This document summarizes Richard Florida's book "The Rise of the Creative Class" which argues that economic growth is now driven by the rise of a new "creative class" whose members engage in creative problem solving. It discusses Florida's three "T's" of economic growth - Technology, Talent, and Tolerance - and how regions that score highly on these factors are most likely to attract creative workers and experience strong economic growth. The document provides an overview of Florida's theories and criticisms of his work, and summarizes how certain companies like W.L. Gore organize themselves to foster creativity and innovation.
This document summarizes a presentation about Tesla's corporate mission, vision, and values. It outlines Tesla's mission to accelerate the world's transition to sustainable energy and vision to become the most compelling car company of the 21st century by driving the electric vehicle transition. The presentation recommends updating Tesla's mission and vision statements to better reflect its expanding focus on energy storage products and sustainability more broadly. It also discusses Tesla's core values of moving fast, doing the impossible, and constant innovation, but notes criticisms around its demanding work culture and frequently changing strategies.
Urban sprawl is the growth of urban and suburban areas into rural land. This document discusses the issue of urban sprawl in Canada. It notes that while Canada has experienced only 5.04% urbanization overall, major Canadian cities have grown rapidly in population between 1992 and 1996. Urban sprawl has economic impacts like increased taxes and transportation costs. It also has social impacts such as providing housing and environmental impacts including increased air pollution and loss of rural land. The document proposes that rural areas be protected from urban sprawl through permitting requirements.
This document discusses the importance of public spaces in cities and provides 10 ways to improve cities through placemaking and public spaces. It notes that healthy public spaces can jumpstart economic development and community revitalization. The document then outlines a partnership between UN-HABITAT and Project for Public Spaces to promote placemaking and raise awareness of the value of public spaces. It also provides several case studies of placemaking projects around the world.
The document discusses smart cities, providing definitions and examples. It notes that smart cities aim to use technology and data to improve infrastructure, mobility, energy, and other services. India's smart city plan is part of a larger initiative to create industrial corridors between major cities and redevelop areas along the corridors as smart cities. Public-private partnerships with technology companies and foreign governments will be important for funding and implementing smart city projects across India.
what is smart city?
how make smart city?
why we need smart cities?
what the parameters of the smart cities?
world examples of smart cities
some problems and suggestions for Damascus city
Building systemic climate resilience in citiesOECDregions
Climate shocks can have drastic impacts across social, economic and environmental systems.
Adopting a “systems approach” is therefore essential to help promote cross-sectoral, multi-disciplinary collaboration in the process of policy making.
The systems approach to climate shocks is even more relevant to cities, as they are places of concern due to the increased exposure to risk, but are also places of opportunities and solution.
This document summarizes a presentation about Tesla's corporate mission, vision, and values. It outlines Tesla's mission to accelerate the world's transition to sustainable energy and vision to become the most compelling car company of the 21st century by driving the electric vehicle transition. The presentation recommends updating Tesla's mission and vision statements to better reflect its expanding focus on energy storage products and sustainability more broadly. It also discusses Tesla's core values of moving fast, doing the impossible, and constant innovation, but notes criticisms around its demanding work culture and frequently changing strategies.
Urban sprawl is the growth of urban and suburban areas into rural land. This document discusses the issue of urban sprawl in Canada. It notes that while Canada has experienced only 5.04% urbanization overall, major Canadian cities have grown rapidly in population between 1992 and 1996. Urban sprawl has economic impacts like increased taxes and transportation costs. It also has social impacts such as providing housing and environmental impacts including increased air pollution and loss of rural land. The document proposes that rural areas be protected from urban sprawl through permitting requirements.
This document discusses the importance of public spaces in cities and provides 10 ways to improve cities through placemaking and public spaces. It notes that healthy public spaces can jumpstart economic development and community revitalization. The document then outlines a partnership between UN-HABITAT and Project for Public Spaces to promote placemaking and raise awareness of the value of public spaces. It also provides several case studies of placemaking projects around the world.
The document discusses smart cities, providing definitions and examples. It notes that smart cities aim to use technology and data to improve infrastructure, mobility, energy, and other services. India's smart city plan is part of a larger initiative to create industrial corridors between major cities and redevelop areas along the corridors as smart cities. Public-private partnerships with technology companies and foreign governments will be important for funding and implementing smart city projects across India.
what is smart city?
how make smart city?
why we need smart cities?
what the parameters of the smart cities?
world examples of smart cities
some problems and suggestions for Damascus city
Building systemic climate resilience in citiesOECDregions
Climate shocks can have drastic impacts across social, economic and environmental systems.
Adopting a “systems approach” is therefore essential to help promote cross-sectoral, multi-disciplinary collaboration in the process of policy making.
The systems approach to climate shocks is even more relevant to cities, as they are places of concern due to the increased exposure to risk, but are also places of opportunities and solution.
This document summarizes lessons learned from green city logistics projects in the Netherlands. It discusses issues with current city logistics like congestion and emissions. Amsterdam has an ambition for fully electrified urban logistics by 2025. This will require electrifying existing truck fleets and providing charging infrastructure. Transitioning to zero-emissions will be challenging for companies and require smart vehicles, drivers, planning, and purchasing of energy services. The document also discusses trends like increased use of hubs, waterways, and robots. Open data sharing and social innovation are seen as opportunities to improve road safety and coordinate planning between stakeholders in city logistics.
Elizabeth Kellar, president and CEO of the Center for State and Local Government and deputy executive director for ICMA, spoke on the topic of smart cities during the 2016 Global City Teams Challenge Tech Jam. These were the slides that accompanied her speech.
The Virgin Group - Richard Branson Way - Case Study Sharanya Ray
The Virgin Group Case Study - Story of How Richard Branson put The Virgin Brand into a global map, extending it into 400 businesses.
Created during summer Internship on Marketing Management under, Prof. Sameer Mathur, IIM Lucknow.
This document provides an overview of the history and development of Cuttack City in India. It discusses how Cuttack has blended tradition and modernity over time. Some key points:
- Cuttack is one of the oldest cities in India, originally established around the Barabati fort nearly 1,000 years ago. It was the capital of Odisha for a long period.
- The city experienced a period of renaissance and intellectual growth in the late 19th century, as new ideas of liberalism and modernity emerged through public intellectuals and publications like Utkal Dipika.
- A new elite class emerged in Cuttack during this time comprised of educated professionals influenced by both
This document summarizes a presentation on creating sustainable value through business. It discusses the evolution of sustainability from pollution and denial to opportunities in clean technology and serving the base of the pyramid. It presents a framework for sustainable value with four internal and external strategies: pollution prevention, clean technology, product stewardship, and base of the pyramid opportunities. Most companies focus internally on pollution prevention and clean technology, but future opportunities lie externally in product stewardship and the base of the pyramid. Entrepreneurship will be key to capitalizing on these emerging sustainable strategies.
It`s about how Toyota has excelled in the automobile industry through its relentless innovation and its journey of ups and downs in becoming the leading car manufacturer in the world
Hong Kong is well positioned to become a global FinTech hub due to its open economy, rule of law, and proximity to China and Southeast Asia. However, more can be done to support FinTech startups through funding, talent development, and regulatory reforms. If Hong Kong acts now to nurture FinTech, it has the potential to become the leading FinTech center in Asia.
Crossrail is a major new railway project that will improve transport connections in London. It involves building new tunnels under central London and new stations. Crossrail aims to relieve congestion, accommodate future population growth, and support economic growth in London. A cost-benefit analysis was conducted to assess the project. It estimated benefits like travel time savings and economic growth outweigh the costs of construction and maintenance, giving a benefit-cost ratio above 1. However, some benefits and costs are hard to quantify.
The document discusses governance and policy issues related to managing the complex urban region of Greater Manchester. It outlines several policy strands around regeneration, local government modernization, and performance management. It also discusses the role of localities during economic recessions and mechanisms that have been used in Manchester to coordinate governance across multiple local authorities.
This document discusses the history and theories of urban planning. It covers:
1) The development of cities from pre-industrial to modern times and the factors that influenced urbanization and city structure.
2) Key urban planning theories on city form such as sector model, multiple nuclei model, and garden city concept.
3) Settlement theories including central place theory and rank-size rule that aim to explain or define ideal settlement patterns.
4) Issues in defining planning as a field, whether it is a normal science or not, and debates around positive vs normative analysis in planning.
This document discusses the evolution of airports into "airport cities" due to globalization and increased air travel. It provides background on how airports have transformed from national infrastructure to hubs in global alliances. Examples are given of major international airport cities like Dubai and Frankfurt that integrate offices, hotels, retail and other urban amenities. The document also outlines plans to develop Amsterdam Airport Schiphol into an "aerotropolis" through various real estate and business developments that leverage its role as an aviation and logistics hub.
This document summarizes land use models for more economically developed countries (MEDCs) and less economically developed countries (LEDCs). For MEDCs, it describes the central zones like the central business district (CBD) and zones further from the center like high class residential outer suburbs and the rural-urban fringe. It also lists activities most likely to be seen in each zone. For LEDCs, it defines types of settlements like ghettos, historic city centers, and shanty towns often found on the peripheries of cities in developing nations.
Craig Applegath of Cohos Evamy presents on the need for resilient cities in the face of increasingly volatile social and environmental changes.
Presented at the 5th annual Green Building Festival in Toronto, Canada, 2009.
CSR ; Opportunities and challenges for NGOsPradeep Panda
This document provides an overview of conducting research to develop a strategy for corporate social responsibility engagement and fundraising. It discusses developing a universe of 500 companies across 15 sectors, assessing the sectors based on various parameters, identifying the top 5 priority sectors, and selecting 125 companies from those sectors for engagement. The methodology involves classifying companies by sector, analyzing each sector, and recommending companies based on sector rankings, brand recognition, and perceived positive image. The analysis identified IT/Education, Finance, Textiles/Paper, Chemicals/Petrochemicals/Agriculture, and Fast Moving Consumer Goods as the top 5 priority sectors contributing most to GDP. 100 companies were then shortlisted from these sectors for potential CSR engagement.
Tesla was founded in 2003 by Elon Musk, Martin Eberhard, and Marc Tarpenning. It began production of its first vehicle, the Roadster, in 2008 and sold over 2,000 units. In 2010, Tesla bought a former GM factory in Fremont, CA. Electric vehicle sales increased 228% from 2011 to 2012. Tesla led the nascent electric vehicle market in the US. Its Model S was released in 2012 to critical acclaim, with specs of a sports car but fully electric. Tesla plans to release an affordable mini-SUV, the Model X, where it expects to start making profits.
This document provides background on how major cities have historically served as focal points within nations, housing important activities and connections. It discusses how in recent decades, linkages among global cities have increased dramatically, such that events in one city can now have worldwide effects. To illustrate this interdependence, it describes how economic difficulties originating in Thailand spread through global financial markets, ultimately affecting state pension investments and employees in Illinois through losses tied to a luxury mall in Moscow.
Cities and Urban Life: Globalization and the Modern Metropolis. (Urbanization)brunogiegerich
PowerPoint presentation on urbanization, urbanism (city) life and the metropolis in a globalizing world. Covers the rise of mega-cities and some sociological aspects of urban life; with many pictures, themes and key social theorists.
This document discusses Tesla's strategic positioning and marketing plan for its new Model X electric vehicle. It outlines Tesla's goals of bringing powerful EVs to mainstream consumers and increasing awareness of electric vehicles. The document then discusses Tesla's product strategy and positioning of the Model X for affluent, family-oriented individuals sensitive to the environment. It provides details on Tesla's marketing mix for the Model X, including pricing, distribution through stores and online sales, and a promotion strategy using television, print, social media, and product placements.
MODULE 1 An Introduction to Urban Planning.pdfMansiNavadiya
This document provides an overview of module 1 of a course on participatory urban planning. It discusses the definitions of urban areas and how they vary globally. In India, the census defines an urban area as having a population over 5,000, a density over 400 persons per square kilometer, and 75% of males engaged in non-agricultural work. The document outlines the course authors and support organizations. It provides the table of contents and overview of the three units that make up the introductory module.
This document provides information about London, England through a case study. It discusses London's location, population, economy, history, transportation systems, and how urban growth has created both challenges and opportunities. Key points include that London is the capital of both England and the UK, has a population of over 8 million, and has a very large service-based economy dominated by financial services.
The document discusses Richard Florida's concept of the "Creative Class" and the "3Ts" (Technology, Talent, and Tolerance) that are important for regional economic growth. It defines the Creative Class as workers in technology, arts, professional/managerial, and education occupations. Regions need high concentrations of all three Ts - a developed technology base, a large percentage of talented/creative workers, and an inclusive culture of diversity and openness - to attract creative talent and spur innovation that drives economic growth. A fourth T of "Territory Assets" like amenities, quality of life factors and an authentic local culture are also important for regions to appeal to creative workers and prosper.
The passage discusses the rise of the creative class and its impact on American cities. It defines three occupational classes - the creative class, working class, and service class - and their respective roles in society. The creative class, consisting of super-creative core and creative professionals, pioneers new ideas and pushes cultural norms. The passage then analyzes how events over the past century, such as the world wars, space race, and internet, shaped the growth of the creative class through building infrastructure, domestic evolution, and innovation and entertainment. This led to more work and money and the emergence of the creative economy in the late 20th century.
This document summarizes lessons learned from green city logistics projects in the Netherlands. It discusses issues with current city logistics like congestion and emissions. Amsterdam has an ambition for fully electrified urban logistics by 2025. This will require electrifying existing truck fleets and providing charging infrastructure. Transitioning to zero-emissions will be challenging for companies and require smart vehicles, drivers, planning, and purchasing of energy services. The document also discusses trends like increased use of hubs, waterways, and robots. Open data sharing and social innovation are seen as opportunities to improve road safety and coordinate planning between stakeholders in city logistics.
Elizabeth Kellar, president and CEO of the Center for State and Local Government and deputy executive director for ICMA, spoke on the topic of smart cities during the 2016 Global City Teams Challenge Tech Jam. These were the slides that accompanied her speech.
The Virgin Group - Richard Branson Way - Case Study Sharanya Ray
The Virgin Group Case Study - Story of How Richard Branson put The Virgin Brand into a global map, extending it into 400 businesses.
Created during summer Internship on Marketing Management under, Prof. Sameer Mathur, IIM Lucknow.
This document provides an overview of the history and development of Cuttack City in India. It discusses how Cuttack has blended tradition and modernity over time. Some key points:
- Cuttack is one of the oldest cities in India, originally established around the Barabati fort nearly 1,000 years ago. It was the capital of Odisha for a long period.
- The city experienced a period of renaissance and intellectual growth in the late 19th century, as new ideas of liberalism and modernity emerged through public intellectuals and publications like Utkal Dipika.
- A new elite class emerged in Cuttack during this time comprised of educated professionals influenced by both
This document summarizes a presentation on creating sustainable value through business. It discusses the evolution of sustainability from pollution and denial to opportunities in clean technology and serving the base of the pyramid. It presents a framework for sustainable value with four internal and external strategies: pollution prevention, clean technology, product stewardship, and base of the pyramid opportunities. Most companies focus internally on pollution prevention and clean technology, but future opportunities lie externally in product stewardship and the base of the pyramid. Entrepreneurship will be key to capitalizing on these emerging sustainable strategies.
It`s about how Toyota has excelled in the automobile industry through its relentless innovation and its journey of ups and downs in becoming the leading car manufacturer in the world
Hong Kong is well positioned to become a global FinTech hub due to its open economy, rule of law, and proximity to China and Southeast Asia. However, more can be done to support FinTech startups through funding, talent development, and regulatory reforms. If Hong Kong acts now to nurture FinTech, it has the potential to become the leading FinTech center in Asia.
Crossrail is a major new railway project that will improve transport connections in London. It involves building new tunnels under central London and new stations. Crossrail aims to relieve congestion, accommodate future population growth, and support economic growth in London. A cost-benefit analysis was conducted to assess the project. It estimated benefits like travel time savings and economic growth outweigh the costs of construction and maintenance, giving a benefit-cost ratio above 1. However, some benefits and costs are hard to quantify.
The document discusses governance and policy issues related to managing the complex urban region of Greater Manchester. It outlines several policy strands around regeneration, local government modernization, and performance management. It also discusses the role of localities during economic recessions and mechanisms that have been used in Manchester to coordinate governance across multiple local authorities.
This document discusses the history and theories of urban planning. It covers:
1) The development of cities from pre-industrial to modern times and the factors that influenced urbanization and city structure.
2) Key urban planning theories on city form such as sector model, multiple nuclei model, and garden city concept.
3) Settlement theories including central place theory and rank-size rule that aim to explain or define ideal settlement patterns.
4) Issues in defining planning as a field, whether it is a normal science or not, and debates around positive vs normative analysis in planning.
This document discusses the evolution of airports into "airport cities" due to globalization and increased air travel. It provides background on how airports have transformed from national infrastructure to hubs in global alliances. Examples are given of major international airport cities like Dubai and Frankfurt that integrate offices, hotels, retail and other urban amenities. The document also outlines plans to develop Amsterdam Airport Schiphol into an "aerotropolis" through various real estate and business developments that leverage its role as an aviation and logistics hub.
This document summarizes land use models for more economically developed countries (MEDCs) and less economically developed countries (LEDCs). For MEDCs, it describes the central zones like the central business district (CBD) and zones further from the center like high class residential outer suburbs and the rural-urban fringe. It also lists activities most likely to be seen in each zone. For LEDCs, it defines types of settlements like ghettos, historic city centers, and shanty towns often found on the peripheries of cities in developing nations.
Craig Applegath of Cohos Evamy presents on the need for resilient cities in the face of increasingly volatile social and environmental changes.
Presented at the 5th annual Green Building Festival in Toronto, Canada, 2009.
CSR ; Opportunities and challenges for NGOsPradeep Panda
This document provides an overview of conducting research to develop a strategy for corporate social responsibility engagement and fundraising. It discusses developing a universe of 500 companies across 15 sectors, assessing the sectors based on various parameters, identifying the top 5 priority sectors, and selecting 125 companies from those sectors for engagement. The methodology involves classifying companies by sector, analyzing each sector, and recommending companies based on sector rankings, brand recognition, and perceived positive image. The analysis identified IT/Education, Finance, Textiles/Paper, Chemicals/Petrochemicals/Agriculture, and Fast Moving Consumer Goods as the top 5 priority sectors contributing most to GDP. 100 companies were then shortlisted from these sectors for potential CSR engagement.
Tesla was founded in 2003 by Elon Musk, Martin Eberhard, and Marc Tarpenning. It began production of its first vehicle, the Roadster, in 2008 and sold over 2,000 units. In 2010, Tesla bought a former GM factory in Fremont, CA. Electric vehicle sales increased 228% from 2011 to 2012. Tesla led the nascent electric vehicle market in the US. Its Model S was released in 2012 to critical acclaim, with specs of a sports car but fully electric. Tesla plans to release an affordable mini-SUV, the Model X, where it expects to start making profits.
This document provides background on how major cities have historically served as focal points within nations, housing important activities and connections. It discusses how in recent decades, linkages among global cities have increased dramatically, such that events in one city can now have worldwide effects. To illustrate this interdependence, it describes how economic difficulties originating in Thailand spread through global financial markets, ultimately affecting state pension investments and employees in Illinois through losses tied to a luxury mall in Moscow.
Cities and Urban Life: Globalization and the Modern Metropolis. (Urbanization)brunogiegerich
PowerPoint presentation on urbanization, urbanism (city) life and the metropolis in a globalizing world. Covers the rise of mega-cities and some sociological aspects of urban life; with many pictures, themes and key social theorists.
This document discusses Tesla's strategic positioning and marketing plan for its new Model X electric vehicle. It outlines Tesla's goals of bringing powerful EVs to mainstream consumers and increasing awareness of electric vehicles. The document then discusses Tesla's product strategy and positioning of the Model X for affluent, family-oriented individuals sensitive to the environment. It provides details on Tesla's marketing mix for the Model X, including pricing, distribution through stores and online sales, and a promotion strategy using television, print, social media, and product placements.
MODULE 1 An Introduction to Urban Planning.pdfMansiNavadiya
This document provides an overview of module 1 of a course on participatory urban planning. It discusses the definitions of urban areas and how they vary globally. In India, the census defines an urban area as having a population over 5,000, a density over 400 persons per square kilometer, and 75% of males engaged in non-agricultural work. The document outlines the course authors and support organizations. It provides the table of contents and overview of the three units that make up the introductory module.
This document provides information about London, England through a case study. It discusses London's location, population, economy, history, transportation systems, and how urban growth has created both challenges and opportunities. Key points include that London is the capital of both England and the UK, has a population of over 8 million, and has a very large service-based economy dominated by financial services.
The document discusses Richard Florida's concept of the "Creative Class" and the "3Ts" (Technology, Talent, and Tolerance) that are important for regional economic growth. It defines the Creative Class as workers in technology, arts, professional/managerial, and education occupations. Regions need high concentrations of all three Ts - a developed technology base, a large percentage of talented/creative workers, and an inclusive culture of diversity and openness - to attract creative talent and spur innovation that drives economic growth. A fourth T of "Territory Assets" like amenities, quality of life factors and an authentic local culture are also important for regions to appeal to creative workers and prosper.
The passage discusses the rise of the creative class and its impact on American cities. It defines three occupational classes - the creative class, working class, and service class - and their respective roles in society. The creative class, consisting of super-creative core and creative professionals, pioneers new ideas and pushes cultural norms. The passage then analyzes how events over the past century, such as the world wars, space race, and internet, shaped the growth of the creative class through building infrastructure, domestic evolution, and innovation and entertainment. This led to more work and money and the emergence of the creative economy in the late 20th century.
Tầng lớp sáng tạo là tầng lớp tạo ra nhiều công ăn việc làm nhất. Nơi nào hội đủ 3 yếu tố Tài năng, Kỹ thuật và sự khoan dung thì chất xám của sự sáng tạo sẽ đổ về nơi đó
Overview of the Creative Class theory and the 3 Tsmpian
An overview of the Creative Class theory and its three Ts (Talent, Technology, and Tolerance). Prepared by Kevin Stolarick of the Martin Prosperity Institute as part of TVOntario's AgendaCamp series on Ontario's changing economy.
Relatório de Economia Criativa -Unctad - 2010cultcultura
Este relatório é o fruto de um esforço colaborativo que foi liderado pela Unctad (Conferência das Nações Unidas para o Comércio o Desenvolvimento) e pela Unidade Especial para Cooperação Sul-Sul do Programa das Nações Unidas para o Desenvolvimento (Pnud).
O Relatório de Economia Criativa 2010 apresenta a perspectiva sistêmica global das Nações Unidas em relação a este novo tópico, como exemplo de cooperação de múltiplas agências trabalhando como “Uma ONU”.
Creative Class.. Trained almost 17,000 Students...
Creative Class is a Learning Tracker, enables SSLC students to organize their Studies... We have seen positive results of our Programs..
Funded By Raghavendra Bagadhi
Project By Ananth JG
Escritos não criativos sobre economia criativa: por um novo olhar da relação...Luis Nassif
O documento discute a relação entre cultura e economia e critica o conceito de economia criativa. Apresenta autores antropológicos que analisaram as trocas simbólicas e aspectos econômicos e políticos da cultura. Defende "culturalizar a economia" em vez de "economificar a cultura" e questiona os limites do conceito de economia criativa.
MIAMI - Toward Shared Prosperity As A Creative And Inclusive Global CityDoris Chang
The document summarizes a report on Greater Miami's economy produced by the FIU-Miami Creative City Initiative in collaboration with the Creative Class Group. It finds that while Greater Miami has significantly diversified and deepened its historically tourism-based economy, it now faces challenges to leverage its assets to foster shared prosperity. The report outlines 10 areas for focus, including taking greater advantage of the region's size and scale, leveraging its role as a globalization hub, building a fully creative economy, addressing inequality, and embracing sustainable growth through transit investment. It aims to spur strategic thinking on the region's economic future.
Este documento fornece instruções passo a passo para iniciar um novo projeto no Adobe Premiere Pro e começar a editar vídeos, incluindo importar arquivos, adicionar efeitos e transições. O autor fornece explicações detalhadas sobre as ferramentas e janelas principais do programa.
A economia criativa refere-se a riquezas geradas a partir de recursos intangíveis, como talento e criatividade. Negócios criativos têm o propósito de mais do que apenas lucro. O documento fornece dicas para empreender na economia criativa, como entender as necessidades das pessoas, testar protótipos com usuários, e medir o impacto usando métricas.
Plano 2011-2014 da Secretaria da Economia Criativa (Ministérioda Cultura)Startupi
1) O documento apresenta o plano da Secretaria da Economia Criativa do Ministério da Cultura para o período de 2011 a 2014.
2) O plano tem como objetivo liderar políticas públicas para um novo desenvolvimento baseado na inclusão social, sustentabilidade, inovação e diversidade cultural brasileira.
3) O plano também busca promover a inclusão produtiva por meio da economia criativa e aumentar a competitividade dos empreendimentos criativos brasileiros.
Tecnologia e economia criativa: conectividade e inovação na culturaGabriela Agustini
O documento discute como a tecnologia e a inovação bottom-up estão transformando a cultura e a economia criativa. Apresenta exemplos de como redes sociais e colaboração online estão permitindo novas formas de inovação cultural de baixo custo, como o passinho no Rio e o trabalho de jovens inventores. Defende que a inovação na cultura deve contemplar suas dimensões simbólica, cidadã e econômica.
O documento discute o conceito de economia criativa. Ele define economia criativa como modelos de negócios originados em atividades criativas que geram trabalho e renda. Explora como a economia criativa se baseia no potencial individual para produzir bens e serviços criativos, diferentemente da economia tradicional. Também apresenta dados sobre o crescimento do comércio mundial de bens e serviços criativos e sua contribuição para o PIB e desenvolvimento de países.
Oficina Economia Criativa e Empreendedorismo Sociocultural Sustentável com Mi...Programa Cultiva
O documento discute a economia criativa e o empreendedorismo sociocultural sustentável. Aborda três pontos principais: 1) a abordagem sociocultural e como toda atividade humana tem impacto sociocultural; 2) iniciativas de governos para apoiar a economia criativa no Brasil entre 1990-2012; 3) os desafios de empreender de forma sustentável conciliando desenvolvimento econômico, preservação ambiental e diversidade cultural.
International Business Dynamics Moduel 1.pptxSabaShariff5
This document discusses various aspects of international business including objectives, factors influencing international business, the evolution and drivers of international business, challenges, differences between domestic and international business, key players, and the business environment. It also examines models for understanding cross-cultural management including Hofstede's, Hall's, House's, and Kluckhohn and Strodtbeck's cultural dimensions as well as Trompenaar's framework for analyzing cultural differences.
The document discusses international social work and perspectives from various scholars and practitioners. It addresses the meaning of international social work, new agendas in the field including terrorism and global warming, and lessons for social work education. International social work is defined as addressing problems between nations or across boundaries, with a focus on the well-being of all people worldwide regardless of nationality. It is suggested social work adopt a more global vision, understand issues in context, embrace human rights from below, incorporate post-colonial studies, be more value-based, and deconstruct privileged perspectives from the West. Examples from Costa Rica and Scotland illustrate opportunities to learn about social problems in other countries and compare human services between nations.
Hannah Luzadder Resume and Writing SampleHannah Cowden
This document provides biographical and professional information about Hannah Luzadder in 3 paragraphs. It includes her contact information, education at Lewis & Clark College where she studied International Affairs and completed a thesis on economic liberalization in India, and relevant professional experience including clerical and receptionist roles. It also lists leadership experience such as hosting a visiting professor and receiving a music scholarship, as well as references.
Presented at the Journal of International Arts and Science Conference, June 2016
Importance of infusing critical thinking in educational programs for cultural adaptation of emigrants
“Meritocracy, evaluation, excellence: The case of universities and research”Francesco Sylos Labini
This document discusses the rise of meritocracy and inequality. It argues that the idea of meritocracy is used to justify growing inequalities, as resources are increasingly concentrated among a few based on measures of "merit" and "excellence". This is seen in higher education and research systems which are restructured according to rankings and quantitative evaluations. While metrics claim to measure quality, in reality they often only capture certain quantities. The document advocates for more diversity and risk-taking in research to enable disruptive discoveries, rather than focusing only on rewarding current "excellence".
¿Qué es y qué supone la clase creativa? tolerancia, talento y tecnología para...Brainventures
The document discusses Richard Florida's concept of the "creative class" and its economic implications. It defines the creative class as workers in creative industries and occupations, like scientists, engineers, artists, and entrepreneurs. Florida's research found the creative class is drawn to locations with diversity, talent, and tolerance. His work suggests policies and values traditionally associated with liberalism and progressivism, like diversity and openness, are drivers of economic growth and help attract the creative class. Embracing these values can position regions and cities to benefit from the growing creative economy.
1. There are many definitions and theories of development, with no single agreed upon perspective. Development can refer to both a state and a process of economic and social change over time.
2. Michael Todaro defined development as a multi-dimensional process involving reorganization of economic and social systems to improve living standards, self-esteem, and freedom of choice for all people.
3. Different perspectives on development, such as economic growth, modernization, and distributive justice, emphasize different aspects like commodity output, social change, and meeting basic human needs.
Communicating the Case for Diversity and Inclusion Aerial Ellis
Addressing Imperatives: The growing requirement to address how workforce diversity has a quantifiable effect on business/performance outcomes, creates financial/economic benefits, and shifts organizational culture to impact greater human contribution; Assessing Implementation: The proactive effort that responds to the changing demographic profile of the workforce through the implementation of programs and services that support and empower a diverse workforce through multicultural approaches (ie. programs, initiatives, execution); Achieving Success: The return on investment (ROI) in terms of performance and economic outcomes that results from leveraging the variant knowledge, skills, abilities, talents, intellectual capital, perspectives, working styles, etc. of a diverse workforce (process-oriented).
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1. The Rise of the Creative Class
EDED21002 Creative Industries
Assignment 1 Term Two 2013
Robert Puffett S0228769
2. Housekeeping
• This presentation is based mainly on the work of Dr Richard Florida and his book,
‘The Flight of the Creative Class: The New Global Competition for Talent’ published
in 2005
• It is a follow up to his best seller, ‘The Rise of the Creative Class: And How It's
Transforming Work, Leisure, Community and Everyday Life’ published in 2002
• This best seller courted controversy when it was published and since then Dr
Florida has answered many of the criticisms in, ‘The Flight of the Creative Class’, as
well as in the media in general
• Where possible in this presentation I have endeavoured to make comparisons with
the Australian context, but the theories and research are mainly based on the U.S
context
• Despite this, due to our many similarities in with the U.S. in socio-economic terms,
we can learn a lot from the U.S. experience
• Dr Richard Florida is a Doctor of Philosophy in Urban Planning and is currently the
Director and Professor of Business and Creativity, The Martin Prosperity Institute,
Rotman School of Management, University of Toronto
3. Contents
1. What is the Creative Class?
2. Super Creative Core & Creative Professionals
3. The Creative Age
4. Creative Capital
5. The 3 T’s of Economic Growth
6. The third ‘T’ – Tolerance
7. Controversies
8. Chicken or Egg / What Kind of Growth?
9. W.L. Gore & Associates, Inc. – A Creative Company
10.Flight of the Creative Class
11.China and India are not the competition (yet)
12.A New Creative Compact / Personal Opinion
13.References
5. • As defined by Dr Richard Florida
• Members of the creative class do a
wide variety of work in a wide variety
of industries: Technology and R&D
Innovation; Arts and Culture;
Professional and Managerial;
Education and Training
• Not a class in the traditional sense,
they share characteristics of creativity,
individuality, difference and merit
• The distinguishing characteristic of the
creative class is that its members
engage in work whose function is to
create meaningful new forms
• They are the outsiders who felt
different at school, and regardless of
sexual orientation or ethnic
background, they seek diversity in a
company or a community.
• To the creative class, acceptance of
diversity is a welcome sign to their
individuality
6. Super Creative Core & Creative Professionals
• The Super Creative Core: Produce new forms or designs that are easily spread and
useful to many, such as product design that can be made, sold and used
extensively; theorem or strategy formulation that has wide applications; or music
composition that can be repeatedly performed
• Members include artists, entertainers, actors, designers, and architects. As well as
scientists and engineers, university professors, poets and novelists
• It also includes the ‘thought leadership’ of modern society: non-fiction writers,
editors, cultural figures, think-tank researchers, analysts, and other opinion-makers
• The Creative Professionals: Beyond the core group are the creative professionals
who work in many of the knowledge-intensive industries including the high-
technology sectors, financial services, the legal and healthcare professions, and
business management
• While their basic job description requires a high degree of formal education and
subsequently a high level of human capital, they are often engaged in creative
problem solving by drawing on their extensive body of knowledge
• Taking standard approaches and thinking for themselves, they find unique
solutions, sometimes radical solutions, to find methods or products that solve
problems that are widely useful
7. The Creative Age
“Our economy is morphing in new ways every day, from an older industrial system founded on
raw materials to a creative economy bound only by the limits of human talent and imagination.”
Richard Florida
The % of world population living in urban areas
• 1800 3%
• 1950 30%
• Today 52%
• The Industrial Age - Approx. 1760
• The information Age – 1980’s
• The Creative Age – Now
The Creative class as a % of the U.S. Workforce
• 1900 10%
• 1980 20%
• 2007 30%
The late 20th century saw an enormous release
of all types of human creativity
% of U.S. wealth generated by the sectors of the
workforce
• Creative 47%
• Service 30%
• Manufacturing 23%
8. Creative Capital
• Economists have long thought in terms of ‘human capital’, that is formal education
levels
• The most conventional measurement of this is the % of people with bachelor’s
degrees
• This overlooks the extraordinary achievements of those who did not attain a tertiary
qualification e.g. Bill Gates, Steve Jobs, Mark Zuckerberg
• Actual skills are a better indicator to quantify creative capital
• A population’s literacy is a much better indicator, a skill gained in and out of the
classroom
• Studies have shown that a population’s literacy is linked to labour productivity and
long term economic growth
“By our very nature, each and every person is endowed with an incredible capacity for
innovation, a by-product of the innate human capability to evolve and adapt. Creative
capital is thus a virtually limitless resource.” Richard Florida
9. The 3 T’s of Economic Growth
• A high technology base is a
condition, as well as a result, of a
strong creative economy in a region
• An established hi-tech region
attracts a creative workforce that
spurs further technological progress
• A hi-tech region has an above
average concentration of hi-tech
companies, along with
demonstrable growth of those
companies
• Innovation is another marker of a hi-
tech region, shown by a higher
number of patents per 1000 people,
along with demonstrable growth of
patented innovations
Technology: “The making, modification,
usage, and knowledge of tools,
machines, techniques, crafts, systems,
and methods of organization, in order to
solve a problem, improve a pre-existing
solution to a problem, achieve a goal,
handle an applied input/output relation
or perform a specific function” Wikipedia
10. Talent: Growth is a consequence of
human capital. Urbanised and denser
urban areas create stronger innovation
and productivity growth, due to the
interplay of people’s creative nature in
their day to day occupations.
• People don’t cluster where the jobs
are, they cluster where there is
creativity
• As much as there is a need for a
business climate, people also need a
people or creativity climate
• The physical environment also plays a
major part in attracting creative
workers
• A region must have abundant and
high quality amenities and
experiences
• These include good housing,
education, health care, climate,
transport, recreation and culture
11. The third ‘T’ - Tolerance
“Truly successful societies go out of their way to be open and inclusive, and the places
most likely to mobilize the creative talents of their people are those that just don’t
tolerate differences but are proactively inclusive.” Richard Florida
• Research has found that places that allow artists, alternative life-stylers, immigrants
and LGBT’s, also experience high-quality economic growth
• In the U.S. research by Giovanni Peri at the University of California, with Gianmarco
Ottaviano of the University of Bologna, showed that multicultural urban
environments made U.S. born citizens more productive
• The skills of immigrants and the native born citizens complemented each other
through reciprocal learning of each others skills of problem solving, creativity and
adaptability
• Immigrants also provided different services that increased the total value of
production
• Tolerance also spurs growth and innovation, it is what Ronald Inglehart calls
‘postmaterialist’
• Traditional or materialist societies, and their associated economic thinking, are
organised as a zero sum trade off, that is to gain something you don’t have, you have
to give something up
12. • Whereas in the creative age, where
knowledge is mostly free, ideas can
be used again and again, undergo
different iterations, and be used in
unique and various ways
• Studies have shown that economies
that are post material and tolerant,
and with people with new ideas and
interested in self-expression, and who
go beyond commonly accepted
boundaries and buck at authority, will
share knowledge, as well as take
advantage of it.
• It has also been noted that materialist
economies are not as open to new
ideas, and in extreme cases quite
hostile to them.
13. Controversy
• Dr Florida’s book, ‘The Rise of the Creative Class’, prompted much controversy and
criticism from all sections of society
• He has been accused of eroding traditional family values, promoting a gay agenda,
even undermining Judeo-Christian civilization
• He maintains his goal has always been to identify the key factors that drive economic
growth
• He states he is, “a political independent, fiscally conservative, socially liberal, and a
believer in vigorous international competition and free trade.”
• He believes his research has been politicised and cast in an ideological light from both
sides of the political spectrum
• Some conservatives say he is another big spending liberal, who thinks social legislation
and government provided amenities will create jobs, rather than shrinking government
and cutting taxes
• On the left his research is seen as almost cult like, akin to Soviet communism ideology
• He staunchly maintains that the numbers speak for themselves and the connection
between creativity and economic development must remain non-partisan
• He favourably cites other academics who believe those opposed to his research and
theories, usually have a vested interested in the old order, even when it is to the
detriment of a region or economy
14. Chicken or Egg
• Another criticism levelled at Dr Florida is that it is
jobs first, then the location, not the other way
around
• Dr Florida disagrees with this conventional economic
thinking and cites studies, as well as his own
research, that shows that people pick a location
more than a job.
• He does point out that it is both job and location that affect a persons decision
• He cites an example of the run down neighbourhoods of SoHo in New York City, which
could easily be applicable to Newtown or Surry Hills in Sydney or Fitzroy in Melbourne
• First came the artists, the alternative life-stylers, and the immigrants, then the gays and
singles, with families , professionals, business and retail last
What
kind of
Growth?
• Another criticism of Dr Florida’s work is his ranking of creative cities
• Using different sets of statistical analyses critics have asserted his
rankings are wrong, regarding what type of cities create the most
jobs
• What he shows is that while less creative cities may produce more
jobs, they are not necessarily the type of jobs that will advance
economic growth in the short and long term
15. W.L. Gore & Associates, Inc. - A Creative Company
“Communication really happens in the car pool” W.L. (Bill) Gore
• From Fast Company magazine to Fortune magazine
to London’s Sunday Times, W.L. Gore & Associates,
Inc. has consistently been named as one of the most
innovative companies in the world
• Despite not having as many patents as IBM or the
R&D budget of Microsoft, it has a long history of
product and process innovation
• It’s innovation is resilient and doesn’t rely on one
individual or a select few
• Bill Gore noted while working before he started
‘Gore’, that the car pool was the only place to talk
freely in a hierarchical company
• Bill observed that when there was a crisis at a
conventional company, a taskforce was
established and the rules are thrown out, this is
when a company takes risks and makes
breakthroughs
• So Bill threw out the rules and created a company
with little hierarchy and few ranks and titles
16. • At ‘Gore’ there is direct 1 on 1 communication, anyone
can speak to anyone
• The company is organised into small task forces, limited
manufacturing teams of 150-200 at most, so that
everyone can get to know each other and what they are
working on, this means they know who has the skills and
knowledge required to get something done
• Teams are housed in separate facilities that are
autonomous
• New employees, ‘associates’, are given a mentor, not a boss
• As a new associate, Diane Davidson realised after starting, “your team is your boss,
because you don’t want to let them down. Everyone’s your boss, and no one’s your boss.”
• There are no standard job descriptions, instead commitments can run across many roles
• People become leaders by attracting followers who are drawn in with the leaders passion
and built up credibility. It is natural leadership, not designated from on high
• Gore encourages spending approximately 10% of an associates time on untested new ideas
• Gore puts R&D technologists, salespeople and production workers in the same building, so
an entire team can work together
• An untested new idea, a side project, is done entirely out of self motivation, no permission
is sought, there is no oversight
• Official support is only sought when the product is ready to go to market
17. • While the company creates unique and valuable
products, it isn’t enough
• Breakthrough products need breakthrough marketing
• An example of this is the now famous label attached to
all it’s Gore-Tex products that states, “Guaranteed to
Keep You Dry”
• Copied by Intel with it’s sticker on PC’s that states,
“Intel Inside”
• Gore consists of 4 divisions – Fabrics, Medical, Industrial, and Electronic Products
• There is some hierarchy with a CEO & President, divisional leaders, and support function
(HR, IT) leaders
• Without ranks or positions, as an associate your role morphs over time to match your
skills
• Compensation is tied to contribution and decided by a committee
• Everyone after 1 year gets 15% of their salary in stock, which they can cash out upon
leaving
• As a private company there is a patient longer term view, thus innovation has been
sustained over the years
• As Brad Jones, Industrial Products division leader states, “The gap between Gore and
other companies has narrowed. But we're still different. Companies may have fewer layers
today, but they still have pyramids and reporting structures. You can still feel the
difference in an organization when the only person speaking in a meeting is the top
person. It's easier to compare us to a startup company.”
18. Flight of the Creative Class
“We are seeing one of the greatest migrations in human history,
as talented, innovative, and entrepreneurial people concentrate
perhaps in twenty or twenty-five Mega-regions worldwide.”
Richard Florida
• It has been argued that globalisation has made the world flat, what Richard Florida
argues is that the world is flat and spiky
• The spikes are the creative centres, cities/regions that are powerhouses of innovation
and economic growth, places not only in the U.S. but throughout the world
• For example a region like New York has an economy comparable with Russia or Brazil
• While the U.S is still dominant with creative cities/regions such as San Francisco, New
York, Boston and Austin. Toronto and Vancouver, Berlin, Stockholm and London, as well
as Tokyo, Seoul, Taipei and Sydney also deserve a mention
• Creative countries based on number of patents granted include the U.S., Japan,
Germany, Taiwan, South Korea, Israel and Canada
• Though still developing, China and India have had an impact with 30% of Silicon Valley
start-ups founded by Chinese or Indians
• So the creative class worldwide, estimated at approximately 150 million, have a choice of
many varied locations to live and work
19. China and India are not the competition (yet)
• Centres of creative industry are no longer the sole province of the U.S.
• Hollywood films are now made in Canada, Europe, Australia, New Zealand and
throughout the world
• International students after an English speaking education have a wide range of
options for overseas studies with Universities in Europe and Asia also offering
courses in English.
• Software is not only created in Silicon Valley
• The U.S. advantages of an open society and open to immigration are being eroded
by countries with larger immigrant populations. In the U.S. it is approximately 10% of
the population, Canada is 18%, Australia is 22%
• In the U.S. the creative class is approximately 30% of the population, it is a third of
the workforce for Ireland, Belgium, Australia and the Netherlands. If you were to
take into account technicians, it is over 40% in 8 European countries
• Based on Dr Florida’s Global Creativity Index (CGI), which is based on his 3 T’s of
economic Growth, the U.S. ranks fourth behind Sweden, Japan and Finland
• Other similar measures to the CGI rank the U.S. 6th, 7th, or not even in the top ten
20. A New Creative Compact
• Dr Florida has called for ‘A New Deal’ much in the same vein as FDR’s New Deal post the
Great Depression. A series of domestic economic programs that focussed on relief,
recovery and reform that spurred growth and raised the living standards of all Americans
• Called the ‘New Creative Compact’ it has six key principles:
1. Invest in developing the full human potential and creative capability of every single
human being
2. Make openness and diversity and inclusion a central point of the economic agenda
3. Build an education system that spurs, not squelches, creativity
4. Build a social safety net for the creative economy
5. Strengthen cities, promote density, clustering, and concentration
6. From growth for growth’s sake to true prosperity: Measure what really matters.
Personal Opinion
As a member of the creative class and a first world citizen, I
agree with Dr Florida’s 3 T’s of economic growth. We have
moved on substantially from the industrial age and are
beginning to move on from the information age, into a
creative age, or what some authors such as Dan Pink call the
conceptual age. We are at an interesting junction in human
civilisation and Dr Florida’s new creative compact is the map
we need to follow.
21. References
Bures, F (2012) The Fall of the Creative Class http://thirtytwomag.com/2012/06/the-fall-
of-thecreative-class/
Deutschman, A (2004) The Fabric of Creativity
http://www.fastcompany.com/51733/fabric-creativity
Florida, R (2013) Did I Abandon My Creative Class Theory? Not So Fast, Joel Kotkin
http://www.thedailybeast.com/articles/2013/03/21/did-i-abandon-my-creative-class-
theory-not-so-fast-joel-kotkin.html
Florida, R (2012) The Creative Compact http://www.huffingtonpost.com/richard-
florida/the-creative-compact_b_1614218.html
Florida, R (2007) The Flight of the Creative Class: The New Global Competition for Talent,
USA, HarperCollins
Florida, R (2013) Values of the Creative Class
http://www.fastcompany.com/1741581/values-creative-class
Florida, R (2012) What Critics Get Wrong About the Creative Class and Economic
Development http://www.theatlanticcities.com/jobs-and-economy/2012/07/what-
critics-get-wrong-about-creative-class/2430/
Hesmondhalgh, D (2007) The Cultural Industries: 2nd Edition, London, Sage Publications
22. References cont.
Isaac, C (2011) Forbes 400: The Self-Made Billionaire Entrepreneurs Who Said No To
College http://www.forbes.com/sites/worldviews/2011/09/23/forbes-400-the-self-
made-billionaire-entrepreneurs-who-said-no-to-college/
Kotkin, J (2013) Richard Florida Concedes the Limits of the Creative Class
http://www.thedailybeast.com/articles/2013/03/20/richard-florida-concedes-the-
limits-of-the-creative-class.html
Pink, D (2006) A Whole New Mind: Why Right Brainers Will Rule The Future, New
York, Riverhead Books
Stolarick, K (2009) Overview of the Creative Class and the “3Ts”
http://www.slideshare.net/mpian/overview-of-the-creative-class-theory-and-the-3-ts
The Next (2013) The Rise of the Creative Class: Why cities without gays and rock bands
are losing the economic development race. The Next
http://www.thenext.ca/files/read-rise-of-the-creative-class.pdf
The World Bank (2013) Urban Development: Sector Results Profile - Harnessing
Urbanization for Growth and Poverty Alleviation
http://www.worldbank.org/en/results/2013/04/14/urban-development-results-
profile
Wikipedia (2013) Creative class http://en.wikipedia.org/wiki/Creative_class
Wikipedia (2013) Technology http://en.wikipedia.org/wiki/Technology