Marketing Strategies of Tesla Inc.
Includes-
1. About Tesla and Elon Musk
2. Marketing MIx
3. SWOT Analysis
4. Porter's Five Force Analysis
5. BCG Matrix
Tesla Strategy/ Porter's 5F / SWOT/ Why no marketing / why no dealer / Why 70years no car company in US / why Tesla successful / Why moving from high end to low end/
Student Paper of Higher School of Economics, Russia
- Positioning statement
- Competitive Analysis in International Marketing: Tesla competitors in Russia, Brand Map.
- Understanding the consumer: market segmentation; Consumer Value Equation, Buyer Persona.
- PEST-analysis
- SWOT-analysis
- Porter five forces analysis
- Targeting
Marketing Strategies of Tesla Inc.
Includes-
1. About Tesla and Elon Musk
2. Marketing MIx
3. SWOT Analysis
4. Porter's Five Force Analysis
5. BCG Matrix
Tesla Strategy/ Porter's 5F / SWOT/ Why no marketing / why no dealer / Why 70years no car company in US / why Tesla successful / Why moving from high end to low end/
Student Paper of Higher School of Economics, Russia
- Positioning statement
- Competitive Analysis in International Marketing: Tesla competitors in Russia, Brand Map.
- Understanding the consumer: market segmentation; Consumer Value Equation, Buyer Persona.
- PEST-analysis
- SWOT-analysis
- Porter five forces analysis
- Targeting
The following presentation is on the topic-TESLA
It includes :-
# Origin of tesla
# Its foundation
# TESLA'S mission and vision
# Strengths
# Weaknesses
# Opportunity
# Threats
# Its strategy
# Market capture
# Future plan
# Financial problems
# Pricing
# Profit
# FUTURE OF TESLA
# TESLA IN INDIA
A Marketing analysis for TESLA company in DBA program by Cairo University. It discussing how TESLA is competing Electric Vehicle Market and advancing the development of such Sector. In addition, Tesla is taking further steps toward future by inventing futuristic cars and innovative technology.
This paper is a strategic analysis of Tesla Motors, Inc. wrote to answer the following problematic: “How Tesla Motors Inc. can improve its strategy to sustain its competitive advantage on the electric vehicle market and confirm its position as a transformational leader in sustainable life-style?”
Analysis of Tesla strategy through 4 points :
Identification of Problem & Opportunity
Environment & Industry
Firm Strategy
Firm Performance & Sustainability
TESLA: international business strategies- introduction to tesla, Pricing strategy: price skimming, General Environment AnalysisSegment Elements Industry Effect, Five Forces Analysis, SWOT ANALYSIS, International Market strategies, Problems Tesla Should Solve in the Foreign, Factors of Tesla’s Success in the Foreign Market,
One of our presentation during Strategic Management class in KDI School of Public Policy and Management, South Korea. All graphics and information used in this slide belong to the original producer and owner. This slide is for educational purpose only.
Tesla's New plant in Shanghai - by Fariha Mobarak NoshinFariha Noshin
The presentation was focused on the ongoing trade war between USA and China and how Tesla Motors implemented strategies to sustain the huge slap of tariff on their exports.
The following presentation is on the topic-TESLA
It includes :-
# Origin of tesla
# Its foundation
# TESLA'S mission and vision
# Strengths
# Weaknesses
# Opportunity
# Threats
# Its strategy
# Market capture
# Future plan
# Financial problems
# Pricing
# Profit
# FUTURE OF TESLA
# TESLA IN INDIA
A Marketing analysis for TESLA company in DBA program by Cairo University. It discussing how TESLA is competing Electric Vehicle Market and advancing the development of such Sector. In addition, Tesla is taking further steps toward future by inventing futuristic cars and innovative technology.
This paper is a strategic analysis of Tesla Motors, Inc. wrote to answer the following problematic: “How Tesla Motors Inc. can improve its strategy to sustain its competitive advantage on the electric vehicle market and confirm its position as a transformational leader in sustainable life-style?”
Analysis of Tesla strategy through 4 points :
Identification of Problem & Opportunity
Environment & Industry
Firm Strategy
Firm Performance & Sustainability
TESLA: international business strategies- introduction to tesla, Pricing strategy: price skimming, General Environment AnalysisSegment Elements Industry Effect, Five Forces Analysis, SWOT ANALYSIS, International Market strategies, Problems Tesla Should Solve in the Foreign, Factors of Tesla’s Success in the Foreign Market,
One of our presentation during Strategic Management class in KDI School of Public Policy and Management, South Korea. All graphics and information used in this slide belong to the original producer and owner. This slide is for educational purpose only.
Tesla's New plant in Shanghai - by Fariha Mobarak NoshinFariha Noshin
The presentation was focused on the ongoing trade war between USA and China and how Tesla Motors implemented strategies to sustain the huge slap of tariff on their exports.
1
14
Global Business and Strategy
EU Business School
Calvin Kammer
Introduction
A global business is a company that serves or operates in different countries worldwide. Due to international market openness, the global business environment has become so dynamic thus, the sustainability of any company will depend on the business strategy adopted (Morgan, et al 2019). To this end, this report will evaluate the global business and strategic objectives of Tesla and provide recommendations on the Company's strategic roadmap.
Background of Tesla Company
Tesla Company is an American automobile firm that has pioneered the world transition to eco-friendly energy by designing and manufacturing solar roof tiles, electric cars, and solar panels. The Company was established in 2003, and it operates in the US and China, but it plans to establish a manufacturing plant in Germany. Tesla reported improved sales in 2021 recording a total of 936,172 vehicles which represented an 87% growth compared to 2020 sales (Jiang, Shi & Li 2021).
External Business Environment Analysis
The external business environment is macro-factors that influence the business's operations but which are over and above the control of a single business entity Any reference?. To adequately understand how these factors impact the industry, we shall employ the PESTLE analysis. PESTLE analysis is a macro environment analysis tool which evaluates the external factors which influences the performance of the business. The analysis looks at how the political, economic, social, technological and legal elements impacts the operations of the company (Achinas et, al.2019). This model is relevant to case study of Tesla Company because it will give an in-depth understanding of the company’s external business environment and how the factors have impacted on its operation.
PESTLE ANALYSIS
Political
Sholihah, et al. (2019) notes that,Political factorsare government policies that influence businesses. For instance, trade policies can restrain a company's expansion and industry performance. The political factors have been significant in influencing the growth of Tesla Company. The Company can expand its financial muscle through government incentives related to efforts by countries in different parts of the world to minimize carbon release. The electrical and solar products of Tesla are likely to have a global acceptance, thus creating opportunities for faster growth. Similarly, the political stability in the US, China, and other parts of the world offers more excellent prospects for Tesla to make market penetration and record more revenue.
Economic
Economic dynamics such as growth rate and exchange rates influence big business like Tesla. For instance, the electric cars manufactured by Tesla have presented an opportunity for it to reduce battery costs leading to the affordability of the firm’s products. Additionally, the Company's products have been considered a panacea to renewable ...
114Global Business and StrategyEU BusinessSantosConleyha
1
14
Global Business and Strategy
EU Business School
Calvin Kammer
Introduction
A global business is a company that serves or operates in different countries worldwide. Due to international market openness, the global business environment has become so dynamic thus, the sustainability of any company will depend on the business strategy adopted (Morgan, et al 2019). To this end, this report will evaluate the global business and strategic objectives of Tesla and provide recommendations on the Company's strategic roadmap.
Background of Tesla Company
Tesla Company is an American automobile firm that has pioneered the world transition to eco-friendly energy by designing and manufacturing solar roof tiles, electric cars, and solar panels. The Company was established in 2003, and it operates in the US and China, but it plans to establish a manufacturing plant in Germany. Tesla reported improved sales in 2021 recording a total of 936,172 vehicles which represented an 87% growth compared to 2020 sales (Jiang, Shi & Li 2021).
External Business Environment Analysis
The external business environment is macro-factors that influence the business's operations but which are over and above the control of a single business entity Any reference?. To adequately understand how these factors impact the industry, we shall employ the PESTLE analysis. PESTLE analysis is a macro environment analysis tool which evaluates the external factors which influences the performance of the business. The analysis looks at how the political, economic, social, technological and legal elements impacts the operations of the company (Achinas et, al.2019). This model is relevant to case study of Tesla Company because it will give an in-depth understanding of the company’s external business environment and how the factors have impacted on its operation.
PESTLE ANALYSIS
Political
Sholihah, et al. (2019) notes that,Political factorsare government policies that influence businesses. For instance, trade policies can restrain a company's expansion and industry performance. The political factors have been significant in influencing the growth of Tesla Company. The Company can expand its financial muscle through government incentives related to efforts by countries in different parts of the world to minimize carbon release. The electrical and solar products of Tesla are likely to have a global acceptance, thus creating opportunities for faster growth. Similarly, the political stability in the US, China, and other parts of the world offers more excellent prospects for Tesla to make market penetration and record more revenue.
Economic
Economic dynamics such as growth rate and exchange rates influence big business like Tesla. For instance, the electric cars manufactured by Tesla have presented an opportunity for it to reduce battery costs leading to the affordability of the firm’s products. Additionally, the Company's products have been considered a panacea to renewable ...
Case Study 2 Tesla Motors Business Model Configuration, Case Re.docxmoggdede
Case Study 2: Tesla Motors Business Model Configuration, Case Reference 314-132-1, Institute of Management, University of St Gallen (2014).
How has Tesla departed from existing auto industry practices? What made Tesla to be listed ninth among the “most innovative companies” in a recent global innovation study?
Innovation in the business model provide competitive advantage compared to process innovation [1]. Strategically invest in management practices in-line with business model innovation to have business agility. Tesla implemented business process innovation to disrupt the automobile industry. The main value drivers for Tesla was the novelty of a product in automobile industry. The vision of “Zero Emission Electric Vehicle” by including the luxury touch was the key success of Tesla. This vision was beyond the traditional trend of automobile manufacturing companies. The study provides support to the argument that company who provides integrated products were higher performers compared to the company who provide product varieties [1]. Also, the main value drivers for a business innovation are novelty of the business, lock-in to control the customers and complementariness of having supporting business. In case of Tesla, they manufacture battery, and implemented the charging station throughout the major highways and selling the cars directly by the Tesla without dealers support the whole business ecosystem.
Tesla’s business model very different from the conventional automobile manufacturing companies. The following are the core competencies, made Tesla to be the ninth innovative company during the year 2013 in the world:
Battery technology – Tesla manufacture electronic powertrains including battery using state of the art technology to have a long range for mileage and fast changing techniques.
Software technology – Tesla is the first auto manufacturing company who control the complete function of a car using software with control mechanism, changing dashboard and software push technology.
Charging infrastructure – Tesla deployed charging centers along major traffic area throughout US and Europe. This helped the customer to drive Tesla with free of tension for a long travel.
Energy Management and Storage: Developed by partnering with SolarCity small electric storage device using solar energy to supply power during the peak hours. Along with software Teals implemented energy saving and management software to control the energy usage from the grid.
Human resource management – Tesla was very selective in his resource recruitment process. Tesla recruit very talented and innovation oriented engineers and other staff members with good compensation and provide highest importance to human capital for the company. Compared to other automobile companies Tesla hold 80% less staff.
The highly dynamic pace creates a business environment in which sustained competitive advantage is difficult, if not impossible, to achieve. How do you expect the industry t.
Running head tesla, Inc. analysis 1tesla, Inc. analysis 20U.docxtodd521
Running head: tesla, Inc. analysis 1
tesla, Inc. analysis 20Undergraduate Capstone Paper
Tesla, Inc.
Blaine Smith
February 26, 2020
University of Redlands School of Business
BUSB 485 SD12
Professor Richard Doyle
1. Executive Summary ........................................................................................................... 3
2. Financial Management BUSB 361 .................................................................................... 6
2.1. SWOT Analysis Table ................................................................................... 6
2.2 Supplementary Financial Metrics Over Last Ten Years ................................ 9
2.3 Stock Market Performance ........................................................................... 11
3. Principles of Marketing BUSB 340 .................................................................................. 13
3.1. SWOT Analysis Table .................................................................................. 13
4. Strategic Management BUSB 481 .................................................................................. 19
4.1. SWOT Analysis Table .................................................................................. 19
5. Business Information Systems BUSB 333 ...................................................................... 24
2.1. SWOT Analysis Table .................................................................................. 24
6. Managing and Leading Organizations BUSB 330 .......................................................... 29
2.1. SWOT Analysis Table .................................................................................. 30
7. Conclusion ....................................................................................................................... 35
Reason for the Paper:
This paper will be a strategic audit of Tesla to fulfill the requirements for a CAPSTONE paper, utilizing the concepts of five different courses in my undergraduate program at the University of Redlands. The five courses are as follows:
· Business Information Systems
· Financial Management
· Managing and Leading Organizations
· Principles of Marketing
· Strategic Management
Each section will be labeled, with numerous key concepts highlighted to demonstrate my ability to apply what I learned to a real world organization; Tesla. I will also be employ a SWOT analysis through the lens of each course to identify strengths, weaknesses, opportunities, and threats. I will identify the most important issues and opportunities, recommending strategies to mitigate damage and take advantage of opportunities. Improvement may not be instantaneous, but the findings will provide a direction for the company, providing them with objectives to develop a strategic plan around.
Background of Tesla:
Tesla was founded in 2003 by Martin Eberhard and Marc Tarpenning, later joined by Elon Musk, J. B. Straubel and Ian Wrigh.
GAFAnomics Tesla Volume 2 - Is Tesla the disruptor we need?Fabernovel
Valued at 210 billion dollars, that is to say the valuations of Ford, GM, Draimler, PSA and Uber combined, Tesla, the leading company in electric car sales, recently became the world's leading manufacturer ahead of Toyota. It is because the company has succeeded in breaking the codes of a century-old industry, symbol of the industrial model of the 20th century, that Tesla deserves its place at the top of the list of the most disruptive companies. Fabernovel presents its new study "Is Tesla the disruptor we need? which reveals the secrets of its success but also provides thought on the future of mobility, which the company has not disrupted to date.
Running head tesla, Inc. analysis 1tesla, Inc. analysis 20U.docxjeanettehully
Running head: tesla, Inc. analysis 1
tesla, Inc. analysis 20Undergraduate Capstone Paper
Tesla, Inc.
Blaine Smith
February 26, 2020
University of Redlands School of Business
BUSB 485 SD12
Professor Richard Doyle
Table of Contents
1. Executive Summary ........................................................................................................... 3
2. Financial Management BUSB 361 .................................................................................... 6
2.1. SWOT Analysis Table ................................................................................... 6
2.2 Supplementary Financial Metrics Over Last Ten Years ................................ 9
2.3 Stock Market Performance ........................................................................... 11
3. Principles of Marketing BUSB 340 .................................................................................. 13
3.1. SWOT Analysis Table .................................................................................. 13
4. Strategic Management BUSB 481 .................................................................................. 19
4.1. SWOT Analysis Table .................................................................................. 19
5. Business Information Systems BUSB 333 ...................................................................... 24
2.1. SWOT Analysis Table .................................................................................. 24
6. Managing and Leading Organizations BUSB 330 .......................................................... 29
2.1. SWOT Analysis Table .................................................................................. 30
7. Conclusion ....................................................................................................................... 35
Executive Summary
Reason for the Paper:
This paper will be a strategic audit of Tesla to fulfill the requirements for a CAPSTONE paper, utilizing the concepts of five different courses in my undergraduate program at the University of Redlands. The five courses are as follows:
· Business Information Systems
· Financial Management
· Managing and Leading Organizations
· Principles of Marketing
· Strategic Management
Each section will be labeled, with numerous key concepts highlighted to demonstrate my ability to apply what I learned to a real world organization; Tesla. I will also be employ a SWOT analysis through the lens of each course to identify strengths, weaknesses, opportunities, and threats. I will identify the most important issues and opportunities, recommending strategies to mitigate damage and take advantage of opportunities. Improvement may not be instantaneous, but the findings will provide a direction for the company, providing them with objectives to develop a strategic plan around.
Background of Tesla:
Tesla was founded in 2003 by Martin Eberhard and Marc Tarpenning, later joined by Elo ...
Running head STRATEGY IMPLEMENTATIONSTRATEGY IMPLEMENTATION.docxtoltonkendal
Running head: STRATEGY IMPLEMENTATION
STRATEGY IMPLEMENTATION
Title: Strategy implementation
Student name:
Institution:
In many organizations, developing of strategic plans is usually done time and again in order to ensure that the company meets its future goals. During strategic planning, the companies usually create a clear vision of their future together with the needed strategies of getting there, but one thing that usually disappoint them is their failure to identify their future and the delivery of the expected strategic results. In order to ensure successful implementation of strategic plans, there are certain factors that should therefore be considered by each and every company. These factors revolve around employee engagement across all levels, communication at all levels, innovation, project management and organizational culture. (Bryson, J. M., et al 2011)This paper will therefore focus on the case study of Tesla Inc. to bring out ways of implementing the already chosen strategic plans of the company.
One of the strategic plans that the company has come up with for example is the plan to become a mass maker of electric vehicles. So far it is leading in the manufacturing of electric vehicles in the market compared to its closest competitor Ford. However the demands for electric vehicles is on high and the company cannot fulfill all the orders. The company is currently facing challenges in the manufacturing of vehicles as a result of its limited access to resources and the small size. This is a disadvantage to the company when compared to other automakers. Therefore failure of the company to act decisively would expose it to the risk of losing its technological advantage and provide a chance to other competitors to manufacture and develop their own electric vehicles models and push Tesla Inc. out of the lucrative automobile market. In order to avoid this, it will be better for the company to ensure that it implements its strategic plan of being the mass maker of electric vehicles while maintaining the technological lead over its competitors.
In order to implement this plan, the company should first address the following questions. For one, how does the company plan to deal with the lack of infrastructure that will support the operations of their electric vehicles? How does the company plan to shift its target to reach a larger consumer market? For successful implementation of this plan, the raised questions should therefore be addressed since this will ensure that it plan is implemented to the end without interruptions from the possible challenges that could arise from the discussions above. In regards with the questions raised above, the company should ensure that it has enough charging systems for the electric vehicles across the globe so as to increase the chances of the sales of its electric vehicles. This generally means that by putting up enough super charger stations, the company will be able to this will exp ...
Running head TESLA MOTORS 1TESLA MOTORS3Tesla Motors.docxtoltonkendal
Running head: TESLA MOTORS 1
TESLA MOTORS 3
Tesla Motors
1. Current Situation
Tesla Motors is a company that was founded in 2003 and is headquartered at Palo Alo in California. The company came up with an idea of creating an electric car with an attempt to outdo the performance of gasoline vehicles (Mangram, 2012). The owners of the company, Marc Tarpenning and Martin Eberhand, were inspired to come up with their company by a genius electric engineer, Nikola Tesla, came up with the current alternating current. Nicola Tesla also came up with a sports car that was run in an AC induction motor. Elon Musk, the major investor of Tesla Motors was a risk taker, interested in coming up with a vehicle that was a hundred percent electric, without having to compromise in any aspects of the car.
The first electric sedan launched by Tesla Motors referred to as the Model S was released in 2012. This car attained a safety rating of 5-stars because it was the car of the year in 2013. In a bid to increase performance, Tesla released another version of Model S, which has a dual motor. Additionally, the company also released Model X, which has better aspects than the two versions of Model S. Over time, the company has expanded its operation, and currently manufactures the electric cars in California, and Fremont, with expansion efforts in Lathrop and California.
As of the year 2016, the company has had a net revenue amounting $1,147,048. This amount was an increase in the company’s revenues from the previous year, which was at $939,880. The continuous increase in the company’s revenue has come about because of the reduction in costs by an average of $100,000. Tesla’s shares range at $220 per share, which is an increase from the previous levels whereby the shares had decreased to around $147. The improvement in the company’s revenue and shares is a result of the efforts in product development strategies. From the start of the company, the company has put over $900 million in the research and development activities aimed at improving the performance of its cars.
Strategy
The strategic alignment of Tesla Motors includes manufacturing a high-end vehicle, whose target consumers includes the wealthy individuals in the society. Moreover, the company has concentrated on providing its consumers with a highly priced vehicle, which has made it possible for the enlargement of its customer base. Due to this aspect, the company has managed to expand its operations, taking into consideration the development of a cheaper car that could be sold to the people of the lower social classes.
The company is building a network of up to 120kw fast supercharger equipment. It can replenish 170 miles of range in the battery pack in 30 mins.
2. Challenges and Major Problems
Tesla Motors has been faced by several issues over the years. One of the challenges that the company has experienced has been issues in the battery charging and pack fires. In 2013, three fire accidents were ...
Outline Slides Group 51IntroductionTesla.docxgerardkortney
Outline Slides Group 5
1
Introduction
Tesla Auto Company is automotive and energy storage company. It was founded by a group of engineers in 2003 in Silicon Valley, its CEO is Elon Musk and its headquarters are in Palo Alto, California.
The aim of the company was to introduce electric cars and do away with gasoline-powered cars by proving electric cars are better than the latter.
According to the founders, these cars would have no compromise since they would have zero emissions, instant torque and incredible power.
2
Driving Forces Analysis
Tesla Auto Company has been able to remain in the market through the availability of the following driving forces in the automotive industry;
Increasing globalization- companies are going global and the global markets are easily accessible thus Tesla is able to venture into new global markets.
Increasing internet usage and power- this has enabled the company to market its products and sell through the online market on their website that has no geographical limitation.
3
CONTINUATION
Changing lifestyles and customer’s preferences-currently people are shifting into electric cars rather then gasoline-powered cars. Customers also prefer cars that have minimal environmental impact due to rising environmental protection campaigns.
Technological advancement- this has enabled the company to increase its innovation in product production and through this their products are differentiated and this increases Tesla’s market share.
TESLA’S INTENSIVE STRATEGIES
Tesla Auto Company has managed to maintain its profitability through effective use of intensive strategic measures, they include; product development, market development, market penetration and diversification.
Market development – in this strategy Tesla enters into new markets to enhance growth of the business and produce more sales. Tesla enters new markets through differentiating their products.
Market penetration – this is the present primary intensive strategy and this enhances business growth through growing sales revenue in the current market
5
CONTINUATION
Diversification – Tesla uses diversification but as a minimal important intensive growth strategy, it assists in growing the company through creation of a new business. The main objective of using the diversification strategy by Tesla is to assist in the development of the company’s R&D investment that enables it to recognize new business opportunities in the industry.
Product development – in this strategy Tesla enhances its growth through developing new products which emphasize progressive technologies that have minimal environmental impact.
PORTER’S FIVE GENERIC STRATEGIES
Tesla addresses the automotive industry external forces as shown in Porter’s five generic strategies below;
Bargaining powers of buyer – Tesla buyers have an impact on the level of the company’s sales revenue therefore the company has to make strategies to maintain their buyers. This factor has a.
In this special edition of August, “The Companies with Most Disruptive Innovation”, Insights Success admires organizations that embrace the change and attempt on giving back to the society. Contributions made by such organizations are worth appreciation and Insights Success takes immense pride in featuring them in this issue.
INSTRUCTIONS Please read the case first and then answer specificall.docxmaoanderton
INSTRUCTIONS: Please read the case first and then answer specifically the proper questions asked
below. PLEASE ANSWER ALL THE QUESTIONS. PLEASE USE A SEPARATE SHEET OF PAPER TO ANSWER
YOUR QUESTIONS.
Backstory: General Electric Co. decided sustainability was a business opportunity rather than a cost and
pushed into the field in 2005 with its new initiative. But the products and services weren’t only for its
customers — they first transformed GE.
Key moves: GE began looking at sustainability as part of a demographic trend, realizing that scarcity would
increase with population growth. Energy and water use, waste, carbon emissions — all would decline
among the most efficient and sustainable companies. GE saw a profitable business opportunity in helping
companies along this sustainable path to offer environmental solutions.
GE also gambled that carbon would eventually be a cost, following the implementation of previous
regulatory regimes such as limiting acid rain. Although the precise way carbon would be regulated was
unknown, as it still is, the company had little doubt that regulation would happen. Rather than wait, GE
joined a climate coalition with nongovernmental organizations to press for a cap-and-trade system to
build certainty into the future.
Within the company, GE began engaging employees to see where energy savings could be found. That
might include turning off the lights when a factory was idle or even installing a switch so that lights could
be turned off. Ecomagination sold solutions within GE, whether the project involved installing LED lights
on a factory floor, recycling water at a nuclear facility or offering combined heat and power generation
units at a plant in Australia. Within GE, managers began to be measured on how much energy savings they
had achieved.
Impact: The company so far has saved $100 million from these measures and cut its greenhouse gas
intensity — a measure of emissions against output — by 41%, according to the company’s sustainability
report. The work inside GE became a proof of concept to external customers grappling with similar issues.
Ecomagination targeted C-level executives to build this business, since most problems cut across divisions
(improving energy efficiency, for example).
So far GE has invested $4 billion in this effort, much of it in research and development. But it reaped sales
of $17 billion in 2008, up 21% from a year earlier, and is striving for $25 billion in sales in 2010.
1. Describe the 3 Strategic Management Process GE used (please use terms that we had discussed
in class).
2. Explain the need for integrating and the use of strategic management for GE (Give 3 examples).
3. Please list 5 examples of strategic management that GE either can use or already is using.
4. What is the strategy formulation, implementation, and evaluation activities that GE can
potentially use to make its innovation better than what it is now (Give 3 recommendations).
5. If .
Answer both questions fully and provide creditable sources. Origin.docxnolanalgernon
Answer both questions fully and provide creditable sources. Original work now plagiarism
1. Consider the position for which you are interviewing candidates and post one of your interview questions, including the job title. Discuss why you developed this question and what response you would expect a potential candidate to provide.
2. It is important to ensure that a candidate fits with the culture of the organization. What actions can be taken in the recruitment and selection process to find the best candidate that fits with the culture of the organization?
Tesla: Company and Industry Analysis
Florida Institute of Technology
Group 3
Lakesha Burton • Alann Gutierrez • Meshayla Jones • Trent Laney • Leah Riley
Table of Contents
Company Background 3
Analysis 4
Issues and Recommendations 6
References 7
Exhibits 8
Company Background
ALL-DISCUSSION
*Everyone will gather some info and post in a discussion; Alann will compile into cohesive section.
*MAKE SURE TO PROPERLY CITE REFERENCES IN APA AS YOU COLLECT INFO--POST ALL
INFO COMPLETE WITH IN-TEXT CITATIONS AND REFERENCES.
Analysis
o Competitive advantage and business models TRENT
o Mission, vision, values and corporate governance TRENT
o PESTEL analysis, five force analysis, driving forces, and strategic group maps for the industry
ALANN
a. PESTEL analysis:
1. Political factors
2. Economic conditions in the firm’s general environment (local, country, regional,
worldwide)
3. Sociocultural forces
4. Technological factors
5. Environmental factors (concerning the natural environment)
6. Legal/regulatory conditions
b. Five Forces analysis:
1. Competition from rival sellers
2. Competition from potential new entrants to the industry
3. Competition from producers of substitute products
4. Supplier bargaining power
5. Customer bargaining power
c. Driving Forces (pg. 68-70 in text for list of potential/usual major driving forces; should be no
more than 3 chosen, per text)
d. Strategic Group Map(s) (industry)
1. Toyota Motor Corporation
2. Volkswagen
3. Daimler
4. BMW
5. Honda Motor Company
6. General Motors Company
7. Tesla
8. Ford Motor Company
9. Nissan
10. Fiat Chrysler Automobiles
§ A brief history of the industry (development stages)
§ You may use business models, market share, perceived quality and other critical and
relevant variables to identify viable strategic groups in the industry
§ Competitor analysis – what other companies are currently doing
o SWOT, value chains, and benchmarking Leah
Strengths ● Innovative process - allows customers to make a
purchase that has a better effect on the environment,
but maintains a high-end and luxury status, which
appeals to a wealthier market base.
● Brand recognition - Tesla is well-known for its .
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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1. How to capture video testimonials that convert from your audience 🎥
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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4. “to accelerate the world’s
transition to sustainable energy.”
• This new statement indicates a slight but
significant shift in the company’s business, to
address market opportunities for renewable
energy. In a way, the new corporate
mission recognizes the relevance of the firm’s
batteries and related energy storage products in
markets in addition to the electric vehicle
market.
5. Tesla Inc.’s mission statement has the
following notable components:
TO ACCELERATE THE WORLD’S
TRANSITION
TO SUSTAINABLE ENERGY
6. Tesla Inc.’s Vision Statement
“to create the most compelling car company of
the 21st century by driving the world’s transition
to electric vehicles.”
7. Significant components in
Tesla Inc.’s vision statement
MOST COMPELLING CAR COMPANY 21ST CENTURY THE WORLD’S
TRANSITION TO
ELECTRIC VEHICLES
8. Tesla’s Corporate
Mission &
Corporate Vision –
Analysis &
Recommendations
Tesla, Inc.’s mission statement is satisfactory in
terms of presenting the company’s goals. It
adequately covers the kinds of products that the
company sells, the market scope of the business,
and the market position of the company.
However, it does not provide adequate
information about the general direction of Tesla’s
organizational development. Thus, a
recommendation is to improve the corporate
mission by including more details about the
company’s approaches in fulfilling its corporate
vision.
Tesla Inc.’s vision statement effectively describes
business aims. However, it does not cover current
business endeavors. For example, while the
corporate mission statement has already changed
to consider “sustainable energy,” the corporate
vision still focuses on “electric vehicles.” In this
regard, a recommendation is to adjust Tesla Inc.’s
vision statement to reflect the organization’s
increasing interest in products other than electric
vehicles.
9. Core Values
For many employees, the fast-paced nature of being at the forefront
of technology is the main draw. People who thrive on being
stimulated are engaged by the constant new challenges. On the other
hand, for those who really believe in global sustainability, being a
direct part of this environmental enterprise is enough. By continually
emphasizing Tesla’s mission, the team is rewarded by the knowledge
that it’s playing a part in reshaping green technology.
However, innovation sometimes comes at a price. Over 180 Glassdoor
reviews mention poor work-life balance and a further 160 talk about
long hours (“the rumours are true. You will work TREMENDOUSLY
hard”). Another recurring comment is around how strategies and
processes are constantly changing, and communication isn’t always
good – possibly a side effect of working for an innovative tech leader.
innovation
sometimes comes at a
price.
15. Reality Check
1
2
3
4
5
Elon has problems
Regulatory vows
Are Mission of Elon Musk aligned
with share holders?
Alignment
Can Tesla sustain Mission driven
strategy?
Sustainability
Tesla strategy has changed rather
quickly
High Investment & Strategy
changes
The “to accelerate” component of the corporate mission statement establishes Tesla’s role in pushing the industry toward advanced technologies for sustainable business and products that rely on renewable energy. The corporate mission also mentions “the world’s transition,” which indicates the company’s expectation of successful dominance in the global market for electric automobiles and related products. This component directly relates with the corporate vision statement’s emphasis on the global market. Moreover, the change from “sustainable transport” to “sustainable energy” shows that Tesla, Inc.’s corporate mission statement evolves to match the current strategic objectives of the business. For example, the company used to focus on producing electric automobiles only. However, this company analysis case shows that the growing demand for renewable energy is now reflected in the corporation’s improved business scope, to cover products like batteries and other potentially profitable renewable energy solutions in the future.
--- 1. Move fast 0:05 The ability to rapidly respond to trends and changes in the market drives competitive advantage. This helps building resilience through speedy response to current issues and challenges in the automotive industry 2. Do the Impossible 2:30 Think outside the box; act unconventional. Go beyond conventional limits of productivity and creativity in automotive design. This condition opens new doors for the company to improve its performance 3. Constantly Innovate 5:21 Innovation is at the heart of what we do. Innovation helps develop cutting-edge electric cars and related products. Tesla must innovate continuously to maintain its competitive advantage. 4. Reason from “First Principles” 6:03 Rather than making analogies, identify root factors to understand and solve problems. Use first principles to fulfill your job 5. Think Like Owners 8:52 Maintain a mindset supportive of business development. Act like owners. Take responsibility and accountability in the job and the overall performance of the business 6. We are ALL IN 8:52 A team that works to improve the business. Teamwork develops synergy and makes the corporate culture effective in maximizing benefits from employees’ talents and skills