The same shifts we've seen in machine learning, deep learning, and user behavior are coming to the link world. In this presentation, Rand explores what it means for SEOs, and how to combine long and short term strategy to win the SERPs
How to Lead a Team Away from Burnout [BrightonSEO 2022]NeoMam Studios
Do you ever feel like you’re running on empty? You’re not alone. These past few years have not been kind to our minds. It doesn’t make it easier when you know your team is feeling overworked, overwhelmed, and less than fully engaged. Sending your managers to a mental health first aid course and rolling out wellness programs are good initiatives, but they won’t help your team if your leadership style is driving you (and them) to burnout.
In her presentation for BrightonSEO 2022, Gisele shared the tools she uses every day to prevent her team from burning out, no matter how challenging their job is or how busy they all are.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
The True SEO Value of Links – Nofollow vs. Follow Link ExperimentSarah Fleming
All Digital PRs are familiar with the difficult conversation of proving the value of no-follow links. With thousands of publishers continuing to implement blanket no-follow policies, last March Google announced they would be changing their algorithm to consider no-follow links as a hint when crawling a site.
Last year, in a bid to prove just how valuable and underrated these links are, I ran an experiment by setting up two almost identical sites to show how follow and no-follow links compare. In this talk, I will outline my findings and provide insight into how you can prove the value of no-follow links to skeptics.
Factoring E-A-T Into Your 2020 SEO Strategy | Lily RayLily Ray
E-A-T is changing the state of SEO, and the world events of 2020 have only added to this trend. Learn why E-A-T is so important and what you can do to optimize for it.
The Big SEO Migration - Learnings from a first time hiker ReneHarris7
In this presentation Rene will cover the highs and lows of managing a large Ecommerce website migration for the first time. Migrations can be overwhelming so in this talk Rene will cover how to tackle the SEO essentials, stakeholder and developer management as well as how to to gain key learnings. Of course, redirects, how to change the URL structure for the better and server-side rendering will all feature. This is a high level inspirational talk centered around the highs and lows of the hike to the migration finish line with hopefully some key take-aways along the way.
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...Levi Williams-Clucas
In this talk, Levi will be discussing online review generation and management, what it means, how to do it properly and why it matters to your search strategy.
How to Lead a Team Away from Burnout [BrightonSEO 2022]NeoMam Studios
Do you ever feel like you’re running on empty? You’re not alone. These past few years have not been kind to our minds. It doesn’t make it easier when you know your team is feeling overworked, overwhelmed, and less than fully engaged. Sending your managers to a mental health first aid course and rolling out wellness programs are good initiatives, but they won’t help your team if your leadership style is driving you (and them) to burnout.
In her presentation for BrightonSEO 2022, Gisele shared the tools she uses every day to prevent her team from burning out, no matter how challenging their job is or how busy they all are.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
The True SEO Value of Links – Nofollow vs. Follow Link ExperimentSarah Fleming
All Digital PRs are familiar with the difficult conversation of proving the value of no-follow links. With thousands of publishers continuing to implement blanket no-follow policies, last March Google announced they would be changing their algorithm to consider no-follow links as a hint when crawling a site.
Last year, in a bid to prove just how valuable and underrated these links are, I ran an experiment by setting up two almost identical sites to show how follow and no-follow links compare. In this talk, I will outline my findings and provide insight into how you can prove the value of no-follow links to skeptics.
Factoring E-A-T Into Your 2020 SEO Strategy | Lily RayLily Ray
E-A-T is changing the state of SEO, and the world events of 2020 have only added to this trend. Learn why E-A-T is so important and what you can do to optimize for it.
The Big SEO Migration - Learnings from a first time hiker ReneHarris7
In this presentation Rene will cover the highs and lows of managing a large Ecommerce website migration for the first time. Migrations can be overwhelming so in this talk Rene will cover how to tackle the SEO essentials, stakeholder and developer management as well as how to to gain key learnings. Of course, redirects, how to change the URL structure for the better and server-side rendering will all feature. This is a high level inspirational talk centered around the highs and lows of the hike to the migration finish line with hopefully some key take-aways along the way.
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...Levi Williams-Clucas
In this talk, Levi will be discussing online review generation and management, what it means, how to do it properly and why it matters to your search strategy.
Product, service and category page links (and how to get them) - Rebecca Moss...Rebecca Moss
Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
You deleted how many pages? 130M and heres why - brightonSEO Autumn 2021David Lewis
In this talk David will tell the story of Trainline’s multi-year crawlability project code named Black Widow. Find out why millions and millions of pages were deleted, the results that followed and what we learnt along the way.
Social media marketing tech tools and optimization for search enginesManjitsing Valvi
Various Technical tools useful for social media marketing are explained. Also optimization of social media for search engines for better results are explained
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly.
Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track.
You’ll learn:
How to read reports in Google Analytics 4.
How to analyze and utilize the data in GA4.
How to make sure GA4 is set up properly.
Drew Blumenthal, Founder & CEO at Digital Drew SEM, will walk you through all of GA4’s new reports and new metrics so you can understand what they mean for your business.
BrightonSEO - how to create sexy AF outreach emails to land sexy AF linksCarrie Rose
In this talk, I share behind the scenes juicy screenshots and tips revealing exactly how to pitch to the most daunting national journalists no matter your brand, budget or experience.
I also cover the methods that are most successful, who you should be targeting, what your subject title should include and how your email, press release or content should look to stand out amongst the 600 emails they receive DAILY!
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
How to get your SEO work prioritised in house - Maddie McCartney.pptxMaddie McCartney
How to get your SEO work prioritised in-house. A look at how the different ways of working in-house can determine whether or not your SEO initiatives are implemented.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
In this webinar with Semrush, I've shared how to get featured snippets on Google, my best practices and tips to plan and implement for owning featured snippets, and a few common questions that I covered during the talk and the ones that I encountered after that.
Here is the link to the content calendar template that I had shared during the talk- https://bit.ly/3sBzTkj
Follow me on Twitter: @himani_kankaria and on LinkedIn- https://www.linkedin.com/in/himanikankaria/
Read my blogs on ecomkeeda.com.
Shopifucked: How to screw up your e-commerce site when re-platforming - Andy ...AndrewFrobisher
My Brighton SEO talk on how to screw up e-commerce sites when re-platforming, along with my key recommendations on how to not fuck them up in the first place.
Product, service and category page links (and how to get them) - Rebecca Moss...Rebecca Moss
Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
You deleted how many pages? 130M and heres why - brightonSEO Autumn 2021David Lewis
In this talk David will tell the story of Trainline’s multi-year crawlability project code named Black Widow. Find out why millions and millions of pages were deleted, the results that followed and what we learnt along the way.
Social media marketing tech tools and optimization for search enginesManjitsing Valvi
Various Technical tools useful for social media marketing are explained. Also optimization of social media for search engines for better results are explained
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly.
Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track.
You’ll learn:
How to read reports in Google Analytics 4.
How to analyze and utilize the data in GA4.
How to make sure GA4 is set up properly.
Drew Blumenthal, Founder & CEO at Digital Drew SEM, will walk you through all of GA4’s new reports and new metrics so you can understand what they mean for your business.
BrightonSEO - how to create sexy AF outreach emails to land sexy AF linksCarrie Rose
In this talk, I share behind the scenes juicy screenshots and tips revealing exactly how to pitch to the most daunting national journalists no matter your brand, budget or experience.
I also cover the methods that are most successful, who you should be targeting, what your subject title should include and how your email, press release or content should look to stand out amongst the 600 emails they receive DAILY!
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
How to get your SEO work prioritised in house - Maddie McCartney.pptxMaddie McCartney
How to get your SEO work prioritised in-house. A look at how the different ways of working in-house can determine whether or not your SEO initiatives are implemented.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
In this webinar with Semrush, I've shared how to get featured snippets on Google, my best practices and tips to plan and implement for owning featured snippets, and a few common questions that I covered during the talk and the ones that I encountered after that.
Here is the link to the content calendar template that I had shared during the talk- https://bit.ly/3sBzTkj
Follow me on Twitter: @himani_kankaria and on LinkedIn- https://www.linkedin.com/in/himanikankaria/
Read my blogs on ecomkeeda.com.
Shopifucked: How to screw up your e-commerce site when re-platforming - Andy ...AndrewFrobisher
My Brighton SEO talk on how to screw up e-commerce sites when re-platforming, along with my key recommendations on how to not fuck them up in the first place.
Strategies to Drive Web Traffic in the Real Estate WorldRand Fishkin
Rand's presentation at Inman Connect 2017, on how SEO, social media, content, email, and advertising can work to successfully drive traffic to real estate websites.
Why do some pieces of "10X" content make the leap while others languish in obscurity? Rand examines the common elements that make for success vs. failure in this analysis of 99 unique pieces of extremely high quality content pieces.
Rand Fishkin's presentation from Searchlove & CTAConf on the missing metric marketers need -- the measure of work inputs that affect their goals. Also includes 7 tactics to potentially add to your work items in SEO, social, and CRO.
The Worst Lessons Marketing Ever Taught ContentRand Fishkin
Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.
Rand's presentation from the Marketing Loves Sales conference in Portland, Oregon, covering the landscape of search, and tactical tips for B2B practitioners of SEO.
Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.
SearchLove London | Rand Fishkin, 'Cracking the SEO Code for 2015'Distilled
It’s all changed – from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change, too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What’s even worse – the cutting edge practices that are producing remarkable returns heavily benefit early adopters, and if we’re not in those groups, we could find ourselves way behind in the years to come. In this presentation, Moz founder Rand will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what’s better left in the scrap heap of yesteryear).
1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join 1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join www.magicsubmitter.com/affiliate
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
In just 6 months I was able to take my AGENCY blog from 0 - 40,000 Pageviews.
In this presentation, I walk through the exact tips any beginning blogger or content creator can follow to start having success with content creation, content promotion, organic search (SEO) and driving more traffic to their blog.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
This is your one-stop shop for building links that will help you achieve top search engine rankings. This eBook covers everything from the basics to advanced Link Building, as well as how to avoid getting slapped by Google changes, creative link building tactics, untapped backlink sources... and much more.
You'll also learn about the methods I use to keep my website in the top 5.
This was a presenation that I gave to members of the CIPR from the West Midlands at McCann Erickson's regional office just outside Birmingham. I delivered the presentation putting especial emphasis on reputation management.
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
How to Survive Google's Trojan Horsing of the WebRand Fishkin
Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
Rand's presentation to Foundry Group's portfolio of startup execs in August 2017, covering 5 important areas of knowledge around SEO at the executive level.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation ModelRand Fishkin
Slides by Aleksandr Chuklin and Maarten de Rijke, presented at the 2016 CIKM Conference. The authors propose a methodology for better evaluating searcher satisfaction and incorporating it into how search results are evaluated and ranked.
p.s. This document was originally published at https://www.researchgate.net/publication/309416715_Slides_Incorporating_Clicks_Attention_and_Satisfaction_into_a_SERP_Evaluation_Model
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
1. Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
Link Building’s Tipping Point
The same shifts we’ve seen in query & content evaluation are coming to
links. What does it mean for SEO? And how can marketers react?
11. And Dozens More Individual Factors
Outlink Propensity
Rate of Link Acquisition
Nofollow vs. Follow
Links in Images
Link Density
Content Relevance
Website Relevance
Trust Factors
Co-Citation
Content Duplication
Links within Tags
Geography of Host
Surrounding Text
Surrounding Text
16. Google’s Core Search team is
always asking the same question:
Are searchers satisfied with these
results?
How do they get the answer?...
Aggregate Behavioral Data
17. Do searchers, on average, click the
results we rank highly more than the
results we rank lower?
Aggregate Behavioral Data
35% of clicks
19% of clicks
11% of clicks
All Good!
18. Do many searchers click on nothing at
all, and instead change their query, or
choose a “related search?”
Aggregate Behavioral Data
If it’s these, maybe we show more
results for commercial &
manufacturing equipment up front.
19. Do searchers, on average, “short-click”
some results, while “long-clicking”
others?
Aggregate Behavioral Data
If clicks on Probake.com results in a
quick return to the SERPs
While the NYTimes.com piece gets
high engagement w/ few bounces…
Google might swap their rankings
20. Not Sure You Should Believe Me?
Here’s Google Ranking Engineer Paul Haahr:
Via Paul Haahr
21. Machine and Deep-Learning Models
Sites & pages that
satisfy searchers
Sites & pages that
don’t satisfy
searchers
Sites & pages that
link to these good
resources
Sites & pages that
link to these poor
resources
ML model to identify
traits highly
predictive of good
vs. bad links
22. ML Models Can Apply to Spam, Too
Editorial, high value,
search-quality-team,
hand-reviewed links
Links that point to good
stuff, but are
manipulative, sketchy,
paid, or coerced
ML model to identify
traits highly
predictive of good
vs. bad links
23. Domain Reputation & Author Authority
Based on what
Techcrunch links to &
its own link attributes,
Google may vary the
ranking equity passed
by its outlinks
24. Domain Reputation & Author Authority
But, Google might assign
different weight to articles in
different subsections, or
different authors.
e.g. Samuel Scott’s links
may deserve to pass value
“Anonymous executive”…
not so much.
29. This is my kinda
website!
A) Mustachio’d
mascot
B) Pasta-centric
C) Solid reviews
30. LineaPasta’s Long-Term Link Strategy
Rank in search
for key terms
and earn direct
traffic from
linking
endorsements
Apply a product-
centric link strategy.
Use our
partnerships &
endorsements by
chefs, restaurants,
& media to earn
links.
Outreach to current
partners, sales
mentions to
restaurant buyers,
leverage founder’s
contacts w/ chefs,
PR w/ media
1. Links from our
partners
2. Links &
mentions from
media/press
3. Rankings for
key terms
4. Search visits
Link
Goals
Strategic
Approach
Tactical
Initiatives
KPI
Metrics
32. Buy-In on Experimentation
Via PointBlankSEO and Allie Brown
Link tactics like an
event photo gallery
might work, but it also
might fall flat. Link
building needs room to
try and fail.
34. A Balance Between Long-Term
Investments & Short-Term Hacks
High upfront costs Pay (in time/$$) as you go
Long-Term Investments
Slow to show ROI
Earn links while you sleep
Non-existent Spam Risk
Can Show Fast ROI
Effort In = Links Out
Can Have Spam Risk
Short-Term Hacks
37. Enable a platform where a community earns value
by contributing content, products, ideas, reviews,
submissions, etc.
How Does It Work?
Invest in amplification of the contributions
Nudge your contributors to drive the links
1
2
3
48. Focus on people, a product, an industry, or a
problem that naturally attracts press interest
How Does It Work?
Leverage the fundamentals of fame, controversy,
storytelling, etc. to amplify
Associate your narrative with the keywords most
important to your search traffic
1
2
3
57. Create a platform (media, commerce, etc) or
product (tools, graphics, forms, etc) that works via
installation on 3rd-party websites
How Does It Work?
Build the initial audience that uses your embed and
helps it to reach broad adoption
Leverage the embed’s format to earn the right links
to the right places
1
2
3
65. Find an audience for your service that forms links
alongside the partnership/relationship
How Does It Work?
Craft a common structure for the ask or nudge you use in
the partnership (in the contract, with a suggested style,
logo use, citation requirements, etc.)
Vary link destination & anchor text over time & across
partners to give boosts where you need them
1
2
3
73. Publish content that has high chances of earning
natural links & citations from others
How Does It Work?
Market your content through channels that reach
the audiences most likely to link
Grow a scalable process for amplification to
continue attracting new potential link sources
1
2
3
83. Find places to get links (competitors’ link profiles,
directories, broken links, et al)
How Does It Work?
Figure out ways to acquire each link
Move on to the next potential source on the list
1
2
3
84. Manual Links Don’t Scale w/ Decreasing
Friction
Directory Links
Broken Links
1:1 Email Link Outreach
Guest Post Links
Profile Account Links
Same Work Required
Day 3 as Day 300
85. These 5 Strategies Do:
Community/UGC Path
Press & Media Path
Embed Path
Partnership/Alliance Path
Content Marketing Path
Over time, less work
yields more links
87. Moz’s
Flywheel
KW Research +
Industry Intuition
Publish
Content
Promote via
Social Channels
Push to email +
RSS subscribers
Earn Links +
Amplification
Grow social, email,
RSS, & WoM channels
Grow Domain
Authority
Earn Search &
Referral Traffic
Rank for More
Competitive KWs
88. KW Research +
Industry Intuition
Publish
Content
Promote via
Social Channels
Push to email +
RSS subscribers
Earn Links +
Amplification
Grow social, email,
RSS, & WoM channels
Grow Domain
Authority
Earn Search &
Referral Traffic
Rank for More
Competitive KWs
In 2006, I was lucky if
new content led to any
links or rankings at all
89. KW Research +
Industry Intuition
Publish
Content
Promote via
Social Channels
Push to email +
RSS subscribers
Earn Links +
Amplification
Grow social, email,
RSS, & WoM channels
Grow Domain
Authority
Earn Search &
Referral Traffic
Rank for More
Competitive KWs
But, by 2016, nearly every
post earns a handful of
links, & some earn a lot!
93. But… Almost Every Flywheel Finds
a Point (or Points) of Friction
Publish
Content
Promote via
Social Channels
Push to email +
RSS subscribers
Crap… We’re not reaching anyone
who will link/amplify us
97. #1: Republishing
Take an existing
piece of content
Re-create a part or
the whole
Create additional traffic, reach,
and/or rankings
X
Xa
Xb
Xc
3X
98. Medium is a great cheat-code for this:
Via Medium
The built in network, the ability to
use rel=canonical (and/or link to
the original post), and the domain’s
ranking ability make it a sweet
republishing platform.
101. A Tactical Tip for Guest Contributions:
The language you use in
these queries matters
“submit post”
“guest blog”
“guest post”
Often Sketchy Usually Solid
“share your story”
“write for *”
“guest author”
102. #3: Local Links
Geography can be a big
link opportunity… But it
can be a process to find
potential sources. Try
this:
Let’s say you’re Ace
Spirits, just off Main
Street in Hopkins, MN
103. Step 1: Find the two
most popular, similar
businesses in your
region.
We’ll skip chains,
since Ace is a
single-store, and go
with Surdyk’s and
Zipps (they have the
most reviews)
104. Step 2: Use a combined query for
those businesses plus the region
Boom! A link opportunity.
And another one.
And another!
It goes on like this for page after page
We can repeat this with combinations of
all the other competitors, too
105. PSA: Be cautious visiting online liquor stores
late at night while building slide decks…
I’ve become a
cautionary tale…
107. #4: Small Site/Content Acquisitions
Likely a very inexpensive purchase that
adds lots of high-relevance visitors
Via OSE &
Similarweb ProMore details about this tactic in my blog post
109. #6: Bio Links
Anchor links on my bio led to rankings for
G’s blog, as the bio was republished
110. #7: Resource Lists (& Directories)
Once again, language
structure matters
“directory”
“submit link”
“add your site”
“add url”
Often Sketchy Usually Solid
“resource list”
“recommended sites”
“inurl:resources”
“KW + websites”
111. #8a: Testimonials
You don’t have to wait to
be asked. If there’s a
product, service, or
company you love, email
the founders or folks on
marketing and offer an
unsolicited testimonial.
Via Buzzstream Discovery
112. #8b: Case Studies
If you’re up for a heavier
commitment, offering to be
a vendor’s case study is
another strong path
Via Bynder
113. #9: Brand, Image, & Content Reclamation
If you have content (particularly logos,
brand names, or visuals) that have
widespread use, ID’ing pages with
them that don’t link back can be an
easy, powerful link grabVia Vertical Measures (who does, BTW, link back)
114. For visuals, my
best results come
from “search
Google for image”
(e.g. 200+ vs. 5 in
G Images & 7 in
Tinyeye)
115. Using FWE, you can run
queries for unlinked
mentions, like this
Better yet, set up an alert
so you get notified as
they happen
Via FreshWebExplorer
116. #10: Orthogonal Alignments
Your website
& business
Social Causes
Geographic
Connections
Network
Connections
Artistic
Intersections
Accessibility
Programs
Founder
Attributes
Technology
Applications
Employee
Programs
Sponsorship
or Support
117. Artistic Intersections
There are literally thousands of
web design galleries focusing
on various aspects – mobile,
web, responsive, use of CSS,
use of JS, etc.
Via BestWeb &
MediaQueri.es
118. Social Causes
Where your businesses values
overlap with causes (e.g. Moz &
Women in Tech), there’s great
opportunity to support visibly &
earn link value
Via GSBA &
50/50 Pledge
119. Sponsorship / Support
If you host events, sponsor groups,
help charities, etc, links are often a
nice byproductVia StartupGrind & Ronald
McDonald House
121. Ask: Do your links mimic how people
might find you without search?
The NYTimes writing a feature
about pasta machines might be a
strong starting point for
restauranteurs & chefs in need
Via NYTimes
122. Ask: Are your link sources pointing to
content searchers find valuable?
By its very nature, sites like Hacker
News (despite the nofollows) indicate
a degree of value provided to the
audience by the links (and rankings
tend to follow)
Via YCombinator
123. Ask: Will your link profile pass Google’s
machine-learning smell test?
Think of learning models like savvy
SEOs manually reviewing your link
profile by hand. If they think “this all
looks legit,” you’re probably in good
shape. If not…
Via OSE
124. If your strategy fails to align, you
may have a long-term issue w/
Google’s evolving link algorithms.
125. Link building is far from dead.
Links are still critical to rank.
126. The best marketers will combine
long-term strategy & short term
hacks to win the SERPs.