Outsmart your competition. In today’s highly competitive business world, you need to be aware of what others in your industry are doing and how you can adapt their best techniques to make your business even stronger.
Tune in for our live webinar with experts from WordStream and iSpionage; we'll show you the latest paid search strategies so you can outshine your rivals, attract more leads, and win more business. Don't miss your chance to learn how to increase your competitive advantage in the marketplace - register now!
During the webinar, you'll learn:
-How to strategically write ad copy to snipe traffic from competitors
-How to use custom affinity to divert leads from rival companies
-How to use innovative paid placements on Gmail and YouTube to steal traffic from competing businesses
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
Our agency expert, Elliott Reid, and our PPC expert, Erin Sagin, will reveal the strategies you need to adopt in order to establish the right pricing structure for you and your agency.
Join the webinar to learn how to:
-Define your PPC service offerings
-Review the pros and cons of different agency pricing structures
-How to determine appropriate commitment lengths per service
PPC expert, Erin Sagin, will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
Under the hood of client agency relationships - Dipesh Pattni & Jamie Peachdipeshpattni
Dipesh Pattni and Jamie Peach teamed up to provide a dual perspective talk at BrightonSEO 2016 on hoe Client/Agency relationships could be improved using a 4C's model they created.
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
Outsmart your competition. In today’s highly competitive business world, you need to be aware of what others in your industry are doing and how you can adapt their best techniques to make your business even stronger.
Tune in for our live webinar with experts from WordStream and iSpionage; we'll show you the latest paid search strategies so you can outshine your rivals, attract more leads, and win more business. Don't miss your chance to learn how to increase your competitive advantage in the marketplace - register now!
During the webinar, you'll learn:
-How to strategically write ad copy to snipe traffic from competitors
-How to use custom affinity to divert leads from rival companies
-How to use innovative paid placements on Gmail and YouTube to steal traffic from competing businesses
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
Our agency expert, Elliott Reid, and our PPC expert, Erin Sagin, will reveal the strategies you need to adopt in order to establish the right pricing structure for you and your agency.
Join the webinar to learn how to:
-Define your PPC service offerings
-Review the pros and cons of different agency pricing structures
-How to determine appropriate commitment lengths per service
PPC expert, Erin Sagin, will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
Under the hood of client agency relationships - Dipesh Pattni & Jamie Peachdipeshpattni
Dipesh Pattni and Jamie Peach teamed up to provide a dual perspective talk at BrightonSEO 2016 on hoe Client/Agency relationships could be improved using a 4C's model they created.
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
Search campaign ROI: 5 pitfalls marketers should avoidMediahawk
It's not always obvious where your leads are coming from. Faye Thomassesn - Head of Marketing at Mediahawk - explains how you might be making common mistakes that are hampering your efforts to prove and improve your search marketing ROI.
SearchLove San Diego 2018 | Rand Fishkin | Demand Creation - How Marketers Ca...Distilled
Digital marketers are technical, creative, and data-driven. Our skills are in high demand because we can deliver exceptional ROI. But all of us have, in our careers, faced the challenge of trying to market when the demand just doesn't exist or competing for the scraps Google, Facebook, and our competition have left to "the little guys." Serving demand is the bread and butter of a web marketer, but there is another way - demand creation.
For the truly new spaces and those so competitive as to be barely-ROI-positive, it's a strategy worthy of investment. In this presentation, Rand will walk through ways to use the skills we have in a new way - to create demand for our products rather than attracting those already likely to buy.
SMX Munich 2018 - In A Nutshell: Advanced Shopping CampaignsLiam Wade
In this fast-paced presentation, I ran (very quickly) through 3 businesses can use to scale their Shopping efforts more effectively. Making better bidding decisions for Shopping campaigns using a combination of these 3 approaches:
- Contextual Feeds
- Proactive RLSAs
- Search Query Sculpting (Advanced)
Thanks for having me SMX!
Hiring a link building agency can be a hit or miss. One single mistake can cost you your investment. What's worse, it could even put your brand reputation on the line.
Don't let bad habits derail your link building and SEO efforts. Prevent loss before they could even begin.
Join Joe Oliver of link building company Page One Power in this sponsored webinar. You will learn how to spot the danger signs and navigate the rough waters of a potentially toxic partnership.
Boost Your Content Reach and Engagement: Why, Where, When & HowSearch Engine Journal
Did you know that more than 60% of all content is never used, viewed, or downloaded? That's a huge missed opportunity.
Join Christopher Hart and Corinne Schmid of ScribbleLive as they share the fundamentals of content amplification and audience engagement.
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
View the slides from the SEJ ThinkTank webinar presentation with SEJ founder Loren Baker regarding dynamic Google SEO. Loren's presentation covers how your Google rankings change based on where a user is located when they search, how Google Graph can affect your ranking, and what you can do to optimize your ranking in an increasingly changing SEO world.
Why micro-influencers aren't the only solution to a case of Marketing FOMO. BrightonSEO talk from Allyson Griffiths, Strategy Director at iCrossing, September 2017.
How to Conversion Rate Optimize Like There's No TomorrowMichael Stricker
CRO Conversion Rate Optimization can be life and death for your web revenue. Learn 4 essential approaches to win competitively, bring targeted new prospects, diagnose sickly performance, and win with PageSpeed.
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Search Engine Journal
Industry vet Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
On Friday, August 24th, Rand Fishkin was a keynote at the 4th Annual Utah Digital Marketing Collective Conference:
Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018
Founder of Moz, founder, and CEO of Sparktoro, keynote speaker, SEO expert
Rand Fishkin is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whiskey, he’ll give you the cheat code to rank #1 on Google.
Session Description
What’s changed in how people search the web, and how search engines serve results (and what that means for marketing)
Search campaign ROI: 5 pitfalls marketers should avoidMediahawk
It's not always obvious where your leads are coming from. Faye Thomassesn - Head of Marketing at Mediahawk - explains how you might be making common mistakes that are hampering your efforts to prove and improve your search marketing ROI.
SearchLove San Diego 2018 | Rand Fishkin | Demand Creation - How Marketers Ca...Distilled
Digital marketers are technical, creative, and data-driven. Our skills are in high demand because we can deliver exceptional ROI. But all of us have, in our careers, faced the challenge of trying to market when the demand just doesn't exist or competing for the scraps Google, Facebook, and our competition have left to "the little guys." Serving demand is the bread and butter of a web marketer, but there is another way - demand creation.
For the truly new spaces and those so competitive as to be barely-ROI-positive, it's a strategy worthy of investment. In this presentation, Rand will walk through ways to use the skills we have in a new way - to create demand for our products rather than attracting those already likely to buy.
SMX Munich 2018 - In A Nutshell: Advanced Shopping CampaignsLiam Wade
In this fast-paced presentation, I ran (very quickly) through 3 businesses can use to scale their Shopping efforts more effectively. Making better bidding decisions for Shopping campaigns using a combination of these 3 approaches:
- Contextual Feeds
- Proactive RLSAs
- Search Query Sculpting (Advanced)
Thanks for having me SMX!
Hiring a link building agency can be a hit or miss. One single mistake can cost you your investment. What's worse, it could even put your brand reputation on the line.
Don't let bad habits derail your link building and SEO efforts. Prevent loss before they could even begin.
Join Joe Oliver of link building company Page One Power in this sponsored webinar. You will learn how to spot the danger signs and navigate the rough waters of a potentially toxic partnership.
Boost Your Content Reach and Engagement: Why, Where, When & HowSearch Engine Journal
Did you know that more than 60% of all content is never used, viewed, or downloaded? That's a huge missed opportunity.
Join Christopher Hart and Corinne Schmid of ScribbleLive as they share the fundamentals of content amplification and audience engagement.
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
View the slides from the SEJ ThinkTank webinar presentation with SEJ founder Loren Baker regarding dynamic Google SEO. Loren's presentation covers how your Google rankings change based on where a user is located when they search, how Google Graph can affect your ranking, and what you can do to optimize your ranking in an increasingly changing SEO world.
Why micro-influencers aren't the only solution to a case of Marketing FOMO. BrightonSEO talk from Allyson Griffiths, Strategy Director at iCrossing, September 2017.
How to Conversion Rate Optimize Like There's No TomorrowMichael Stricker
CRO Conversion Rate Optimization can be life and death for your web revenue. Learn 4 essential approaches to win competitively, bring targeted new prospects, diagnose sickly performance, and win with PageSpeed.
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Search Engine Journal
Industry vet Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
On Friday, August 24th, Rand Fishkin was a keynote at the 4th Annual Utah Digital Marketing Collective Conference:
Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018
Founder of Moz, founder, and CEO of Sparktoro, keynote speaker, SEO expert
Rand Fishkin is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whiskey, he’ll give you the cheat code to rank #1 on Google.
Session Description
What’s changed in how people search the web, and how search engines serve results (and what that means for marketing)
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Rand Fishkin
Rand's presentation on machine learning and deep learning in Google, Facebook, and beyond, and how engagement reputation will become key to every online marketing effort.
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
Rand's presentation to Foundry Group's portfolio of startup execs in August 2017, covering 5 important areas of knowledge around SEO at the executive level.
Are you a nonprofit organization that needs help with online marketing? View this presentation to find out how to get more involved in PPC management, SEO, social media and analytics.
Learn how to leverage basic principles and best practices to raise awareness online, increase donations, generate more volunteer support and other goals specific to nonprofits. Additionally, discover how to obtain grant money from the search engines and apply it to successful paid search campaigns.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadPat Ahern
Despite the rise of RankBrain, backlinks still remain Google's single most influential organic ranking factor. Learn our 3 most effective strategies to gain high-quality, white-hat backlinks to boost your search rankings and drive more qualified customer to your site.
SEO Trends for 2014 - Smart Insights Digital Marketing PrioritiesDigital Juggler
This is a presentation I gave for the Smart Insights Digital Marketing priorities webinar series on why SEO is still important in 2014 and key trends to look out for.
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
There are more opportunities for your school’s content to show up on search engines today than ever before, such as “structured snippets”, “people also ask", and the list goes on. The problem is that the SEO needed to win those spots has become incredibly complex and technical.
But if you’re not optimizing your content with the right SEO, you’re losing critical opportunities to reach prospects when they’re searching for you and letting your competitors attract those users and build relationships with them.
Winning the SEO Game for Schools: How to Dominate Organic Search and Get in Front of the Right Students in 2023, a fast-paced executive briefing for schools on what you need to know about SEO in 2023 and how to ensure you “steals” every opportunity to show up on search engines for relevant searches entered by your potential students.
El 6 de junio 2019 celebramos, junto al Instituto de Empresa y We Are Marketing, el evento “Viaje al futuro del turismo”.
En él contamos con la presencia de diferentes expertos del sector turismo para compartir su visión sobre todos los cambios que están por venir y las claves para superarlos con éxito.
Cómo convertir clientes en promotores y servicios en crecimiento a través de ...We Are Marketing
En el último Madrid HUG del año contamos con la presencia de Sofía J. Valls para hablar sobre Service HUB, una nueva herramienta de HubSpot diseñada para mejorar los procesos de atención al cliente dentro de las empresas.
Las claves del Madrid HUG de septiembre: cómo aplicar Agile y Scrum en Inboun...We Are Marketing
La edición de Madrid HUG de septiembre se centró en demostrar la utilidad de las metodologías ágiles en los proyectos de Inbound Marketing. El encargado de la charla fue Juan Manuel Escuredo, Project Manager Senior y certificado como Scrum Master.
Overbooking Gran Canaria: El milagro de la multiplicación de los panes y los...We Are Marketing
El Inbound Marketing se ha convertido en una estrategia de máxima efectividad en el sector turismo: nos permite llevar a los usuarios a través del proceso de compra multiplicando los leads a corto plazo y aumentar el ingreso medio por pernocta en el medio plazo. Lo contamos en el evento de marketing digital Overbooking Gran Canaria.
Las claves del Madrid HUG de septiembre: cómo aplicar Agile y Scrum en Inboun...We Are Marketing
La edición de Madrid HUG de septiembre se centró en demostrar la utilidad de las metodologías ágiles en los proyectos de Inbound Marketing. El encargado de la charla fue Juan Manuel Escuredo, Project Manager Senior y certificado como Scrum Master.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Search Marketing's Evolution: 2018 and Beyond
1. Rand Fishkin | Founder & CEO
The Evolution of SEOHow searchers, engines, and algorithms have shifted and how marketers must react to get the best
results from their campaigns
2. My Big Questions:
Is search still growing? Is SEO opportunity growing or
shrinking? How much?
Who else (if anyone) sends significant referral traffic on the
web?
What are successful sites doing differently from 2-5 years
ago?
A)
B)
C)
9. The data I trust most comes from clickstream
sources like Jumpshot:
It’s biased by the panel of browsers, but not by the websites that
install a given tracker
11. Via Rand’s Blog
Core Google
Search
61.6%
Google Images
22.6%
YouTube
4.3%
Yahoo, 2.4%
Amazon, 2.3%
Bing, 2.2%
Facebook, 1.4% Google Maps, 1.3%
Pinterest, 0.5%
Twitter
0.4%
Breakdown of Searches on
MajorWeb Properties
February 2018
21. Why am I taken here?
And not to their
website?
22. In Q3/4 2017, there were (seasonally) fewer clicks available for SEO for
perhaps the first time since Google’s launch
Via Rand’s Blog
23. Google’s Desktop CTRs
February 2018:
Paid: 3.82%
Organic: 65.72%
No Click Searches:
34.28%
*Note:Sumsaregreaterthan100%assearcherscanclick
multipleresultsperquery
24. Google’s Mobile CTRs
February 2018:
Paid: 3.12%
*Note:Sumsaregreaterthan100%assearcherscanclick
multipleresultsperquery
25. Google’s Mobile CTRs
February 2018:
*Note:Sumsaregreaterthan100%assearcherscanclick
multipleresultsperquery
Paid: 3.12%
Organic: 38.97%
No Click Searches:
61.03%
26. The Scary Part:
Organic Paid NoClicks
Mobile
Desktop
February 2016 February 2018
Organic Paid NoClicks
65.56% 2.50% 34.44%
58.43% 1.83% 41.57%
65.72% 3.82% 34.28%
38.97% 3.12% 61.03%
20% drop in mobile, organic CTR. 20%
increase in mobile “no click” searches.
27. AcrossAll Google’s Search Queries…
Organic CTR: 52.96%
Paid CTR:
No Click Searches:
3.49%
47.04%
~15 organic clicks for
every paid click.
Down from ~20 a year
ago.
For every 10 organic
clicks, 8.8 searches with
0 clicks.
32. My Big Questions:
Is search still growing? Is SEO opportunity growing or
shrinking? How much?
Who else (if anyone) sends significant referral traffic on the
web?
What are successful sites doing differently from 2-5 years
ago?
A)
B)
C)
50. 5 Steps to Intent Optimization
List all of the tasksand problemsthe searcher isattempting to solve with their
query
#1
Visit all the pagesrankinginthe top10-20 results, andadd to yourlist anytasks
they’re helping to solve
#2
Use relatedsearches,searchsuggest,rankingcompetitors,andintuitionto
prioritize the list
#3
Write a title/headline that coversthe top 1-3,and optimize the page’slayout to
addresstosolve the list inorder
#4
59. Often, Crappy Content on the Right Site Beats
Great Content on a Weak Site
Mediocre But “Authoritative”
Crappy But “Authoritative”
Crappy But “Authoritative”
Awful But “Authoritative”
Mediocre But “Authoritative”
60. Decent Low Authority
Ugh. But “Authoritative”
Don’t Get Me
Started
But “Authoritative”
Awful But “Authoritative”
Solid
Ranking b/c it’s “Fresh
Content”
61. I’m Not Saying Moz’s DAis How GoogleAssigns
RankingAbility to Sites:
Via Moz’s Link Explorer
62. I’m Saying: RankingAbility is Not Website
Agnostic.
Take this exact
content, with the
same link profile,
put it on a low DA
site; it won’t rank.
63. And Domains Now Build Credibility with Topics More
Than Raw LinkAuthority
That’s why the sites that rank
are so often the sites you
*expect* to rank
64. OptionA: Build a Content Strategy that Earns
Your Site the Right Signals
If we create _________, provide unique value to
__________, and market it to __________, we will, over
time, earn the signals we need to rank for the keywords in
our space.
65. Option B: Craft a PR Story that EarnsYour Site
the Right Signals
Reporters, bloggers, social sharers, & web-based influencers in
our space are hungry for _________. If our story is
_________, and we build relationships with __________, we
can win the signals we need to rank in our space.
66. Option C: Leverage a Community to Build the
Signals ForYou
If we give people who __________ a place online with
___________, they will build content, amplify, and earn the
ranking signals we need.
77. If You’re Winning on Links, Consider
Are my competitors earning more branded searches?A)
Am I losing searchers to pogo-sticking?B)
Is my media coverage, amplification, & mentions the problem?C)
Am I losing on visitor engagement?D)
78. We need to learn to influence searchers
who don’t leave Google
#5
79. You don’t need to
outrank Nerdwallet, you
need to rank *in*
Nerdwallet
80. No need to get the click;
just get a compelling
listing.