The Power of Social Media. Slides presented by Ricardo Baeza-Yates, director of the Yahoo! Research labs at Barcelona, Spain and Santiago, Chile, during the public kickoff of the LiveMemories project http://www.livememories.org
This document discusses how diplomats can use electronic tools and the internet in their work. It outlines various e-tools for information access and sharing, communication, and collaboration. These include search engines, wikis, blogs, social networks, videoconferencing, and shared documents. The internet has revolutionized access to information but also causes information overload. The document recommends tools like RSS feeds and news aggregators to manage information flows. Overall, it presents the modern e-diplomat's toolkit and how various e-tools can support diplomats' daily activities in areas like information gathering, outreach, and negotiations.
gWave Consulting Social Media Workshop PresentationgWave Consulting
The social media marketing workshop covers creating online profiles on Facebook, Twitter, and LinkedIn; promoting products and services; online reputation management; and blogging. The agenda includes an introduction to social media marketing concepts like engagement, exposure, and conversations on platforms such as video and photo sharing sites, podcasts, and social networks. Statistics on popular social media sites like YouTube, blogs, Facebook, and Twitter are presented to illustrate their widespread adoption and growth. Best practices for businesses include listening to customers and participants, getting involved in discussions, and communicating on social networks and sites to increase sales and build brand awareness.
Social media for social change workshopMia Northrop
This workshop introduces participants to social media sites and tools that can be used to engage new audiences about diversity and human rights. The presentation focuses on Facebook, Twitter and Youtube. Readers will learn the basics of social media strategy, what the various sites offer and how social media activities can be measured. This is aimed towards people who are moderate users of the internet and new to social media.
Dr phil's paper on social media at PRCAN seminarHOPE worldwide
The document discusses the rise of social media and its impact. It provides statistics on major social media platforms and their user bases. Key points include that over 1 billion people use social networks, 50% of social network users are connected to brands, and 15% of social media users are more inclined to purchase from brands that advertise on social media. Success with social media requires credibility, consistency, engagement, and great content.
Enterprise Collaboration Two (Deshpande India 2020)Anand Deshpande
This document discusses the evolution of social networking and its potential applications in enterprise collaboration. It provides a timeline of major social networking sites from 2003-2008 and their growth. It also discusses factors that motivate individual participation in online communities. Finally, it considers challenges around fostering collaboration in organizations and whether web 2.0 tools could help aggregate business information and enable "crowdsourcing" models within enterprises.
Workshop #6: Mastering Social Media
LinkedIn, Facebook, YouTube, Yahoo answers, Wikipedia, Twitter…and so many are ready to be discovered! A link leading to your Web page is also a vote for your page and for your website. All search engines take the number of inbound links to a website into account in their algorithms. The number of links is not the only factor, the quality and the community of links are also important. During this workshop, we will give you the keys to enter this effervescent world of social media & community building.
This document discusses how diplomats can use electronic tools and the internet in their work. It outlines various e-tools for information access and sharing, communication, and collaboration. These include search engines, wikis, blogs, social networks, videoconferencing, and shared documents. The internet has revolutionized access to information but also causes information overload. The document recommends tools like RSS feeds and news aggregators to manage information flows. Overall, it presents the modern e-diplomat's toolkit and how various e-tools can support diplomats' daily activities in areas like information gathering, outreach, and negotiations.
gWave Consulting Social Media Workshop PresentationgWave Consulting
The social media marketing workshop covers creating online profiles on Facebook, Twitter, and LinkedIn; promoting products and services; online reputation management; and blogging. The agenda includes an introduction to social media marketing concepts like engagement, exposure, and conversations on platforms such as video and photo sharing sites, podcasts, and social networks. Statistics on popular social media sites like YouTube, blogs, Facebook, and Twitter are presented to illustrate their widespread adoption and growth. Best practices for businesses include listening to customers and participants, getting involved in discussions, and communicating on social networks and sites to increase sales and build brand awareness.
Social media for social change workshopMia Northrop
This workshop introduces participants to social media sites and tools that can be used to engage new audiences about diversity and human rights. The presentation focuses on Facebook, Twitter and Youtube. Readers will learn the basics of social media strategy, what the various sites offer and how social media activities can be measured. This is aimed towards people who are moderate users of the internet and new to social media.
Dr phil's paper on social media at PRCAN seminarHOPE worldwide
The document discusses the rise of social media and its impact. It provides statistics on major social media platforms and their user bases. Key points include that over 1 billion people use social networks, 50% of social network users are connected to brands, and 15% of social media users are more inclined to purchase from brands that advertise on social media. Success with social media requires credibility, consistency, engagement, and great content.
Enterprise Collaboration Two (Deshpande India 2020)Anand Deshpande
This document discusses the evolution of social networking and its potential applications in enterprise collaboration. It provides a timeline of major social networking sites from 2003-2008 and their growth. It also discusses factors that motivate individual participation in online communities. Finally, it considers challenges around fostering collaboration in organizations and whether web 2.0 tools could help aggregate business information and enable "crowdsourcing" models within enterprises.
Workshop #6: Mastering Social Media
LinkedIn, Facebook, YouTube, Yahoo answers, Wikipedia, Twitter…and so many are ready to be discovered! A link leading to your Web page is also a vote for your page and for your website. All search engines take the number of inbound links to a website into account in their algorithms. The number of links is not the only factor, the quality and the community of links are also important. During this workshop, we will give you the keys to enter this effervescent world of social media & community building.
Introduction to Social Media For Small BusinessWeb.com
What is social media? What Applications do small businesses need to use and much more from Jessica Hibbard
Frederick County Chamber of Commerce(frederickchamber.org) and Beth Schillaci Author of the Social Media Roadmap http://amzn.to/gXZkRJ
The document discusses social media and how artists can use it to promote themselves virtually for free. It defines social media as websites and applications used for social networking. Some key points made include:
- Social media allows people to interact and explore within like-minded communities. It gives users control over information.
- Artists should use social media for promotion because of the huge number of people using different social platforms every day, reaching hundreds of millions of users.
- Successful use involves building "social authority" by establishing yourself as an expert in your field to become an influencer.
The document then provides examples of various social media tools across different categories like blogs, social networks, multimedia sharing, and collaboration/authority building media
WWF - Internet and social networks for organizationskatalamar
This document discusses concepts related to using the internet and social networks for organizations. It begins with basic concepts such as defining the internet and social networks. It then discusses broken paradigms from Web 1.0 and new concepts introduced in Web 2.0 like blogs, wikis, and social bookmarking. Finally, it discusses how non-governmental organizations can leverage tools like social media, crowdsourcing, and video conferencing for online communication and connecting visually with supporters at low cost.
This document discusses the rise of social media and open platforms. It outlines how major tech companies like Google, Facebook, and Twitter have adopted open platforms to share content and connect users. It also describes how mini/simple social networks like Twitter gained popularity by enabling real-time conversations. Mobile social media is highlighted as an emerging trend, with the potential for location-based services.
The document outlines the agenda for a 3-day social media and PR training program. Day 3 focuses on key trends in social media, including the rise of mobile access and media fragmentation, and how this has empowered users and changed the communication model from a monologue to a dialogue. It also discusses why social media can't be ignored, as conversations will happen regardless and organizations need to participate to understand what is being said about them.
The document discusses the evolution of media and marketing from traditional broadcast models to new social media models. It notes the proliferation of products, media channels, and ways for consumers to access information. Consumers now control their media experiences and are more likely to trust user-generated content over advertisements. As a result, marketers must find new ways to engage and converse with consumers through social media to build relationships. The rise of social platforms means people can easily share opinions and experiences, shifting the dynamic from passive audiences to active co-creators of content.
The document discusses the evolution of the World Wide Web from Web 1.0 to Web 2.0 and proposes what Web 3.0 may look like, with a focus on how semantic technologies and artificial intelligence could enable more personalized, contextualized experiences where information is organized in a way that machines can process rather than just humans. It explores potential implications for search, social media, entertainment and how users may interact with information and each other on the next generation of the web.
La redes sociales y la movilidad son dos hechos abrumadores que cada vez van más de la mano, es un fenómeno imparable que es de enorme éxito por una simple razón: el ser humano necesita socializarse y moverse, es básico, muy básico. En esta presentación doy cifras y claves, para motivar a emprender, a no quedarse quieto.
Social Media-Evolution or Revolution by mehmettanlak.comUniversity
The document discusses the evolution of media and marketing from a broadcast model to an interactive and social model. It notes the proliferation of products, media channels, and ways for consumers to access information. Marketers are shifting from interruptive strategies to facilitating conversations because consumers now control the online environment and are selective about content and able to time-shift. The rise of user-generated content and social media has given consumers more power over brands and media.
The document discusses how an organization called ISIS Inc. works to effectively reach different generations with sexual health information by leveraging new media technologies. It provides an overview of various technologies like social networking, widgets/apps, blogs, and mobile devices. It also explores generational divides in technology usage and how to bridge gaps by empowering younger staff and integrating new media into outreach efforts. Examples discussed include ISIS's Sex::Tech conference and Hookup text service for youth.
The document discusses unconferences, which are informal gatherings centered around a theme where attendees drive the direction through breakout discussion groups. It also covers open licenses and standards that promote sharing and reuse of information on the web, such as Creative Commons, GNU GPL, and Open Data Commons licenses. New initiatives that enable participation and sharing on social networking sites through open APIs are also outlined.
Some Input on Social Media in Pakistan for the FreedomGate Pakistan (FGP, www.freedomgatepakistan.org) workshop on "Political Communication in the IT Age", Dec. 16/17 2009
This document discusses trends in social media and marketing opportunities on social platforms. It notes the evolution of online publishing and social media, with people now having powerful publishing tools to share their lives online. This has created a challenging environment for marketers. However, there are opportunities for marketers to join conversations, do contextual advertising, and target users based on demographics, interests and influencer status. Marketers can partner with influencers on the Six Apart network to organically reach audiences and let influencers spread brands and messages. The document provides guidelines for social media marketing, such as having an "influence the influencer" mindset.
According to published studies, about 30 percent of your customer base delivers the majority of your profits. And while 50 percent add absolutely nothing, the remaining 20 percent of customers are costing you money! So, why not cherry pick the ...best customers? It's possible, if you can determine who your high-value customers are, where to reach them, and how to find prospects like them.
Start allocating dollars to the channels that reach your high-value customers. The steady proliferation of new marketing channels today means you must optimize your marketing mix to reach your best customers in their preferred channel. If you don't, you're leaving money on the table.
This document provides an overview of social media usage in Vietnam. It notes that internet usage has grown tremendously, reaching 34% of the population. Young adults are the most active online demographic. The top internet activities are news, search, and music. Social media is still emerging, with spectating more common than creating content. Popular platforms include Zing.vn for entertainment/media, and Facebook and local alternatives for social networking. Zing.vn in particular has become a leading platform through its diverse services.
This document provides an introduction to social bookmarking. It defines social bookmarking as saving bookmarks to a public website and tagging them with keywords. Benefits highlighted include cloud-based storage of bookmarked resources that are accessible from anywhere. Several free social bookmarking tools like Diigo, Delicious, and CiteULike are introduced. Best practices for implementing social bookmarking in the classroom are also explored.
The document summarizes Jim Angus' presentation on Web 2.0 technologies to USGS managers. The presentation covered topics including social media, wikis, blogs, podcasts, YouTube, Flickr, Twitter, and virtual worlds. It provided examples of how government agencies like NIH, NASA, and USGS are using these tools to improve collaboration, outreach, and public engagement. Angus encouraged managers to explore opportunities for using social media to further scientific goals in areas like recruitment, networking, and emergency communications.
Principio de arqumedes jhon jairo obandoJhon Galvis
El documento describe el Principio de Arquímedes, el cual establece que todo cuerpo sumergido total o parcialmente en un fluido experimenta una fuerza vertical y hacia arriba igual al peso del fluido desalojado. Explica que los objetos flotan cuando el empuje del fluido es igual o mayor que el peso del objeto, y se hunden cuando el peso es mayor que el empuje. También señala que los barcos flotan debido a que desplazan un volumen de agua igual a su peso y tienen una densidad media pequeña por ser hue
símbolos de la universidad popular del cesar andres lozano
La Universidad Popular del Cesar se originó a partir de la iniciativa de estudiantes del antiguo Instituto Tecnológico del Cesar en 1976. Comenzó sus operaciones académicas en 1977 con programas en Contaduría, Administración de Empresas, Enfermería y Licenciatura en Matemáticas y Física. Actualmente cuenta con 5 facultades y 18 programas en sus sedes de Sabana de Torres y Valledupar.
Introduction to Social Media For Small BusinessWeb.com
What is social media? What Applications do small businesses need to use and much more from Jessica Hibbard
Frederick County Chamber of Commerce(frederickchamber.org) and Beth Schillaci Author of the Social Media Roadmap http://amzn.to/gXZkRJ
The document discusses social media and how artists can use it to promote themselves virtually for free. It defines social media as websites and applications used for social networking. Some key points made include:
- Social media allows people to interact and explore within like-minded communities. It gives users control over information.
- Artists should use social media for promotion because of the huge number of people using different social platforms every day, reaching hundreds of millions of users.
- Successful use involves building "social authority" by establishing yourself as an expert in your field to become an influencer.
The document then provides examples of various social media tools across different categories like blogs, social networks, multimedia sharing, and collaboration/authority building media
WWF - Internet and social networks for organizationskatalamar
This document discusses concepts related to using the internet and social networks for organizations. It begins with basic concepts such as defining the internet and social networks. It then discusses broken paradigms from Web 1.0 and new concepts introduced in Web 2.0 like blogs, wikis, and social bookmarking. Finally, it discusses how non-governmental organizations can leverage tools like social media, crowdsourcing, and video conferencing for online communication and connecting visually with supporters at low cost.
This document discusses the rise of social media and open platforms. It outlines how major tech companies like Google, Facebook, and Twitter have adopted open platforms to share content and connect users. It also describes how mini/simple social networks like Twitter gained popularity by enabling real-time conversations. Mobile social media is highlighted as an emerging trend, with the potential for location-based services.
The document outlines the agenda for a 3-day social media and PR training program. Day 3 focuses on key trends in social media, including the rise of mobile access and media fragmentation, and how this has empowered users and changed the communication model from a monologue to a dialogue. It also discusses why social media can't be ignored, as conversations will happen regardless and organizations need to participate to understand what is being said about them.
The document discusses the evolution of media and marketing from traditional broadcast models to new social media models. It notes the proliferation of products, media channels, and ways for consumers to access information. Consumers now control their media experiences and are more likely to trust user-generated content over advertisements. As a result, marketers must find new ways to engage and converse with consumers through social media to build relationships. The rise of social platforms means people can easily share opinions and experiences, shifting the dynamic from passive audiences to active co-creators of content.
The document discusses the evolution of the World Wide Web from Web 1.0 to Web 2.0 and proposes what Web 3.0 may look like, with a focus on how semantic technologies and artificial intelligence could enable more personalized, contextualized experiences where information is organized in a way that machines can process rather than just humans. It explores potential implications for search, social media, entertainment and how users may interact with information and each other on the next generation of the web.
La redes sociales y la movilidad son dos hechos abrumadores que cada vez van más de la mano, es un fenómeno imparable que es de enorme éxito por una simple razón: el ser humano necesita socializarse y moverse, es básico, muy básico. En esta presentación doy cifras y claves, para motivar a emprender, a no quedarse quieto.
Social Media-Evolution or Revolution by mehmettanlak.comUniversity
The document discusses the evolution of media and marketing from a broadcast model to an interactive and social model. It notes the proliferation of products, media channels, and ways for consumers to access information. Marketers are shifting from interruptive strategies to facilitating conversations because consumers now control the online environment and are selective about content and able to time-shift. The rise of user-generated content and social media has given consumers more power over brands and media.
The document discusses how an organization called ISIS Inc. works to effectively reach different generations with sexual health information by leveraging new media technologies. It provides an overview of various technologies like social networking, widgets/apps, blogs, and mobile devices. It also explores generational divides in technology usage and how to bridge gaps by empowering younger staff and integrating new media into outreach efforts. Examples discussed include ISIS's Sex::Tech conference and Hookup text service for youth.
The document discusses unconferences, which are informal gatherings centered around a theme where attendees drive the direction through breakout discussion groups. It also covers open licenses and standards that promote sharing and reuse of information on the web, such as Creative Commons, GNU GPL, and Open Data Commons licenses. New initiatives that enable participation and sharing on social networking sites through open APIs are also outlined.
Some Input on Social Media in Pakistan for the FreedomGate Pakistan (FGP, www.freedomgatepakistan.org) workshop on "Political Communication in the IT Age", Dec. 16/17 2009
This document discusses trends in social media and marketing opportunities on social platforms. It notes the evolution of online publishing and social media, with people now having powerful publishing tools to share their lives online. This has created a challenging environment for marketers. However, there are opportunities for marketers to join conversations, do contextual advertising, and target users based on demographics, interests and influencer status. Marketers can partner with influencers on the Six Apart network to organically reach audiences and let influencers spread brands and messages. The document provides guidelines for social media marketing, such as having an "influence the influencer" mindset.
According to published studies, about 30 percent of your customer base delivers the majority of your profits. And while 50 percent add absolutely nothing, the remaining 20 percent of customers are costing you money! So, why not cherry pick the ...best customers? It's possible, if you can determine who your high-value customers are, where to reach them, and how to find prospects like them.
Start allocating dollars to the channels that reach your high-value customers. The steady proliferation of new marketing channels today means you must optimize your marketing mix to reach your best customers in their preferred channel. If you don't, you're leaving money on the table.
This document provides an overview of social media usage in Vietnam. It notes that internet usage has grown tremendously, reaching 34% of the population. Young adults are the most active online demographic. The top internet activities are news, search, and music. Social media is still emerging, with spectating more common than creating content. Popular platforms include Zing.vn for entertainment/media, and Facebook and local alternatives for social networking. Zing.vn in particular has become a leading platform through its diverse services.
This document provides an introduction to social bookmarking. It defines social bookmarking as saving bookmarks to a public website and tagging them with keywords. Benefits highlighted include cloud-based storage of bookmarked resources that are accessible from anywhere. Several free social bookmarking tools like Diigo, Delicious, and CiteULike are introduced. Best practices for implementing social bookmarking in the classroom are also explored.
The document summarizes Jim Angus' presentation on Web 2.0 technologies to USGS managers. The presentation covered topics including social media, wikis, blogs, podcasts, YouTube, Flickr, Twitter, and virtual worlds. It provided examples of how government agencies like NIH, NASA, and USGS are using these tools to improve collaboration, outreach, and public engagement. Angus encouraged managers to explore opportunities for using social media to further scientific goals in areas like recruitment, networking, and emergency communications.
Principio de arqumedes jhon jairo obandoJhon Galvis
El documento describe el Principio de Arquímedes, el cual establece que todo cuerpo sumergido total o parcialmente en un fluido experimenta una fuerza vertical y hacia arriba igual al peso del fluido desalojado. Explica que los objetos flotan cuando el empuje del fluido es igual o mayor que el peso del objeto, y se hunden cuando el peso es mayor que el empuje. También señala que los barcos flotan debido a que desplazan un volumen de agua igual a su peso y tienen una densidad media pequeña por ser hue
símbolos de la universidad popular del cesar andres lozano
La Universidad Popular del Cesar se originó a partir de la iniciativa de estudiantes del antiguo Instituto Tecnológico del Cesar en 1976. Comenzó sus operaciones académicas en 1977 con programas en Contaduría, Administración de Empresas, Enfermería y Licenciatura en Matemáticas y Física. Actualmente cuenta con 5 facultades y 18 programas en sus sedes de Sabana de Torres y Valledupar.
Clarence Chung worked as a Project and Research Assistant from February to October 2015. He was able to quickly grasp complex concepts and identify gaps. Clarence completed literature reviews, transcriptions, and summaries for fieldwork promptly and accurately. He provided valuable input in analyzing findings that contributed to an impactful report with recommendations. Clarence communicates his ideas well and takes pride in his work. The letter writer highly recommends Clarence as an outstanding researcher.
This document provides an overview of Near Field Communication (NFC) technology. It discusses that NFC allows for short-range wireless data transfer between devices when they are brought within close proximity of a few centimeters. The document outlines the evolution of NFC standards and first devices in 2004 and 2006. It describes the inductive coupling used by NFC at 13.56 MHz and different operating modes. Examples of key applications like mobile payments, data sharing, and ticketing are presented. Advantages of NFC include convenience and security, while limitations are short range and slower data rates. The future of NFC adopting in more devices is also discussed.
This document provides a summary of Ravikiran Anapagaddi's background and qualifications. It includes his contact information, education history, areas of interest, professional experience, projects undertaken, research projects, technical skills, publications, presentations, and training. The document highlights that he has a Master of Technology degree from IIT Madras and a Bachelor of Technology degree from GVP College of Engineering. He has over 5 years of work experience in process engineering and research related to mathematical modeling and simulation of metallurgical processes.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de bienes de Rusia, así como sanciones financieras contra bancos y funcionarios rusos. Los líderes de la UE esperan que estas medidas disuadan a Rusia de continuar su agresión militar contra Ucrania.
Advantages of silicone extrusion machine in suncixiao Denny
Sunci extrusion machines have key advantages over other suppliers' machines due to their use of high-quality raw materials. Sunci uses stainless steel for their high temperature sulfur oven and hot air horizontal oven, which makes them more durable and prevents rusting. Other suppliers may use painted steel, which can rust over time and release harmful gases. Sunci's ovens also maintain a high inner temperature of 600°C while keeping the outer temperature low between 40-60°C, solving a key engineering challenge. These high-quality ovens allow Sunci machines to safely produce food and medical silicone products.
NIH Management Series Seminar - June 2008 - Jim AngusJim Angus
The document summarizes a presentation about using Web 2.0 technologies like social media to improve communications at NIH. It discusses various social media platforms like Facebook, LinkedIn, Twitter, YouTube and their potential uses for outreach, collaboration and engagement. It also covers techniques like syndication, tagging and mashups as well as virtual environments like Second Life and how public institutions are using these tools. The presentation envisions NIH communications evolving to utilize dashboards and geospatial data to better manage resources globally.
This document summarizes a presentation about how Web 2.0 is changing the world. It discusses various social media platforms like Facebook, LinkedIn, Twitter, YouTube and how organizations can use them. It also covers blogs, wikis, podcasts and virtual worlds. The presentation explores how these tools can help engage audiences and foster collaboration for government agencies and scientific organizations.
Riding The Wave Of Web 2.0 Arizona Cpcu I Day Presentation Nov 2009Sandra Masters
This document summarizes a workshop on Web 2.0 and social media tools presented by Sandy Masters. The workshop aims to cover 23 different tools people can use to explore and expand their knowledge of the internet and Web 2.0 technologies. It discusses why these tools are important for professionals to understand, as well as current statistics on social media usage. The presentation then categorizes and explains content sharing, producing, and relationship building tools and provides resources for further study.
This document discusses the emergence of Web 2.0 technologies and their potential applications for education. It begins with an overview of key Web 2.0 concepts like wikis, blogs, social networking sites, tagging, and rich media tools. It then explores various pedagogical approaches using these technologies, such as collaborative writing with wikis, journaling with blogs, and disseminating course content via podcasts. The document also notes that many students today are already comfortable creating and sharing media online, and argues for leveraging these skills in educational settings through projects involving social objects, remixing, and distributed conversation across networks.
Social Media for Youth Advocacy document provides an overview of social media and how it can be used for advocacy. It discusses the history and evolution of social networks, defines social media, and outlines some key social media platforms like Facebook, Twitter, YouTube, and Flickr. It describes how these platforms can be used to connect with others, share content, and find and organize information. The document also briefly touches on challenges with social media like access, privacy, and intellectual property issues. It encourages readers to engage with social media for advocacy through activities like tweeting, blogging, and contributing online.
The document discusses the differences between Web 1.0 and Web 2.0. Web 1.0 focused on static websites used as information sources, while Web 2.0 emphasizes user participation and user-generated content through tools for sharing and discussing information. Examples of early Web 1.0 sites include Ofoto and Britannica Online, while Flickr and Wikipedia demonstrate Web 2.0 principles of participation and collaboration. Social media is defined as online technologies that allow sharing of opinions through categories like communication, collaboration, multimedia, and entertainment.
The document discusses various Web 2.0 tools like social networking sites, wikis, RSS feeds, and media sharing sites and their implications for libraries. It encourages libraries to embrace these new technologies and allow users to collaboratively share and generate knowledge using the library's online spaces. Some specific Web 2.0 tools highlighted include wikis for knowledge sharing among library staff and patrons, Twitter for news and event monitoring, Flickr and YouTube for media sharing, and SlideShare for sharing presentations. The document argues that libraries must actively engage with these new technologies and platforms or risk being left out of important conversations.
The document provides an overview of Web 2.0 and social media. It discusses the evolution from Web 1.0 to Web 2.0, how users have shifted from passive consumers to active participants and creators of content. It also analyzes different types of social media users and their level of participation, from creators and critics to collectors, joiners and spectators. Additionally, it questions whether Microsoft can be considered Web 2.0 based on some of their strategies and services.
Social Media 101: Classroom Collaboration after the Bell
Topics: General Technology, Internet Tools
Last updated: March 2012
Download: PowerPoint presentation (5.7 MB)
Confused by all the talk about Twitter, Google+, Yelp, Reddit, and the like? This session is for you! Join Patrick Crispen as he helps demystify the world of social media, tours some of the most popular social media sites and tools, and gives you some field-tested tips and tricks to use web-enabled and mobile technologies to extend your classroom discussions beyond the end of the school day.
by Patrick Crispen
This presentation discusses emerging social media and digital communication technologies. It provides an overview of key social media platforms including Facebook, wikis, and Second Life. Facebook statistics show it has over 70 million active users and is the second most trafficked social media site. Wikis allow collaborative editing of content and Wikipedia has over 12 million pages and 220 million edits. Second Life is a 3D virtual world created by its users, with millions of global residents.
This document discusses social media and its potential uses for businesses. It begins by defining social media and providing statistics on its growth and popularity. It then discusses why businesses should use social media, noting that people are actively sharing information and opinions online. The document provides examples of social media strategies businesses have used successfully, such as a campaign by Club Med that partnered with bloggers to share experiences. It concludes by stating that social media can be a new public relations tool for businesses if they are patient, invest in listening and engaging with customers, and remain adaptable.
Vocalo utilizes various social media platforms to engage its audience including a blog, Twitter, and Facebook. The blog and homepage have seen significant growth with unique visitors tripling in the past 3 months. Vocalo has an active Twitter presence with over 700 followers though engagement is low. Its Facebook page has over 1,100 fans but conversion rates are less than 1% with few fan engagements. While Vocalo receives grants for its unique radio model, its social media strategy lacks coordination and intensity with opportunities for improved engagement and strategic communication across platforms.
El Negocio es Social, Nuevamente (The Business is Social, Again!) - 1 Web 2.0Jose Luis Lopez Mota
Worshop "El Negocio es Social, Nuevamente!" (The Business is Social, Again!). Training session delivered at the "Camara de Empresarios Latinos de Houston" (CELH) on 1/28/2012
Section II. The Web 2.0 and the Impact to the World
http://www.ncontacto.com/el-negocio-es-social.html
The document outlines a 4 step guide to creating an effective social media strategy for organizations:
1. Get social media literate by understanding different social media platforms and how information is shared.
2. Monitor and measure social media by tracking brand mentions and discussions to understand audience demographics and popular platforms.
3. Create and communicate on social media through branded profiles, content sharing, and campaigns like those by Dell and Alexander Keith's.
4. Engage and empower users by facilitating discussions and communities through sites like Yahoo! Groups and making content easily shareable.
This presentation covers topics related to recent developments in social media, including definitions of key terms, examples of how various platforms work, and statistics about popular social media sites. It discusses the rise of social media platforms like Facebook, wikis like Wikipedia, and virtual worlds like Second Life. In particular, it notes that Facebook has over 70 million active users, Wikipedia has over 12 million pages created through over 200 million edits, and Second Life has been used by companies like Coca-Cola for virtual promotions.
Web 2.0 and Social Media are revolutionizing the way companies interact with consumer and customers. Banks and financial institutions cannot avoid to innovate in those areas and this presentation shows some examples and ideas to start a discussion.
Social media are online platforms that allow people to connect, share content, and have conversations; they include social networks, blogs, wikis and sites for sharing photos, videos and bookmarks, and account for about 10% of time spent online globally. While myths persist that social media are just for young people, over half of Facebook users and 80% of Twitter users are above age 25. Banks and other companies are recognizing they must have a social media presence to engage customers and monitor brand conversations happening outside of their control.
Similar to The Power of Social Media (Ricardo Baeza-Yates) (20)
Manypedia: Comparing Language Points of View of Wikipedia CommunitiesPaolo Massa
Manypedia is at http://www.manypedia.com
These slides have been presented by Paolo Massa at WikiSym, 8th International Symposium on Wikis and Open Collaboration, 29 August 2013, Linz, Austria.
Manypedia is joint work of Paolo Massa and Federico Scrinzi (and it is open source too!)
The paper is at http://www.gnuband.org/papers/manypedia-comparing-language-points-of-view-of-wikipedia-communities/
If you like Manypedia and you have a chance, don't forget to cite our paper, thanks!
The document discusses various gamification features that could be used for the FitCity project, including badges, points, levels, progress bars, tutorials, and leaderboards. It provides examples of each feature and references related research. While gamification aims to increase engagement, the document notes that all gamification features provide extrinsic rather than intrinsic rewards, and warns of both benefits and risks to different features.
Presentazione di Paolo Massa nell'ambito del Seminario residenziale “L’approccio territoriale tra aiuto e crescita” - 22-23 giugno 2012 - Villa Flangini - Asolo - Organizzato dal SerAT (Servizio Alcologia e Tabagismo Ulss 8)
Con il contributo di ACAT-ULSS 8 onlus e Cooperativa Sonda. Con il patrocinio di Alcologia Ecologica
This document discusses using social and gamification elements to encourage fitness and healthy behaviors. It explores how tracking activity and sharing accomplishments on social media can motivate people. Gamifying fitness by awarding badges or turning exercise into games is also discussed as a way to make fitness more engaging. The document also references research showing that peer pressure from friends and seeing how one's own progress compares to others can promote greater physical activity levels.
DESIGN PRINCIPLES OF WIKIS AND THEIR IMPACT ON KNOWLEDGE EXCHANGE PROCESSES Paolo Massa
DESIGN PRINCIPLES OF WIKIS AND THEIR IMPACT ON KNOWLEDGE EXCHANGE PROCESSES
From Analyzing Wiki-based Networks to Improve Knowledge Processes in Organizations by Claudia Müller, Benedikt Meuthrath, Anne Baumgraß Slides by Paolo Massa
Collective Memory building in Wikipedia: the case of North African uprisingsPaolo Massa
Paper presented at Wikisym 2011, 7th International Symposium on Wikis and Open Collaboration
Read the paper at http://www.gnuband.org/papers/collective_memory_building_in_wikipedia_the_case_of_north_african_uprisings/
Authors: Michela Ferron, Paolo Massa
Abstract:
Since December 2010, a series of protests and uprisings have shocked North African countries such as Tunisia, Egypt, Libya, Syria, Yemen and more. In this paper, focusing mainly on the Egyptian revolution, we provide evidence of the intense edit activity occurred during these uprisings on the related Wikipedia
pages. Thousands of people provided their contribution on the content pages and discussed improvements and disagreements on the associated talk pages as the traumatic events unfolded. We
propose to interpret this phenomenon as a process of collective memory building and argue how on Wikipedia this can be studied empirically and quantitatively in real time. We explore and suggest possible directions for future research on collective memory formation of traumatic and controversial events in Wikipedia.
Social networks of Wikipedia - Paolo Massa - Presentation at (2011). ACM Hype...Paolo Massa
The paper is at http://www.gnuband.org/papers/social_networks_of_wikipedia/
Wikipedia, the free online encyclopedia anyone can edit, is a live social experiment: millions of individuals volunteer their knowledge and time to collective create it. It is hence interesting trying to understand how they do it. While most of the attention concentrated on article pages, a less known share of activities happen on user talk pages, Wikipedia pages where a message can be left for the specific user. This public conversations can be studied from a Social Network Analysis perspective in order to highlight the structure of the “talk” network. In this paper we focus on this preliminary extraction step by proposing different algorithms. We then empirically validate the differences in the networks they generate on the Venetian Wikipedia with the real network of conversations extracted manually by coding every message left on all user talk pages. The comparisons show that both the algorithms and the manual process contain inaccuracies that are intrinsic in the freedom and unpredictability of Wikipedia growth. Nevertheless, a precise description of the involved issues allows to make informed decisions and to base empirical findings on reproducible evidence. Our goal is to lay the foundation for a solid computational sociology of wikis. For this reason we release the scripts encoding our algorithms as open source and also some datasets extracted out of Wikipedia conversations, in order to let other researchers replicate and improve our initial effort.
Scripts (Python) has been released as open source and networks datasets (in GraphML format) too. See http://sonetlab.fbk.eu/data/social_networks_of_wikipedia/
An Empirical Analysis on Social Capital and Enterprise 2.0 Participation in a...Paolo Massa
An Empirical Analysis on Social Capital and Enterprise 2.0 Participation in a Research Institute
by
Ferron Michela, Frassoni Marco, Massa Paolo, Napolitano Maurizio, Setti Davide
SoNet project - Fondazione Bruno Kessler (FBK) - Trento, Italy
http://sonet.fbk.eu
2010 International Conference on Advances in Social Networks Analysis and Mining
Odense, Denmark
August 09-August 11
ISBN: 978-0-7695-4138-9
The paper is at http://www.gnuband.org/papers/an_empirical_analysis_on_social_capital_and_enterprise_20_participation_in_a_research_institute
Supporting Collaborative Networks in Organizational Settings using an Enterpr...Paolo Massa
Presentation of the paper "Supporting Collaborative Networks in Organizational Settings using an Enterprise 2.0 platform" at NETSCI 09 International Workshop and Conference on Complex Networks and their Applications, Venezia, Italy. July 2009
The paper is at http://www.gnuband.org/papers/supporting_collaborative_networks_in_organizational_settings_using_an_enterprise_20_platform/
Pooll is a ridesharing service that combines social networks to address issues of flexibility, trust, safety, and reliability. It allows travelers to announce trips that are matched with others' trips. When trips coincide, travelers are notified and can invite each other. Confirmed trips provide meeting details. Future versions include mobile apps and payment systems. Pooll innovates by using social networks to provide profile information to evaluate trustworthiness of other travelers and address the main problems preventing ridesharing adoption.
This document describes "The Simplicity Cycle", which plots complexity on the y-axis and goodness on the x-axis. It explores four regions: 1) The Region of the Simplistic, 2) The Region of the Complex, 3) The Region of the Complicated, and 4) The Region of the Simple. The key points are that increased complexity does not always lead to increased goodness, and that maximizing goodness requires both increasing and decreasing complexity through "genesis" and "synthesis". The cycle represents the ongoing process of achieving simplicity through understanding complexity.
Invited talk at Future Networked Technologies / FIT-IT research calls opening...Paolo Massa
The document summarizes research on trust in recommender systems and social networks. It discusses using trust networks and trust metrics to power trust-aware recommender systems. It also describes research on modeling the social networks of Wikipedia based on interactions between users. Promising directions discussed are leveraging existing open web data and real user data when studying topics like trust in IT systems and semantic systems/services.
The Future of Work, Fun, and Being Social: an introduction to the nascent adv...Paolo Massa
How Internet Reputation Systems and
The Online Coordination of Offline Life are
Changing the Fundamental Structure of Society
v1.0 28 Feb 2007 Joe Edelman <joe>
on
CouchSurfing Int’l & Emergency Communities
CC-SA-BY
Feedback Effects Between Similarity And Social Influence In Online CommunitiesPaolo Massa
SoNet Research Meeting presentation
Feedback Effects Between Similarity And Social Influence In Online Communities.
Authors: David Crandall, Dan Cosley, Daniel Huttenlocher, Jon Kleinberg, Siddharth Suri
Cornell University Ithaca, NY
2008 KDD: Proceeding of the 14th ACM KDD international conference on Knowledge discovery and data mining
#citations at 2010/04/09 from Google Scholar:44
Presenter: Paolo Massa, SoNet group, http://sonet.fbk.eu
Bowling Alone and Trust Decline in Social Network SitesPaolo Massa
In this paper we analyze the community of a social network site, Advogato. The peculiar characteristics of Advogato is that users can explicitly express weighted trust relationships among themselves. We conduct a longitudinal analysis of the trust network over a time period of 4 years, exploring the community as it grew from a knit circle of 300 users to an society of almost 6500 individuals. We report the changes over time of standard indexes in social network analysis such as clustering and degrees of separation. We then focus on specific measures about trust such as reciprocity and changes over time of average trust. A decline in trust is observed as the community grows. Following what we believe to be the first empirical analysis of trust evolution over time in a real community, we conclude suggesting how the availability of data about human relationships in social network sites is opening up the possibility of monitoring changes in trust in real time. In order to foster this research line, we released the datasets and the code we used in our analysis.
This document discusses how social networking can benefit businesses and provides strategies and examples for how companies can engage strategically on social media platforms like Facebook, Twitter, and blogs. It emphasizes listening to conversations, engaging with customers in a personal, transparent way, and monitoring social media to respond and spread your brand's message virally. Examples are given of Italian companies that have successfully used these tactics on social media.
OMG Girlz Don't Exist on teh Intarweb!!!!1Paolo Massa
The document discusses evolutionary psychology perspectives on gender differences in video game preferences. It argues that hunter-gatherer lifestyles shaped male and female minds differently, with men specializing in hunting due to physical advantages, while women specialized in gathering and child-rearing due to the physical demands of pregnancy and nursing. This led to males evolving traits like good throwing ability, pursuit skills, and spatial reasoning suited for hunting, while females evolved to value cooperation and childcare. These evolved differences help explain why shooting and action games appeal more to males on average.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
Information and Communication Technology in EducationMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 2)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐈𝐂𝐓 𝐢𝐧 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧:
Students will be able to explain the role and impact of Information and Communication Technology (ICT) in education. They will understand how ICT tools, such as computers, the internet, and educational software, enhance learning and teaching processes. By exploring various ICT applications, students will recognize how these technologies facilitate access to information, improve communication, support collaboration, and enable personalized learning experiences.
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐫𝐞𝐥𝐢𝐚𝐛𝐥𝐞 𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭:
-Students will be able to discuss what constitutes reliable sources on the internet. They will learn to identify key characteristics of trustworthy information, such as credibility, accuracy, and authority. By examining different types of online sources, students will develop skills to evaluate the reliability of websites and content, ensuring they can distinguish between reputable information and misinformation.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
The Power of Social Media (Ricardo Baeza-Yates)
1. The Power Social Media
of
Ricardo Baeza-Yates
VP, Yahoo! Research
Barcelona, Spain & Santiago, Chile
Today is the
Memory
of Tomorrow
Remember!
2. Yahoo! Research
Agenda
The Internet and the Web today
Web 2.0 and Social Media
Example: Social Search
Yahoo! Research
The Wisdom of the Crowds
The Future
3
Internet and the Web
3. Yahoo! Research
Internet and the Web Today
Between 1 and 2.5 billion people connected
– 5 billion estimated for 2015
1.8 billion mobile phones today
– 500 million expected to have mobile broadband in 2010
Internet traffic has increased 20 times in last 5 years
Today there are more than 185 million Web servers
– 50% Apache, 34% Windows
The Web is in practice unbounded
– Dynamic pages are unbounded
– Static pages are over 12 billion?
6
Yahoo! Research
Trends
• Web 2.0, social networks
– Fragmentation of content ownership
– Fragmentation of the access (age, topic, etc.)
– Fragmentation of the right to access
• Increase of the Semantic Web
– RDF, microformats, metadata in general
• Increase of Internet advertising associated to search/content
7
4. Yahoo! Research
Advertising
2011
USA 2012
2011
2007
Yahoo! Research
Advertising and the Web 2.0
The power of the mouth to mouth
The power of the influential bloggers
Viral Marketing
– Positive (Dove)
– Negative (HSBC)
Presence in virtual(?) worlds (Second Life)
9
5. Yahoo! Research
Yahoo! Scale (2007)
24 languages, 20 countries
> 4 billion page views per day (largest in the world)
> 500 million unique users each month (half the Internet users!)
> 250 million mail users (1 million new accounts a day)
95 million groups members
7 million moderators
4 billion music videos streamed in 2005
20 Pb of storage (20M Gb)
– US Library of congress every day (28M books, 20TB)
15 Tb of data processed per day
7 billion song ratings
2 billion photos stored
2 billion Mail+Messenger sent per day
11
Social Media
6. Yahoo! Research
New Trends
13
Yahoo! Research
The Web: A Play in Three Acts
Public “ Th e ”
We b
Personal “ My ”
We b
Social “ O u r”
We b
14
7. Yahoo! Research
Web 2.0: Ingredients
Reviews Groups
APIs
RSS IM
Blogs
VoIP
Phot os Tags
Video
Podcast s
Bookm arks Audio
Playlist s
15
Yahoo! Research
Some Social Networks
Blogs
– Directed collaborative topical discussions
Instant messenger
– Buddy list
Yahoo! Groups
– Topically focused communities
MySpace, Facebook, Friendster, Orkut
– Friendship network
Del.icio.us
– Collaborative bookmarking
Flickr, You Tube
– Photo/video sharing and tagging
Yahoo! Answers
– People answering people
16
8. Yahoo! Research
Web 2.0 in Yahoo!
Sit ios sociales t uvieron 115M visit ant es únicos, 56M “ m enores de 35” .
• Yahoo! Groups 8 million, 1 of each 10 members
• Del.icio.us 2 million users
• Flickr 1 million pictures per day
• Yahoo! Respuestas 100M users, 150M answers
• Messenger 85M unique users
(dat os del 2007)
Yahoo! Research
Why do people come online?
To communicate
To be informed
To be entertained
Increasingly… to be part of new forms of participation,
belonging and sharing
To be part of social media
– also referred as Social Networks
18
9. Yahoo! Research
“One-way” Content
Film Clips
Competition
Critics
Picture Gallery
Community
Content
User’s photos
User’s reviews
User knowledge
20
Yahoo! Research
S o c ia l
N e t w o rk s
Ma in ly y o u n g
p e o p le ( 1 3 -2 5 )
Mo b ile u s e
22
10. Yahoo! Research
Who are they?
Ag e % Re p re s e n t a t iv e in t e re s t s
25
Yahoo! Research
What makes Flickr special?
1. User Generated Content
Content not licensed from providers such as Corbis or Getty, but rather
contributed by users.
2. User Organized Content
Content is tagged, described, organized, discovered, etc. not by “editors” but
by the users themselves.
3. User Distributed Content
Flickr achieved distribution across the internet, not through “business deals”
per se, but rather through the Flickr community which distributed Flickr
content on 3rd-party blogs.
4. User Developed Functionality
Flickr exposed APIs (PHP, Perl, etc.) that allowed the community of
developers to build against the Flickr platform.
Entire ecosystem created by less than ten employees…
26
aided by millions in the Flickr community.
11. Yahoo! Research
Visualizing Tags: Tag Cloud from Flickr
27
Yahoo! Research
A Digression: Computer Vision is hard
29
14. Yahoo! Research
34
Yahoo! Research
In t e rn e t UGC ( Us e r Ge n e ra t e d Co n t e n t )
Ha v e y o u e x p e rie n c e d UGC? Ty pp ess oof f Co nn t enn t
Ty e Co t e t
No Ye s Mu lt ip le Ch o ic e
Pho to s ,
Im a g e s
As a
P u b lis h e r Te x t
Vid e o s
As a
Co n s u m e r Mu s ic
An im a t io n , Fla s h
Ot h e rs
Source: National Internet Development Agency Report in June, 2006 (South Korea)
38
15. Yahoo! Research
Simple acts create value and opportunity
Usin g a syst e m of
u se r -a ssig n e d
r a t in g s, LAUN CH ca st
b u ild s u p a p r of ile of
p r e f e r e n ce s f or e a ch
in d ivid u a l. .
Use r s ca n t h e n Th e m or e r a t in g s
sh a r e t h e ir u se r s m a k e , t h e
cu st om r a d io m or e
st a t ion w it h in t e llig e n t t h e
f r ie n d s t h r ou g h r a d io b e com e s.
Ya h oo!
M e sse n g e r W e h a ve ove r 6
t a k in g a ll t h e b illion r a t in g s
h a ssle ou t of
d iscove r in g LAUN CH ca st =
n e w m u sic m u sic t h a t list e n s
t o you
40
Yahoo! Research
Community Dynamics
1 creators
10 synthesizers
100 consumers
Next generation products will blur distinctions between
Creators, Synthesizers, and Consumers
Example: Launchcast
Every act of consumption is an implicit act of production
that requires no incremental effort…
Listening itself implicitly creates a radio station…
41
16. Yahoo! Research
Social Process
Millions of users of Flickr share and tag each
others’ photographs (why???)
Fernando Flores: Blogs
– Look into the future
– Warning
– Commotion
– Institution
Individual or collaborative
– Community newspaper: www.elmorrocotudo.cl
Power law distribution
42
Social Search
17. Yahoo! Research
The Knowledge Challenge
Challenge
Enabling users to share knowledge with their community to create a
better search experience
Exam ple Number of Results
Query: Vacat ion Chile
Vacation Chile 26,800,000
Query: “ Everyt hing Ricardo knows about Chile”
“Everything Ricardo knows about Chile” 0
44
Yahoo! Research
Subjective Queries
The kinds of queries that rely on domain expertise…
“Do you know a reputable plumber in Southampton?”
“Where is the cool nightlife in Trento?”
“What political blogs do you think I’d enjoy reading?”
“Where can I buy a cool pair of shoes?”
These kinds of queries are ill-served by today’s search
engines, but are ironically the most valuable (i.e.
transactional queries.)
How do we capture the people’s experience?
45
18. Yahoo! Research
Social Powered Search: Yahoo! Answers
Democratize process of “voting”
(whether explicit or implicit)
Move out of the purview of webmasters and hand
control back to users
Allow dynamic assignment to various authorities of
trust, new degree of freedom
“Better Search Through People”
48
Yahoo! Research
Challenges in Social Search
How do we use UGC for better search?
What’s the ratings and reputation system?
How do you cope with (social) spam?
What are the incentive mechanisms
The bigger challenge: Where else can you
leverage the power of the people?
49
19. Yahoo! Research
Yahoo! Research
Agenda
European search vision
Leader board
Knowledge - the next challenge
People power
Making knowledge pay
Poorly formed questions
51
20. Yahoo! Research
Askers
Answerers
P. Jurczyk, E. Agichtein: “Discovering authorities in Q.A. communities by using link
analysis” CIKM'07
Yahoo! Research
No definitive
answer
Unverifiable
answer
Community consensus
53
21. Yahoo! Research
What are the Problems?
Which questions are legitimate?
What is the incentive system?
How do we validate answers?
What is the role of the community?
What is the reputation system?
54
Yahoo! Research
What are the challenges?
Community of users
– Social system
Incentives and reputations
– Economic system
Poorly phrased, “gramatically” limited queries
– Language analysis
Improving user experience from past data
– Data mining
57
22. Yahoo! Research
What are the sciences?
Information retrieval & language processing
Microeconomics
Duncan Watts
Data Mining Six Degrees of Separation
Sociology and human-computer interaction
Community networks
58
The Wisdom of the Crowds
23. Yahoo! Research
The Rationale behind Web Mining
The Wisdom of Crowds
- James Surowiecki - 2004
– “Under the right circumstances, groups are remarkably
intelligent”
• Importance of diversity, independence and decentralization
– “large groups of people are smarter than an elite
few, no matter how brilliant—they are better at
solving problems, fostering innovation, coming to
wise decisions, even predicting the future”.
• How to deploy this in the next generation of social search and
media services?
– SEMEDIA video retrieval EU Project
(with BBC, Glasgow U., Smoke & Mirrors, Joaneeum & UPF)
61
Yahoo! Research
63
24. Yahoo! Research
Anchor Text
The wisdom of the crowds can be used to search
The principle is not new – anchor text is used in
“standard” search: when indexing a document D, include
anchor text from links pointing to D
Arm o n k, NY-b a s e d c o m p u t e r
g ia n t IBM a n n o u n c e d t o d a y
www.ib m .c o m
Big Blu e t o d a y a n n o u n c e d
Jo e ’s c o m p u t e r h a rd wa re lin ks
re c o rd p ro fit s fo r t h e q u a rt e r
Co m p a q HP IBM
64
Yahoo! Research
Quality and Frequency
Chris Anderson: “The Long Tail”. Hyperion, 2006.
Frequency Traditional
publishing
User-
generated
Quality
25. Yahoo! Research
Quality and Quantity
Chris Anderson: “The Long Tail”. Hyperion, 2006.
Quantity User-
generated
Traditional
publishing
Quality
Yahoo! Research
Chris Martin from Coldplay in The Rolling Stone, Fortieth Aniversary, July 2007.
“ W e t h in k it 's a ll
a b o u t q u a lit y o v e r
q u a n t it y n o w ,
b e c a u s e t h e re 's s o
m u c h n o is e
e v e ry w h e re , t h e re 's
n o p o in t in p u t t in g
a n y t h in g o u t u n le s s
it 's f u c k in g
a m a z in g . ”
Quantity
Quality
26. Yahoo! Research
The Push for Quality
Quantity User-
generated
?
Traditional
publishing
Quality
Yahoo! Research
27. Yahoo! Research
¼ questions want an
opinion: informal polls
¾ questions seek for
information or advice
28. Yahoo! Research
Q. Su, D. Pavlov, J.-H. Chow, W. C. Baker. “Internet-scale collection of
human-reviewed data”.WWW'07.
17%-45% of
answers
were correct
65%-90% of
questions had
at least one
correct answer
29. Yahoo! Research
There are top contributors ...
... but they don't have all the answers
Yahoo! Research
What about real quality?
Question quality
Answer
quality
Question quality and answer quality are not independent
and can be predicted reasonable well (Castillo et al, 2008)
30. Yahoo! Research
Influence Leadership (Bopal et al, 2008)
Influence of social graph in particular actions
– Social graph: Yahoo! Instant Messenger
– Actions log: Yahoo! Movies
• Action = user u rated movie m at time t
– joined through common users identifiers
Started from Yahoo! Instant Messenger subgraph of
“most active” users (110M nodes) and 21M ratings from
Yahoo! Movies.
– Ended with 217.5K nodes, 221.4K edges and 1.8M ratings.
77
Yahoo! Research
Leaders vs. Tribe leaders
78
31. Yahoo! Research
The Wisdom of Crowds
Crucial for Search Ranking
Text content: Web Writers
– not only for the Web!
Links: Web Publishers
Annotations: Web 2.0 Users
– Tags, bookmarks, comments, ratings, etc.
Queries: All Web Users!
– Queries and actions
79
Yahoo! Research
Query Intention (Broder, 2000)
~25% Informational
•~40% Navigational
•~35% Transactional
80
32. Yahoo! Research
Mining Queries for ...
Improved Web Search
Ranking
Query recommensations
User Driven Design
– Information Scent
– The Web Site that the Users Want
– The Web Site that You should Have
– Improve content & structure
85 Bootstrap of pseudo-semantic resources
Yahoo! Research
Query Mining: Relating Similar Queries
34. Yahoo! Research
Experimental Evaluation
Yahoo! Research
Some Open Issues
• Implicit social network
– Any fundamental similarities?
• How to evaluate with partial knowledge?
– Data volume amplifies the problem
• User aggregation vs. personalization
– Optimize common tasks: help more people
– Move away from privacy issues
35. Epilogue
Yahoo! Research
The Future
The Web is scientifically young
It is intellectually diverse
– The human element
– The social element
The technology mirrors the economic,
legal and sociological reality
92
36. Yahoo! Research
Mirror of the Society
93
Yahoo! Research
Exports/Imports vs. Domain Links
Web Spam Challenge:
Baeza-Yates & Castillo, WWW2006
• UK Web Collection
• Training set with thousands of
judged sites
94
37. Yahoo! Research
What’s next? Fourth generation:
From Information Retrieval
to Information Supply
Explicit Act ive
dem and for inform at ion
Increase use supply
inform at ion
of cont ext driven by
driven by a
user query user
act ivit y and
cont ext
96
Yahoo! Research
Web 3.0?
We are at Web 2.0 beta
People wants to get tasks done
– Where I do go for a original holiday with 1,000
euros?
Take in account the context of the task
I want to book a vacation in Tuscany.
Start Finish
Yahoo! Experience
97