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The document outlines the process for creating an effective advertisement, including conducting market research to identify a target section of society, defining a theme to appeal to that target, preparing a slogan to emphasize the theme, choosing models and locations to shoot the advertisement, testing the advertisement with audiences to record responses, editing the advertisement based on the responses, and finally launching the product being advertised. The overall goal is to promote sales and increase company profits by creating interest in a brand among competing options.
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Advertising is a form of marketing communication used to promote or sell a product, service, or idea. It involves presenting a message through mass media such as newspapers, magazines, television, radio, websites or text messages. The purpose of advertising is to inform consumers about products and services and convince customers that a company's offerings are the best. It can also enhance brand image, create awareness of new products or uses, and reinforce sales messages. Global advertising spending has shifted in recent years, with mobile advertising growing substantially while spending on traditional media like newspapers and desktop online advertising has declined. Wireless and content marketing through social media, microsites, and email are also important forms of modern advertising.
Welcome Into the world Advertisement
This document provides an overview of advertising, including definitions, history, purposes, types, and costs. It defines advertising as a paid form of communication from an identified sponsor to influence an audience. The history section outlines the evolution of advertising from ancient times through the 20th century. It also discusses how advertising works to create awareness, comprehension, conviction and action. The document reviews the importance and role of advertising in brand promotion. It provides examples of major advertising media and describes benefits and costs of different types of advertisements like vehicle wraps. In the end, it outlines the process for creating advertisements on cars.
Elements of good advertisement
Bonfire Ads, the leading advertising agency with creative team of efficient and inspired professionals who have set their sight on advertising and branding.
Advertising Ppt
It is an Introduction to advertising wher importance of advertising can be found with lots of pictures.
Presentation on advertising
Advertising is defined as mass communication intended to persuade potential buyers to maximize profits. Its key functions are to promote sales, educate the public about new products, and overcome competition. Advertising benefits manufacturers by creating demand, promoting sales, building brand reputation, and opening new markets. It benefits consumers by providing product information, announcing prices, and connecting manufacturers with customers. Advertising also benefits society by providing knowledge, creating jobs, and educating people. However, some argue that advertising increases costs, encourages monopolies, and sometimes provides misleading information.
Role of advertising
Advertising exists to help sell things and is mainly about creating and strengthening consumer impressions of brands. It serves marketing, communication, economic, and societal roles. For marketing, it helps businesses satisfy consumer needs through goods and services. For communication, it reaches mass audiences to introduce, explain, remind, and persuade about products. Economically, it moves beyond information to create demand and a more rational economy. Societally, it informs consumers about innovations, trends, products, and helps shape consumer identity and expression.
Advertisement
Advertising is a form of communication used to encourage or persuade an audience to take action. There are various types of advertising media, including outdoor, print, broadcast, and specialty advertising. When creating advertisements, it is important to understand the target audience, incorporate a clear message that appeals to what the audience likes and needs, and test advertisements on a focus group to get feedback before widespread release. While advertising can be effective for marketing, it also has limitations like being costly, potentially misleading, and influencing purchasing behaviors.
Introduction to advertising
The document outlines the key concepts to understand from a marketing lecture, including defining marketing and relationship marketing, explaining the 4Ps of the marketing mix, defining advertising and its importance, describing types and roles of advertising, and identifying current issues like interactive, global, and niche advertising. The goal is to understand the basic concepts of marketing, advertising, and how the advertising industry is evolving.
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Advertisement
Advertising is a form of marketing communication used to promote or sell a product, service, or idea. It involves presenting a message through mass media such as newspapers, magazines, television, radio, websites or text messages. The purpose of advertising is to inform consumers about products and services and convince customers that a company's offerings are the best. It can also enhance brand image, create awareness of new products or uses, and reinforce sales messages. Global advertising spending has shifted in recent years, with mobile advertising growing substantially while spending on traditional media like newspapers and desktop online advertising has declined. Wireless and content marketing through social media, microsites, and email are also important forms of modern advertising.
Welcome Into the world Advertisement
This document provides an overview of advertising, including definitions, history, purposes, types, and costs. It defines advertising as a paid form of communication from an identified sponsor to influence an audience. The history section outlines the evolution of advertising from ancient times through the 20th century. It also discusses how advertising works to create awareness, comprehension, conviction and action. The document reviews the importance and role of advertising in brand promotion. It provides examples of major advertising media and describes benefits and costs of different types of advertisements like vehicle wraps. In the end, it outlines the process for creating advertisements on cars.
Elements of good advertisement
Bonfire Ads, the leading advertising agency with creative team of efficient and inspired professionals who have set their sight on advertising and branding.
Advertising Ppt
It is an Introduction to advertising wher importance of advertising can be found with lots of pictures.
Presentation on advertising
Advertising is defined as mass communication intended to persuade potential buyers to maximize profits. Its key functions are to promote sales, educate the public about new products, and overcome competition. Advertising benefits manufacturers by creating demand, promoting sales, building brand reputation, and opening new markets. It benefits consumers by providing product information, announcing prices, and connecting manufacturers with customers. Advertising also benefits society by providing knowledge, creating jobs, and educating people. However, some argue that advertising increases costs, encourages monopolies, and sometimes provides misleading information.
Role of advertising
Advertising exists to help sell things and is mainly about creating and strengthening consumer impressions of brands. It serves marketing, communication, economic, and societal roles. For marketing, it helps businesses satisfy consumer needs through goods and services. For communication, it reaches mass audiences to introduce, explain, remind, and persuade about products. Economically, it moves beyond information to create demand and a more rational economy. Societally, it informs consumers about innovations, trends, products, and helps shape consumer identity and expression.
Advertisement
Advertising is a form of communication used to encourage or persuade an audience to take action. There are various types of advertising media, including outdoor, print, broadcast, and specialty advertising. When creating advertisements, it is important to understand the target audience, incorporate a clear message that appeals to what the audience likes and needs, and test advertisements on a focus group to get feedback before widespread release. While advertising can be effective for marketing, it also has limitations like being costly, potentially misleading, and influencing purchasing behaviors.
Introduction to advertising
The document outlines the key concepts to understand from a marketing lecture, including defining marketing and relationship marketing, explaining the 4Ps of the marketing mix, defining advertising and its importance, describing types and roles of advertising, and identifying current issues like interactive, global, and niche advertising. The goal is to understand the basic concepts of marketing, advertising, and how the advertising industry is evolving.
The power of advertising
Advertising is a form of communication intended to persuade audiences to purchase products or services. It promotes brands and identifies how they could benefit consumers. Advertisers seek to generate increased consumption through branding which involves repetition to associate qualities with brands. In 2007, over $150 billion was spent on advertising in the US and $385 billion worldwide. While advertising aims to provide information to consumers, its main goal is to change behavior and encourage purchasing. Consumerism describes equating personal happiness with constantly purchasing more material possessions.
Advertising
Advertising provides product information, incentives to take action, and reminders to reinforce brand messages. Effective ads gain attention through creativity and execution to meet advertiser and consumer objectives. The key players in advertising are the advertiser, agency, media channels, vendors, and target audience. An advertising plan identifies the target audience, message strategy, and media strategy to match the right audience with the right message through the right medium.
Introduction Advertising
This document provides definitions and explanations of key concepts related to advertising. It defines advertising as any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. The document outlines 10 features of advertising including that it is a means of communication, provides information, and aims to persuade. It also discusses the objectives of advertising which include introducing new products and supporting personal selling. Additionally, the roles of various groups involved in advertising like advertisers, agencies, media, and audiences are described.
Advertising management
This PowerPoint is to show about advertising and advertising management, functions, process, types , marketing, objectives of Advertising, purpose of Advertising, advertising budget, media planning.
Functions of advertising and Objectives of advertising
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
Advertisement ppt
The document defines advertising as a paid form of non-personal communication designed to induce people to buy ideas, goods, or services. It aims to differentiate products from competitors, communicate product information, urge product use, expand distribution, and increase brand loyalty and preference while reducing costs. Advertising benefits manufacturers by increasing and stabilizing sales, retailers by guaranteeing quick sales with minimal effort, and consumers by aiding decisions and ensuring better quality, affordable options. It also benefits society by raising living standards and employment while upholding culture.
Advertising
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
Types of advertisement
Types of advertisements include print (newspaper, magazine), broadcast (television, radio), outdoor (billboards), online, mobile, direct mail and more. Advertisements can target different territories (local, national, international) and have different purposes like brand awareness, product promotion, reminder ads and public service announcements. The history of advertising includes the first newspaper ad in 1704 and early radio and television commercials.
Advertising
Advertising is defined as a complex form of communication used to impact consumer thoughts, feelings, and actions. It has evolved from simple images used for identification to mass communication used for promotion and sales. Modern advertising has five basic factors - it is paid communication that identifies a sponsor and tries to inform or persuade a large audience through various media. There are four components to advertising - strategy, creative idea, creative execution, and media planning/buying. It serves four roles - marketing, communication, economic, and societal. There are various types including brand, retail, direct response, and nonprofit advertising. The key players involved are the advertiser, agency, media, suppliers, and target audiences.
Role of advertising
The document provides an overview of key concepts related to the role of advertising in marketing. It discusses topics like the marketing process, marketing mix strategies, segmentation, targeting and positioning, branding, and the concept of added value. The marketing mix strategies section specifically focuses on the 4Ps of product, price, place (distribution), and promotion, including advertising. It emphasizes that the goal of advertising planning is to achieve the advertising objectives through an appropriate allocation of resources.
Advertising
Group 18 (M.Com P) is comprised of 5 students: Eraj Shamim, Fahad Khan, Mubashra Aslam, Nazia Khan, and Salka Fareed. The document defines advertising and discusses its meaning, types, positive and negative impacts. Advertising is defined as any paid non-personal promotion of ideas, goods, or services to induce people to buy. Common types include print, outdoor, broadcast, and online ads. While advertising can increase awareness, sales, and profits, it can also promote social ills, be costly, and encourage monopolies.
Advertising Management
This presentation has been made by myself to show a clear idea about the advertising management, nature and scope, significance of it, objectives, advantages and disadvantages, types of Advertising management, advertising budget flow, pie chart ...etc..
ADVERTISING - A MARKETING TOOL
This is a power point presentation which is made on the topic "ADVERTISEMENT" as it is a basic marketing tool which every marketer has to follow.
Advertising Management
Advertising is described as salesmanship in print, a substitute for a human salesman, and a paid form of non-personal presentation of ideas, goods and services by an identified sponsor. It can take many forms from print ads to commercials to banners online. Advertising aims to first attract attention, then build interest and desire for a product through messages targeted to specific markets. It uses various media and measures effectiveness to achieve the mission within the allocated budget. Key elements discussed include the 4Ps of marketing, AIDA model of how ads impact consumers, and the 6Ms of defining the mission, market, money, message, media and measurement of any advertising campaign.
Advertising management
This document provides an overview of advertising and advertising agencies. It defines advertising as being derived from the Latin word "advertire" meaning to announce publicly. The objectives of advertising are listed as communicating to the masses, profit maximization, employment generation, and improving community standards of living. The advertising process involves briefing, research, targeting audiences, media selection, budgeting, design, placement, execution, and follow up. Advertising can also be categorized by demand, product type, audience, and media. Advertising agencies help clients plan, produce and place ad campaigns by conducting research, creative work, media selection, and coordination. They also establish budgets and provide non-advertising functions.
Institutional advertising
Institutional advertising promotes a company rather than specific goods or services. It aims to raise awareness of the company and improve its reputation and brand image. Some forms of institutional advertising focus so much on promoting a positive company image that they ignore sales of products to an extent. Institutional advertising can be difficult for marketers to analyze since the link between the advertising and business effects is weaker than for product advertising and may take longer to show results.
Introduction to Advertising
This document discusses advertising management and provides definitions of advertising. It notes that traditionally marketing involves designing, testing, branding, packaging, pricing, distributing and promoting products. It also provides definitions of advertising from various sources, such as it being a paid, non-personal message about a product. The document outlines that the majority of advertising money is spent on media buys and creative work, and lists the top ten advertising agencies worldwide. It concludes by outlining the goals of advertising such as building brand image and encouraging action.
Introduction to advertising
This document discusses the role and importance of advertising. It defines advertising and outlines its key features and objectives, which include communicating information about products and services, promoting sales, and introducing new products. The document also examines the importance of advertising for businesses and society, how it contributes to economic growth, and its role within an organization's marketing mix. In conclusion, it states that advertising is essential for promoting sales, creating goodwill for companies, and educating consumers.
Advertising ppt
The document defines advertising as delivering a message about ideas, goods, and services through paid media by an identifiable sponsor. It lists the main types of advertising as print, outdoor, broadcast, covert, public service, and celebrity advertising. Print advertising involves newspapers and magazines while outdoor uses billboards and events. Broadcast includes TV, radio, and the internet. Covert places products in movies and TV. Public service raises awareness of social issues. Celebrity endorsements can increase profits. The objectives of advertising are to cause awareness, persuade, create an image, and remind.
12 types of advertising
The document outlines 12 types of advertising strategies including demonstrating a product's features through a demo, showing how a product solves problems or provides benefits, using exemplary stories, testimonials, celebrities, analogies, imagery of associated users, highlighting unique product properties, and parodying other formats. Some examples given are the Animoji feature on Apple products, an internet provider addressing slow speeds, a medicine relieving pain, and a car airbag saving lives in a crash. The goal of these different strategies is to engage audiences and promote products in memorable and impactful ways.
advertisement.lok
This document introduces Johnny C.H. LOK, a customer psychologist who has authored several ebooks on predicting consumer emotion. It provides links to LOK's ebooks on consumer emotion, methods for predicting consumer emotion, and consumer psychology research. The document explains that LOK is interested in researching consumer emotion, economics, marketing and human resources strategies. It also summarizes that one of LOK's books introduces three methods using psychology, the internet and video cameras to predict consumer emotion in order to reduce business risks before new products are launched. Contact information is provided to discuss ideas with the author.
Flow of thought 2013
Introduction to role of ceativity and reflection in leadership, and use of haiku writing as a discipline, presnetaion from Academi Wales Summer School 2013
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Advertising is a form of communication intended to persuade audiences to purchase products or services. It promotes brands and identifies how they could benefit consumers. Advertisers seek to generate increased consumption through branding which involves repetition to associate qualities with brands. In 2007, over $150 billion was spent on advertising in the US and $385 billion worldwide. While advertising aims to provide information to consumers, its main goal is to change behavior and encourage purchasing. Consumerism describes equating personal happiness with constantly purchasing more material possessions.
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Advertising provides product information, incentives to take action, and reminders to reinforce brand messages. Effective ads gain attention through creativity and execution to meet advertiser and consumer objectives. The key players in advertising are the advertiser, agency, media channels, vendors, and target audience. An advertising plan identifies the target audience, message strategy, and media strategy to match the right audience with the right message through the right medium.
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This document provides definitions and explanations of key concepts related to advertising. It defines advertising as any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. The document outlines 10 features of advertising including that it is a means of communication, provides information, and aims to persuade. It also discusses the objectives of advertising which include introducing new products and supporting personal selling. Additionally, the roles of various groups involved in advertising like advertisers, agencies, media, and audiences are described.
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This PowerPoint is to show about advertising and advertising management, functions, process, types , marketing, objectives of Advertising, purpose of Advertising, advertising budget, media planning.
Functions of advertising and Objectives of advertising
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
Advertisement ppt
The document defines advertising as a paid form of non-personal communication designed to induce people to buy ideas, goods, or services. It aims to differentiate products from competitors, communicate product information, urge product use, expand distribution, and increase brand loyalty and preference while reducing costs. Advertising benefits manufacturers by increasing and stabilizing sales, retailers by guaranteeing quick sales with minimal effort, and consumers by aiding decisions and ensuring better quality, affordable options. It also benefits society by raising living standards and employment while upholding culture.
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Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
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Types of advertisements include print (newspaper, magazine), broadcast (television, radio), outdoor (billboards), online, mobile, direct mail and more. Advertisements can target different territories (local, national, international) and have different purposes like brand awareness, product promotion, reminder ads and public service announcements. The history of advertising includes the first newspaper ad in 1704 and early radio and television commercials.
Advertising
Advertising is defined as a complex form of communication used to impact consumer thoughts, feelings, and actions. It has evolved from simple images used for identification to mass communication used for promotion and sales. Modern advertising has five basic factors - it is paid communication that identifies a sponsor and tries to inform or persuade a large audience through various media. There are four components to advertising - strategy, creative idea, creative execution, and media planning/buying. It serves four roles - marketing, communication, economic, and societal. There are various types including brand, retail, direct response, and nonprofit advertising. The key players involved are the advertiser, agency, media, suppliers, and target audiences.
Role of advertising
The document provides an overview of key concepts related to the role of advertising in marketing. It discusses topics like the marketing process, marketing mix strategies, segmentation, targeting and positioning, branding, and the concept of added value. The marketing mix strategies section specifically focuses on the 4Ps of product, price, place (distribution), and promotion, including advertising. It emphasizes that the goal of advertising planning is to achieve the advertising objectives through an appropriate allocation of resources.
Advertising
Group 18 (M.Com P) is comprised of 5 students: Eraj Shamim, Fahad Khan, Mubashra Aslam, Nazia Khan, and Salka Fareed. The document defines advertising and discusses its meaning, types, positive and negative impacts. Advertising is defined as any paid non-personal promotion of ideas, goods, or services to induce people to buy. Common types include print, outdoor, broadcast, and online ads. While advertising can increase awareness, sales, and profits, it can also promote social ills, be costly, and encourage monopolies.
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This is a power point presentation which is made on the topic "ADVERTISEMENT" as it is a basic marketing tool which every marketer has to follow.
Advertising Management
Advertising is described as salesmanship in print, a substitute for a human salesman, and a paid form of non-personal presentation of ideas, goods and services by an identified sponsor. It can take many forms from print ads to commercials to banners online. Advertising aims to first attract attention, then build interest and desire for a product through messages targeted to specific markets. It uses various media and measures effectiveness to achieve the mission within the allocated budget. Key elements discussed include the 4Ps of marketing, AIDA model of how ads impact consumers, and the 6Ms of defining the mission, market, money, message, media and measurement of any advertising campaign.
Advertising management
This document provides an overview of advertising and advertising agencies. It defines advertising as being derived from the Latin word "advertire" meaning to announce publicly. The objectives of advertising are listed as communicating to the masses, profit maximization, employment generation, and improving community standards of living. The advertising process involves briefing, research, targeting audiences, media selection, budgeting, design, placement, execution, and follow up. Advertising can also be categorized by demand, product type, audience, and media. Advertising agencies help clients plan, produce and place ad campaigns by conducting research, creative work, media selection, and coordination. They also establish budgets and provide non-advertising functions.
Institutional advertising
Institutional advertising promotes a company rather than specific goods or services. It aims to raise awareness of the company and improve its reputation and brand image. Some forms of institutional advertising focus so much on promoting a positive company image that they ignore sales of products to an extent. Institutional advertising can be difficult for marketers to analyze since the link between the advertising and business effects is weaker than for product advertising and may take longer to show results.
Introduction to Advertising
This document discusses advertising management and provides definitions of advertising. It notes that traditionally marketing involves designing, testing, branding, packaging, pricing, distributing and promoting products. It also provides definitions of advertising from various sources, such as it being a paid, non-personal message about a product. The document outlines that the majority of advertising money is spent on media buys and creative work, and lists the top ten advertising agencies worldwide. It concludes by outlining the goals of advertising such as building brand image and encouraging action.
Introduction to advertising
This document discusses the role and importance of advertising. It defines advertising and outlines its key features and objectives, which include communicating information about products and services, promoting sales, and introducing new products. The document also examines the importance of advertising for businesses and society, how it contributes to economic growth, and its role within an organization's marketing mix. In conclusion, it states that advertising is essential for promoting sales, creating goodwill for companies, and educating consumers.
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The document defines advertising as delivering a message about ideas, goods, and services through paid media by an identifiable sponsor. It lists the main types of advertising as print, outdoor, broadcast, covert, public service, and celebrity advertising. Print advertising involves newspapers and magazines while outdoor uses billboards and events. Broadcast includes TV, radio, and the internet. Covert places products in movies and TV. Public service raises awareness of social issues. Celebrity endorsements can increase profits. The objectives of advertising are to cause awareness, persuade, create an image, and remind.
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The document outlines 12 types of advertising strategies including demonstrating a product's features through a demo, showing how a product solves problems or provides benefits, using exemplary stories, testimonials, celebrities, analogies, imagery of associated users, highlighting unique product properties, and parodying other formats. Some examples given are the Animoji feature on Apple products, an internet provider addressing slow speeds, a medicine relieving pain, and a car airbag saving lives in a crash. The goal of these different strategies is to engage audiences and promote products in memorable and impactful ways.
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The document discusses several theories of emotions. It describes the Cannon-Bard Theory, which proposes that emotions provoking events simultaneously produce physiological arousal and subjective reactions. It also describes the James-Lange Theory, which suggests that emotion-provoking events produce physiological reactions and recognition of these leads to subjective emotions. Additionally, it outlines Schachter-Singer Two-Factor Theory, which proposes that our subjective emotions are determined by the cognitive labels we attach to feelings of arousal. It also briefly discusses the Opponent-Process Theory, suggesting any emotional reaction is followed by an opposite reaction and repeated exposure weakens the initial reaction.
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This document discusses emotion and affect from several perspectives. It outlines the goals of understanding what emotions, affect, and mood are; theoretical approaches to emotions; how emotions influence attitudes and behavior; affect as information; mere exposure effects; moral emotions; the relationship between emotions and information processing/stereotyping; and cultural differences in emotion expression. Key points include that emotions involve both physiological responses and cognitive appraisals, emotions serve adaptive functions in motivation and decision-making, and cultural differences exist in how and what emotions are expressed.
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The document provides information about memory models and theories from a Higher Psychology course. It discusses the multi-store model of memory proposed by Atkinson and Shiffrin, which distinguishes between sensory memory, short-term memory (STM), and long-term memory (LTM). Information is encoded from sensory memory to STM and can then be transferred to LTM through rehearsal. It also briefly introduces Baddeley and Hitch's working memory model. Key concepts covered include the capacity and duration of STM and LTM, and different encoding processes between the memory stores.
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The document discusses theories of emotion. It defines emotion as a complex state involving feelings, physiological arousal, and behaviors that influence thoughts. It describes three components of emotion: subjective feelings, physiological reactions, and expressive behaviors. Several theories are explained, including Plutchik's wheel of emotions showing how basic emotions combine, the James-Lange theory stating emotions result from physiological reactions, and cognitive theories linking thoughts and mental processes to emotions. The document outlines purposes of emotions in motivation, survival, decision-making, and social understanding.
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The document provides tips for writing effective job advertisements including mentioning salary, using relevant industry terminology, keeping the ad concise by removing unnecessary words, spell checking, having others review the ad, and ensuring all key details are included. It emphasizes focusing the first sentence on what makes the job interesting and distinguishing it from others. The document also includes an example job description for a software developer role.
Job Advertisement
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Communication Mediums of Job Advertisements
References:
Heneman III, Herbert.; Judge, Timothy A (2005). Staffing Organizations. USA: McGraw-Hill. ISBN 0072987227.
Danny. The Talent Scout's Blog. The 8 Elements of a Good Recruitment Ad. Electronic References. Retrieved from:
http://thetalentscout.wordpress.com/2012/05/12/the-8-elements-of-a-good-recruitment-ad-6/
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Emotion, Arousal, Attention and Flow: Chaining Emotional States to Improve Hu...
An overview of how designing for emotion relates to UX and flow, how the appearance and interaction of products communicate a personality to the user, and how emotions can be "chained" to enhance persuasion and influence behaviour.
English Advertisement text
The document provides information on creating effective advertisements. It defines advertisements and their purpose to persuade customers to buy goods. Advertisements typically include artwork, titles, body text, contact information and sometimes extras. When creating an ad, advertisers should understand the target audience and product, identify the unique selling proposition, and convey the message simply in a way that will attract customers and differentiate from competitors. Advertisements should be tested with the target audience to ensure the message is effective.
Consumer behaviour external factors
Here is a possible presentation on the topic you provided:
Title: The influence of reference groups and opinion leaders on social media platforms
Introduction:
- Social media platforms have become an integral part of people's lives, especially among younger generations
- These platforms enable people to connect with friends, family and like-minded individuals online
- Communities form around shared interests, locations, activities etc on different social media
Body:
- Instagram is heavily influenced by fashion/lifestyle reference groups and opinion leaders
- "Influencers" with thousands of followers shape trends and buying decisions in their niche
- People aspire to the lifestyles portrayed and seek recommendations from influencers they follow
- Brands partner with
Theories of Emotion
The document discusses several theories of emotion:
- The James-Lange theory proposes that emotion arises from our awareness of physiological responses to stimuli. We feel fear because our heart is pounding in response to an oncoming car, not the other way around.
- The Cannon-Bard theory suggests that stimuli simultaneously trigger both physiological responses and subjective emotional experiences.
- Schachter's two-factor theory argues we must be physiologically aroused and cognitively label the arousal to experience an emotion. Seeing a car triggers arousal and the thought "I'm afraid" creates the fear.
- Emotions involve two dimensions - valence (positive-negative) and arousal (high-low). They activate the aut
Psychology of Emotion
This document discusses different theories of emotion including:
- Common sense theory which links physiological arousal to conscious feelings
- James-Lange theory which links environmental stimuli to physiological responses then emotional experience
- Cannon-Bard theory which links stimuli to simultaneous physiological responses and emotional experiences
- Cognitive appraisal theory which links emotions to cognitive interpretations of situations
It also discusses research on the expression of emotions through nonverbal communication like facial expressions and cultural differences in emotion expression.
Post Purchase Consumer Behaviour
1) After making a purchase, consumers may experience post-purchase dissonance or doubts about their decision. They will seek information to justify their choice and reduce these doubts.
2) Most purchases are followed by product use. How the product is used and disposed of is evaluated by the consumer. Satisfaction depends on whether expectations are met or exceeded by the product's performance.
3) Post-purchase actions include repeat purchases, brand switching, or discontinuing use, depending on the consumer's level of satisfaction. Marketers should monitor post-purchase behavior and satisfaction to improve products, marketing, and customer retention.
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This document discusses advertising appeals and copywriting. It begins by defining advertising appeals as the central theme or idea behind an advertising message used to attract consumer attention or influence feelings toward a product. There are various types of appeals, including emotional appeals like fear, humor, and social appeals, as well as rational appeals focusing on product benefits. The document also discusses elements of advertising messages like the appeal, value proposition, and slogan. It defines copywriting as crafting words to promote products and overcome objections. Various copywriting examples for different mediums are also presented, as well as a brief discussion of storyboards.
promotion
This document discusses various promotional strategies and concepts. It outlines factors that affect promotional strategies like public relations, advertising, direct marketing, and how the target market impacts promotions. It also discusses promotional mediums like TV, internet, newspapers. The document then covers the advantages and disadvantages of promotion. Finally, it explains the AIDA model of attention, interest, desire, and action, as well as factors that contribute to effective promotional materials like costs, target market recognition, brand image, and timing.
Advertising management Unit - 1 for BBA 3rd Semester
This is a short Presentation on Advertising Management for BBA Students who is Studying in BBA 2nd Year.
It Covers all the Basic terms about Advertising.
-Introduction of Advertising
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Chapter 16 advertising, sales promotion & public relations
This document provides an overview of advertising, including its definition, major decisions involved in developing an advertising program, and considerations for evaluating advertising effectiveness. It discusses setting objectives, budgets, and strategies for advertising campaigns. Key elements of developing advertising messages and selecting media are outlined, including reaching target audiences and balancing costs. The roles of advertising agencies and adapting international strategies are also mentioned.
82 Marketing Promotion
This document discusses various aspects of marketing and promotion for community organizations and enterprises. It covers creating an image, advertising, producing a marketing plan, promoting the organization to the community, generating publicity, and selling. Effective marketing requires understanding customer needs, defining the product or service, establishing pricing strategies, and developing promotional strategies. The marketing mix of product, price, place, and promotion must work together. Marketing to both funders and service users is important for community groups.
The North Face - Creative Brief
The creative brief outlines The North Face's plan to launch a repositioning of their brand within the college market. The opportunity is to tap into the expanding college demographic with significant purchasing power. The objectives are to maintain and increase brand awareness as the outdoor apparel category leader while expanding related product sales. The communications will target college students as influencers, decision makers, and often purchasers. The tone should convey The North Face as the category leader known for quality, versatility, and comfort. The message is for students to trust The North Face's durable and sustainable products.
Advertising campaign
This document outlines the key aspects of developing an advertising campaign, including objectives like building brand image and influencing buying decisions. It describes the process as starting with research on the target audience and product, setting a budget, deciding on themes and messaging, selecting appropriate media types and scheduling, and finally executing the campaign. The basis of campaigns can be geographical scope, purpose of introducing new products or emphasizing competitiveness. Types include those focused on word or character hooks that repeat across ads, or themes that depict situations where the product is needed.
Selling and Marketing
The document discusses various topics related to sales and marketing, including different types of sales organizations (functional, area-based, product-based, end-use based), the difference between the selling concept and marketing concept, market research, advertising, sales promotion, distribution channels, and characteristics of good advertisements. It provides an overview of key considerations and approaches for organizing a sales force and conducting sales and marketing activities.
SOCIAL MEDIA MARKETING.pptx
Unlocking the Potential: Explore the world of Social Media Marketing in our dynamic presentation. Discover the strategies, platforms, and tactics that can help your business thrive in the digital age. From engaging content to analytics and the latest trends, this presentation provides valuable insights into leveraging social media for business success. Join us on this journey to harness the power of social media and boost your brand's presence!
Adv basics
This document provides an introduction and overview of advertising. It defines advertising as paid persuasive communication through mass media to reach broad audiences and connect a sponsor with consumers. The document outlines the basic components of advertising and what makes an ad effective, including strategy, creativity and execution. It also discusses different types of advertising, the roles and functions of advertising, key players in advertising, the evolution and history of advertising, and current issues facing the industry.
Advertising & IMC - Session 04
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In the world where business owners are striving to be at the peak of their sales target, the need to understand the impact of social media on selling has become imperative. Hence the need for this presentation
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This document provides an introduction to advertising, including its objectives, key concepts, and roles. It defines advertising as a complex form of communication used to impact consumer thoughts, feelings, and actions. The four key components of an advertisement are identified as the advertising strategy, creative idea, creative execution, and media. Different types of advertising like brand advertising, retail advertising, and non-profit advertising are also discussed. The three main roles of advertising are identified as the marketing role, communication role, and economic role. Key players in advertising like advertisers, agencies, and media are also outlined along with their roles. Finally, advertising's role in marketing is discussed, defining marketing and outlining its key concepts like the marketing mix and its components
Business Advertising.pdf
The document defines advertising and provides characteristics and classifications of advertising. It states that advertising is a paid, non-personal communication through mass media by an identified sponsor to inform or influence buyers. Advertising can be classified by function, region targeted, company demand, desired response, and media used. The purpose of advertising is to disseminate information, establish attitudes, and persuade action to generate profit.
A project report on advertising effectiveness
This document discusses advertising, including its objectives, types, features, functions and benefits. It provides definitions of advertising from various experts and outlines two main types - product advertising which promotes specific goods/services, and institutional advertising which builds company image. The objectives of advertising are to introduce new products, remind customers, combat competitors and more. Features include being a mass communication, paid for by an identified sponsor. Functions are promoting sales, research, education. Benefits include cheaper prices through mass production, stimulating demand, and raising living standards.
Fundamental of Advertising
1. Advertising is defined in multiple ways but generally refers to non-personal communication paid for by an identified sponsor to inform or persuade about a product, service, or idea.
2. Key characteristics include presenting sponsor information to potential buyers, disseminating product information, and seeking to persuade through mass communication.
3. Advertising can be classified in several ways such as by function, region targeted, type of market, or media used, with the goal of most advertising being to ultimately increase sales or brand awareness.
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Marketing is a system of business activities designed to plan, price, promote, and distribute products and services to target markets. The key aspects of implementing the marketing concept are having a customer orientation focused on customer satisfaction and building long-term relationships, coordinating all marketing activities to create consistent messaging, and aligning organizational objectives around both performance and societal responsibility.
Leveraging Social Media in Marketing Promotio
UBC COMM465 lecture on leveraging social media for marketing promotion. Includes examples of various social media campaigns and tactics to garner earned media.
Marketing Strategies for New Startups By Kazi Anamul Hasan
This document provides 11 strategies for marketing new startups:
1. Set goals and target your market and audience. Plan marketing activities and budgets.
2. Create a brand image and raise awareness through social media campaigns, influencer partnerships, and defining your brand message.
3. Develop content like blogs, videos and infographics to attract potential customers in a cost-effective way.
4. Use social media platforms like Facebook, Instagram, YouTube and Twitter to promote your business and engage with customers.
5. Build relationships with press, influencers, and competitors to gain exposure and favorable coverage.
6. Leverage word-of-mouth referrals by providing excellent customer service and experiences
Advertising NOTES MBA
This document provides an overview of the course content for Advertising Management IMS 705. It covers 5 units: definitions and objectives of advertising; social, ethical and legal aspects; creative strategy including the creative process, appeals and execution styles; media planning and strategy; and advertising effectiveness including types of evaluation.
The section on creative strategy discusses developing a creative strategy statement and copy platform. It also covers determining the major selling idea through approaches like unique selling propositions and positioning. Advertising appeals include rational/informational and emotional appeals. Execution styles involve how the appeal is presented through formats like demonstrations, comparisons and humor. Print advertising tactics focus on headlines, body copy, visual elements and layout.
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Advertising management Unit - 1 for BBA 3rd Semester
Advertising management Unit - 1 for BBA 3rd Semester
Chapter 16 advertising, sales promotion & public relations
Chapter 16 advertising, sales promotion & public relations
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Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
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Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
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advertisement
- 4. How an advertisement is made? Lot of effort and resources are needed to make and advertisement. The main objective of an advertisement is to make us want to buy a product when we see it advertised.
- 5. THE MOTIVE: to make an advertisement to promote sales of a company and thereby increase its profit. OBJECTIVE: to create an interest in the consumer for a particular brand among host of other brands. MARKET RESEARCH: as to which section of the society would actually want to buy that item, our target.
- 6. TARGET: that particular section of society and create a brand identity that would appeal to them. DEFINE A SPECIAL THEME : the emotion, care, or trust PREPARE A SLOGAN: that would emphasis the theme. CHOOSING A FAMOUS MODEL AND LOCATION: to shoot the advertisement. TESTING THE ADVERTISEMENT: with a larger audience recording their response.
- 7. SENDING TO THE MEDIA after proper editing and modification LAUNCHING: The product is finally launched In the market - pushpita