The Role of Advertising in Business and Marketing
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This document discusses the role of advertising in business and marketing. It introduces key concepts such as what defines a business through its name, logo, address and legality. Marketing is defined as anticipating customer needs and wants, creating products and services to meet those needs, and making profits. Products compete in the market, and marketing mix strategies consider the right product, price, place and promotion. Advertising aims to launch new products, create brand awareness, generate interest and sales inquiries, or promote updates. The assignment asks students to analyze an advertisement in a group.
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Similar to The Role of Advertising in Business and Marketing (20)
Importance of Marketing: Contemporary Marketing Practices
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cultural studies
The document discusses several key concepts in cultural studies, including:
1) The media represents the ideologies of the dominant class in society and is controlled by corporations seeking profit.
2) Culture and ideology shape how people interpret and make sense of the world, and meanings are formed through media.
3) People exist within hierarchical power structures, and those in higher positions tend to dominate over weaker groups through hegemony, though audiences can sometimes challenge domination through counter-hegemony.
spiral of silence & agenda setting
Media ecology theory studies how communication processes and media technology affect human perception, emotion, and values. It assumes that media permeate every aspect of society and shape our experiences. For next week's group assignment, students must find a real-world case study to analyze using the key assumptions of media ecology theory, such as how media integrate society and form our perspectives, in under 300 words.
face negotiation theory
Face Negotiation Theory explains how individuals in individualistic and collectivistic cultures negotiate face (self-image) during conflicts. It assumes that identity is negotiated differently across cultures, conflict management is mediated by face and culture, and certain actions can threaten one's presented face. Facework refers to verbal and nonverbal strategies used to maintain, defend, or improve one's own and others' face. Case studies demonstrate how individuals use politeness strategies like tact, solidarity and approbation facework.
cultural studies
The document discusses several key concepts in cultural studies, including:
1) The media represents the ideologies of the dominant class in society and is controlled by corporations seeking profit.
2) Culture and ideology shape how people interpret and make sense of the world, and meanings are formed through media.
3) People exist within hierarchical power structures, and those in higher positions tend to dominate over weaker groups through hegemony, though audiences can sometimes challenge domination through counter-hegemony.
Cultivation analysis & uses and gratification theory
Cultivation analysis and uses and gratifications theory are discussed. Cultivation analysis posits that television shapes viewers' sense of reality through repeated exposure to messages. It can lead to mainstreaming, where heavy viewers perceive reality similarly to media portrayals. Uses and gratifications theory assumes that audiences actively select media to fulfill needs and exercise control over media effects. Both theories analyze how media content is interpreted and influences audiences.
the rhetoric & dramatism
The document discusses the principles of rhetoric and dramatism in public speaking. It explains that effective speakers must consider their audience as the central focus of their message. Speakers should utilize logical, emotional, and ethical proofs to persuade their audience. Specifically, speakers can employ syllogisms or enthymemes in their arguments and should follow the five canons of rhetoric: invention, arrangement, style, delivery, and memory. Dramatism theory compares life to a play and emphasizes the importance of symbols and identification between actors/individuals beyond just persuasion techniques. Identification allows for unity while a lack of identification causes division between people.
Uud 1945 dan dinamika pelaksanaannya (7 )
Dokumen tersebut membahas tentang kedudukan Pembukaan UUD 1945 dan hubungannya dengan Batang Tubuh UUD 1945. Pembukaan UUD 1945 memiliki kedudukan yang lebih tinggi daripada Batang Tubuh dan mengandung pokok-pokok pikiran yang dijabarkan lebih lanjut dalam Batang Tubuh. Pembukaan dan Batang Tubuh merupakan kesatuan yang tidak terpisahkan.
Message appeals and endorser - traditional advertising and internet advertising
This document summarizes sessions 6 and 7 which discuss message appeals and endorsers in traditional and internet advertising. Session 6 covers the elements of effective message appeals including motivation, informational and hedonic needs, novel stimuli, and prominent cues. It provides examples of ads appealing to fear, freshness, and endorsers. Session 7 compares traditional media like newspaper, magazine, radio and TV with internet advertising formats including websites, banners, pop-ups, blogs, email and their strengths and limitations.
pengantar pendidikan pancasila
Dokumen tersebut membahas tentang pengertian Pancasila secara etimologis dan terminologis, landasan-landasan Pendidikan Pancasila secara historis, kultural, yuridis, dan filosofis, serta tujuan Pendidikan Pancasila dan Pendidikan Nasional untuk mencerdaskan kehidupan bangsa dan membentuk manusia Indonesia yang beriman, bertakwa, memiliki pengetahuan dan ketrampilan, serta memiliki kepribadian yang mantap.
Pancasila sebagai ideologi nasional (5)
Pancasila merupakan ideologi nasional Indonesia yang terbuka. Ideologi ini menetapkan nilai-nilai dasar seperti Ketuhanan, Kemanusiaan, Persatuan, Kerakyatan, dan Keadilan sebagai cita-cita penyelenggaraan negara. Pancasila berfungsi mempersatukan masyarakat Indonesia yang beragam.
Pancasila dalam konteks ketatanegaraan i (6)
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hubungan kerja
Dokumen tersebut membahas tentang perjanjian kerja, peraturan perusahaan, pemutusan hubungan kerja, perselisihan hubungan industrial, dan pengadilan hubungan industrial.
tanggung jawab perusahaan
Dokumen tersebut membahas tentang tanggung jawab perusahaan terhadap berbagai pihak seperti masyarakat umum, pelanggan, karyawan, investor dan komunitas keuangan. Dibahas pula mengenai penerapan etika bisnis, kode etik perusahaan, good corporate governance, tanggung jawab sosial perusahaan, serta peran iklan dan regulasi pemerintah dalam menjaga kepentingan pelanggan.
keadilan dalam bisnis
Dokumen tersebut membahas tentang konsep keadilan dalam bisnis menurut pandangan Aristoteles, Adam Smith, dan John Rawls. Aristoteles membedakan tiga jenis keadilan yaitu legal, komutatif, dan distributif, sedangkan Adam Smith hanya menerima konsep keadilan komutatif dengan tiga prinsipnya. John Rawls memperkenalkan prinsip keadilan distributif namun dikritik karena dianggap dapat menimbulkan ketidakadilan baru.
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The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
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In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
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• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
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• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
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Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
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一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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2024 case study-SHEIN Analysis-Final.pdf
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
一比一原版美国加州大学戴维斯分校毕业证如何办理
原版一模一样【微信：741003700 】【美国加州大学戴维斯分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国加州大学戴维斯分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国加州大学戴维斯分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国加州大学戴维斯分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Viapulsa - Content Strategist Assignment
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
How to Generate Add to Calendar Link using Cal.et
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
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- 1. THE ROLEOF ADVERTISINGIN BUSINESSAND MARKETING CHAPTER 1
- 2. WHAT IS A BUSINESS? • Name and logo • Legality • Address • ….? • …?
- 3. WHAT IS MARKETING? • Anticipating, understanding customers needs and wants • Making product/ services to fulfill customers needs and wants • Making it accessible to customers • Making profit
- 4. THE COMPETITIVEEDGE • Products/services/brands compete in the market Class discussion: • Why do they compete • How to they compete
- 5. MARKETING MIX • The right PRODUCT (consumer needs) • The right PRICE (costs to consumers) • The right PLACE (consumers convenience) • The right PROMOTION (communicating with the consumers)
- 6. SELLING IN • PUSH STRATEGY • Convincing retailers to distribute and sell the products • PULL STRATEGY • Promoting to consumers so they buy
- 7. ADVERTISING OBJECTIVES Aims of an advertising campaign may be one of the following: • To launch a new product of service • Create brand awareness • To generate interests • To generate sales inquiries • To promote a new or improved version • To inform sales promotion
- 8. ASSIGNMENT • Work in a group of ….people • Choose an ad (tvc, print, radio) • Explain why you think the ad is good or bad