The Virgin Group Case Study - Story of How Richard Branson put The Virgin Brand into a global map, extending it into 400 businesses.
Created during summer Internship on Marketing Management under, Prof. Sameer Mathur, IIM Lucknow.
Air Arabia is the first and largest low-cost carrier in the Middle East and North Africa. It was founded in 2003 in Sharjah and has a fleet of 44 aircraft serving 130 destinations. Air Arabia has succeeded through its low-cost business model, fuel hedging strategy, and prioritizing excellent customer service and loyalty. While other airlines face challenges adopting Air Arabia's model, its continued innovation and growth could allow it to maintain leadership in the low-cost carrier market.
Comprehensive Marketing Presentation on Emirates AirlinesSheikh_Rehmat
Emirates Airlines was founded in 1985 in Dubai with backing from the royal family. It began operations with two leased aircraft flying routes out of Dubai. Emirates has since grown significantly and now flies to over 120 destinations globally with a large fleet of wide-body aircraft. The airline focuses on premium service and experiences for passengers, offering amenities like onboard lounges and fine dining. Emirates utilizes a variety of marketing strategies including value-added pricing, peak/off-peak pricing, and strategic partnerships and sponsorships to promote the brand.
This document provides an overview of Emirates airline, including key details about its founding, headquarters, fleet size, destinations served, and ownership structure. It also summarizes some of Emirates' strategic partnerships and business activities. Charts are presented showing Emirates' sources of revenue and costs. The document then analyzes Emirates' success in building a strong global brand, including factors like government support, employee satisfaction, and innovation. Potential weaknesses in Emirates' strategic direction are discussed, along with how the airline could address issues like overlooking faults in marketing and being overconfident in its industry position. The impact of declining fuel prices on Emirates' future strategy is also considered.
The document discusses the 7P's of marketing for Emirates Airlines. It outlines Emirates' pricing strategy of dynamic pricing and premium pricing. It describes Emirates' product portfolio including first, business, and economy class services. It discusses Emirates' global network spanning six continents and over 150 cities. The document also summarizes Emirates' focus on processes like customer service and additional amenities as well as its emphasis on physical evidence like its Dubai terminal and new fleet. Finally, it outlines Emirates' promotional strategies including advertising and sponsorships and importance placed on its large employee base.
This document summarizes Virgin Group's diversification strategy and approach to corporate parenting. It discusses how Virgin has diversified into over 200 companies across more than 25 industries, employing over 25,000 people worldwide. The brand and Richard Branson's vision have been key assets enabling this diversification. The document also analyzes frameworks like the BCG matrix, McKinsey matrix, and parenting matrix that Virgin has used to classify its business portfolio and add value through corporate parenting activities.
Parkway operates 18 hospitals with over 3,500 beds in Singapore, Malaysia, Brunei, India, China, and The United Arab Emirates.
Medical Travel And Health Tourism Quality Alliance (MTQVA) ranked Singapore’s Gleneagles hospital, parkway’s flagship facility, as ninth highest on its for medical tourism in 2013.
Air Arabia is the first and largest low-cost carrier in the Middle East and North Africa. It was founded in 2003 in Sharjah and has a fleet of 44 aircraft serving 130 destinations. Air Arabia has succeeded through its low-cost business model, fuel hedging strategy, and prioritizing excellent customer service and loyalty. While other airlines face challenges adopting Air Arabia's model, its continued innovation and growth could allow it to maintain leadership in the low-cost carrier market.
Comprehensive Marketing Presentation on Emirates AirlinesSheikh_Rehmat
Emirates Airlines was founded in 1985 in Dubai with backing from the royal family. It began operations with two leased aircraft flying routes out of Dubai. Emirates has since grown significantly and now flies to over 120 destinations globally with a large fleet of wide-body aircraft. The airline focuses on premium service and experiences for passengers, offering amenities like onboard lounges and fine dining. Emirates utilizes a variety of marketing strategies including value-added pricing, peak/off-peak pricing, and strategic partnerships and sponsorships to promote the brand.
This document provides an overview of Emirates airline, including key details about its founding, headquarters, fleet size, destinations served, and ownership structure. It also summarizes some of Emirates' strategic partnerships and business activities. Charts are presented showing Emirates' sources of revenue and costs. The document then analyzes Emirates' success in building a strong global brand, including factors like government support, employee satisfaction, and innovation. Potential weaknesses in Emirates' strategic direction are discussed, along with how the airline could address issues like overlooking faults in marketing and being overconfident in its industry position. The impact of declining fuel prices on Emirates' future strategy is also considered.
The document discusses the 7P's of marketing for Emirates Airlines. It outlines Emirates' pricing strategy of dynamic pricing and premium pricing. It describes Emirates' product portfolio including first, business, and economy class services. It discusses Emirates' global network spanning six continents and over 150 cities. The document also summarizes Emirates' focus on processes like customer service and additional amenities as well as its emphasis on physical evidence like its Dubai terminal and new fleet. Finally, it outlines Emirates' promotional strategies including advertising and sponsorships and importance placed on its large employee base.
This document summarizes Virgin Group's diversification strategy and approach to corporate parenting. It discusses how Virgin has diversified into over 200 companies across more than 25 industries, employing over 25,000 people worldwide. The brand and Richard Branson's vision have been key assets enabling this diversification. The document also analyzes frameworks like the BCG matrix, McKinsey matrix, and parenting matrix that Virgin has used to classify its business portfolio and add value through corporate parenting activities.
Parkway operates 18 hospitals with over 3,500 beds in Singapore, Malaysia, Brunei, India, China, and The United Arab Emirates.
Medical Travel And Health Tourism Quality Alliance (MTQVA) ranked Singapore’s Gleneagles hospital, parkway’s flagship facility, as ninth highest on its for medical tourism in 2013.
Emirates Airline is one of the world's fastest growing and largest airlines in terms of international passengers. It operates a modern fleet of 239 passenger aircraft and 15 freighters exclusively on wide-body aircraft. Emirates has a global hub structure connecting over 4,000 city pairs through its own flights from Dubai, with more than 420 daily flights and over 62,000 employees from 165 countries. The airline has been successful due to its strategically placed hub in Dubai, which is located near large populations and has good infrastructure and weather. It benefits from the support of the Dubai government and long-term leadership focusing on route selection and fleet expansion.
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/marks-and-spencer-strategic-analysis-553
This report presents the step by step strategic analysis and the strategic position of Marks & Spencer, one of the leading retailers of UK and industry leader in women wear and lingerie segments. The report starts by presenting a brief background about the company and its current business position. Further, an external environment analysis is conducted using PESTLE analysis in order to understand the macroeconomic and environmental factors impacting the organization. After this step a brief financial review is conducted to assess the financial position of the company in terms of revenue growth and basic ratios. A competitive strategy review using Porter?s Generic Strategy Framework and the Resource based is conducted further. Moreover, in order to understand the strategic direction, the strategy of Marks & Spencer has been evaluated using Ansoff?s Matrix. After understanding the strategic direction, an overview of the methods of development used by Marks & Spencer is provided and the future expected challenges are discussed as well. The paper concludes by presenting the final strategic position of Marks & Spencer using the SPACE analysis and providing recommendations for future growth.
Key Findings
External Environment ? Political, Social, Technological factors are favorable, while Environmental factors are neutral and Economic and Legal factors are slightly unfavorable
Marks and Spencer competitive strategy ? They employed differentiation focus strategy in the UK market, but now moving towards a differentiation strategy for the broader market
Marks and Spencer Product market strategy ? Currently the company is moving from a ?Market Penetration? Strategy to a ?Market Development? Strategy
SPACE analysis ? The strategic position of Marks & Spencer is found to be moderately aggressive.
British Airways appointed Saatchi & Saatchi as its global advertising agency in 1982 to develop a global brand identity and advertising campaign. Saatchi & Saatchi launched the "The World's Favourite Airline" concept campaign in 1983 featuring the commercial "Manhattan Landing" showing the island of Manhattan rotating through the sky to London. The campaign aimed to boost British Airways' prestige but received mixed reactions internationally and faced opposition from some country managers. British Airways also ran business and leisure advertising campaigns to promote services like Concorde and package deals.
Ryanair was founded in 1985 and has grown to become one of Europe's largest airlines. It operates over 1,600 daily flights across 1,600 routes to 180 destinations. Ryanair's strategy has been to offer low fares through cost containment and operational efficiencies. While profitability remains core, Ryanair's vision and mission have evolved to also focus on improving customer service and experience. Ryanair faces competition from other low-cost carriers like EasyJet but aims to strengthen its position through continued growth and defending its low-cost model.
Tesco Case Study- Presentation- Marketing Management- MBAVineethJose5
Tesco started as a small market stall in 1919 and has since grown to become a large international retailer. It opened its first store in 1929 and continued expanding in London through the 1930s. In the following decades, Tesco introduced various store formats and expanded its product range. It now operates over 3,400 stores across several countries. Tesco uses strategies like competitive pricing, a loyalty program, and various store formats to target different customer segments in both domestic and global markets. Adapting strategies to local conditions and customer needs is important for Tesco's international expansion.
This document provides an analysis of the branding strategy of Emirates Airlines. It discusses the company background, core values, brand vision, positioning, and recognition. Key aspects of Emirates' strategy include positioning itself as a global lifestyle brand through high quality products and customer experiences. The brand vision is to become a leading lifestyle brand, which is supported by investments in aircraft, lounges, in-flight entertainment and connectivity. Brand recognition is achieved through marketing, sponsorship of sports and celebrities, and a strong visual identity with its logo and crew uniforms.
Porters Five forces for Advertising and Branding IndustryPradeep Loganathan
This document provides an overview of the advertising industry in India and compares advertising campaigns created by two different agencies, DDB Mudra and Ogilvy, for their clients McDonald's and KFC respectively. It outlines key details of the two campaigns, McSpicy for McDonald's and Fiery Grilled Chicken for KFC, and analyzes their performance and effectiveness. The Ogilvy campaign for KFC's Fiery Grilled Chicken was found to be more successful overall through continuous customer engagement across multiple marketing channels compared to DDB Mudra's one-dimensional McDonald's McSpicy campaign.
Crossrail is a major new railway project that will improve transport connections in London. It involves building new tunnels under central London and new stations. Crossrail aims to relieve congestion, accommodate future population growth, and support economic growth in London. A cost-benefit analysis was conducted to assess the project. It estimated benefits like travel time savings and economic growth outweigh the costs of construction and maintenance, giving a benefit-cost ratio above 1. However, some benefits and costs are hard to quantify.
Analysis of BMW mini case from Kotler's Marketing Management textbook.
This presentation was created by Shashank Srivastava, IET Lucknow during a Marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Corporate governance is a vital part of the company. This project is about to study any one of companies and one of that company’s ownership and management according torules and regulations. In this project we have studied the different shareholders of company, from identifying the needs wants and demands of their product among the people, and how company developed the relationship with stakeholders, that are how they have done the investment situations. We have studied the Major shareholders fluctuation in in the value of shares during the last five years earnings per share and payment of dividend to the shareholders CEO/senior executive compensation pattern corporation’s profit corporation’s reputation and all other necessary information.
At the end I have studied the SWOT and PEST analysis of the company and conclusion and recommendations.
This presentation is created under a marketing internship.
It is about Virgin group and its various companies and also about Marketing schemes and vulnerability.
The document provides an executive summary and market research for a proposed new entry-level luxury electric vehicle called the Gen3 from Tesla Motors. It summarizes Tesla's current position and target markets, and outlines a strategy and marketing plan to introduce the Gen3 at an affordable price point of around $30,000 to expand Tesla's target market and increase market share in the EV/hybrid sector. Market research found increasing demand for electric vehicles and a growing luxury vehicle market focused on entry-level models priced around $40,000, suggesting an opportunity for Tesla to attract new customers with an affordable electric car.
Studies the various aspects of growth and market study of The Virgin Group and how it can improve itself further.
Created by Priyanka Sahoo,IIT Kharagpur as part of marketing internship under Prof. Sameer Mathur,IIM Lucknow
The document discusses Emirates Airlines, the flag carrier airline of the United Arab Emirates. It outlines Emirates' goals of excelling in flight service and becoming the world's best airline. The document details Emirates' history starting in 1985 with government backing and two leased aircraft. It has since grown to over 190 aircraft serving over 150 destinations. The document also examines Emirates' target market, competitors, and strategies for maintaining strengths and addressing weaknesses and threats through marketing and product development.
McDonald's faced challenges in the early 1990s as sales flattened domestically and competitors increased. To address criticism of its environmental impact, McDonald's partnered with the Environmental Defense Fund to explore more sustainable operations. Key to McDonald's future success will be maintaining quality and consistency while experimenting with new options to appeal to changing tastes, and potentially expanding internationally where growth opportunities are greater. The document discusses McDonald's history, operations, challenges, environmental initiatives, and strategies to sustain future prosperity.
This report analyzes Ryanair's industry and strategic position through various frameworks. It conducts a PESTEL analysis of Ryanair's external environment, a Porter's Five Forces analysis of the airline industry, and places Ryanair in Porter's generic strategies as a cost leader. The report also examines Ryanair's strategies and customer programs through a SWOT analysis and applies Christensen's disruptive innovation model in analyzing Ryanair's impact on the industry.
This document provides an overview of Tesla's current market situation and brand strategy. It discusses Tesla's small but growing market share in the luxury sedan segment, outlines Tesla's three-stage plan to transition to mass market electric vehicles, and identifies Tesla's key challenge of generating more sales of the Model S to fund continued growth and expansion toward its long term goals.
Virgin Group is a multinational company founded in 1970 by Richard Branson and headquartered in London, England. It operates over 200 companies across various sectors such as travel, finance, music, and telecommunications, employing over 25,000 people worldwide. Richard Branson serves as the company's chairman and continues to lead expansion into new industries. Virgin uses strategic partnerships and branding to guarantee quality across its diverse portfolio of products and services while pursuing both revenue growth and social objectives.
Virgin Group operates over 200 companies worldwide across various industries such as travel, entertainment, banking and telecommunications. Led by founder Richard Branson, Virgin Group looks for opportunities in underserved markets and works with entrepreneurs to launch innovative new services and technologies. They leverage the well-known Virgin brand and Branson's leadership to help their portfolio companies experience rapid growth.
Emirates Airline is one of the world's fastest growing and largest airlines in terms of international passengers. It operates a modern fleet of 239 passenger aircraft and 15 freighters exclusively on wide-body aircraft. Emirates has a global hub structure connecting over 4,000 city pairs through its own flights from Dubai, with more than 420 daily flights and over 62,000 employees from 165 countries. The airline has been successful due to its strategically placed hub in Dubai, which is located near large populations and has good infrastructure and weather. It benefits from the support of the Dubai government and long-term leadership focusing on route selection and fleet expansion.
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/marks-and-spencer-strategic-analysis-553
This report presents the step by step strategic analysis and the strategic position of Marks & Spencer, one of the leading retailers of UK and industry leader in women wear and lingerie segments. The report starts by presenting a brief background about the company and its current business position. Further, an external environment analysis is conducted using PESTLE analysis in order to understand the macroeconomic and environmental factors impacting the organization. After this step a brief financial review is conducted to assess the financial position of the company in terms of revenue growth and basic ratios. A competitive strategy review using Porter?s Generic Strategy Framework and the Resource based is conducted further. Moreover, in order to understand the strategic direction, the strategy of Marks & Spencer has been evaluated using Ansoff?s Matrix. After understanding the strategic direction, an overview of the methods of development used by Marks & Spencer is provided and the future expected challenges are discussed as well. The paper concludes by presenting the final strategic position of Marks & Spencer using the SPACE analysis and providing recommendations for future growth.
Key Findings
External Environment ? Political, Social, Technological factors are favorable, while Environmental factors are neutral and Economic and Legal factors are slightly unfavorable
Marks and Spencer competitive strategy ? They employed differentiation focus strategy in the UK market, but now moving towards a differentiation strategy for the broader market
Marks and Spencer Product market strategy ? Currently the company is moving from a ?Market Penetration? Strategy to a ?Market Development? Strategy
SPACE analysis ? The strategic position of Marks & Spencer is found to be moderately aggressive.
British Airways appointed Saatchi & Saatchi as its global advertising agency in 1982 to develop a global brand identity and advertising campaign. Saatchi & Saatchi launched the "The World's Favourite Airline" concept campaign in 1983 featuring the commercial "Manhattan Landing" showing the island of Manhattan rotating through the sky to London. The campaign aimed to boost British Airways' prestige but received mixed reactions internationally and faced opposition from some country managers. British Airways also ran business and leisure advertising campaigns to promote services like Concorde and package deals.
Ryanair was founded in 1985 and has grown to become one of Europe's largest airlines. It operates over 1,600 daily flights across 1,600 routes to 180 destinations. Ryanair's strategy has been to offer low fares through cost containment and operational efficiencies. While profitability remains core, Ryanair's vision and mission have evolved to also focus on improving customer service and experience. Ryanair faces competition from other low-cost carriers like EasyJet but aims to strengthen its position through continued growth and defending its low-cost model.
Tesco Case Study- Presentation- Marketing Management- MBAVineethJose5
Tesco started as a small market stall in 1919 and has since grown to become a large international retailer. It opened its first store in 1929 and continued expanding in London through the 1930s. In the following decades, Tesco introduced various store formats and expanded its product range. It now operates over 3,400 stores across several countries. Tesco uses strategies like competitive pricing, a loyalty program, and various store formats to target different customer segments in both domestic and global markets. Adapting strategies to local conditions and customer needs is important for Tesco's international expansion.
This document provides an analysis of the branding strategy of Emirates Airlines. It discusses the company background, core values, brand vision, positioning, and recognition. Key aspects of Emirates' strategy include positioning itself as a global lifestyle brand through high quality products and customer experiences. The brand vision is to become a leading lifestyle brand, which is supported by investments in aircraft, lounges, in-flight entertainment and connectivity. Brand recognition is achieved through marketing, sponsorship of sports and celebrities, and a strong visual identity with its logo and crew uniforms.
Porters Five forces for Advertising and Branding IndustryPradeep Loganathan
This document provides an overview of the advertising industry in India and compares advertising campaigns created by two different agencies, DDB Mudra and Ogilvy, for their clients McDonald's and KFC respectively. It outlines key details of the two campaigns, McSpicy for McDonald's and Fiery Grilled Chicken for KFC, and analyzes their performance and effectiveness. The Ogilvy campaign for KFC's Fiery Grilled Chicken was found to be more successful overall through continuous customer engagement across multiple marketing channels compared to DDB Mudra's one-dimensional McDonald's McSpicy campaign.
Crossrail is a major new railway project that will improve transport connections in London. It involves building new tunnels under central London and new stations. Crossrail aims to relieve congestion, accommodate future population growth, and support economic growth in London. A cost-benefit analysis was conducted to assess the project. It estimated benefits like travel time savings and economic growth outweigh the costs of construction and maintenance, giving a benefit-cost ratio above 1. However, some benefits and costs are hard to quantify.
Analysis of BMW mini case from Kotler's Marketing Management textbook.
This presentation was created by Shashank Srivastava, IET Lucknow during a Marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Corporate governance is a vital part of the company. This project is about to study any one of companies and one of that company’s ownership and management according torules and regulations. In this project we have studied the different shareholders of company, from identifying the needs wants and demands of their product among the people, and how company developed the relationship with stakeholders, that are how they have done the investment situations. We have studied the Major shareholders fluctuation in in the value of shares during the last five years earnings per share and payment of dividend to the shareholders CEO/senior executive compensation pattern corporation’s profit corporation’s reputation and all other necessary information.
At the end I have studied the SWOT and PEST analysis of the company and conclusion and recommendations.
This presentation is created under a marketing internship.
It is about Virgin group and its various companies and also about Marketing schemes and vulnerability.
The document provides an executive summary and market research for a proposed new entry-level luxury electric vehicle called the Gen3 from Tesla Motors. It summarizes Tesla's current position and target markets, and outlines a strategy and marketing plan to introduce the Gen3 at an affordable price point of around $30,000 to expand Tesla's target market and increase market share in the EV/hybrid sector. Market research found increasing demand for electric vehicles and a growing luxury vehicle market focused on entry-level models priced around $40,000, suggesting an opportunity for Tesla to attract new customers with an affordable electric car.
Studies the various aspects of growth and market study of The Virgin Group and how it can improve itself further.
Created by Priyanka Sahoo,IIT Kharagpur as part of marketing internship under Prof. Sameer Mathur,IIM Lucknow
The document discusses Emirates Airlines, the flag carrier airline of the United Arab Emirates. It outlines Emirates' goals of excelling in flight service and becoming the world's best airline. The document details Emirates' history starting in 1985 with government backing and two leased aircraft. It has since grown to over 190 aircraft serving over 150 destinations. The document also examines Emirates' target market, competitors, and strategies for maintaining strengths and addressing weaknesses and threats through marketing and product development.
McDonald's faced challenges in the early 1990s as sales flattened domestically and competitors increased. To address criticism of its environmental impact, McDonald's partnered with the Environmental Defense Fund to explore more sustainable operations. Key to McDonald's future success will be maintaining quality and consistency while experimenting with new options to appeal to changing tastes, and potentially expanding internationally where growth opportunities are greater. The document discusses McDonald's history, operations, challenges, environmental initiatives, and strategies to sustain future prosperity.
This report analyzes Ryanair's industry and strategic position through various frameworks. It conducts a PESTEL analysis of Ryanair's external environment, a Porter's Five Forces analysis of the airline industry, and places Ryanair in Porter's generic strategies as a cost leader. The report also examines Ryanair's strategies and customer programs through a SWOT analysis and applies Christensen's disruptive innovation model in analyzing Ryanair's impact on the industry.
This document provides an overview of Tesla's current market situation and brand strategy. It discusses Tesla's small but growing market share in the luxury sedan segment, outlines Tesla's three-stage plan to transition to mass market electric vehicles, and identifies Tesla's key challenge of generating more sales of the Model S to fund continued growth and expansion toward its long term goals.
Virgin Group is a multinational company founded in 1970 by Richard Branson and headquartered in London, England. It operates over 200 companies across various sectors such as travel, finance, music, and telecommunications, employing over 25,000 people worldwide. Richard Branson serves as the company's chairman and continues to lead expansion into new industries. Virgin uses strategic partnerships and branding to guarantee quality across its diverse portfolio of products and services while pursuing both revenue growth and social objectives.
Virgin Group operates over 200 companies worldwide across various industries such as travel, entertainment, banking and telecommunications. Led by founder Richard Branson, Virgin Group looks for opportunities in underserved markets and works with entrepreneurs to launch innovative new services and technologies. They leverage the well-known Virgin brand and Branson's leadership to help their portfolio companies experience rapid growth.
Virgin Group is a British multinational company founded by entrepreneur Richard Branson. It has 200 companies across 29 countries generating $24 billion in annual revenue. Branson and the Virgin brand promote a fun, innovative, and customer-focused approach. The company operates in many industries like travel, finance, telecoms and leisure through brands like Virgin Atlantic, Virgin Records, and Virgin Mobile. To promote its many brands, Virgin relies on publicity from Richard Branson's outlandish marketing stunts. It also prioritizes social responsibility through initiatives like Virgin Unite and the Virgin Green Fund, which invests airline profits in renewable energy to reduce carbon emissions.
Virgin Inc - Business Case Study - MBA Nabaraj Giri
Sir Richard Banson and Virgin Inc - Business Case Study - University of Northampton, UK , Masters of Business Administration (MBA)
Presentation Papered by: Nabaraj Giri (girinabaraj12@gmail.com)
Virgin Group is one of the largest private companies in the UK founded by Richard Branson, operating in various sectors such as travel, financial services, and media. The company aims to deliver superior quality and customer service through an autonomous business model where each business is self-managed but tied together through shared ownership and values. While this decentralized approach provides flexibility, it also poses management challenges. Virgin addresses problems like losses in specific businesses by selling off mature operations and investing in new growth areas, demonstrating the adaptability of its brand-led business model.
This document provides an outline for a presentation on mental models for global venturing. It discusses several topics:
1. The link between innovation, productivity, competitiveness, and exports, and how increased productivity can lead firms to enter global markets.
2. Jamaica's large trade and current account deficits, and how increased exports from SMEs, even at modest levels, could close these deficits and stabilize the economy.
3. The global shift to a knowledge economy where knowledge is the main economic resource, and how countries must innovate to compete in this new economy through producing new goods and using sophisticated processes.
4. Case studies are presented on born global firms like the boy band T.O
This presentation deals with case study on Virgin Group, given in the book "Marketing Management (15e)" written by P. Kotler and K.L. Keller. It is about how Virgin Group and how its founder has succeeded in establishing a creative and sustainable marketing organization.
This document introduces the first cohort of Commonwealth Export Champions, which are outstanding UK SMEs selected for their ambition, impact, and innovation. The cohort includes companies producing lasers, graphene, African fashion, marmalade, and tonic water. The companies represent various industries and different parts of the UK. CommonwealthFirst will provide support through international trade missions and access to networks to help the companies succeed in Commonwealth markets.
Reitium offers a competitive advantage in real estate knowledge over competitors. Curran Technologies builds high quality extraction equipment with a warranty and 24/7 support. Pharma Sol is well positioned geographically and economically in the nutraceuticals market. Cohen Brown provides leadership, management, and sales training solutions to improve performance. CoinPayments plans to expand its cryptocurrency platform through mobile apps, wallets, and an affiliate program.
Concord Business Plans - Pitch Deck ExamplesWanda Halpert
Deck with sample slides from actual pitch deck client work. We have completed over 800 business plans and pitch decks that have raised more than $2.5 Billion for our clients.
This document provides an overview of the strategic development of Virgin Group from 2013. It discusses Virgin's origins under founder Richard Branson, its expansion into various industries globally, and its diversified but loosely structured organization. It also examines Virgin's branding as a "consumer champion" and Branson's leadership style. Challenges facing the group are outlined as well as strategies for its future corporate direction given concerns around Branson's eventual departure.
This document provides an introduction to the creative agency Antidote. It summarizes their purpose, beliefs, and ambitions. Their goal is to become the top agency for ambitious ideas that can significantly transform client brands and businesses. They believe in the power of bold ambition to fuel innovation and that truly great brands are driven by a visionary purpose. The document also introduces the leadership team at Antidote and provides examples of ambitious campaigns and ideas they have brought to life for clients.
Virgin has a diversified portfolio of businesses and services managed through an informal structure. It promotes strong brand image through Richard Branson's leadership and humanitarian/environmental efforts. Virgin aims to expand into new markets and services while improving its accessible and engaged brand image, but faces competition from others offering similar products and potential brand dilution. It addresses this by promoting its brand identity through social responsibility efforts like its non-profit foundation Virgin Unite, which tackles global issues through entrepreneurship and consultation with environmental experts.
BP is one of the largest oil and gas companies in the world with over 100,000 employees. It is the largest oil and natural gas producer in the US and UK, as well as the largest non-OPEC oil producer globally. BP has faced several crises over the years including oil spills and leaks that have damaged its brand image and reputation as an environmentally responsible company.
This document summarizes information provided by Cool Creative Concepts, a UK branding and marketing firm, about their business and international expansion efforts. Some key points:
- Cool Creative Concepts works with customers to redefine their brands, build brand equity, and create integrated digital marketing campaigns.
- They have expanded internationally by partnering with firms in other countries, such as a joint venture in the US and projects in Russia and Colombia.
- UK Trade & Investment (UKTI) has provided support through services like market research, mentoring, and a marketing scholarship program that helped Cool Creative reposition their offering for the US market.
- Cool Creative advocates an "adaptive channel marketing" approach of sharing resources
The document provides an overview of Unit 1 Presentation by Caleb Browning covering several topics:
1. An agency profile of AMV BBDO, including its ownership structure and operation model. It is one of the largest agencies globally and created successful campaigns like "You're not you when you're hungry" for Snickers.
2. A print case study on WPP creating black and white newspaper advertisements for a Turkish appliance brand focusing on environmental messages using imagery of a whale.
3. Audience research on Snickers advertisements shown to different age groups, finding younger audiences responded more positively while older groups found the ads intimidating and not leaving a positive brand image.
4. An analysis of distribution
Similar to The Virgin Group - Richard Branson Way - Case Study (20)
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
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QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
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Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
2. Conceived by Sir Richard Branson & Nik Powell as MailOrder Record
Business in 1970.
Represented itself as a brand entering every business as aVirgin.
Floated at London Stock Exchange in 1986.
Employed approx. 71,000 in 50 countries.
Estimated net worth £5–5.5 billion as of November, 2014.
Generated revenue £19.5 billion in 2016.
3. Quality-
To create value in
exchange of money
Innovation-
To make a difference
in competitive
environment
Friendliness-
To contribute
effortlessly in
customer satisfaction
4. Business opportunities are like
buses, there’s always another one
coming.
It has to be involving, fun and it has
to exercise your creative instinct.
5. Joint
Ventures-
To escape hassle-
free entry &
sustainability. Ex-
Virgin+Green Field
start up
Licensing-
To avoid capital
injection, make
brand as asset. Ex-
Virgin Radio
Acquisition-
To add value to
brand. Ex-Virgin
Galactic’s 30% stake
Bailout-
Selling old
business to invest
on potential ones.
Ex-Virgin direct
banking
6. StartedVirgin Records in 1971 & Marked success with Mike Oldfield’s hit
record ‘Tubular Bells’.
Expanded in industries such as Airlines, Entertainment, Lifestyle, Health,
Mobiles, Media, Financial Services in 1978-94.
Started Virgin Bride in 1999,Virgin cars and mobile in 2000.
LaunchedVirginCinemas, Stores, Express, Galactic in 2002-04.
Created F1Team.
7. Interacted with 50 customers every month since launch ofVirgin
Atlantic.
Appeared at airports to gift customers for delayed flights.
Wherever we find
them(overcharged, unhappy
customers), there is clear opportunity
area forVirgin to do a much better job
than the competition.
9. • Organizational Strategy
Keiretsu organizational structure
Hands-off policy
No formal managerial structure
Decentralization of decision making
Flat hierarchies, people-oriented
10. • Corporate Strategy
Long-term growth
Business opportunities using internet, competitive advantage
Commitment to deliver niche experience.
Less is more
Combination of services in multiple business
16. The BRANDS that willTHRIVE in
the coming years are the ones that
are the ones that have a purpose
BEYOND PROFIT.
17. 1. How isVirgin unique in its quest to be a
socially responsible and sustainable
company?
Corporate Responsibility and Sustainable Development
(CR/SD) as its key factor.
Green Fund in renewable energy from solar energy to
water purification.
Virgin Unite to protect planet earth through activities.
Earth Challenge to encourage long-term mean for
greenhouse gas emissions, awarding $25M.
18. 2. Discuss the contradiction between Virgin’s negative environmental
impact (via air and rail) and the green message and communication
efforts behind endeavours such as the Earth Challenge.
Less exploitation of natural, non-renewable resources.
Before,Virgin entered in aviation and rail transport, there existed others.
Thorough review of submissions in Earth Challenge by team of scientists, professors, and
environmentalists.
Goal – ‘ To change the way businesses and social sector work together’
Hence, Green Fund is not only a mere PR stunt.
19. Beginning
Corporate Rationale
International Expansion strategy
Expansion
Exclusive Customer Service
Product Diversity
Organizational-Corporate Strategy
Sir Branson’s PR Stunts
Value CreationApproach
Failed Extensions
Porter’s Five Forces
Challenges
Relevant Questions
20. Created as an assignment during Marketing Management
Internship, under
Professor Sameer Mathur
IIM Lucknow
Ph.D.: Carnegie Mellon University
By
Sharanya Ray
West Bengal University ofTechnology