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SURVIVING AND THRIVING IN THE NEW GOOGLE:
Navigating March 2024 Updates for
Content Creation, Link Building, and SEO Success
Vince Ramos
SEO Consultant | Page One Power
WHAT’S CHANGED?
● September 2023 HCU update - Focus on people-first content
● March 2024 - Spam reduction
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WHAT DOES THIS MEAN FOR CONTENT AND
LINKS?
Backlinks:
Backlinks are still important for SEO success - discoverability, brand
visibility, user experience, credibility, trustworthiness.
Content:
Reduction of low-quality content by penalizing manipulative practices
that abuse AI and churn out unhelpful content.
Evergreen links. We build authentic links with an in-house
outreach team creating relationships with real publishers.
WHY MANUAL LINK BUILDING WORKS
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WHY MANUAL LINK BUILDING WORKS
● Asset Development
● Strategic Internal Linking
● Internal Link Optimization (Anchor Text)
● Mid-Funnel Content Creation
● Link Building: Page-to-page Relevance
● Case Study - Breakout Room
Asset Development
● Top-funnel content
● Provide value to broad target audience.
● Earn natural links
● Diversify backlink profile from competitors
● Shareable Content
● Enhance Qualified Organic Traffic
● Create Relationships
Sample Links
● https://earth.org/eco-friendly-home
○ Traffic: 296,000+
○ DR 78 / DA 63
● https://www.ambientbp.com/blog/healthy-
home-climate-change
○ Traffic: 14,600+
○ DR 47 / DA 40
Mesothelioma article by Asbestos.com
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Experience
Expertise
Authoritativeness
Trustworthiness
Experience
Expertise
Authoritativeness
Trustworthiness
10 external links leading
to authoritative
studies to back
claims in the article.
Experience
Expertise
Authoritativeness
Trustworthiness
Experience
Expertise
Authoritativeness
Trustworthiness
RELEVANCY HUMAN VALUE
HOW TO STAY COMPETITIVE IN GOOGLE
1. Adapt or fall behind
2. People first content
3. Enhance user experience
4. Link building is relationship building
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