marketing
 
The Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our Marketing
 
B2B SEO in 2017
B2B SEO in 2017B2B SEO in 2017
B2B SEO in 2017
 
How to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the WebHow to Survive Google's Trojan Horsing of the Web
How to Survive Google's Trojan Horsing of the Web
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017
 
Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Inside Google's Numbers in 2017
Inside Google's Numbers in 2017
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRO
 
The Digital Marketer's Framework
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's Framework
 

Recently uploaded

LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
The Sparks Foundation
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
Xpand Marketing
 
How Social Media effect on business | eflot
How Social Media effect on business | eflotHow Social Media effect on business | eflot
How Social Media effect on business | eflot
swethag283189
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
Bethan Vincent
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
sahilshelar00718
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
suyogkulkarni39
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
shanihomely
 
Increase Your Visibility: Top Reasons and Places to Buy Instagram Likes
Increase Your Visibility: Top Reasons and Places to Buy Instagram LikesIncrease Your Visibility: Top Reasons and Places to Buy Instagram Likes
Increase Your Visibility: Top Reasons and Places to Buy Instagram Likes
InstBlast Marketing
 
Buyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptxBuyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptx
SandeshAcharya17
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
Landge Sachin Kumar
 
Bumble users can use Al generated photos
Bumble users can use Al generated photosBumble users can use Al generated photos
Bumble users can use Al generated photos
techkidunia
 
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdfMKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
Mohammad Tauhidul Islam Khan Rifat
 
Toptal Tech Logos With Different Colors!
Toptal Tech Logos With Different Colors!Toptal Tech Logos With Different Colors!
Toptal Tech Logos With Different Colors!
Toptal Tech
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
GNW Consulting
 
Distribution Decision concept by sandesh acharya (1).pptx
Distribution Decision concept by sandesh acharya (1).pptxDistribution Decision concept by sandesh acharya (1).pptx
Distribution Decision concept by sandesh acharya (1).pptx
SandeshAcharya17
 
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdfDating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
williambond23
 
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdfTop SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
pradmin
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
jorge638714
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
mayurparate000
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
vineethoneteamsoluti
 

Recently uploaded (20)

LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
 
How Social Media effect on business | eflot
How Social Media effect on business | eflotHow Social Media effect on business | eflot
How Social Media effect on business | eflot
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
 
Increase Your Visibility: Top Reasons and Places to Buy Instagram Likes
Increase Your Visibility: Top Reasons and Places to Buy Instagram LikesIncrease Your Visibility: Top Reasons and Places to Buy Instagram Likes
Increase Your Visibility: Top Reasons and Places to Buy Instagram Likes
 
Buyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptxBuyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptx
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
 
Bumble users can use Al generated photos
Bumble users can use Al generated photosBumble users can use Al generated photos
Bumble users can use Al generated photos
 
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdfMKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
 
Toptal Tech Logos With Different Colors!
Toptal Tech Logos With Different Colors!Toptal Tech Logos With Different Colors!
Toptal Tech Logos With Different Colors!
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
 
Distribution Decision concept by sandesh acharya (1).pptx
Distribution Decision concept by sandesh acharya (1).pptxDistribution Decision concept by sandesh acharya (1).pptx
Distribution Decision concept by sandesh acharya (1).pptx
 
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdfDating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
 
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdfTop SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
 

Introduction to Mozcon 2015