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Feedback Effects between Similarity and Social Influence in Online Communities Authors:  David Crandall, Dan Cosley, Daniel Huttenlocher, Jon Kleinberg, Siddharth Suri Cornell University Ithaca, NY 2008 KDD: Proceeding of the 14th ACM KDD international conference on Knowledge discovery and data mining  #citations at 2010/04/09 from Google Scholar:44 Presenter: Paolo Massa, SoNet group, http://sonet.fbk.eu
SoNet Research Meetings ,[object Object],[object Object],[object Object],[object Object]
These slides ,[object Object],[object Object]
Interdisciplinary Team! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Homophily in social networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],fragmentation homogeneity
Importance to online communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Main questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Interplay between influence and similarity Social influence dominates? Selection dominates? Transient effect? first interaction first interaction first  interaction time similarity time similarity time similarity
Wikipedia dataset ,[object Object],[object Object],[object Object]
Wikipedia dataset ,[object Object],[object Object],[object Object]
Results
Results Slower, long-term increase after first interaction  (social influence) Rapid increase in similarity before first interaction (selection)
Results ,[object Object],[object Object],[object Object],[object Object],Slower, long-term increase after first interaction  (social influence) Rapid increase in similarity before first interaction (selection)
After describing ... ,[object Object],[object Object]
Simpler model [ Holme and Newman] ,[object Object],[object Object],[object Object]
A model of user behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
Simulation results ,[object Object],[object Object],[object Object],Simulated Wikipedia result Actual Wikipedia result interacting users interacting users
Estimated parameters (results) ,[object Object],[object Object],[object Object]
Insight from Selected Interactions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Up to now ... ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Compare similarity and social ties in predicting behavior
[object Object],[object Object],[object Object]
Why just Wikipedia?!? ,[object Object],[object Object],[object Object]
Probability of joining a community based on k exposure via social ties versus similarity ties ,[object Object],[object Object],[object Object],[object Object],social ties similarity social ties similarity
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Feedback Effects Between Similarity And Social Influence In Online Communities

  • 1. Feedback Effects between Similarity and Social Influence in Online Communities Authors: David Crandall, Dan Cosley, Daniel Huttenlocher, Jon Kleinberg, Siddharth Suri Cornell University Ithaca, NY 2008 KDD: Proceeding of the 14th ACM KDD international conference on Knowledge discovery and data mining #citations at 2010/04/09 from Google Scholar:44 Presenter: Paolo Massa, SoNet group, http://sonet.fbk.eu
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  • 12. Results Slower, long-term increase after first interaction (social influence) Rapid increase in similarity before first interaction (selection)
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  • 27. These slides are released under Creative Commons Attribution-ShareAlike 2.5 You are free: * to copy, distribute, display, and perform the work * to make derivative works * to make commercial use of the work Under the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor. Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under a license identical to this one. * For any reuse or distribution, you must make clear to others the license terms of this work. * Any of these conditions can be waived if you get permission from the copyright holder. Your fair use and other rights are in no way affected by the above. More info at http://creativecommons.org/licenses/by-sa/2.5/