Social Media Intervention: Your 4 Step Guide to Creating an EffectiveSocial Media Strategy For Your Organization       Adi...
4 STEPS IN YOUR SOCIAL MEDIA STRATEGY                      1   Get Social Media Literate                      2   Monitor ...
SOCIAL MEDIA STRATEGY         1    GET SOCIAL MEDIA              LITERATE
SOCIAL MEDIA LANDSCAPE1   GET LITERATE
GOOD SOCIAL MEDIA STRATEGY?
SOCIAL MEDIA LANDSCAPE                   Your company                              S/M information                      we...
SOCIAL MEDIA LANDSCAPE                   Your company                                  S/M information                    ...
MAKE YOUR SITE “BOOKMARKABLE”                                 A lot of the                                conversation    ...
“STARTERS KIT” TO INCREASE YOUR SOCIAL MEDIA LITERACY  • Open a facebook profile for your business  • Start a Twitter acco...
SILENCE - THE BIGGEST SIGN OF SOCIAL MEDIAILLITERACY   1   GET LITERATE
WHAT ILLITERACY LOOKS LIKE…           spammy                              111   GET LITERATE                   11
SOCIAL MEDIA STRATEGY         2 MONITOR & MEASURE
EVERYBODY’S TALKIN’ BOUT ME..CAN’T HEAR AWORD THEYRE SAYIN’….    • Search for your brand on twitter (search.twitter.com), ...
WHO’S TALKING BOUT YOU?    2   MONITOR & MEASURE
WHO’S TALKING BOUT YOU? 1   GET LITERATE
DEFINE YOUR DEMOGRAPHIC & THEIR S/M   OF CHOICE70 M UV US                           67 M UV US                83 M UV16 B ...
SOCIAL MEDIA STRATEGY         3 CREATE & COMMUNICATE
TWITTER MARKETING EXAMPLE –DELL – OVER 1.2MFOLLOWERS
FACEBOOK MARKETING EXAMPLE – ALEXANDER KEITH’S – OVER50,000 FANS
SOCIAL MEDIA STRATEGY         4 ENGAGE & EMPOWER
YAHOO! GROUPS – SPECIAL K
MAKE YOUR SITE “BOOKMARKABLE” & S/M STICKY
4 STEPS IN YOUR SOCIAL MEDIA STRATEGY                      1   Get Social Media Literate                      2   Monitor ...
QUESTIONS?Adina ZaiontzTwitter:@marketing_mamaEmail: adina@yahoo-inc.com
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Social Media Intervention

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Your 4 Step Guide to Creating an Effective Social Media Strategy For Your Organization

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Social Media Intervention

  1. 1. Social Media Intervention: Your 4 Step Guide to Creating an EffectiveSocial Media Strategy For Your Organization Adina Zaiontz, Yahoo! Canada
  2. 2. 4 STEPS IN YOUR SOCIAL MEDIA STRATEGY 1 Get Social Media Literate 2 Monitor & Measure & MarkingToday we’ll cover 3 Create & Communicate 4 Engage & Empower
  3. 3. SOCIAL MEDIA STRATEGY 1 GET SOCIAL MEDIA LITERATE
  4. 4. SOCIAL MEDIA LANDSCAPE1 GET LITERATE
  5. 5. GOOD SOCIAL MEDIA STRATEGY?
  6. 6. SOCIAL MEDIA LANDSCAPE Your company S/M information website “kiosks” or blog research videos articles1 GET LITERATE
  7. 7. SOCIAL MEDIA LANDSCAPE Your company S/M information website Forum “kiosks” or blog discussions RSS or twitter feed Fan site Article links1 GET LITERATE
  8. 8. MAKE YOUR SITE “BOOKMARKABLE” A lot of the conversation happens here
  9. 9. “STARTERS KIT” TO INCREASE YOUR SOCIAL MEDIA LITERACY • Open a facebook profile for your business • Start a Twitter account • …And a Flickr account • Join LinkedIn • Participate in Blogs, Yahoo! Answers, Yahoo! Groups • Start a Wordpress blog • Y! Video and/or Youtube content • Find online communities for employees to join and prepare a report with their suggestions. • Make your content “bookmarkable” and “diggable” 9 1 GET LITERATE 9
  10. 10. SILENCE - THE BIGGEST SIGN OF SOCIAL MEDIAILLITERACY 1 GET LITERATE
  11. 11. WHAT ILLITERACY LOOKS LIKE… spammy 111 GET LITERATE 11
  12. 12. SOCIAL MEDIA STRATEGY 2 MONITOR & MEASURE
  13. 13. EVERYBODY’S TALKIN’ BOUT ME..CAN’T HEAR AWORD THEYRE SAYIN’…. • Search for your brand on twitter (search.twitter.com), facebook, Yahoo!, Google search engines, Digg and Del.icio.us • backtype – blog comment tracker • BoardTracker and BoardReader: tracks message boards and forums which mention your brand • Facebook Lexicon – tells you how often a keyword is mentioned on FB. (www.facebook.com/lexicon) • SocialMention – socialmention.com – VERY POWERFUL tells you who’s blogging you, strength & sentiment re: your brand 2 MONITOR & MEASURE
  14. 14. WHO’S TALKING BOUT YOU? 2 MONITOR & MEASURE
  15. 15. WHO’S TALKING BOUT YOU? 1 GET LITERATE
  16. 16. DEFINE YOUR DEMOGRAPHIC & THEIR S/M OF CHOICE70 M UV US 67 M UV US 83 M UV16 B Minutes 10M Canadians 12 B Minutes34 B PV 11 B Minutes 13 B PVFirst super-big “social 20 B PV Social DNA (embeds, 146 M UV USnetwork” Fastest-growing friends, comments) 16M CanadianBig for music and major site The New TV? 42 B Minutesbands Search engine? 43 B PV Hosting site? Entire Yahoo! Network has more minutes and unduplicated UV than all of these social networks combined 18M members 8.1 M UV 3M Canadians 0.10 B Minutes 9.3 M UV Blogs 0.22 B PV 0.14 B Minutes 0.22 B PV More than an online rolodex? The next Google? Facebook? Pet Rock? 2 MONITOR & MEASURE Source: comScore Media Metrix, March 2009
  17. 17. SOCIAL MEDIA STRATEGY 3 CREATE & COMMUNICATE
  18. 18. TWITTER MARKETING EXAMPLE –DELL – OVER 1.2MFOLLOWERS
  19. 19. FACEBOOK MARKETING EXAMPLE – ALEXANDER KEITH’S – OVER50,000 FANS
  20. 20. SOCIAL MEDIA STRATEGY 4 ENGAGE & EMPOWER
  21. 21. YAHOO! GROUPS – SPECIAL K
  22. 22. MAKE YOUR SITE “BOOKMARKABLE” & S/M STICKY
  23. 23. 4 STEPS IN YOUR SOCIAL MEDIA STRATEGY 1 Get Social Media Literate 2 Monitor & MeasureToday we’ll cover 3 Create & Communicate 4 Engage & Empower
  24. 24. QUESTIONS?Adina ZaiontzTwitter:@marketing_mamaEmail: adina@yahoo-inc.com

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