SlideShare a Scribd company logo
Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
How to Survive
Google’s Trojan Horsing of the Web
What Has Google
Been Up To?
Breaking Into Job Listings
Breaking Into Reservations
Breaking Into CulturalContent
Disintermediating Lists
Penalizing vs. IgnoringSpam
Facing their1st RealThreatinYears
Losing theirFirstBigCase vs.theEU
Facing Potential
Regulation ofResults
inCanada
Paying Professors toHaveTheirBack
But Google is Still the
Unquestionable Behemoth
WhereDoPeople Search?
BreakdownofSearcheson
MajorWebProperties(October
2016)
BreakdownofSearcheson
MajorWebProperties
(May2017)
GoogleCore
Oct2016 May2017
GoogleImages
Yahoo
Bing
GoogleMaps
Amazon
Facebook
Gained/Lost
58.9%
27.7%
2.6%
2.3%
2.2%
1.9%
0.7%
YouTube 3.8%
64.8%
21.8%
2.4%
2.4%
1.2%
2.3%
1.5%
3.6%
+5.9
-5.9
-0.2
+0.1
-1.0
+0.4
+0.8
-0.2
GoogleCore
Oct2016 May2017
GoogleImages
Yahoo
Bing
GoogleMaps
Amazon
Facebook
Gained/Lost
58.9%
27.7%
2.6%
2.3%
2.2%
1.9%
0.7%
YouTube 3.8%
64.8%
21.8%
2.4%
2.4%
1.2%
2.3%
1.5%
3.6%
+5.9
-5.9
-0.2
+0.1
-1.0
+0.4
+0.8
-0.2
We think this is
Halloween
GoogleCore
Oct2016 May2017
GoogleImages
Yahoo
Bing
GoogleMaps
Amazon
Facebook
Gained/Lost
58.9%
27.7%
2.6%
2.3%
2.2%
1.9%
0.7%
YouTube 3.8%
64.8%
21.8%
2.4%
2.4%
1.2%
2.3%
1.5%
3.6%
+5.9
-5.9
-0.2
+0.1
-1.0
+0.4
+0.8
-0.2This is compensated for by a rise in web search
clicks to local results
GoogleCore
Oct2016 May2017
GoogleImages
Yahoo
Bing
GoogleMaps
Amazon
Facebook
Gained/Lost
58.9%
27.7%
2.6%
2.3%
2.2%
1.9%
0.7%
YouTube 3.8%
64.8%
21.8%
2.4%
2.4%
1.2%
2.3%
1.5%
3.6%
+5.9
-5.9
-0.2
+0.1
-1.0
+0.4
+0.8
-0.2
I’m keeping an eye on these two
Google’s Growth
So far, 2017 is trending ~10-15% higher than 2016, not
including voice or Apple devices
TotalSearchers vs.Active Searchers
UnitedStates
Canada
UnitedKingdom
AverageSearches/Month %ofSearchersw/10+
Searches/Month
103-119
120-139
120-135
~39%
~40%
~41%
Google CTRBreakdown
Relatively flat excluding seasonality = SEO not being
cannibalized by Google’s own results
What are the Web’s Top
Traffic Referrers?
Google.com
Oct2016 May2017
Facebook.com
Reddit.com
YouTube.com
Imgur.com
Bing.com
Wikipedia.org
Gained/Lost
59.2%
6.5%
5.4%
4.5%
2.2%
2.2%
1.4%
Yahoo.com 6.0%
62.6%
5.9%
4.1%
4.7%
1.5%
2.1%
1.4%
5.0%
+3.4%
-0.6%
-1.3%
+0.2%
-0.6%
-0.1%
+0%
-1.0%
Amazon.com 1.3% 1.4% +0.1%
Google.com
Oct2016 May2017
Facebook.com
Reddit.com
YouTube.com
Imgur.com
Bing.com
Wikipedia.org
Gained/Lost
59.2%
6.5%
5.4%
4.5%
2.2%
2.2%
1.4%
Yahoo.com 6.0%
62.6%
5.9%
4.1%
4.7%
1.5%
2.1%
1.4%
5.0%
+3.4%
-0.6%
-1.3%
+0.2%
-0.6%
-0.1%
+0%
-1.0%
Amazon.com 1.3% 1.4% +0.1%
This is when Reddit stopped using Imgur for all
its image hosting
Google.com
Oct2016 May2017
Facebook.com
Reddit.com
YouTube.com
Imgur.com
Bing.com
Wikipedia.org
Gained/Lost
59.2%
6.5%
5.4%
4.5%
2.2%
2.2%
1.4%
Yahoo.com 6.0%
62.6%
5.9%
4.1%
4.7%
1.5%
2.1%
1.4%
5.0%
+3.4%
-0.6%
-1.3%
+0.2%
-0.6%
-0.1%
+0%
-1.0%
Amazon.com 1.3% 1.4% +0.1%
In 7 months, Google gained more
share than all but the top 5 even
have 
Top 10 11-100 101-1K 1K-10K 10K+
Google 22.2% 14.9% 18.0% 18.7% 26.2%
Facebook 42.7% 17.7% 15.3% 12.9% 11.3%
Yahoo 39.2% 15.8% 15.6% 14.0% 15.4%
Reddit 75.2% 11.0% 7.2% 4.4% 2.2%
Youtube 80.1% 7.2% 5.4% 4.1% 3.2%
NotAllReferrers SendTrafficEqually
(databelowfromMay2017)
Top 10 11-100 101-1K 1K-10K 10K+
Google 22.2% 14.9% 18.0% 18.7% 26.2%
Facebook 42.7% 17.7% 15.3% 12.9% 11.3%
Yahoo 39.2% 15.8% 15.6% 14.0% 15.4%
Reddit 75.2% 11.0% 7.2% 4.4% 2.2%
Youtube 80.1% 7.2% 5.4% 4.1% 3.2%
NotAllReferrers SendTrafficEqually
(databelowfromMay2017)
Google distributes traffic pretty evenly
Top 10 11-100 101-1K 1K-10K 10K+
Google 22.2% 14.9% 18.0% 18.7% 26.2%
Facebook 42.7% 17.7% 15.3% 12.9% 11.3%
Yahoo 39.2% 15.8% 15.6% 14.0% 15.4%
Reddit 75.2% 11.0% 7.2% 4.4% 2.2%
Youtube 80.1% 7.2% 5.4% 4.1% 3.2%
NotAllReferrers SendTrafficEqually
(databelowfromMay2017)
Facebook is strongly biased to the top
Top 10 11-100 101-1K 1K-10K 10K+
Google 22.2% 14.9% 18.0% 18.7% 26.2%
Facebook 42.7% 17.7% 15.3% 12.9% 11.3%
Yahoo 39.2% 15.8% 15.6% 14.0% 15.4%
Reddit 75.2% 11.0% 7.2% 4.4% 2.2%
Youtube 80.1% 7.2% 5.4% 4.1% 3.2%
NotAllReferrers SendTrafficEqually
(databelowfromMay2017)
Reddit & YouTube even more so
Web Marketers Live in
Google’s World…
And That’s Becoming
More Dangerous
ThisisCelebrity NetWorth’sStory…
How to Survive Google's Trojan Horsing of the Web
Via TheOutline
DICK MOVE!
Here’s Google
Trojan Horsing…
Local Events
Eventbrite and Meetup… Huh.
Via TheVerge
Job Listings
Via Techcrunch
Something tells me this will not go
well for them…
Weather
Sports
Seems like a fair deal…
The Model’s Pretty
Consistent
Google: “Doagreatjob
answering the searcher’s query
&we’llrankyou high*”
*Unlesswehaveourownresults;then
wegettobefirst.
Google: “Structure data likethis&we’llmake your listings
morevisible!”
Via Google
Google: “These results arebest forourusers. (They fellfor
itagain!)”
NBC has, BTW, put the proper
video markup on their pages.
Site Operators Face a
Prisoner’s Dilemma
Give GoogleYour Content…
…andrisk Google using your data tobuildafeature that
killsyour traffic
Or,Holdback your uniquevalue…
…Andrisk a
competitor benefiting
fromGoogle’s
opportunities instead
Fear Isn’t the Only Thing
Stopping Publishers
Some Queries Deserve More thana
SimpleAnswer (evenifthat’swhatsearcherswant)
e.g. Climatechange searches
Via Quartz
e.g. Politically-charged content
e.g. Dangerously incomplete answers
e.g. Misleading “instantsolutions”
I do have some feedback; this
sucks! It’s incomplete, wrong, &
frustratingly reductive.
This is what a mortgage
calculator should do:
What’s the Solution?
The 5-Part Path:
AnSEOstrategythatsegmentssearcherintent
Contentstrategythatprioritizescomplextasks
Businessgoalsthatsynchw/yourSEO+content
Atrafficstrategythatdiversifiessources
IncorporationofGoogle’sfutureintoyourplans
1
2
3
4
5
Measured by:Traffic Driven
Examples inAction:
HowsomesitesavoidthedangerousdancewithGoogle’sdevilish
proposition
Index.co
Segmenting Searcher Intent
Redfin
Prioritizing ComplexTasks
How to Survive Google's Trojan Horsing of the Web
Eater
DiversifyingTrafficSources
How to Survive Google's Trojan Horsing of the Web
Shutterstock
SynchingBusinessGoalsw/SEO+Content
TheMuse
IncorporatingGoogle’sFutureInYourPlans
10 Tactical Tips to
Thrive in Google’s World
#1:Prioritize buckets ofKWs w/complex task completion
requirements
These are easy to answer.
Google could do it with a
snippet or a voice answer.
#1:Prioritize buckets ofKWs w/complex task completion
requirements
But underwater zombies?
That’s a query that demands
more attention.
#2:Serve“instantanswer”contentwhilesimultaneously
enticingtheclick
“and heck…” what? I must
know!
#3:InvestincontentGoogleeithercan’tshowin
SERPsorthatbuildsyourbrandwhentheydo
Even if Google launches their own Lyft
competitor, being included here builds Lyft’s
brands & customers in the meantime.
Interactive content is deviously hard to steal in a SERP, & immensely valuable to those who are
seeking to solve this problem.
Via LetsCrunchIt
#4:Makeyourinternalsearch+navasgoodorbetterthan
Google’spath
This should scare the $#%^
out of Eater
Memeorandum offers a
navigational UX that Google
can’t truly compete against
By serving conscious & unconscious needs, Etsy
provides a UX that Google can’t compete with
#5:Drivevisitors toowned,subscription channels
For as long as Google offers ways to
drive traffic to your site (vs. host
content with them), we’ll take it!
No matter what channel you use to broadcast or distribute, make sure the traffic always goes
back to a domain & UX you own+control
#6:LeverageRLSAtooutrankGoogle
forthesearcherswhomattermost
#7:Bias search suggest inyour favor through linguistic
branding
Hat tip to Gianluca Fiorelli
for spotting this campaign &
its influence on search
suggest + related
#8:Use influencer marketing tobecome the brand
searchers recognize
Mainstream Foodies
Fancy-Pants
Types
Sous Vide Aficionados Paleo Foodies
Relevant
Locavores
How to Survive Google's Trojan Horsing of the Web
#9:Innovate attheproblem-level vs.the solution-level (b/c
Googledoesthereverse)
Google solves this query at the
solution level
Youwantahigh%ofvisitorstocomeaway
fromyourexperiencethinking:
Why wouldIever Google ___________
when___________ solves thisproblem
socompletely and elegantly?
search query
your site
Dribbble solves it at the
problem level
Before your audience needs a solution,
they have a problem.
BeatGoogle tothepunch.
Bethere forthe problem’sdiscovery.
SolutionLevel ProblemLevel
SolutionLevel ProblemLevel
#10: IfGoogle’s already inyourspace, findwhattheyfailto
deliver &double-down
Fine for a quick
answer, but lacks
depth…
What are all those deeper, next questions folks have AFTER they search for weather?
Wunderground knows, and nails ‘em.
How to Survive Google's Trojan Horsing of the Web
Measured by:Traffic Driven
Don’t Just Fight Off the
Dragon…
Measured by:Traffic Driven
Make it bring you to the skies.
Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
You Got This!

More Related Content

What's hot

Link Building's Tipping Point
Link Building's Tipping PointLink Building's Tipping Point
Link Building's Tipping Point
Rand Fishkin
 
Strategic Web Marketing
Strategic Web MarketingStrategic Web Marketing
Strategic Web Marketing
Rand Fishkin
 
The Measure of a Marketer's Worth
The Measure of a Marketer's WorthThe Measure of a Marketer's Worth
The Measure of a Marketer's Worth
Rand Fishkin
 
Influence Not Influencers
Influence Not InfluencersInfluence Not Influencers
Influence Not Influencers
Rand Fishkin
 
The Future of Search: Dispersed Citation & The Idea Graph
The Future of Search: Dispersed Citation & The Idea GraphThe Future of Search: Dispersed Citation & The Idea Graph
The Future of Search: Dispersed Citation & The Idea Graph
Ian Lurie
 
How To Prepare For The Future Of Search
How To Prepare For The Future Of SearchHow To Prepare For The Future Of Search
How To Prepare For The Future Of Search
Charlene Li
 
SEO for Food Bloggers
SEO for Food BloggersSEO for Food Bloggers
SEO for Food Bloggers
Rand Fishkin
 
SEO 2017 Predictions
SEO 2017 PredictionsSEO 2017 Predictions
SEO 2017 Predictions
Adam Orchard
 
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's Worth
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's WorthSearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's Worth
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's Worth
Distilled
 
SEO in 2018 and Beyond | Seattle Interactive 2017
 SEO in 2018 and Beyond | Seattle Interactive 2017 SEO in 2018 and Beyond | Seattle Interactive 2017
SEO in 2018 and Beyond | Seattle Interactive 2017
Seattle Interactive Conference
 
7 tools to turbo boost your SEO in 2017
7 tools to turbo boost your SEO in 20177 tools to turbo boost your SEO in 2017
7 tools to turbo boost your SEO in 2017
Mike Vigar
 
Why You Should Be Excited About Inbound Marketing 2.1
Why You Should Be Excited About Inbound Marketing 2.1Why You Should Be Excited About Inbound Marketing 2.1
Why You Should Be Excited About Inbound Marketing 2.1
HubSpot
 
Why SEO That Used to Work, Fails
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, Fails
Rand Fishkin
 
The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16
TopRank Marketing Agency
 
The Search Landscape in 2017
The Search Landscape in 2017The Search Landscape in 2017
The Search Landscape in 2017
Rand Fishkin
 
Gaining Traction: Inbound Marketing for Startups
Gaining Traction: Inbound Marketing for StartupsGaining Traction: Inbound Marketing for Startups
Gaining Traction: Inbound Marketing for Startups
Rand Fishkin
 
The State of SEO and Internet Marketing in 2012
The State of SEO and Internet Marketing in 2012The State of SEO and Internet Marketing in 2012
The State of SEO and Internet Marketing in 2012
HubSpot
 
The Future of Marketing 2018
The Future of Marketing 2018 The Future of Marketing 2018
The Future of Marketing 2018
Mathew Sweezey
 
Aim First, Shoot Second: Mastering the complexity of B2B digital marketing
Aim First, Shoot Second: Mastering the complexity of B2B digital marketingAim First, Shoot Second: Mastering the complexity of B2B digital marketing
Aim First, Shoot Second: Mastering the complexity of B2B digital marketing
97th Floor
 
Pitching for Digital Marketing Projects
Pitching for Digital Marketing ProjectsPitching for Digital Marketing Projects
Pitching for Digital Marketing Projects
Vijay Sankar
 

What's hot (20)

Link Building's Tipping Point
Link Building's Tipping PointLink Building's Tipping Point
Link Building's Tipping Point
 
Strategic Web Marketing
Strategic Web MarketingStrategic Web Marketing
Strategic Web Marketing
 
The Measure of a Marketer's Worth
The Measure of a Marketer's WorthThe Measure of a Marketer's Worth
The Measure of a Marketer's Worth
 
Influence Not Influencers
Influence Not InfluencersInfluence Not Influencers
Influence Not Influencers
 
The Future of Search: Dispersed Citation & The Idea Graph
The Future of Search: Dispersed Citation & The Idea GraphThe Future of Search: Dispersed Citation & The Idea Graph
The Future of Search: Dispersed Citation & The Idea Graph
 
How To Prepare For The Future Of Search
How To Prepare For The Future Of SearchHow To Prepare For The Future Of Search
How To Prepare For The Future Of Search
 
SEO for Food Bloggers
SEO for Food BloggersSEO for Food Bloggers
SEO for Food Bloggers
 
SEO 2017 Predictions
SEO 2017 PredictionsSEO 2017 Predictions
SEO 2017 Predictions
 
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's Worth
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's WorthSearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's Worth
SearchLove Boston 2016 | Rand Fishkin | The Measure of a Marketer's Worth
 
SEO in 2018 and Beyond | Seattle Interactive 2017
 SEO in 2018 and Beyond | Seattle Interactive 2017 SEO in 2018 and Beyond | Seattle Interactive 2017
SEO in 2018 and Beyond | Seattle Interactive 2017
 
7 tools to turbo boost your SEO in 2017
7 tools to turbo boost your SEO in 20177 tools to turbo boost your SEO in 2017
7 tools to turbo boost your SEO in 2017
 
Why You Should Be Excited About Inbound Marketing 2.1
Why You Should Be Excited About Inbound Marketing 2.1Why You Should Be Excited About Inbound Marketing 2.1
Why You Should Be Excited About Inbound Marketing 2.1
 
Why SEO That Used to Work, Fails
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, Fails
 
The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16
 
The Search Landscape in 2017
The Search Landscape in 2017The Search Landscape in 2017
The Search Landscape in 2017
 
Gaining Traction: Inbound Marketing for Startups
Gaining Traction: Inbound Marketing for StartupsGaining Traction: Inbound Marketing for Startups
Gaining Traction: Inbound Marketing for Startups
 
The State of SEO and Internet Marketing in 2012
The State of SEO and Internet Marketing in 2012The State of SEO and Internet Marketing in 2012
The State of SEO and Internet Marketing in 2012
 
The Future of Marketing 2018
The Future of Marketing 2018 The Future of Marketing 2018
The Future of Marketing 2018
 
Aim First, Shoot Second: Mastering the complexity of B2B digital marketing
Aim First, Shoot Second: Mastering the complexity of B2B digital marketingAim First, Shoot Second: Mastering the complexity of B2B digital marketing
Aim First, Shoot Second: Mastering the complexity of B2B digital marketing
 
Pitching for Digital Marketing Projects
Pitching for Digital Marketing ProjectsPitching for Digital Marketing Projects
Pitching for Digital Marketing Projects
 

Similar to How to Survive Google's Trojan Horsing of the Web

Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...
Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...
Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...
Turing Fest
 
Inside the Numbers
Inside the NumbersInside the Numbers
Inside the Numbers
Jan Marcinkowski
 
Google stats-2017-170717151905
Google stats-2017-170717151905Google stats-2017-170717151905
Google stats-2017-170717151905
MortazaJohari
 
Google stats-2017-170717151905
Google stats-2017-170717151905Google stats-2017-170717151905
Google stats-2017-170717151905
Simeon Shimuningeni
 
Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Inside Google's Numbers in 2017
Inside Google's Numbers in 2017
Rand Fishkin
 
Google statistics for 2017
Google statistics for 2017Google statistics for 2017
Google statistics for 2017
Ralph Paglia
 
clowny
clownyclowny
clowny
google
 
SEO in 2018: Rand Fishkin #UtahDMC 2018
SEO in 2018: Rand Fishkin #UtahDMC 2018SEO in 2018: Rand Fishkin #UtahDMC 2018
SEO in 2018: Rand Fishkin #UtahDMC 2018
Utah Digital Marketing Collective
 
B2B SEO in 2017
B2B SEO in 2017B2B SEO in 2017
B2B SEO in 2017
Rand Fishkin
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017
Rand Fishkin
 
Google everyones-competitor-2019
Google everyones-competitor-2019Google everyones-competitor-2019
Google everyones-competitor-2019
Robert Mendoza
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019
Rand Fishkin
 
The Search & SEO World in 2018
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018
Rand Fishkin
 
The Web Marketing Road Trip
The Web Marketing Road TripThe Web Marketing Road Trip
The Web Marketing Road Trip
McDougall Interactive
 
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...
DudiNakdimon
 
Why You Need to Know SEO
Why You Need to Know SEOWhy You Need to Know SEO
Why You Need to Know SEO
Powered by Search
 
ClickZ SEO Tools Buyers Guide
ClickZ SEO Tools Buyers GuideClickZ SEO Tools Buyers Guide
ClickZ SEO Tools Buyers Guide
Clark Boyd
 
Seo trends 2016
Seo trends 2016Seo trends 2016
Seo trends 2016
Jeric Cantil
 
Gridley iab growth trends in digital media 2014 v10.16.14
Gridley iab growth trends in digital media 2014 v10.16.14Gridley iab growth trends in digital media 2014 v10.16.14
Gridley iab growth trends in digital media 2014 v10.16.14
Sanjay Kapoor
 
Growth Trends in Digital Media
Growth Trends in Digital MediaGrowth Trends in Digital Media
Growth Trends in Digital Media
Игорь Назаров
 

Similar to How to Survive Google's Trojan Horsing of the Web (20)

Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...
Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...
Rand Fishkin - The State of SEO & How to Survive Google’s Trojan Horsing of t...
 
Inside the Numbers
Inside the NumbersInside the Numbers
Inside the Numbers
 
Google stats-2017-170717151905
Google stats-2017-170717151905Google stats-2017-170717151905
Google stats-2017-170717151905
 
Google stats-2017-170717151905
Google stats-2017-170717151905Google stats-2017-170717151905
Google stats-2017-170717151905
 
Inside Google's Numbers in 2017
Inside Google's Numbers in 2017Inside Google's Numbers in 2017
Inside Google's Numbers in 2017
 
Google statistics for 2017
Google statistics for 2017Google statistics for 2017
Google statistics for 2017
 
clowny
clownyclowny
clowny
 
SEO in 2018: Rand Fishkin #UtahDMC 2018
SEO in 2018: Rand Fishkin #UtahDMC 2018SEO in 2018: Rand Fishkin #UtahDMC 2018
SEO in 2018: Rand Fishkin #UtahDMC 2018
 
B2B SEO in 2017
B2B SEO in 2017B2B SEO in 2017
B2B SEO in 2017
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017
 
Google everyones-competitor-2019
Google everyones-competitor-2019Google everyones-competitor-2019
Google everyones-competitor-2019
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019
 
The Search & SEO World in 2018
The Search & SEO World in 2018The Search & SEO World in 2018
The Search & SEO World in 2018
 
The Web Marketing Road Trip
The Web Marketing Road TripThe Web Marketing Road Trip
The Web Marketing Road Trip
 
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...
 
Why You Need to Know SEO
Why You Need to Know SEOWhy You Need to Know SEO
Why You Need to Know SEO
 
ClickZ SEO Tools Buyers Guide
ClickZ SEO Tools Buyers GuideClickZ SEO Tools Buyers Guide
ClickZ SEO Tools Buyers Guide
 
Seo trends 2016
Seo trends 2016Seo trends 2016
Seo trends 2016
 
Gridley iab growth trends in digital media 2014 v10.16.14
Gridley iab growth trends in digital media 2014 v10.16.14Gridley iab growth trends in digital media 2014 v10.16.14
Gridley iab growth trends in digital media 2014 v10.16.14
 
Growth Trends in Digital Media
Growth Trends in Digital MediaGrowth Trends in Digital Media
Growth Trends in Digital Media
 

More from Rand Fishkin

SparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak Peek
Rand Fishkin
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & Beyond
Rand Fishkin
 
How to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email Outreach
Rand Fishkin
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing Mistakes
Rand Fishkin
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)
Rand Fishkin
 
SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing Talk
Rand Fishkin
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur
Rand Fishkin
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at Marketing
Rand Fishkin
 
The Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our Marketing
Rand Fishkin
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRO
Rand Fishkin
 
The Digital Marketer's Framework
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's Framework
Rand Fishkin
 
SEO & UX: So Happy Together
SEO & UX: So Happy TogetherSEO & UX: So Happy Together
SEO & UX: So Happy Together
Rand Fishkin
 
The Paradox of Great Content
The Paradox of Great ContentThe Paradox of Great Content
The Paradox of Great Content
Rand Fishkin
 
Strategies to Drive Web Traffic in the Real Estate World
Strategies to Drive Web Traffic in the Real Estate WorldStrategies to Drive Web Traffic in the Real Estate World
Strategies to Drive Web Traffic in the Real Estate World
Rand Fishkin
 
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation ModelIncorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Rand Fishkin
 
The Worst Lessons Marketing Ever Taught Content
The Worst Lessons Marketing Ever Taught ContentThe Worst Lessons Marketing Ever Taught Content
The Worst Lessons Marketing Ever Taught Content
Rand Fishkin
 
Internal Moz Pitch Deck for Keyword Explorer
Internal Moz Pitch Deck for Keyword ExplorerInternal Moz Pitch Deck for Keyword Explorer
Internal Moz Pitch Deck for Keyword Explorer
Rand Fishkin
 

More from Rand Fishkin (17)

SparkToro Beta Sneak Peek
SparkToro Beta Sneak PeekSparkToro Beta Sneak Peek
SparkToro Beta Sneak Peek
 
The Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & BeyondThe Next Era of Web Marketing: 2019 & Beyond
The Next Era of Web Marketing: 2019 & Beyond
 
How to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email OutreachHow to Kick Butt with Your Email Outreach
How to Kick Butt with Your Email Outreach
 
The Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing MistakesThe Big 7 Startup Marketing Mistakes
The Big 7 Startup Marketing Mistakes
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)
 
SEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing TalkSEO on the SERPs - Brighton SEO Closing Talk
SEO on the SERPs - Brighton SEO Closing Talk
 
7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur7 Lessons That Would Have Made Me a Better Entrepreneur
7 Lessons That Would Have Made Me a Better Entrepreneur
 
Why Startups Suck at Marketing
Why Startups Suck at MarketingWhy Startups Suck at Marketing
Why Startups Suck at Marketing
 
The Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our MarketingThe Invisible Giant that Mucks Up Our Marketing
The Invisible Giant that Mucks Up Our Marketing
 
Why We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CROWhy We Can't Do SEO WIthout CRO
Why We Can't Do SEO WIthout CRO
 
The Digital Marketer's Framework
The Digital Marketer's FrameworkThe Digital Marketer's Framework
The Digital Marketer's Framework
 
SEO & UX: So Happy Together
SEO & UX: So Happy TogetherSEO & UX: So Happy Together
SEO & UX: So Happy Together
 
The Paradox of Great Content
The Paradox of Great ContentThe Paradox of Great Content
The Paradox of Great Content
 
Strategies to Drive Web Traffic in the Real Estate World
Strategies to Drive Web Traffic in the Real Estate WorldStrategies to Drive Web Traffic in the Real Estate World
Strategies to Drive Web Traffic in the Real Estate World
 
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation ModelIncorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation Model
 
The Worst Lessons Marketing Ever Taught Content
The Worst Lessons Marketing Ever Taught ContentThe Worst Lessons Marketing Ever Taught Content
The Worst Lessons Marketing Ever Taught Content
 
Internal Moz Pitch Deck for Keyword Explorer
Internal Moz Pitch Deck for Keyword ExplorerInternal Moz Pitch Deck for Keyword Explorer
Internal Moz Pitch Deck for Keyword Explorer
 

Recently uploaded

How AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdfHow AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdf
gchaitya21
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
Inflyx
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Nedko Nedkov
 
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdfDating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
williambond23
 
Transforming Advertising with Billion Broadcaster
Transforming Advertising with Billion BroadcasterTransforming Advertising with Billion Broadcaster
Transforming Advertising with Billion Broadcaster
VikasYadav194549
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Flow Agency (formerly Flow SEO)
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
shanihomely
 
Advantages of digital marketing course telugu
Advantages of digital marketing course teluguAdvantages of digital marketing course telugu
Advantages of digital marketing course telugu
satyasafi79812
 
How AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in PharmaHow AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in Pharma
Ariya
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
puneetmonga971720526
 
Bumble users can use Al generated photos
Bumble users can use Al generated photosBumble users can use Al generated photos
Bumble users can use Al generated photos
techkidunia
 
Research to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CROResearch to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CRO
VWO
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Aggregage
 
Unlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo EngageUnlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo Engage
GNW Consulting
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
mapleclicksca
 
Digital Marketing Presentation by gridque (1).pdf
Digital Marketing Presentation by gridque  (1).pdfDigital Marketing Presentation by gridque  (1).pdf
Digital Marketing Presentation by gridque (1).pdf
gridquedigital
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
thotadivya582
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
search engine jornal
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
vineethoneteamsoluti
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
Landge Sachin Kumar
 

Recently uploaded (20)

How AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdfHow AI Drives Success In Digital Marketing-skillfloor.pdf
How AI Drives Success In Digital Marketing-skillfloor.pdf
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck (Invest....
 
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdfDating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
 
Transforming Advertising with Billion Broadcaster
Transforming Advertising with Billion BroadcasterTransforming Advertising with Billion Broadcaster
Transforming Advertising with Billion Broadcaster
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
 
Advantages of digital marketing course telugu
Advantages of digital marketing course teluguAdvantages of digital marketing course telugu
Advantages of digital marketing course telugu
 
How AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in PharmaHow AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in Pharma
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
 
Bumble users can use Al generated photos
Bumble users can use Al generated photosBumble users can use Al generated photos
Bumble users can use Al generated photos
 
Research to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CROResearch to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CRO
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
 
Unlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo EngageUnlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo Engage
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
 
Digital Marketing Presentation by gridque (1).pdf
Digital Marketing Presentation by gridque  (1).pdfDigital Marketing Presentation by gridque  (1).pdf
Digital Marketing Presentation by gridque (1).pdf
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
 

How to Survive Google's Trojan Horsing of the Web